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2
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2
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2
Marketing letters : a journal of research in marketing
2
Marketing und Sales Automation : Grundlagen - Tools - Umsetzung ; Alles, was Sie wissen müssen
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Technological forecasting & social change : an international journal
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Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
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Ethical issues in e-business : models and frameworks
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Journal of managerial psychology
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ECONIS (ZBW)
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1
Unlimited testing : let’s test your emails with AI
Nguyen, Nguyen
;
Johnson, Joseph
;
Tsiros, Michael
- In:
Marketing science
43
(
2024
)
2
,
pp. 419-439
Persistent link: https://www.econbiz.de/10014529230
Saved in:
2
Do supermarkets' emails have any value for their customers? : the effect of emails' content and interestingness on customers' attitude and engagement
Rodriguez, Virginie
;
Sangle-Ferriere, Marion
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371703
Saved in:
3
How to improve the performance of email marketing campaigns? : a field experiment using the authority principle to improve email performance
Defau, Laurens
;
Zauner, Alexander
;
Sycik, Anna
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 187-194
Persistent link: https://www.econbiz.de/10014364910
Saved in:
4
Philanthropy scandals and regular donations : the role of email marketing communications
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1592-1619
Persistent link: https://www.econbiz.de/10014450076
Saved in:
5
Boost your email marketing campaign! : emojis as visual stimuli to influence customer engagement
Valenzuela-Gálvez, E. Sophía
;
Garrido-Morgado, Álvaro
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014313399
Saved in:
6
Using born-digital archives for business history : EMCODIST and the case of e-mail
Kirsch, David A.
;
Decker, Stephanie
;
Nix, Adam
;
Jain, …
- In:
Management & organizational history : M&OH
18
(
2023
)
1
,
pp. 16-23
Persistent link: https://www.econbiz.de/10014320113
Saved in:
7
English as a business lingua franca : a discursive analysis of business e-mails
Roshid, Mohammod Moninoor
;
Webb, Susan
;
Chowdhury, Raqib
- In:
International journal of business communication : IJBC …
59
(
2022
)
1
,
pp. 83-103
Persistent link: https://www.econbiz.de/10012703096
Saved in:
8
Spam review detection using LSTM autoencoder : an unsupervised approach
Saumya, Sunil
;
Singh, Jyoti Prakash
- In:
Electronic commerce research
22
(
2022
)
1
,
pp. 113-133
Persistent link: https://www.econbiz.de/10013169416
Saved in:
9
Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio
Sridhar, Karthik
;
Kumar, Ashish
;
Bezawada, Ram
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10013273025
Saved in:
10
"You’ve got mail" : a daily investigation of email demands on job tension and work-family conflict
Steffensen, David S.
;
McAllister, Charn P.
;
Perrewé, …
- In:
Journal of business and psychology
37
(
2022
)
2
,
pp. 325-338
Persistent link: https://www.econbiz.de/10013187168
Saved in:
11
A privatised approach in enhanced spam filtering techniques using TSAS over cloud networks
Paul, P. Mano
;
Jingle, I. Diana Jeba
- In:
International journal of intelligent enterprise
9
(
2022
)
3
,
pp. 332-343
Persistent link: https://www.econbiz.de/10014320112
Saved in:
12
Does customer email engagement improve profitability? : evidence from a field experiment in subscription service retailing
Wang, Yiwei
;
Lu, Lauren Xiaoyuan
;
Shi, Pengcheng
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
5
,
pp. 2703-2721
Persistent link: https://www.econbiz.de/10014295355
Saved in:
13
How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels
Tahali, Sara
;
Yildiz, Hélène
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 129-141)
.
2022
Persistent link: https://www.econbiz.de/10013338063
Saved in:
14
Can Facebook ads and email messages increase fiscal capacity? : experimental evidence from Venezuela
Gallego, Jorge
;
Ortega, Federico
- In:
Economic development and cultural change : EDCC
70
(
2022
)
4
,
pp. 1531-1563
Persistent link: https://www.econbiz.de/10013329497
Saved in:
15
Communication preferences of business-to-business buyers for receiving initial sales messages : a comparison of media channel selection theories
Anders, Abram D.
;
Coleman, Joshua T.
;
Castleberry, …
- In:
International journal of business communication : IJBC …
57
(
2020
)
3
,
pp. 370-400
Persistent link: https://www.econbiz.de/10012229563
Saved in:
16
The effectiveness of triggered email marketing in addressing browse abandonments
Goic, Marcel
;
Rojas, Andrea
;
Saavedra, Ignacio
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 118-145
Persistent link: https://www.econbiz.de/10013041326
Saved in:
17
An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
Saved in:
18
Transparency and control in email communication : the more the supervisor is put in cc the less trust is felt
Haesevoets, Tessa
;
De Cremer, David
;
De Schutter, Leander
; …
- In:
Journal of business ethics : JBE
168
(
2021
)
4
,
pp. 733-753
Persistent link: https://www.econbiz.de/10012436280
Saved in:
19
Killing me softly : organizational e-mail monitoring expectations' impact on employee and significant other well-being
Becker, William
;
Belkin, Liuba Y.
