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type_genre:"Aufsatz im Buch"
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Customer retention
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How to succeed in the digital age : strategies from 17 top managers
7
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Erfolgsfaktor Marke : neue Strategien des Markenmanagements
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Fixed revenue accounting : a new management accounting framework
2
HRM and marketing orientation in the new era
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Innovating for trust
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Knowledge, learning and innovation : research insights on cross-sector collaborations
2
Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
2
Markt- und Absatzprognosen : Modelle, Methoden, Anwendung
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2
Predicting trends and building strategies for consumer engagement in retail environments
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Strategic marketing in fragile economic conditions
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Trends zur Handhabung von Komplexität im Qualitätsingenieurwesen
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Advances in applied economic research : proceedings of the 2016 International Conference on Applied Economics (ICOAE)
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Aftersales in der Automobilwirtschaft : Konzepte für Ihren Erfolg
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Business and management issues in the global and digital era : Indonesian perspectives
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Challenges in an age of dis-engagement
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Conference proceedings trends in business communication 2016
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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ECONIS (ZBW)
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Optimizing supply chain management indicators for sustainable supply chain integration and customer loyalty : potential role of environmentally responsible practices
Khatri, Bhanupriya
;
Singh, Raj Kumar
;
Arora, Shaina
; …
- In:
Strategies for environmentally responsible supply chain …
,
(pp. 156-181)
.
2024
Persistent link: https://www.econbiz.de/10014532503
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2
Omnichannel retailing : a comprehensive exploration of integration, customer engagement, and market share in today's retail
Taneja, Sanjay
;
Shukla, Rishi Prakash
- In:
Omnichannel approach to co-creating customer …
,
(pp. 60-76)
.
2024
Persistent link: https://www.econbiz.de/10014531493
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3
Customer relationship management : review of technology impact and use cases
Yerpude, Samir
;
Rautela, Sonica
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 87-99)
.
2023
Persistent link: https://www.econbiz.de/10014428103
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4
Begeisterungseigenschaften in der Unternehmensberatung und deren Wirkung auf die Kundenloyalität
Raff, Tilmann
;
Billen, Peter
;
Seitz, Nadine
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 147-167)
.
2023
Persistent link: https://www.econbiz.de/10013555051
Saved in:
5
Driving force behind consumer brand engagement : the metaverse
Mittal, Garima
;
Bansal, Rohit
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 164-181)
.
2023
Persistent link: https://www.econbiz.de/10014287144
Saved in:
6
Leveraging AI for content generation : a customer equity perspective
Schweidel, David A.
;
Reisenbichler, Martin
;
Reutterer, …
- In:
Artificial intelligence in marketing
,
(pp. 125-145)
.
2023
Persistent link: https://www.econbiz.de/10014307019
Saved in:
7
E-loyalty towards mobile applications in online food ordering business model
Sanandra, Riska Fauzi
;
Nair, Praveen Balakrishnan
- In:
Impact of globalization and advanced technologies on …
,
(pp. 264-278)
.
2021
Persistent link: https://www.econbiz.de/10012518318
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8
Connecting the dots between e-CRM and customer loyalty : mediating role of perceived value and customer support
Turulja, Lejla
;
Činjarević, Merima
- In:
Handbook of research on technology applications for …
,
(pp. 123-140)
.
2021
Persistent link: https://www.econbiz.de/10012307778
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9
Customer perceptions in possession-processing services : factors and indicators of behavioural loyalty
Boonnark, Kittisorn
;
Ross, Mitchell
; …
- In:
Transforming relationship marketing : strategies and …
,
(pp. 83-99)
.
2021
Persistent link: https://www.econbiz.de/10012318908
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10
Impact of tourists' socio-demographic factors and number of previous visits on attitudinal loyalty : simultaneous testing of three loyalty types
Laškarin Ažić, Marina
;
Galičic, Vlado
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2020
Persistent link: https://www.econbiz.de/10012601656
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11
Predicting customer churn in the Indonesia telecommunications industry using big data
Febtriany
;
Subroto, Athor
- In:
Emerging issues in economics of development, business …
,
(pp. 157-173)
.
2020
Persistent link: https://www.econbiz.de/10012419423
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12
What constitutes brand loyalty in e-tailing?
Carrasco, M.
;
Talkar, N.
;
Pillai, S. K. B.
;
Castanha, J.
; …
- In:
Digital economy for customer benefit and business …
,
(pp. 78-84)
.
2020
Persistent link: https://www.econbiz.de/10012228161
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13
Mapping Georgian bank customer's preferences for corporate social responsibility
Gogichadze, Anna
;
Tzavara, Dionisia
- In:
Responsible business in a changing world : new …
,
(pp. 33-51)
.
