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Multichannel strategy
72
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72
Deutschland
19
Germany
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Beziehungsmarketing
18
Relationship marketing
18
Einzelhandel
13
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9
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Luxusgüter
8
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7
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6
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6
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Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
18
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
5
Developing successful global strategies for marketing luxury brands
3
Die digitale Genossenschaftsbank : strategische Herausforderungen und Implementierung
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on IoT, digital transformation, and the future of global marketing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
The Routledge companion to strategic marketing
2
A Research Agenda for Service Marketing
1
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Building corporate identity, image and reputation in the digital era
1
Change Management in Versicherungsunternehmen : die Zukunft der Assekuranz erfolgreich gestalten
1
Channel strategies and marketing mix in a connected world
1
Contemporary economic challenges : changes and directions of development
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Digitale Dämmerung : die Entmaterialisierung der Medienwirtschaft
1
Driving transformative change in e-business through applied intelligence and emerging technologies
1
E-retailing challenges and opportunities in the global marketplace
1
Emerging issues and challenges in business & economics : selected contributions from the 8th Global Conference [on Business & Economics ... held at the Faculty of Economics of the University of Florence in the month of October 2008]
1
Empirical research for futuristic e-commerce system : foundations and applications
1
Exploring omnichannel retailing : common expectations and diverse realities
1
Fallstudien zur Gründung und Entwicklung innovationsorientierter Unternehmen : Einflussgrößen und theoretische Verankerung des Erfolgs
1
Führung von Vertriebsorganisationen : Strategie - Koordination - Umsetzung
1
Handbook of research on retailer-consumer relationship development
1
Handbook of strategic e-business management
1
Innovating for trust
1
Innovation und Kreativität in Chinas Wirtschaft : deutsch-chinesische Kooperationen: Grundwissen, Erfahrungen und Erkenntnisse
1
Innovative supply chain optimization models with multiple uncertainty factors
1
Integrating new technologies in international business : opportunities and challenges
1
Marketing Erneuerbarer Energien : Grundlagen, Geschäftsmodelle, Fallbeispiele
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung
1
Marketing Weiterdenken : Zukunftspfade für eine marktorientierte Unternehmensführung : Herrn Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 80. Geburtstag
1
Marketing renewable energy : concepts, business models and cases
1
Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
1
Multi-channel marketing, branding and retail design : new challenges and opportunities
1
New luxury management : creating and managing sustainable value across the organization
1
Omnichannel approach to co-creating customer experiences through metaverse platforms
1
Perspectives on consumer behaviour : theoretical aspects and practical applications
1
Service systems science
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ECONIS (ZBW)
72
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
Saved in:
2
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
3
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
Saved in:
4
Developing an impactful communication campaign
McTigue, Kevin
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 247-259)
.
2023
Persistent link: https://www.econbiz.de/10014283178
Saved in:
5
Go-to-market omnichannel design
Lecinski, Jim
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 305-320)
.
2023
Persistent link: https://www.econbiz.de/10014283183
Saved in:
6
Corporate multi-channel branding : platforms for #CorporateBranding
Achi, Awele
;
Adeola, Ogechi
;
Achi, Francis Chukwuedo
- In:
Building corporate identity, image and reputation in …
,
(pp. 205-217)
.
2022
Persistent link: https://www.econbiz.de/10012609392
Saved in:
7
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
8
Digital content marketing
Piven, Inna
- In:
The SAGE handbook of digital marketing
,
(pp. 310-329)
.
2022
Persistent link: https://www.econbiz.de/10013367093
Saved in:
9
A review of omni-channel and advanced technologies for enhancing customer experience in the retail sector
Dandona, Menchu
;
Imran Ali, Syed
;
Jabbar, Abdul
- In:
Driving transformative change in e-business through …
,
(pp. 74-99)
.
2022
Persistent link: https://www.econbiz.de/10013384555
Saved in:
10
Delineate omnichannel retailer and consumer engagement on social networks
Mittal, Tania
;
Madan, Pankaj
;
Sharma, Kirti
;
Dhiman, Aditya
- In:
Empirical research for futuristic e-commerce system : …
,
(pp. 290-303)
.
2022
Persistent link: https://www.econbiz.de/10013384662
Saved in:
11
Multichannel banking and customer experience : a literature review of channels as a moderator
Verma, Nidhi
;
Kaur Ghuman, Mandeep
- In:
Integrating new technologies in international business …
,
(pp. 119-130)
.
2022
Persistent link: https://www.econbiz.de/10014382880
Saved in:
12
New Retail, Omnichannel, Künstliche Intelligenz : innovative Strategien im Handel in China und Deutschland
Auge, Lukas
;
Gutting, Doris
- In:
Innovation und Kreativität in Chinas Wirtschaft : …
,
(pp. 333-352)
.