;
Conroy, Samantha A.
; …
- In:
Journal of management
47
(
2021
)
4
,
pp. 1024-1052
Persistent link: https://www.econbiz.de/10012485787
Saved in:
20
Digital messaging to improve college enrollment and success
Avery, Christopher
;
Castleman, Benjamin L.
;
Hurwitz, Michael
- In:
Economics of education review
84
(
2021
),
pp. 1-35
Persistent link: https://www.econbiz.de/10013362211
Saved in:
21
From cyber to e-mail incivility : a psychometric assessment and measure validation study
McCarthy, Kimberly
;
Pillai, Rajnandini
;
Cherry, Bennett
; …
- In:
Organization management journal : official journal of …
16
(
2019
)
2
,
pp. 61-68
Persistent link: https://www.econbiz.de/10012033727
Saved in:
22
Workplace impression management through pleonastic English words/phrases in e-mail communication? : evidence from India
Sethi, Deepa
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 391-404
Persistent link: https://www.econbiz.de/10012110517
Saved in:
23
Influence of cultural dimensions on promotional e-mail effectiveness
Lorente-Páramo, Ángel J.
;
Hernández-García, Ángel
; …
- In:
Technological forecasting & social change : an …
150
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012228953
Saved in:
24
The digital footprint of innovators : using email to detect the most creative people in your organization
Gloor, Peter A.
;
Colladon, Andrea Fronzetti
;
Grippa, …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 254-264
Persistent link: https://www.econbiz.de/10012257486
Saved in:
25
How to improve e-mail click-through rates : a national culture approach
Lorente-Páramo, Ángel J.
;
Chaparro-Peláez, Julián
; …
- In:
Technological forecasting & social change : an …
161
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012533628
Saved in:
26
The invisible leash : the impact of organizational expectations for email monitoring after-hours on employee resources, well-being, and turnover intentions
Belkin, Liuba Y.
;
Becker, William
;
Conroy, Samantha A.
- In:
Group & organization management : an international journal
45
(
2020
)
5
,
pp. 709-740
Persistent link: https://www.econbiz.de/10012310228
Saved in:
27
Emails from the Boss-curse or blessing? : relations between communication channels, leader evaluation, and employees' attitudes
Braun, Stephan
;
Hernandez Bark, Alina S.
;
Kirchner, …
- In:
International journal of business communication : IJBC …
56
(
2019
)
1
,
pp. 50-81
Persistent link: https://www.econbiz.de/10011978700
Saved in:
28
Determinanten und Wirkungen der wahrgenommenen Aufdringlichkeit von E-Newslettern bei Konsumenten
Mann, Andreas
;
Barkhof, Andrea
- In:
Dialogmarketing Perspektiven 2018/2019 : Tagungsband …
,
(pp. 223-242)
.
2019
Persistent link: https://www.econbiz.de/10011999967
Saved in:
29
Are you angry (happy, sad) or aren’t you? : emotion detection difficulty in email negotiation
Laubert, Christoph
;
Parlamis, Jennifer
- In:
Group decision and negotiation
28
(
2019
)
2
,
pp. 377-413
Persistent link: https://www.econbiz.de/10012000355
Saved in:
30
Classification spam email with elimination of unsuitable features with hybrid of GA-Naive Bayes
Abdati, O. M. E.
;
Ahmadzadeh, F.
- In:
Journal of information & knowledge management : JIKM
18
(
2019
)
1
,
pp. 1950008-1-1950008-19
Persistent link: https://www.econbiz.de/10012027168
Saved in:
31
Message strategy of promotional e-mails in India : a content analysis
Utkarsh
;
Gupta, Nimit
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 351-367
Persistent link: https://www.econbiz.de/10012168811
Saved in:
32
Improving email marketing campaign success rate using personalization
Singh, Gyanendra
;
Singh, Himanshu
;
Shriwastav, Sonika
- In:
Advances in analytics and applications
,
(pp. 77-83)
.
2019
Persistent link: https://www.econbiz.de/10011974425
Saved in:
33
Post-stay email marketing implications for the hotel industry : role of email features, attitude, revisit intention and leisure involvement level
Yang, Kiseol
;
Min, Ji Hye
;
Garza-Baker, Krishna
- In:
Journal of vacation marketing
25
(
2019
)
4
,
pp. 405-417
Persistent link: https://www.econbiz.de/10012166080
Saved in:
34
E-mail and face-to-face organizational dissent as a function of leader-member exchange status
Turnage, Anna K.
