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~type_genre:"Aufsatz in Zeitschrift"
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Direct marketing
545
Direktmarketing
542
Consumer behaviour
138
Konsumentenverhalten
138
Arzneimittel
110
Pharmaceuticals
110
Advertising effects
107
Werbewirkung
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direct marketing
29
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Park, Jin Seong
6
Aikin, Kathryn J.
5
Huh, Jisu
5
Sullivan, Helen W.
5
Albers, Sönke
4
Fogel, Joshua
4
Groß, Claudia
4
Mukherjee, Avinandan
4
Perri, Matthew
4
Verhoef, Peter C.
4
Albaum, Gerald S.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
3
Bokermann, Ralf
3
Dahlhoff, Hans-Dieter
3
Diepen, Merel van
3
Donkers, Bas
3
Franses, Philip Hans
3
Hruschka, Harald
3
Krafft, Manfred
3
Limbu, Yam B.
3
Mackert, Michael
3
Mantrala, Murali K.
3
McFadden, Dawn Thilmany
3
Morimoto, Mariko
3
O'Hara, Jeffrey K.
3
Park, Timothy A.
3
Poon, Patrick
3
Rollins, Brent L.
3
Sridhar, Shrihari
3
Ball, Jennifer Gerard
2
Battershill, Martin
2
Berndt, Ernst R.
2
Bhutada, Nilesh
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Boothby, Kate
2
Boudewyns, Vanessa
2
Bratina, Danijel
2
Brouthers, Lance Eliot
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
MacLean Center for Clinical Medical Ethics
1
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Health marketing quarterly
34
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Direct marketing : an international journal
14
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Journal of marketing research : JMR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
European journal of operational research : EJOR
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Die Bank
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
American journal of agricultural economics
4
International journal of electronic business
4
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
4
Journal of business ethics : JOBE
4
Journal of retailing
4
Management revue : socio-economic studies
4
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
Global journal of business management : GJBM
3
International journal of industrial organization
3
Journal of business & economics research
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
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ECONIS (ZBW)
549
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549
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1
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
2
Distributing the fashion product in direct or retail channel : the impact of fashion level and direct selling cost
Wang, Haijun
;
Liu, Guanmei
- In:
International transactions in operational research : a …
30
(
2023
)
6
,
pp. 3597-3624
Persistent link: https://www.econbiz.de/10014328056
Saved in:
3
The evolving direct-to-consumer retail model : a review and research agenda
McKee, Samantha
;
Sands, Sean
;
Pallant, Jason Ian
; …
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2816-2842
Persistent link: https://www.econbiz.de/10014427405
Saved in:
4
Assessing the predictive performance of machine learning in direct marketing response
Choi, Youngkeun
;
Choi, Jae W.
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10015051116
Saved in:
5
Personality and psychological predictors of instagram personalized ad avoidance
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015051168
Saved in:
6
Influence of direct marketing and conventional advertisement on buying behaviour of customers of electronic home appliances
Kewat, Pooja Bai
;
Panda, Priyabrata
;
Maharana, Arjuna Kumar
- In:
International journal of business and emerging markets …
15
(
2023
)
3
,
pp. 287-306
Persistent link: https://www.econbiz.de/10014312878
Saved in:
7
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
8
Determinants of the development of multi-level marketing in Poland in the context of differences between generations X, Y, Z
Wadlewski, Aron-Axel
- In:
Serbian journal of management : an international …
17
(
2022
)
2
,
pp. 425-438
Persistent link: https://www.econbiz.de/10013490722
Saved in:
9
Locally produced food for restaurants : a theoretical approach for the supply chain network design
Paciarotti, Claudia
;
Mazzuto, Giovanni
;
Torregiani, …
- In:
International journal of retail and distribution management
50
(
2022
)
13
,
pp. 164-183
Persistent link: https://www.econbiz.de/10013552652
Saved in:
10
Profit uplift modeling for direct marketing campaigns : approaches and applications for online shops
Baier, Daniel
;
Stöcker, Björn
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 645-673
Persistent link: https://www.econbiz.de/10013438854
Saved in:
11
What drives a donor? : a machine learning-based approach for predicting responses of nonprofit direct marketing campaigns
Cacciarelli, Davide
;
Boresta, Marco
- In:
Journal of philanthropy and marketing
27
(
2022
)
2
,
pp. 1-10
Persistent link: https://www.econbiz.de/10013272113
Saved in:
12
The dark side of bilateral encroachment within a supply chain
Nie, Jiajia
;
Wang, Qijun
;
Shi, Chunlai
;
Zhou, Yu
- In:
Journal of the Operational Research Society
73
(
2022
)
4
,
pp. 811-821
Persistent link: https://www.econbiz.de/10013281395
Saved in:
13
The influence of farmers markets' characteristics on vendor sales
O'Hara, Jeffrey K.