2021
Persistent link: https://www.econbiz.de/10012648478
Saved in:
13
Digital transformation of luxury brands : omnichannel strategies and implementations
Polat, Volkan
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 77-96)
.
2021
Persistent link: https://www.econbiz.de/10012816044
Saved in:
14
Critical view of multiple channels retailing
Ladwein, Richard
;
Ben Achma, Thouraya
;
Mimoun, Mohamed …
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 302-313)
.
2021
Persistent link: https://www.econbiz.de/10012816095
Saved in:
15
Key components of a digital marketing strategy
Kannan, P. K.
- In:
The Routledge companion to strategic marketing
,
(pp. 231-244)
.
2021
Persistent link: https://www.econbiz.de/10012498497
Saved in:
16
Omnichannel strategy
Venkatesan, Rajkumar
;
Arunachalam, S.
- In:
The Routledge companion to strategic marketing
,
(pp. 293-308)
.
2021
Persistent link: https://www.econbiz.de/10012498514
Saved in:
17
The evolution of distribution in the luxury sector : from single to omni-channel
Mosca, Fabrizio
;
Giacosa, Elisa
;
Zagni, Luca Matteo
- In:
Developing successful global strategies for marketing …
,
(pp. 1-21)
.
2021
Persistent link: https://www.econbiz.de/10012521315
Saved in:
18
Omnichannel shopping experiences for fast fashion and luxury brands : an exploratory study
Amatulli, Cesare
;
De Angelis, Matteo
;
Sestino, Andrea
; …
- In:
Developing successful global strategies for marketing …
,
(pp. 22-43)
.
2021
Persistent link: https://www.econbiz.de/10012521533
Saved in:
19
Innovating luxury service experiences through e-servicescapes
Colm, Laura
;
Prestini, Stefano
- In:
Developing successful global strategies for marketing …
,
(pp. 119-138)
.
2021
Persistent link: https://www.econbiz.de/10012521682
Saved in:
20
The melody of omnichannel customer experience management (OCCEM)
Dirsehan, Taşkın
;
Dirsehan, Meltem
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 1-10)
.
2021
Persistent link: https://www.econbiz.de/10012492045
Saved in:
21
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
22
Consumer behavior in omnichannel retailing
Özbük, Meltem Yetkin
;
Ünal, Duygu Aydın
;
Oktay, Büşra
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 75-95)
.
2021
Persistent link: https://www.econbiz.de/10012492210
Saved in:
23
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
Saved in:
24
Application and integration of omnichannel decisions to customer relationship management
Karacali, Ozan
;
Salman, Gulberk Gultekin
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 153-176)
.
2021
Persistent link: https://www.econbiz.de/10012492367
Saved in:
25
Management von Handelsunternehmen in einer digitalen Zukunft
Swoboda, Bernhard
;
Winters, Amelie
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 195-214)
.
2020
Persistent link: https://www.econbiz.de/10012301347
Saved in:
26
Omni-channel retailing strategy and research agenda
Abrudan, Ioana Nicoleta
;
Dabija, Dan Cristian
;
Grant, …
- In:
Perspectives on consumer behaviour : theoretical …
,
(pp. 261-280)
.
2020
Persistent link: https://www.econbiz.de/10012250641
Saved in:
27
Omni-Channel-Management und Customer Journey
Hölter, Ann-Kristin
;
Schmidt-Ross, Inga D.
- In:
Führung von Vertriebsorganisationen : Strategie - …
,
(pp. 107-124)
.
2020
Persistent link: https://www.econbiz.de/10012253171
Saved in:
28
New models of strategic customers in the age of omnichannel retailing
Gao, Fei
;
Su, Xuanming
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 147-164)
.
2020
Persistent link: https://www.econbiz.de/10012146860
Saved in:
29
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
Saved in:
30
Futurising the physical store in the omnichannel retail environment
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 197-223)
.
2019
Persistent link: https://www.econbiz.de/10011954550
Saved in:
31
Omnikanal und Kundenorientierung in der digitalen Filialbank
Fischer, Matthias
- In:
Die digitale Genossenschaftsbank : strategische …
,
(pp. 37-55)
.
2018
Persistent link: https://www.econbiz.de/10011758181
Saved in:
32
Digitale Transformation im Bankenumfeld am Praxisbeispeil easyCredit/TeamBank AG
Bruch, Jörg
- In:
Die digitale Genossenschaftsbank : strategische …
,
(pp. 79-100)
.
2018
Persistent link: https://www.econbiz.de/10011758187
Saved in:
33
Management von Handelsunternehmen in einer digitalen Zukunft
Swoboda, Bernhard
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 219-237)
.