2020
Persistent link: https://www.econbiz.de/10012228699
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14
Multimodale Kommunikation für Dienstleistungsanbieter am Point of Service (POS) zur Steuerung der wahrgenommenen Dienstleistungsqualität
Steffen, Dirk
- In:
Werbung für alle Sinne : multimodale …
,
(pp. 237-252)
.
2020
Persistent link: https://www.econbiz.de/10012271839
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15
Quality strategies for customer loyalty in an e-service environment : a case of m-banking customers
Vasudeva, Savdeep
- In:
Strategies and tools for managing connected consumers
,
(pp. 46-69)
.
2020
Persistent link: https://www.econbiz.de/10012106733
Saved in:
16
Sensorik im Onlinehandel : ein Konzept zur Emotionalisierung der Customer Journey
Binder, Carin
;
Klingenberg, Sina-Kathrin
- In:
bedigital : Beispiele zu Digitalisierungsprozessen aus …
,
(pp. 27-52)
.
2020
Persistent link: https://www.econbiz.de/10012210476
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17
Introduction to the Handbook of research on customer engagement
Hollebeek, Linda D.
;
Sprott, David E.
- In:
Handbook of research on customer engagement
,
(pp. 1-3)
.
2019
Persistent link: https://www.econbiz.de/10013163338
Saved in:
18
Relationships among service quality, customer satisfaction, word-of-mouth, and customer loyalty : a case study of minimarkets with halal positioning, Jakarta, Indonesia
Aji, Bagus Wicaksono
;
Sri Daryanti
- In:
Business and management issues in the global and …
,
(pp. 279-291)
.
2019
Persistent link: https://www.econbiz.de/10012311744
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19
Das Management von Sonderkonditionen : Erfolgsfaktoren aus der Bankpraxis
Klenk, Peter
- In:
Ihr Weg zur Pricing Excellence
,
(pp. 57-62)
.
2019
Persistent link: https://www.econbiz.de/10012062805
Saved in:
20
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
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21
Connected Cars als Instrument des Customer Relationship Managements
Holland, Heinrich
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 67-92)
.
2019
Persistent link: https://www.econbiz.de/10011999956
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22
Retail customer engagement : a systematic mapping study
Moretta Tartaglione, Andrea
;
Granata, Giuseppe
- In:
Predicting trends and building strategies for consumer …
,
(pp. 1-26)
.
2019
Persistent link: https://www.econbiz.de/10012023198
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23
Understanding Fluency and Friction in Customer Experience Management
Marutschke, David
;
Gournelos, Ted
;
Ray, Subhasis
- In:
Predicting trends and building strategies for consumer …
,
(pp. 88-108)
.
2019
Persistent link: https://www.econbiz.de/10012023221
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24
Profitability of fixed customers : a case of a Japanese department store
Suzuki, Kenichi
;
Kikyo, Misa
;
Kodama, Maiko
;
Toyosaki, …
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 3-18)
.
2019
Persistent link: https://www.econbiz.de/10011966583
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25
Identifying the determinant factors satisfying each customer segment : case of a Japanese hotel chain
Mitani, Kayo
;
Hatzinikolakis, John
- In:
Fixed revenue accounting : a new management accounting …
,
(pp. 35-50)
.
2019
Persistent link: https://www.econbiz.de/10011966605
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26
The development of interpersonal trust between the consultant and client in the course of the consulting process
Mauerer, Christian
- In:
Advances in consulting research : recent findings and …
,
(pp. 273-298)
.
2019
Persistent link: https://www.econbiz.de/10011928516
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27
Cooperation and competition among regions : the umbrella brand as a tool for tourism competitiveness
Almeida Santana, Arminda
;
Moreno Gil, Sergio
- In:
Geopolitics and strategic management in the global economy
,
(pp. 315-336)
.
2018
Persistent link: https://www.econbiz.de/10011717649
Saved in:
28
Can online co-creation influence lead users' and opinion leader' behaviors?
Bru, Mathilde
;
Scaringella, Laurent
- In:
Knowledge, learning and innovation : research insights …
,
(pp. 27-47)
.
2018
Persistent link: https://www.econbiz.de/10011737860
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29
Influencing factors in customers' intention to re-visit resort hotels : the roles of customer experience management and customer value
Luturlean, Bachruddin Saleh
;
Hurriyati, Ratih
;
Wibowo, …
- In:
Knowledge, learning and innovation : research insights …
,
(pp. 191-207)
.
2018
Persistent link: https://www.econbiz.de/10011738038
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30
Digital marketing : relationship between real Madrid's actions and brand promotion and customer loyalty
Mota, Cesar Silvério Pereira da
;
Isaías, Pedro
- In:
User innovation and the entrepreneurship phenomenon in …
,
(pp. 28-49)
.
2018
Persistent link: https://www.econbiz.de/10011761709
Saved in:
31
Factors affecting customer loyalty in NCR : an analysis
Parhi, Arpit Kumar
;
Misra, Pooja
- In:
Start-up enterprises and contemporary innovation …
,
(pp. 265-275)
.
