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~subject:"United Kingdom"
~subject:"Advertising effects"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
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Advertising effects
Consumer behaviour
86
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86
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45
Advertising
35
Werbung
35
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20
United States
20
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Dahlén, Micael
4
Muehling, Darrel D.
3
Rosengren, Sara
3
Chang, Chingching
2
Kareklas, Ioannis
2
Putrevu, Sanjay
2
Reijmersdal, Eva A. van
2
Stafford, Marla Royne
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Aggarwal, Preveen
1
Ahn, Sun Joo
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1
De Jans, Steffi
1
Defever, Christine
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Delbaere, Marjorie
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Dens, Nathalie
1
Driel, Irene I. van
1
Eisend, Martin
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Escalas, Jennifer Edson
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Fernando, Angeline Gautami
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Journal of advertising : official publication of the American Academy of Advertising
Journal of business research : JBR
145
Journal of marketing communications
133
International journal of advertising : the review of marketing communications
126
Journal of retailing and consumer services
91
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
66
Psychology & marketing
66
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
53
Journal of advertising research
53
European journal of marketing : EJM
51
International journal of consumer studies
51
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing letters : a journal of research in marketing
42
Journal of marketing research : JMR
40
Journal of marketing management : MM
36
Journal of consumer behaviour : an international research review
35
The journal of product & brand management
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
The journal of consumer marketing
31
International journal of hospitality management
30
Journal of current issues and research in advertising : JCIRA
30
Asia Pacific journal of marketing and logistics
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
The journal of brand management : an international journal
27
Health marketing quarterly
26
Marketing intelligence & planning
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Journal of international consumer marketing
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of current issues and research in advertising
22
Journal of marketing
22
Marketing : ZFP ; journal of research and management
22
NBER working paper series
22
Young consumers : insight and ideas for responsible marketers
22
European journal of marketing
20
Journal of global marketing
19
Journal of customer behaviour
18
Journal of consumer marketing
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1
Misleading consumers with green advertising? : an affect-reason-involvement account of greenwashing effects in environmental advertising
Schmuck, Desirée
;
Matthes, Jörg
;
Naderer, Brigitte
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 127-145
Persistent link: https://www.econbiz.de/10011876097
Saved in:
2
Same-sex couples in advertisements : an investigation of the role of implicit attitudes on cognitive processing and evaluation
Read, Glenna L.
;
Driel, Irene I. van
;
Potter, Robert F.
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011876118
Saved in:
3
The impact of competitiveness on consumer responses to comparative advertisements
Yucel-Aybat, Ozge
;
Kramer, Thomas
- In:
Journal of advertising : official publication of the …
47
(
2018
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011876125
Saved in:
4
The development and testing of a child-inspired advertising disclosure to alert children to digital and embedded advertising
De Jans, Steffi
;
Vanwesenbeeck, Ini
;
Cauberghe, Veroline
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 255-269
Persistent link: https://www.econbiz.de/10011930120
Saved in:
5
Active White Space (AWS) in logo designs : effects on logo evaluations and brand communication
Sharma, Nazuk
;
Varki, Sajeev
- In:
Journal of advertising : official publication of the …
47
(
2018
)
3
,
pp. 270-281
Persistent link: https://www.econbiz.de/10011930121
Saved in:
6
Connecting with celebrities : how consumers appropriate celebrity meanings for a sense of belonging
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Journal of advertising : official publication of the …
46
(
2017
)
2
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011705767
Saved in:
7
A metacognitive model of the effects of susceptibility to persuasion self-beliefs on advertising effects
Chang, Chingching
- In:
Journal of advertising : official publication of the …
46
(
2017
)
4
,
pp. 487-502
Persistent link: https://www.econbiz.de/10011798721
Saved in:
8
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
9
Green demarketing in advertisements : comparing "buy green" and "buy less" appeals in product and institutional advertising contexts
Reich, Brandon J.
;
Armstrong Soule, Catherine A.
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011633857
Saved in:
10
In advertising we trust : religiosity's influence on marketplace and relational trust
Minton, Elizabeth A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 403-414
Persistent link: https://www.econbiz.de/10011410188
Saved in:
11
Exploring advertising equity : how a brand's past advertising may affect consumer willingness to approach its future ads
Rosengren, Sara
;
Dahlén, Micael
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10010503344
Saved in:
12
Reexamining health messages in the digital age : a fresh look at source credibility effects
Kareklas, Ioannis
;
Muehling, Darrel D.
;
Weber, T. J.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 88-104
Persistent link: https://www.econbiz.de/10011292330
Saved in:
13
Reaching consumers through effective health messages : a public health imperative
Stafford, Marla Royne
;
Levy, Marian
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 85-87
Persistent link: https://www.econbiz.de/10011292332
Saved in:
14
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
15
Remembering the good old days : the moderating role of consumer affective state on the effectiveness of nostalgic advertising
Zhao, Guangzhi
;
Muehling, Darrel D.