;
Dutton, Nony
;
Stavely, Nick
- In:
Agribusiness : an international journal
38
(
2022
)
2
,
pp. 295-311
Persistent link: https://www.econbiz.de/10013186804
Saved in:
14
Unique ... like everyone else : effects and mechanisms of personalization appeals in recruitment advertising
Pfiffelmann, Jean
;
Pfeuffer, Alexander
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 491-532
Persistent link: https://www.econbiz.de/10014550980
Saved in:
15
Donor responses to out-group beneficiary profiles in direct mail fundraising : a Canadian case study
Dougherty, Christopher Nicholas
;
Schmidt, Kirk
;
Mahon, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 123-144
Persistent link: https://www.econbiz.de/10014514762
Saved in:
16
Drivers and moderators of direct selling business outcomes : why I participate affects how I perform
Coughlan, Anne T.
;
Gerke, Michael
;
Krafft, Manfred
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
1
,
pp. 4-19
Persistent link: https://www.econbiz.de/10014634755
Saved in:
17
The role of ad sequence and privacy concerns in personalized advertising : an eye-tracking study into synced advertising effects
Segijn, Claire M.
;
Voorveld, Hilde
;
Vakeel, Khadija Ali
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 320-329
Persistent link: https://www.econbiz.de/10012607907
Saved in:
18
The congruent and comparative impacts of weather on consumer reviews : evidence from an online forum and experiment
Ma, Judy
;
Huang, Dongling
;
Wang, Yu
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 54-83
Persistent link: https://www.econbiz.de/10012512690
Saved in:
19
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
20
Management policy promotion as element of complex of commercial organizations marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
21
Modeling independent sales representative performance : application of predictive analytics in direct selling for improved outcomes
Glackin, Caroline
;
Adıvar, Murat
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 613-628
Persistent link: https://www.econbiz.de/10014537261
Saved in:
22
The expansion of varieties in the new age of advertising
Baslandze, Salome
;
Greenwood, Jeremy
;
Marto, Ricardo
; …
- In:
Review of economic dynamics
50
(
2023
),
pp. 171-210
Persistent link: https://www.econbiz.de/10014555926
Saved in:
23
A matheuristic for a customer assignment problem in direct marketing
Bigler, Tamara
;
Kammermann, Manuel Stanley
;
Baumann, Philipp
- In:
European journal of operational research : EJOR
304
(
2023
)
2
,
pp. 689-708
Persistent link: https://www.econbiz.de/10013534557
Saved in:
24
Covid-19, disrupted vegetable supply chain and direct marketing : experiences from India
Tripathi, Amarnath
;
Bharti, Nisha
;
Sardar, Sucheta
; …
- In:
Journal of agribusiness in developing and emerging …
13
(
2023
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10013536202
Saved in:
25
From direct marketing to interactive marketing : a retrospective review of the Journal of Research in Interactive Marketing
Lim, Weng Marc
;
Kumar, Satish
;
Pandey, Nitesh
;
Rasul, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 232-256
Persistent link: https://www.econbiz.de/10014313214
Saved in:
26
Using supervised machine learning methods for RFM segmentatio : a casino direct marketing communication case
Bratina, Danijel
;
Faganel, Armand
- In:
Market : review for marketing theory and practice
35
(
2023
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10014315007
Saved in:
27
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
28
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
29
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
30
Multi-level marketing : a neoliberal institution
Wrenn, Mary V.