2018
Persistent link: https://www.econbiz.de/10011764788
Saved in:
32
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
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33
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
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34
A hero who never dies : Steve Jobs in his fans' minds
Wu, Ruijuan
;
Wang, Cheng Lu
;
Hao, Wei
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 35-51)
.
2018
Persistent link: https://www.econbiz.de/10011764813
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35
The passion that unites us all : the culture and consumption of sports fans
Mastromartino, Brandon
;
Chou, Wen-Hao Winston
;
Zhang, …
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 52-70)
.
2018
Persistent link: https://www.econbiz.de/10011764814
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36
Those who rarely attend alone : tribal sport fans
Hedlund, David P.
;
Biscaia, Rui
;
Leal, Maria do Carmo
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 71-101)
.
2018
Persistent link: https://www.econbiz.de/10011764816
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37
Marketing weiter denken?! - Fünf Postulate
Kenning, Peter
- In:
Marketing Weiterdenken : Zukunftspfade für eine …
,
(pp. 79-97)
.
2018
Persistent link: https://www.econbiz.de/10011740982
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38
Social media and customer engagement at Makemytrip.com
Jha, Bidyanand
;
Kshetri, Anita
- In:
Services marketing cases in emerging markets : an asian …
,
(pp. 117-136)
.
2017
Persistent link: https://www.econbiz.de/10011537904
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39
Gaining attention online : do the levels of product involvement and website interactivity matter? : an eye-tracking approach
Palla, Polyxeni Jenny
;
Zotos, Yorgos
- In:
Bridging the gap between advertising academia and practice
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011539971
Saved in:
40
Kunden ins rechte Licht setzen
Gartz, Sebastian
;
Schmidt-Stohn, Olaf
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 135-150)
.
2017
Persistent link: https://www.econbiz.de/10011565742
Saved in:
41
Social networks impact on potential customers' buying decisions and current customer loyalty
Al-Rabayah, Wafaa A.
- In:
Strategic uses of social media for improved customer …
,
(pp. 173-192)
.
2017
Persistent link: https://www.econbiz.de/10011632777
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42
The value-based sales approach - design process, tools and needed capabilities to create a solution
Luotola, Hanna
;
Ivanova-Gongne, Maria
;
Liinamaa, Johanna
- In:
Practices for network management : in search of …
,
(pp. 237-250)
.
2017
Persistent link: https://www.econbiz.de/10011634781
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43
A framework for ecosystemic strategizing and change
Tsvetkova, Anastasia
;
Nokelainen, Tomi
;
Gustafsson, Magnus
- In:
Practices for network management : in search of …
,
(pp. 275-301)
.
2017
Persistent link: https://www.econbiz.de/10011634785
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44
Partnership in the forefront: advertising agencies' roles and business clients' loyalty
Arslanagic-Kalajdzic, Maja
;
Zabkar, Vesna
- In:
Challenges in an age of dis-engagement
,
(pp. 227-236)
.
2017
Persistent link: https://www.econbiz.de/10011692478
Saved in:
45
An analysis of the relationship between quality factors and customer loyalty for success of firms in the service industry : a case study
Silvestri, Cecilia
- In:
Strategic marketing management and tactics in the …
,
(pp. 74-106)
.
2017
Persistent link: https://www.econbiz.de/10011695224
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46
The tacit knowledge through the customer experience : conceptualization, externalization methods, and use application to Tunisian Thalassotherapy centers
Jaziri-Bouagina, Dhouha
- In:
Handbook of research on tacit knowledge management for …
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011670112
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47
The importance of electronics news brand trust : the case of online newspapers in Indonesia
Ardyan, Elia
;
Aryanto, Vincent Didiek Wiet
- In:
Driving innovation and business success in the digital …
,
(pp. 99-118)
.
2017
Persistent link: https://www.econbiz.de/10011606461
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48
Die Bank der Zukunft gemeinsam gestalten : erfolgreiches Co-Creation im Bankbereich
Schmoll, Anton
;
Böhm, Andrea
- In:
Aspekte der Digitalisierung in Banken
,
(pp. 153-176)
.
2017
Persistent link: https://www.econbiz.de/10011736943
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49
Client pofile of Spanish fitness centers : segmentation by loyalty and characteristics of the client
García-Fernández, Jerónimo
;
Gálvez-Ruiz, Pablo
; …
- In:
Sports management as an emerging economic activity : …
,
(pp. 273-291)
.
2017
Persistent link: https://www.econbiz.de/10011758390
Saved in:
50
The effects of country-of-origin on consumers' CSR perceptions, behavioral intentions, and loyalty
Pouliopoulos, Leonidas
;
Pouliopoulos, Theofilos
; …
- In:
Advances in applied economic research : proceedings of …
,
(pp. 303-316)
.
2017
Persistent link: https://www.econbiz.de/10011744138
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