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isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
International journal of pharmaceutical and healthcare marketing : IJPHM
SpringerLink / Bücher
43
Health marketing quarterly
34
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Journal of business research : JBR
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Springer eBook Collection / Business and Economics
11
ERIM report series research in management
10
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Research
9
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Marketing Science
8
NBER working paper series
8
Springer eBook Collection
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Schriften zu Dialogmarketing 'revisited'
7
Arbeitsbericht ... des Competence Center E-Business Basel
6
Arbeitsberichte der Hochschule für Wirtschaft FHNW
6
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
ERIM Report Series Research in Management
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Journal of targeting, measurement and analysis for marketing
6
Kundenmanagement & Electronic Commerce
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
NBER Working Paper
6
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1
DMA Customer Acquisition Barometer 2014
Jain, Yashraj
;
Colwell, Andrew
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 270-275
Persistent link: https://www.econbiz.de/10010385972
Saved in:
2
Highlights from the 2013 Abacus Annual Trends Report
Masnaghetti, Michele
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 71-76
Persistent link: https://www.econbiz.de/10010256403
Saved in:
3
The 2013 Customer Intimacy Index
Wood, Andy
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 64-70
Persistent link: https://www.econbiz.de/10010256405
Saved in:
4
DMA print tracking : attributes of media channels
Jain, Yashraj
;
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 56-63
Persistent link: https://www.econbiz.de/10010256408
Saved in:
5
IDM Student Competion 2013 : English Wine Week
Reed, David
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 51-55
Persistent link: https://www.econbiz.de/10010256411
Saved in:
6
Physicians' attitude towards direct to consumer advertising of pharmaceutical drugs
Siddiqi, Arslan Ahmad
;
Ali Shah, Syed Zulfiqar
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011705008
Saved in:
7
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
8
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
9
Relationship between direct-to-consumer advertising and consumers' decision-making
Sharabati, Abdel-Aziz Ahmad
;
Khraim, Hamzeh Salim
; …
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 178-192
Persistent link: https://www.econbiz.de/10010388961
Saved in:
10
Impact of celebrity endorsements in disease-specific direct-to-consumer (DTC) advertisements : an elaboration likelihood model approach
Rollins, Brent L.
;
Bhutada, Nilesh
- In:
International journal of pharmaceutical and healthcare …
8
(
2014
)
2
,
pp. 164-177
Persistent link: https://www.econbiz.de/10010388962
Saved in:
11
The evolution of direct, data and digital marketing
Webber, Richard
- In:
Journal of direct, data and digital marketing practice …
14
(
2012/13
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009781282
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12
Pharmaceutical direct-to-consumer advertising ; Pt. 2
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010237499
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13
The effects of DTCA on patient compliance : exploring the impact of endorsers selcetion and message tonality on patients with diabetes
Bergner, Kai N.
;
Falk, Tomas
;
Heinrick, Daniel
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 391-409
Persistent link: https://www.econbiz.de/10010237647
Saved in:
14
DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael
;
Guadagno, Marie
;
Mabry, Amanda
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
Saved in:
15
Pharmaceutical direct-to-consumer advertising ; Pt. 1
Mukherjee, Avinandan
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10009790606
Saved in:
16
Consumers’ evaluation of brief summary formats of print direct-to-consumer advertisements
Bhutada, Nilesh
;
Deshpande, Aparna
;
Menon, Ajit
;
Perri, …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 296-312
Persistent link: https://www.econbiz.de/10009790609
Saved in:
17
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
Saved in:
18
The influence of the number of presented symptoms in product-claim direct-to-consumer advertising on behavioral intentions
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 265-284
Persistent link: https://www.econbiz.de/10009790619
Saved in:
19
A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
20
New ICO guidance on direct marketing
Groom, Stephen
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
2
,
pp. 145-147
Persistent link: https://www.econbiz.de/10010257043
Saved in:
21
An empirical investigation of the variation in direct-to-consumer prescription drug advertising
Sen, Kabir Chandra
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
4
,
pp. 248-261
Persistent link: https://www.econbiz.de/10009412211
Saved in:
22
Consumer perceptions of product-claim versus help-seeking direct-to-consumer advertising
Lee-Wingate, Sooyeon Nikki
;
Xie, Ying
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10008667685
Saved in:
23
The endogenous modeling of the effect direct-to-consumer advertising in prescription drugs
Kalyanaram, Gurumurthy
- In:
International journal of pharmaceutical and healthcare …
3
(
2009
)
2
,
pp. 137-148
Persistent link: https://www.econbiz.de/10003929701
Saved in:
24
Consumer attitudes toward pharmaceutical direct-to-consumer advertising : an empirical study and the role of income
Joseph, Mathew
;
Spake, Deborah F.
