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Customer value
42
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Journal of revenue and pricing management
Journal of marketing
Journal of business research : JBR
87
Industrial marketing management : the international journal for industrial and high-tech firms
83
Journal of retailing and consumer services
47
International journal of hospitality management
32
The service industries journal
28
SpringerLink / Bücher
27
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
The journal of services marketing
18
Journal of service research : JSR
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of service management
16
Journal of strategic marketing
16
Handbook of research on customer equity in marketing
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing analytics : JMA
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
European journal of marketing : EJM
9
European management journal
9
International journal of services and operations management
9
Management decision : MD
9
The TQM journal : the international review of organizational improvement
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ECONIS (ZBW)
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1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
The future of AI is the market
Darrow, Ross M.
- In:
Journal of revenue and pricing management
20
(
2021
)
3
,
pp. 381-386
Persistent link: https://www.econbiz.de/10012549355
Saved in:
3
Real-time brand reputation tracking using social media
Rust, Roland T.
;
Rand, William
;
Huang, Ming-Hui
; …
- In:
Journal of marketing
85
(
2021
)
4
,
pp. 21-43
Persistent link: https://www.econbiz.de/10012593263
Saved in:
4
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
5
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
6
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
7
Quantified value first, then price : realizing the positive impact of a value pricing strategy
Snelgrove, Todd
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 41-44
Persistent link: https://www.econbiz.de/10011875206
Saved in:
8
Revenue management in luxury hotels
Kimes, Sheryl E.
;
Ho, Jeannette
- In:
Journal of revenue and pricing management
17
(
2018
)
4
,
pp. 291-295
Persistent link: https://www.econbiz.de/10011922690
Saved in:
9
Value creation character and value assessment responsibility
Johansson, Magnus
;
Olsson, Göran
;
Andersson, Linn
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 56-75
Persistent link: https://www.econbiz.de/10011631941
Saved in:
10
The conceptualization of pricing schemes : from product-centric to customer-centric value approaches
Stoppel, Eduard
;
Roth, Stefan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 76-90
Persistent link: https://www.econbiz.de/10011631949
Saved in:
11
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
12
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
13
A customer value-based airline revenue management approach considering both opportunity costs and misclassification of heterogeneous clients
Mohaupt, Michael
;
Hilbert, Andreas
- In:
Journal of revenue and pricing management
14
(
2015
)
5
,
pp. 321-341
Persistent link: https://www.econbiz.de/10011460135
Saved in:
14
Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Saved in:
15
Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
16
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
17
Making qualitative decisions from quantitative cues : understanding the customers' willingness to pay
Yip, Nick K. T.
- In:
Journal of revenue and pricing management
11
(
2012
)
5
,
pp. 562-566
Persistent link: https://www.econbiz.de/10009660702
Saved in:
18
Value pricing when you understand your customers : total cost of ownership ; past, present and future
Snelgrove, Todd
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 76-80
Persistent link: https://www.econbiz.de/10009561169
Saved in:
19
Implementing strategic B2B pricing : constructing value benchmarks
Gale, Brandley T.
;
Swire, Donald J.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10009561175
Saved in:
20
Editorial: Strategic B2B pricing
Hinterhuber, Andreas
;
Liozu, Stephan M.
- In:
Journal of revenue and pricing management
11
(
2012
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009561188
Saved in:
21
Linking customer and financial metrics to shareholder value : the leverage effect in customer-based valuation
Schulze, Christian
;
Skiera, Bernd
;
Wiesel, Thorsten
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009737493
Saved in:
22
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
23
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
24
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 118-131
Persistent link: https://www.econbiz.de/10009161334
Saved in:
25
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
26
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
27
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
28
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
29
Customer-value-based revenue management
Martens, Tobias von
;
Hilbert, Andreas
- In:
Journal of revenue and pricing management
10
(
2011
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10008939573
Saved in:
30
Trust, fairness and justice in revenue management : creating value for the consumer
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
10
(
2011
)
1
,
pp. 44-46
Persistent link: https://www.econbiz.de/10008939598
Saved in:
31
Special issue on pricing and revenue models in the new service economy /guest ed.: Irene C. L. Ng
Ng, Irene
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003985561
Saved in:
32
Revenue models for integrated customer solutions : concept and organizational implementation
Bonnemeier, Sebastian
;
Buriánek, Ferdinand
;
Reichwald, Ralf
- In:
Journal of revenue and pricing management
9
(
2010
)
3
,
pp. 228-238
Persistent link: https://www.econbiz.de/10003985593
Saved in:
33
The future of pricing and revenue models
Ng, Irene
- In:
Journal of revenue and pricing management
9
(
2010
)
3
,
pp. 276-281
Persistent link: https://www.econbiz.de/10003985614
Saved in:
34
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
35
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
36
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
Saved in:
37
Managing dynamics in a customer portfolio
Homburg, Christian
;
Steiner, Viviana V.
;
Totzek, Dirk
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
Saved in:
38
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
39
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
40
The continuing evolution : customer-centric revenue management
Vinod, B.
- In:
Journal of revenue and pricing management
7
(
2008
)
1
,
pp. 27-39
Persistent link: https://www.econbiz.de/10003710777
Saved in:
41
Customer equity drivers and future sales
Vogel, Verena
;
Evanschitzky, Heiner
;
Ramaseshan, B.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003782531
Saved in:
42
Customer equity : an integral part of financial reporting
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julián
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003684070
Saved in:
43
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
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