;
Kareklas, Ioannis
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 244-255
Persistent link: https://www.econbiz.de/10010408866
Saved in:
16
If you blog, will they follow? : using online media to set the agenda for consumer concerns on "greenwashed" environmental claims
Fernando, Angeline Gautami
;
Suganthi, L.
;
Sivakumaran, …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 167-180
Persistent link: https://www.econbiz.de/10010373238
Saved in:
17
When new commercials do not meet expectations
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 359-370
Persistent link: https://www.econbiz.de/10010469996
Saved in:
18
Are banner advertisements in online games effective?
Yeu, Minsun
;
Yoon, Hee-sook
;
Taylor, Charles Raymond
; …
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 241-250
Persistent link: https://www.econbiz.de/10009778515
Saved in:
19
Play Buddies or Space Invaders? : player's attitudes toward in-game advertising
Poels, Karolien
;
Janssens, Wim
;
Herrewijn, Laura
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 204-218
Persistent link: https://www.econbiz.de/10009778524
Saved in:
20
Get in the game : the effects of game-product congruity and product placement proximity on game players' processing of brands embedded in advergames
Peters, Sara
;
Leshner, Glenn
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 113-130
Persistent link: https://www.econbiz.de/10009778545
Saved in:
21
Think outside the ad : can advertising creativity benefit more than the advertiser?
Rosengren, Sara
;
Dahlén, Micael
;
Modig, Erik
- In:
Journal of advertising : official publication of the …
42
(
2013
)
4
,
pp. 320-330
Persistent link: https://www.econbiz.de/10010230068
Saved in:
22
Exploring the underlying dimensions of violence in print advertisements
Leonard, Hillary A.
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10009536710
Saved in:
23
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
Saved in:
24
Consumer receptivity to green ads : a test of green claim types and the role of individual consumer characteristics for green ad response
Tucker, Elizabeth M.
;
Rifon, Nora J.
;
Lee, Eun Mi
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 9-23
Persistent link: https://www.econbiz.de/10009762958
Saved in:
25
Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 147-155
Persistent link: https://www.econbiz.de/10009762976
Saved in:
26
Victoria's dirty secrets : effectiveness of green not-for-profit messages targeting brands
Cervellon, Marie-Cécile
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 133-145
Persistent link: https://www.econbiz.de/10009762977
Saved in:
27
The effectiveness of benefit type and price endings in green advertising
Stafford, Marla Royne
;
Martinez, Jennifer
;
Oakley, Jared
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 85-102
Persistent link: https://www.econbiz.de/10009762980
Saved in:
28
Green eco-seals and advertising persuasion
Bickart, Barbara A.
;
Ruth, Julie A.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 51-67
Persistent link: https://www.econbiz.de/10009762982
Saved in:
29
A taste of "Nextopia" : exploring consumer response to advertising for future products
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Sjödin, Henrik
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
Saved in:
30
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
31
Scarcity messages : a consumer competition perspective
Aggarwal, Preveen
;
Jun, Sung Youl
;
Huh, Jong Ho
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 19-30
Persistent link: https://www.econbiz.de/10009302703
Saved in:
32
An empirical investigation of the differential effects of personal, historical, and non-nostalgic advertising on consumer responses
Muehling, Darrel D.
;
Pascal, Vincent J.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 107-122
Persistent link: https://www.econbiz.de/10009241271
Saved in:
33
Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo
;
Bailenson, Jeremy N.
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
Saved in:
34
When intrusive can be likable : product placement effects on multitasking consumers
Yoon, Sukki
;
Choi, Yung Kyun
;
Song, Sujin
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 63-75
Persistent link: https://www.econbiz.de/10009241294
Saved in:
35
Inducing value-congruent behavior through advertising and the moderating role of attitudes toward advertising
Defever, Christine
;
Pandelaere, Mario
;
Roe, Keith
- In:
Journal of advertising : official publication of the …
40
(
2011
)
2
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009241302
Saved in:
36
Advertising´s new audiences : consumer response in the new free market economies of Central and Eastern Europe ; the case of the Czech Republic
Millan, Elena S.
;
Mittal, Banwari
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 81-98
Persistent link: https://www.econbiz.de/10008665414
Saved in:
37
An examination of consumer responses toward attribute- and goal-framed messages
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
39
(
2010
)
3
,
pp. 5-24
Persistent link: https://www.econbiz.de/10008665422
Saved in:
38
The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz
;
Folse, Judith Anne Garretson
; …
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
Saved in:
39
Consumer responses to Christian religious symbols in advertising
Taylor, Valerie A.
;
Halstead, Diane
;
Haynes, Paula J.
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003986811
Saved in:
40
Temporal construal in advertising : the moderating role of temporal orientation and attribute importance in consumer evaluations
Martin, Brett A. S.
;
Gnoth, Juergen
;
Strong, Carolyn
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 5-19
Persistent link: https://www.econbiz.de/10003892000
Saved in:
41
Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora
;
Haley, Eric
;
Koo, Gi-yong
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
Saved in:
42
Positive mood and susceptibility to false advertising
LaTour, Kathryn A.
;
LaTour, Michael S.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
Saved in:
43
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
44
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
45
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
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