2018
Persistent link: https://www.econbiz.de/10011741007
Saved in:
34
Direct selling of renewable energy products
Friege, Christian
- In:
Marketing renewable energy : concepts, business models …
,
(pp. 75-89)
.
2017
Persistent link: https://www.econbiz.de/10011699034
Saved in:
35
Creating a seamless experience for luxury consumers integrating online and offline communication
Pini, Fabrizio Maria
;
Pelleschi, Valeria
- In:
New luxury management : creating and managing …
,
(pp. 217-237)
.
2017
Persistent link: https://www.econbiz.de/10011609219
Saved in:
36
E-commerce effect on changes in the market behaviour
Majchrzak-Lepczyk, Justyna
- In:
Contemporary economic challenges : changes and …
,
(pp. 65-72)
.
2017
Persistent link: https://www.econbiz.de/10011862159
Saved in:
37
Dual-channel supply chain decisions under asymmetric information with a risk-averse retailer
Li, Qinghua
;
Li, Bo
;
Chen, Ping
;
Hou, Pengwen
- In:
Innovative supply chain optimization models with …
,
(pp. 423-447)
.
2017
Persistent link: https://www.econbiz.de/10011763754
Saved in:
38
Strengthening customer relationships through Customer Journey Analysis
Halvorsrud, Ragnhild
;
Kvale, Knut
- In:
Innovating for trust
,
(pp. 183-200)
.
2017
Persistent link: https://www.econbiz.de/10011707182
Saved in:
39
Managing integrated brand communication strategies in the online era : new marketing frontiers for luxury goods
Mosca, Fabrizio
;
Casalegno, Cecilia
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 93-108)
.
2016
Persistent link: https://www.econbiz.de/10011484645
Saved in:
40
Old and new distribution channels in the luxury sector
Mosca, Fabrizio
;
Giacosa, Elisa
- In:
Global marketing strategies for the promotion of luxury …
,
(pp. 220-243)
.
2016
Persistent link: https://www.econbiz.de/10011484698
Saved in:
41
Omnichannel retailing
Gulnaz Banu P.
;
Gokulakannan P.
- In:
E-retailing challenges and opportunities in the global …
,
(pp. 244-255)
.
2016
Persistent link: https://www.econbiz.de/10011506298
Saved in:
42
Lösungsansätze für ein Multi-Channel-Controlling
Arnim, Philipp von
- In:
Controlling im Handel : innovative Ansätze und …
,
(pp. 75-90)
.
2016
Persistent link: https://www.econbiz.de/10011556301
Saved in:
43
Creating information-based customer value with service systems in retailing
Rintamäki, Timo
;
Mitronen, Lasse
- In:
Service systems science
,
(pp. 145-162)
.
2016
Persistent link: https://www.econbiz.de/10011578972
Saved in:
44
Designing-in consumer identity and experience via social media respresentation and engagement effects : contesting female body image and branding
Winfield, Suzanne
;
Richardson, Yvonne
- In:
Multi-channel marketing, branding and retail design : …
,
(pp. 51-72)
.
2016
Persistent link: https://www.econbiz.de/10011582596
Saved in:
45
Onlineidentifikation : medienbruchfreies Multikanalmanagement
Fürst, Franz Thomas
;
Jorga, Frank Stefan
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 363-375)
.
2015
Persistent link: https://www.econbiz.de/10011305192
Saved in:
46
Smart Analytics : neue Möglichkeiten für Finanzdienstleister in der digitalen Welt
Mäder, Patrick
;
Franke, Markus
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 349-361)
.
2015
Persistent link: https://www.econbiz.de/10011305195
Saved in:
47
Customer Service Center : persönlicher Ansprechpartner in allen Kanälen
Brock, Harald
;
Matthies, Henrik
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 333-347)
.
2015
Persistent link: https://www.econbiz.de/10011305199
Saved in:
48
Verbraucherplattformen : wie Kunden im Internet suchen und wie man sie dort abholen kann ; ein Erfahrungsbericht
Fürderer, Kai
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 321-331)
.
2015
Persistent link: https://www.econbiz.de/10011305203
Saved in:
49
iBeacon : neue Chancen der Kundenansprache für Banken und Sparkassen im Multi- und Omnichannelmanagement
Oelling, Alexander
;
Oelling, Judith
;
Brock, Harald
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 297-304)
.
2015
Persistent link: https://www.econbiz.de/10011305210
Saved in:
50
Mobile Banking : Einordnung und Entwicklung des mobilen Kanals im Multikanalvertrieb
Brinkmann, Stefan K.
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 285-296)
.
2015
Persistent link: https://www.econbiz.de/10011305213
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