- In:
Journal of economic issues
57
(
2023
)
4
,
pp. 1043-1061
Persistent link: https://www.econbiz.de/10014445424
Saved in:
31
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
32
Online sales : a direct marketing opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
33
Connectivity costs and price efficiency : an event study
Frino, Alex
;
Kovacevic, Ognjen
;
Mollica, Vito
;
Webb, …
- In:
The journal of futures markets
42
(
2022
)
2
,
pp. 296-309
Persistent link: https://www.econbiz.de/10012817888
Saved in:
34
Ethical issues in pharmaceutical marketing : a systematic review and future research agenda
Limbu, Yam B.
;
Huhmann, Bruce A.
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012821769
Saved in:
35
The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida
;
Huh, Jisu
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 21-36
Persistent link: https://www.econbiz.de/10012821770
Saved in:
36
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
37
Product-flyer location and type of product categories in retailing
Woo, Hongjoo
;
Chung, Angie
;
Richey, Robert Glenn <Jr.>
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 146-160
Persistent link: https://www.econbiz.de/10013197781
Saved in:
38
On the development of wind market values and the influence of technology and weather : a German case study
Engelhorn, Thorsten
;
Möbius, Thomas
- In:
Zeitschrift für Energiewirtschaft : ZfE
46
(
2022
)
1
,
pp. 61-83
Persistent link: https://www.econbiz.de/10013198339
Saved in:
39
Somewhat pushy but effective : the role of value-laden social media digital content marketing (VSM-DCM) for search and experience products
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 365-383
Persistent link: https://www.econbiz.de/10013286431
Saved in:
40
Understanding donor preferences to optimise charity marketing and communications
Ferguson, Kimberley
- In:
International journal of market research
64
(
2022
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012794292
Saved in:
41
Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges
- In:
International journal of pharmaceutical and healthcare …
16
(
2022
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
Saved in:
42
Selling to enabled purchasers : the effect of perceived supply risk and profit impact on the buyer-seller interaction
Paesbrugghe, Bert
;
Vuori, Johanna
;
Kock, Heidi
- In:
The journal of business & industrial marketing
37
(
2022
)
5
,
pp. 1012-1024
Persistent link: https://www.econbiz.de/10013399847
Saved in:
43
A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse
;
Yencha, Christopher
;
Koppenhafer, Leslie
; …
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10013384452
Saved in:
44
Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter
;
Zane, Daniel M.
- In:
Journal of public policy & marketing
41
(
2022
)
4
,
pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
Saved in:
45
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
46
A dynamic model of price competition and promotion in prescription drug markets
Roy, Abhik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 577-591
Persistent link: https://www.econbiz.de/10013454635
Saved in:
47
Aliterate consumers' processing of drug risk information indirect-to-consumer pharmaceutical advertising
Jae, Haeran
;
DelVecchio, Devon
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 115-132
Persistent link: https://www.econbiz.de/10013361590
Saved in:
48
Responses to direct-to-consumer advertising in Australia : comparing experience
Goodall, Stephen
;
Viney, Rosalie
;
Street, Deborah
; …
- In:
Health marketing quarterly
39
(
2022
)
4
,
pp. 398-409
Persistent link: https://www.econbiz.de/10013483456
Saved in:
49
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
50
Ethical issues and concerns in collection of marketing information and marketing intelligence : ethical issue in collection of information
Mandal, Pratap Chandra
- In:
International journal of business intelligence research …
10
(
2019
)
2
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012112787
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