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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Virales Marketing"
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Virales Marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
116
Journal of retailing and consumer services
102
International journal of hospitality management
66
International journal of internet marketing and advertising : IJIMA
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
Journal of marketing communications
34
Psychology & marketing
33
Tourism management : research, policies, practice
33
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
International journal of contemporary hospitality management
29
Journal of hospitality marketing & management
28
Journal of travel and tourism marketing
27
Cogent business & management
25
Electronic commerce research
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
The journal of product & brand management
25
Information systems research : ISR
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Journal of internet commerce
23
European journal of marketing : EJM
21
Journal of marketing
21
International journal of electronic marketing and retailing : IJEMR
20
Journal of electronic commerce research : JECR
20
The journal of services marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of management information systems : JMIS
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Journal of the Academy of Marketing Science
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Marketing letters : a journal of research in marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
International journal of technology marketing : IJTMkt
15
Journal of marketing research : JMR
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of electronic commerce : IJEC
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Journal of international consumer marketing
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1
Customer-to-customer communication : referral of high and low involvement products through stimulated word-of-mouth
Bifkovics, Bettina
;
Malota, Erzsébet
;
Faria, Luciana N.
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 204-226
Persistent link: https://www.econbiz.de/10014447610
Saved in:
2
A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
Consumer responses to elements of visual esthetics on a brand's instagram page
Permell, Solange Renée
;
Pacheco, Barney G.
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 583-614
Persistent link: https://www.econbiz.de/10014513565
Saved in:
5
The influence on cosmetics purchase intention of electronic word of mouth on Instagram
Mainardes, Emerson Wagner
;
Portelada, Patrícia Helena …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 961-991
Persistent link: https://www.econbiz.de/10014330949
Saved in:
6
Consumer engagement with restaurant brand pages : a multidimensional categorization of antecedents and consequences
Rasty, Fereshte
;
Nasab, Seyyed Mohammad Tabataba'i
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 1015-1052
Persistent link: https://www.econbiz.de/10014330952
Saved in:
7
Do facebook friends make me donate? : factors involved in online donations via sns
Kim, Eunyoung
;
Park, Sung-Eun
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 849-872
Persistent link: https://www.econbiz.de/10014287778
Saved in:
8
Mega-influencers as online opinion leaders : establishing cosmetic brand engagement on social media
Fitriati, Rachma
;
Siwi, Inggit Sekar Madu
;
Munawaroh
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 359-382
Persistent link: https://www.econbiz.de/10013550351
Saved in:
9
Females are more rational! : how consumer expertise moderates attitude toward advertisements
Bukhari, Syed Arsalan Haider
;
Haq, Junaid Ul
;
Ishfaq, …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 359-378
Persistent link: https://www.econbiz.de/10012821547
Saved in:
10
Tourists' booking behavior : online social media perspectives
Ghaedi, Mohammadreza
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 702-728
Persistent link: https://www.econbiz.de/10013277301
Saved in:
11
Instagram influencers : the role of opinion leadership in consumers' purchase behavior
Fakhreddin, Farbod
;
Foroudi, Pantea
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 795-825
Persistent link: https://www.econbiz.de/10013277311
Saved in:
12
Predicting consumer avoidance of native advertising on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
13
The first-person effect of anti-panhandling public service announcement messages on promotional behaviors and donation intentions
Lim, Joon Soo
;
Lee, Jiyoung
;
Lim, Sung Soo
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 207-232
Persistent link: https://www.econbiz.de/10012179118
Saved in:
14
An FsQCA Investigation of eWOM and social influence on product adoption intention
Tuan Minh Phung
;
Pham Thi Minh Ly
;
Tin Trung Nguyen
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
5
,
pp. 726-747
Persistent link: https://www.econbiz.de/10012258085
Saved in:
15
U.S. and Korean consumers : a cross-cultural examination of product information-seeking and -giving
Cheong, Hyuk Jun
;
Mohammed-Baksh, Sufyan
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 893-910
Persistent link: https://www.econbiz.de/10012258146
Saved in:
16
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
17
The impacts of consumer personality traits on online video ads sharing intention
Choi, Chang-Won
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 1073-1092
Persistent link: https://www.econbiz.de/10012287161
Saved in:
18
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
19
Antecedents and consequences of consumers' attitude toward social commerce sites
Um, Nam-Hyun
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 500-519
Persistent link: https://www.econbiz.de/10012179042
Saved in:
20
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
Saved in:
21
The effect of social density on word of mouth
Consiglio, Irene
;
De Angelis, Matteo
;
Costabile, Michele
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 511-528
Persistent link: https://www.econbiz.de/10011929680
Saved in:
22
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
23
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
24
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
25
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
26
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
27
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
28
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
Saved in:
29
Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/2015
)
6
,
pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
Saved in:
30
How males and females differ in their likelihood of transmitting negative word of mouth
Zhang, Yinlong
;
Feick, Lawrence F.
;
Mittal, Vikas
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1097-1108
Persistent link: https://www.econbiz.de/10010353445
Saved in:
31
We'll be honest, this won't be the best article you’ll ever read : the use of dispreferred markers in word-of-mouth communication
Hamilton, Ryan
;
Vohs, Kathleen D.
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 197-212
Persistent link: https://www.econbiz.de/10010380992
Saved in:
32
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
33
Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
Saved in:
34
Language abstraction in word of mouth
Schellekens, Gaby A. C.
;
Verlegh, Peeter
;
Smidts, Ale
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
Saved in:
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