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~subject:"Virales Marketing"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Working paper / National Bureau of Economic Research, Inc.
251
Journal of business research : JBR
178
Journal of retailing and consumer services
172
International journal of hospitality management
111
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American journal of agricultural economics
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Journal of the Academy of Marketing Science
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International journal of contemporary hospitality management
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Journal of marketing
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Journal of marketing communications
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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The journal of product & brand management
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Tourism management : research, policies, practice
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Journal of marketing theory and practice
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The American economic review
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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1
Dissociating controllable and uncontrollable effects of affective stimuli on attitudes and consumption
Hütter, Mandy
;
Sweldens, Steven
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 320-349
Persistent link: https://www.econbiz.de/10011900555
Saved in:
2
Periodic pricing and perceived contract benefits
Atlas, Stephen A.
;
Bartels, Daniel M.
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
2
,
pp. 350-364
Persistent link: https://www.econbiz.de/10011900561
Saved in:
3
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
Saved in:
4
The effect of social density on word of mouth
Consiglio, Irene
;
De Angelis, Matteo
;
Costabile, Michele
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 511-528
Persistent link: https://www.econbiz.de/10011929680
Saved in:
5
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
6
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
7
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
8
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
9
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
10
Dynamics of communicator and audience power : the persuasiveness of competence versus warmth
Dubois, David
;
Rucker, Derek D.
;
Galinsky, Adam D.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 68-85
Persistent link: https://www.econbiz.de/10011521914
Saved in:
11
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
12
Slowing down in the good old days : the effect of nostalgia on consumer patience
Huang, Xun Irene
;
Huang, Zhongqiang Tak
;
Wyer, Robert S.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 372-387
Persistent link: https://www.econbiz.de/10011584225
Saved in:
13
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
Saved in:
14
Products as self-evaluation standards : when owned and unowned products have opposite effects on self-judgment
Weiss, Liad
;
Johar, Gita Venkataramani
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 915-930
Persistent link: https://www.econbiz.de/10011489867
Saved in:
15
Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/2015
)
6
,
pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
Saved in:
16
How males and females differ in their likelihood of transmitting negative word of mouth
Zhang, Yinlong
;
Feick, Lawrence F.
;
Mittal, Vikas
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1097-1108
Persistent link: https://www.econbiz.de/10010353445
Saved in:
17
How and when grouping low-calorie options reduces the benefits of providing dish-specific calorie information
Parker, Jeffrey R.
;
Lehmann, Donald R.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 213-235
Persistent link: https://www.econbiz.de/10010380991
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18
We'll be honest, this won't be the best article you’ll ever read : the use of dispreferred markers in word-of-mouth communication
Hamilton, Ryan
;
Vohs, Kathleen D.
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 197-212
Persistent link: https://www.econbiz.de/10010380992
Saved in:
19
Why feasibility matters more to gift receivers than to givers : a construal-level approach to gift giving
Baskin, Ernest
;
Wakslak, Cheryl J.
;
Trope, Yaacov
; …
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 169-182
Persistent link: https://www.econbiz.de/10010380994
Saved in:
20
Hedonic eating goals and emotion : when sadness decreases the desire to indulge
Salerno, Anthony
;
Laran, Juliano
;
Janiszewski, Chris A.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 135-151
Persistent link: https://www.econbiz.de/10010380997
Saved in:
21
Happiness from ordinary and extraordinary experiences
Bhattacharjee, Amit
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010381023
Saved in:
22
How happiness affects choice
Mogilner, Cassie
;
Aaker, Jennifer
;
Kamvar, Sepandar D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
),
pp. 312-326
Persistent link: https://www.econbiz.de/10010383245
Saved in:
23
A lot of work or a work of art : how the structure of a customized assembly task determines the utility derived from assembly effort
Buechel, Eva C.
;
Janiszewski, Chris A.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 960-972
Persistent link: https://www.econbiz.de/10010253784
Saved in:
24
Consumption-driven market emergence
Martin, Diane M.
;
Schouten, John W.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 855-870
Persistent link: https://www.econbiz.de/10010253795
Saved in:
25
Affect as a decision-making system of the present
Chang, Hannah H.