;
Goodboy, Alan K.
- In:
International journal of business communication : IJBC …
53
(
2016
)
3
,
pp. 271-285
Persistent link: https://www.econbiz.de/10011509040
Saved in:
35
Detecting advance fee fraud emails using self-referential pronouns : a preliminary analysis
Alli, Rofiat
;
Nicolaides, Rebecca
;
Craig, Russell
- In:
Accounting forum : advancing the interdisciplinary and …
42
(
2018
)
1
,
pp. 78-85
Persistent link: https://www.econbiz.de/10011833518
Saved in:
36
Review spam detection by highlighting potential spammers and diminishing their effect
Keshavarz, Fatemeh
;
Waheed, Ayeshaa Abdul
;
Rachdi, Btissam
- In:
International journal of e-business research : an …
14
(
2018
)
1
,
pp. 54-76
Persistent link: https://www.econbiz.de/10011809215
Saved in:
37
Effects of link placements in email newsletters on their click-through rate
Kumar, Ashish
;
Salo, Jari
- In:
Journal of marketing communications
24
(
2018
)
5
,
pp. 535-548
Persistent link: https://www.econbiz.de/10011880801
Saved in:
38
Robust identification of email tracking : a machine learning approach
Haupt, Johannes Sebastian
;
Bender, Benedict
;
Fabian, …
- In:
European journal of operational research : EJOR
271
(
2018
)
1
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011882891
Saved in:
39
Personalization in email marketing : the role of noninformative advertising content
Sahni, Navdeep S.
;
Wheeler, S. Christian
;
Chintagunta, …
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 236-258
Persistent link: https://www.econbiz.de/10011864756
Saved in:
40
Improved grade outcomes with an e-mailed "grade nudge"
Smith, Ben O.
;
White, Dustin R.
;
Kuzyk, Patricia C.
; …
- In:
The journal of economic education
49
(
2018
)
1
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011889073
Saved in:
41
Effects of review spam in a firm-initiated virtual brand community : evidence from smartphone customers
Feng, Nan
;
Su, Zhenjing
;
Li, Dahui
;
Zheng, Chundong
; …
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1061-1070
Persistent link: https://www.econbiz.de/10011947025
Saved in:
42
Cognitive factors that lead people to comply with spam email
Wilson, E. Vance
;
Djamasbi, Soussan
;
Hall-Phillips, Adrienne
- In:
Journal of organizational computing and electronic commerce
27
(
2017
)
2
,
pp. 118-134
Persistent link: https://www.econbiz.de/10011687502
Saved in:
43
The effect of mobile marketing and email marketing on exploratory information seeking (EIS) behavior of the consumers : communication through wireless technologies
Waheed, Abdul
;
Yang, Jianhua
- In:
International journal of enterprise information systems …
13
(
2017
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10011780919
Saved in:
44
Dynamically managing a profitable email marketing program
Zhang, Xi Alan
;
Kumar, V.
;
Cosguner, Koray
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 851-866
Persistent link: https://www.econbiz.de/10011784969
Saved in:
45
Do targeted discount offers serve as advertising? : evidence from 70 field experiments
Sahni, Navdeep S.
;
Zou, Dan
;
Chintagunta, Pradeep K.
- In:
Management science : journal of the Institute for …
63
(
2017
)
8
,
pp. 2688-2705
Persistent link: https://www.econbiz.de/10011741412
Saved in:
46
Opinion spam detection in online reviews
Rastogi, Ajay
;
Mehrotra, Monica
- In:
Journal of information & knowledge management : JIKM
16
(
2017
)
4
,
pp. 1750036-1-38
Persistent link: https://www.econbiz.de/10011856763
Saved in:
47
Rechtskonforme E-Mail-Marketing-Automation
Heukrodt-Bauer, Sabine
- In:
Marketing und Sales Automation : Grundlagen - Tools - …
,
(pp. 59-70)
.
2017
Persistent link: https://www.econbiz.de/10011668587
Saved in:
48
Marketing Automation und Lead Management bei Kverneland
Köhler, Marcus
- In:
Marketing und Sales Automation : Grundlagen - Tools - …
,
(pp. 245-253)
.
2017
Persistent link: https://www.econbiz.de/10011668932
Saved in:
49
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
50
Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection
Song, Long
;
Lau, Raymond Yiu Keung
;
Kwok, Ron Chi-Wai
; …
- In:
Electronic commerce research
17
(
2017
)
1
,
pp. 51-81
Persistent link: https://www.econbiz.de/10011699103
Saved in:
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