;
Finney, Zachary
- In:
International journal of pharmaceutical and healthcare …
2
(
2008
)
2
,
pp. 117-133
Persistent link: https://www.econbiz.de/10003929457
Saved in:
25
Data optimisation
McKeever, Luke
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
4
,
pp. 363-370
Persistent link: https://www.econbiz.de/10003720369
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26
Reinventing direct marketing - with VRM inside
Mitchell, Alan
;
Henderson, Iain
;
Searls, Doc
- In:
Journal of direct, data and digital marketing practice …
10
(
2008/09
)
1
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003763928
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27
Consumer responses to direct to consumer prescription drug advertising
Chen, Hai D. B.
;
Carroll, Norman V.
- In:
International journal of pharmaceutical and healthcare …
1
(
2007
)
4
,
pp. 276-289
Persistent link: https://www.econbiz.de/10003937266
Saved in:
28
Direct marketing: options for the future
Simpson, Peter
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 289-293
Persistent link: https://www.econbiz.de/10003468997
Saved in:
29
Learning from integrated marketing: how to optimise personalised customer marketing strategie, Teil 2
Jenkinson, Angus
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 319-335
Persistent link: https://www.econbiz.de/10003469002
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30
BT campaign: "business plan"
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 336-345
Persistent link: https://www.econbiz.de/10003469005
Saved in:
31
Prize promotions: misleading competitions come under scrutiny
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 346-348
Persistent link: https://www.econbiz.de/10003469007
Saved in:
32
Prize promotions: ASA adjudicates on prize promotions
Langford, Paul
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
4
,
pp. 348-349
Persistent link: https://www.econbiz.de/10003469010
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33
Integrated marketing and its implications for personalised customer marketing strategies
Jenkinson, Angus
;
Mathews, Brian
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 193-209
Persistent link: https://www.econbiz.de/10003433453
Saved in:
34
M-commerce - generating revenue from content and mobile portals
McCarthy, Jeff
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003433476
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35
Data protection: cold calling ruling
Brooks, Gary
- In:
Journal of direct, data and digital marketing practice …
8
(
2006/07
)
3
,
pp. 264-267
Persistent link: https://www.econbiz.de/10003433495
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36
Powergen : the journey to marketing optimisation
Perrett, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
1
,
pp. 76-83
Persistent link: https://www.econbiz.de/10003519363
Saved in:
37
Consumer concerns: the opportunity for direct marketing? : or how a shared responsibility on consent and data maintenance, the environment, and data security could provide the rena...
Chipperfield, Mark
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 117-121
Persistent link: https://www.econbiz.de/10003588144
Saved in:
38
The megatrends : what to expect in direct and interactive marketing in 2010
Biegel, Bruce A.
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 122-133
Persistent link: https://www.econbiz.de/10003588149
Saved in:
39
Vodafone Limited campaign : Welcome Call - the IDM Business Performance Awards 2006, highly commended
Boothby, Kate
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 168-178
Persistent link: https://www.econbiz.de/10003588155
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