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Customer integration
21
Kundenintegration
21
Beziehungsmarketing
8
Consumer behaviour
8
Konsumentenverhalten
8
Relationship marketing
8
Innovation
5
Innovation management
4
Innovationsmanagement
4
New product development
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Produktentwicklung
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Betriebliche Wertschöpfung
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Lieferantenmanagement
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Value creation
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Customer satisfaction
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Knowledge transfer
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Kundenzufriedenheit
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Markenartikel
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Product design
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customer participation
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user innovation
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user-generated content
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Dahl, Darren W.
3
Fuchs, Christoph
3
Schreier, Martin
3
Chan, Kimmy Wa
2
Lam, Simon S. K.
2
Prandelli, Emanuela
2
Yim, Chi-kin
2
Ballings, Michel
1
Bonney, Leff
1
Chang, Woojung
1
Coviello, Nicole E.
1
Dellaert, Benedict G. C.
1
Epp, Amber M.
1
Fang, Eric
1
Franke, Nikolaus
1
Gopaldas, Ahir
1
Güntürkün, Pascal
1
Haumann, Till
1
Herd, Kelly B.
1
Hewett, Kelly
1
Joseph, Richard M.
1
Keinz, Peter
1
Kim, Ju-Young
1
Kumar, V.
1
Kyriakopoulos, Kyriakos
1
Lee, Jongkuk
1
Lindridge, Andrew
1
Ma, Shuang
1
Malaviya, Prashant
1
Meire, Matthijs
1
Melumad, Shiri
1
Meyer, Robert J.
1
Moorman, Christine
1
Moreau, C. Page
1
Natter, Martin
1
Noble, Charles H.
1
Noordhoff, Corine S.
1
Ozcan, Kerimcan
1
Park, Sungho
1
Pauwels, Pieter
1
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Journal of marketing
Journal of business research : JBR
150
Industrial marketing management : the international journal for industrial and high-tech firms
73
Journal of retailing and consumer services
73
Journal of service management
46
SpringerLink / Bücher
46
International journal of innovation management
45
The journal of product innovation management : an international publication of the Product Development & Management Association
45
The journal of services marketing
44
Technological forecasting & social change : an international journal
38
Research policy : policy, management and economic studies of science, technology and innovation
35
The journal of business & industrial marketing
34
International journal of hospitality management
33
The service industries journal
31
Journal of marketing management : MM
29
Journal of strategic marketing
26
Service business
26
Marketing theory
24
Journal of service research : JSR
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
22
Kundenintegration : Forum Dienstleistungsmanagement
22
Public management review
22
International journal of technology marketing : IJTMkt
21
The journal of brand management : an international journal
21
International journal of technology management : IJTM
20
Journal of service theory and practice : JSTP
20
Tourism management : research, policies, practice
20
International journal of contemporary hospitality management
19
Journal of the Academy of Marketing Science
17
The journal of product & brand management
17
Creativity and innovation management
16
European management journal
16
International journal of product development : IJPD
16
Marketing intelligence & planning
16
Revolutionizing innovation : users, communities, and open innovation
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Customer engagement : contemporary issues and challenges
14
International journal of quality and service sciences
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
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ECONIS (ZBW)
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1
Full disclosure : how smartphones enhance consumer self-disclosure
Melumad, Shiri
;
Meyer, Robert J.
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 28-45
Persistent link: https://www.econbiz.de/10012214892
Saved in:
2
Customer experience journeys : loyalty loops versus involvement spirals
Siebert, Anton
;
Gopaldas, Ahir
;
Lindridge, Andrew
; …
- In:
Journal of marketing
84
(
2020
)
4
,
pp. 45-66
Persistent link: https://www.econbiz.de/10012231616
Saved in:
3
Successfully communicating a cocreated innovation
Wang, Helen Si
;
Noble, Charles H.
;
Dahl, Darren W.
; …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 38-57
Persistent link: https://www.econbiz.de/10012176063
Saved in:
4
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
5
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
6
Project customization and the supplier revenue-cost dilemmas : the critical roles of supplier-customer coordination
Wang, Yonggui
;
Lee, Jongkuk
;
Fang, Eric
;
Ma, Shuang
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 136-154
Persistent link: https://www.econbiz.de/10011636891
Saved in:
7
The effectiveness of customer participation in new product development : a meta-analysis
Chang, Woojung
;
Taylor, Steven A.
- In:
Journal of marketing
80
(
2016
)
1
,
pp. 47-64
Persistent link: https://www.econbiz.de/10011507442
Saved in:
8
Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till
;
Güntürkün, Pascal
;
Schons, Laura Marie
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
Saved in:
9
Consumer-generated ads : does awareness of advertising co-creation help or hurt persuasion?
Thompson, Debora V.
;
Malaviya, Prashant
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 33-47
Persistent link: https://www.econbiz.de/10009747831
Saved in:
10
All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
Saved in:
11
Do customers and employees enjoy service participation? : synergistic effects of self- and other-efficacy
Yim, Chi-kin
;
Chan, Kimmy Wa
;
Lam, Simon S. K.
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 121-140
Persistent link: https://www.econbiz.de/10009670256
Saved in:
12
Creating major innovations with customers : insights from small and young technology firms
Coviello, Nicole E.
;
Joseph, Richard M.
- In:
Journal of marketing
76
(
2012
)
6
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009670261
Saved in:
13
Consumer participation in coproduction : "I made it myself" effects on consumers' sensory perceptions and evaluations of outcome and input product
Villads Troye, Sigurd
;
Supphellen, Magne
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 33-46
Persistent link: https://www.econbiz.de/10009737492
Saved in:
14
The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users
Schreier, Martin
;
Fuchs, Christoph
;
Dahl, Darren W.
- In:
Journal of marketing
76
(
2012
)
5
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009782922
Saved in:
15
Designing solutions around customer network identity goals
Epp, Amber M.
;
Price, Linda L.
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 36-54
Persistent link: https://www.econbiz.de/10008935844
Saved in:
16
It's the thought (and the effort) that counts : how customizing for others differs from customizing for oneself
Moreau, C. Page
;
Bonney, Leff
;
Herd, Kelly B.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 120-133
Persistent link: https://www.econbiz.de/10009297014
Saved in:
17
The bright side and dark side of embedded ties in business-to-business innovation
Noordhoff, Corine S.
;
Kyriakopoulos, Kyriakos
;
Moorman, …
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 34-52
Persistent link: https://www.econbiz.de/10009297019
Saved in:
18
The psychological effects of empowerment strategies on consumers' product demand
Fuchs, Christoph
;
Prandelli, Emanuela
;
Schreier, Martin
- In:
Journal of marketing
74
(
2010
)
1
,
pp. 65-79
Persistent link: https://www.econbiz.de/10003940542
Saved in:
19
Is customer participation in value creation a double-edged sword? : evidence from professional financial services across cultures
Chan, Kimmy Wa
;
Yim, Chi-kin
;
Lam, Simon S. K.
- In:
Journal of marketing
74
(
2010
)
3
,
pp. 48-64
Persistent link: https://www.econbiz.de/10008822104
Saved in:
20
Pay what you want : a new participative pricing mechanism
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Journal of marketing
73
(
2009
)
1
,
pp. 44-58
Persistent link: https://www.econbiz.de/10003815504
Saved in:
21
Testing the value of customization : when do customers really prefer products tailored to their preferences?
Franke, Nikolaus
;
Keinz, Peter
;
Steger, Christoph J.
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003875417
Saved in:
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