;
Pham, Michel T.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 42-63
Persistent link: https://www.econbiz.de/10009777341
Saved in:
26
When wanting is better than having : materalism, transformation expectations, and product-evoked emotions in the purchase process
Richins, Marsha L.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009777350
Saved in:
27
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
28
Who are you calling old? : negotiating old age identity in the elderly consumption ensemble
Barnhart, Michelle
;
Peñaloza, Lisa
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
6
,
pp. 1133-1153
Persistent link: https://www.econbiz.de/10009740327
Saved in:
29
Moral habitus and status negotiation in a marginalized working-class neighborhood
Saatcioglu, Bige
;
Ozanne, Julie L.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 692-710
Persistent link: https://www.econbiz.de/10010226740
Saved in:
30
Balancing the basket : the role of shopping basket composition in embarrassment
Blair, Sean
;
Roese, Neal
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 676-691
Persistent link: https://www.econbiz.de/10010226743
Saved in:
31
Using differentiated brands to deflect exclusion and protect inclusion : the moderating role of self-esteem on attachment to differentiated brands
Dommer, Sara Loughran
;
Swaminathan, Vanitha
;
Ahluwalia, …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 657-675
Persistent link: https://www.econbiz.de/10010226748
Saved in:
32
The effect of product size and form distortion on consumer recycling behavior
Trudel, Remi
;
Argo, Jennifer J.
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 632-643
Persistent link: https://www.econbiz.de/10010226757
Saved in:
33
The exception is the rule : underestimating and overspending on exceptional expenses
Sussman, Abigail B.
;
Alter, Adam L.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
4
,
pp. 800-814
Persistent link: https://www.econbiz.de/10009686802
Saved in:
34
How economic contractions and expansions affect expenditure patterns
Kamakura, Wagner A.
;
Du, Rex Yuxing
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 229-247
Persistent link: https://www.econbiz.de/10009581303
Saved in:
35
Influence via comparison-driven self-evaluation and restoration : the case of the low-status influencer
Shalev, Edith
;
Morwitz, Vicki G.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 964-980
Persistent link: https://www.econbiz.de/10009501078
Saved in:
36
Social information in the retail environment : the importance of consumption alignment, referent identity, and self-esteem
Dahl, Darren W.
;
Argo, Jennifer J.
;
Morales, Andrea C.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 860-871
Persistent link: https://www.econbiz.de/10009501086
Saved in:
37
The beauty of boundaries : when and why we seek structure in consumption
Cutright, Keisha M.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 775-790
Persistent link: https://www.econbiz.de/10009501096
Saved in:
38
Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
Saved in:
39
Do payment mechanisms change the way consumers perceive products?
Chatterjee, Promothesh
;
Rose, Randall L.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1129-1139
Persistent link: https://www.econbiz.de/10009540245
Saved in:
40
Super size me : product size as a signal of status
Dubois, David
;
Rucker, Derek D.
;
Galinsky, Adam D.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10009540260
Saved in:
41
A mouth-watering prospect : salivation to material reward
Gal, David
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1022-1029
Persistent link: https://www.econbiz.de/10009540263
Saved in:
42
The "visual depiction effect" in advertising : facilitating embodied mental simulation through product orientation
Elder, Ryan S.
;
Krishna, Aradhna
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 988-1003
Persistent link: https://www.econbiz.de/10009540269
Saved in:
43
Years, months, and days versus 1, 12, and 365 : the influence of units versus numbers
Monga, Ashwani
;
Bagchi, Rajesh
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 185-198
Persistent link: https://www.econbiz.de/10009563536
Saved in:
44
From the commercial to the communal : reframing taboo trade-offs in religious and pharmaceutical marketing
McGraw, A. Peter
;
Schwartz, Janet A.
;
Tetlock, Philip E.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 157-173
Persistent link: https://www.econbiz.de/10009563540
Saved in:
45
Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
Saved in:
46
Consequence-cause matching : looking to the consequences of events to infer their causes
LeBoeuf, Robyn A.
;
Norton, Michael I.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10009563544
Saved in:
47
$29 for 70 items or 70 items for $29? : how presentation order affects package perceptions
Bagchi, Rajesh
;
Davis, Derick F.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 62-73
Persistent link: https://www.econbiz.de/10009563555
Saved in:
48
Enjoy! : hedonic consumption and compliance with assertive messages
Kronrod, Ann
;
Grinstein, Amir
;
Wathieu, Luc
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 51-61
Persistent link: https://www.econbiz.de/10009563556
Saved in:
49
Tell me what I did wrong : experts seek and respond to negative feedback
Finkelstein, Stacey R.
;
Fishbach, Ayelet
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10009563566
Saved in:
50
On intertemporal selfishness : how the perceived instability of identity underlies impatient consumption
Bartels, Daniel M.
;
Urminsky, Oleg
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 182-198
Persistent link: https://www.econbiz.de/10009160917
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