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Search: subject_exact:"Emotional branding"
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Emotional branding
33
Emotionale Werbung
26
Consumer behaviour
15
Konsumentenverhalten
15
Emotion
14
Brand management
12
Markenführung
12
Advertising effects
10
Werbewirkung
10
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9
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9
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8
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8
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7
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7
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6
Psychology of advertising
6
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emotional branding
4
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Firmenimage
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Aufsatz in Zeitschrift
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38
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13
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Collection of articles of several authors
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Hamby, Anne
2
Hartmann, Patrick
2
Jones, Niusha
2
Leemon, Daniel
2
Magids, Scott
2
Zorfas, Alan
2
Andarwati
1
Andreani, Fransisca
1
Apaolaza, Vanessa
1
Apaolaza, Venessa
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Aro, Kaisa
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Asseraf, Yoel
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Barnes, Donald C.
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Chang, Chun-Tuan
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Chang, Hui-Wen
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Chen, Tsai
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Colliander, Jonas
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Collier, Joel E.
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D'Souza, Clare M.
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Dahlén, Micael
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Danbury, Annie
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Darmawan, Akhmad
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Devina, Ria
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Dewitte, Siegfried
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Dickens, Jessie R.
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Echebarria, Carmen
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Efrat, Kalanit
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Eisend, Martin
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Gemvik, Alice
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Gupta, Gaurav
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Journal of advertising
6
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4
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3
Academy of Management journal : AMJ
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of consumer behaviour : an international research review
2
Global business review
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international economic review
1
Journal of managerial issues : JMI
1
Journal of marketing for higher education
1
Paradigm : the journal of Institute of Management Technology
1
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ECONIS (ZBW)
38
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1
Emotional branding, corporate image and its effect on the loyalty of JKN-KIS participants : a mediating role of satisfaction
Permata, Dina Diana
;
Hussein, Ananda Sabil
;
Andarwati
-
2022
Persistent link: https://www.econbiz.de/10013397526
Saved in:
2
It's written on your face : how emotional variation in Super Bowl advertisements influences ad liking
Jones, Niusha
;
Hamby, Anne
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 463-472
Persistent link: https://www.econbiz.de/10014575299
Saved in:
3
Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period
Handayani, Erna
;
Astuti, Herni Justiana
;
Darmawan, Akhmad
; …
-
2021
Persistent link: https://www.econbiz.de/10012619759
Saved in:
4
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
5
Nostalgia and forestalgia : insights, evaluation, and implications for advertising and product typology
Barnwell, R. Wixel
;
Collier, Joel E.
;
Shanahan, Kevin J.
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 193-210
Persistent link: https://www.econbiz.de/10014233793
Saved in:
6
I don't need a degree, I've got abs : influencer warmth and competence, communication mode, and stakeholder engagement on social media
Roccapriore, Ashley Y.
;
Pollock, Timothy G.
- In:
Academy of Management journal : AMJ
66
(
2023
)
3
,
pp. 979-1006
Persistent link: https://www.econbiz.de/10014319208
Saved in:
7
Examining the effect of emotional branding in building brand equity of social marketing campaigns : a case on Swachh Bharat, India
Manohar, Sridhar
;
Kumar, Ramesh J.
;
Saha, Raiswa
; …
- In:
Society and business review
18
(
2023
)
2
,
pp. 197-218
Persistent link: https://www.econbiz.de/10014334059
Saved in:
8
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
9
Ritual work and the formation of a shared sense of meaningfulness
Lepisto, Douglas A.
- In:
Academy of Management journal : AMJ
65
(
2022
)
4
,
pp. 1327-1352
Persistent link: https://www.econbiz.de/10013447435
Saved in:
10
Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna
;
Sondhi, Neena
- In:
Global business review
23
(
2022
)
5
,
pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
Saved in:
11
The effect of affect : an appraisal theory perspective on emotional engagement in narrative persuasion
Hamby, Anne
;
Jones, Niusha
- In:
Journal of advertising
51
(
2022
)
1
,
pp. 116-131
Persistent link: https://www.econbiz.de/10013362259
Saved in:
12
Examining consumer responses to YouTube ads through facial expressions and self-reports : the role of gender identity and emotional appeals
Voutsa, Maria C.
;
Tsichla, Eirini
;
Hatzithomas, Leonidas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 368-393
Persistent link: https://www.econbiz.de/10012670668
Saved in:
13
Reservation price uncertainty : loss, virtue, or emotional heterogeneity?
Otto, Philipp E.
;
Schmidt, Lennard
- In:
Journal of economic psychology : research in economic …
87
(
2021
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013256788
Saved in:
14
How to use a spokesperson's smile effectively : smile intensity, consumer self-construal, and brand relationship determine and effectiveness
Chang, Chun-Tuan
;
Lee, Hsiao-Ching
;
Lee, Yu-Kang
; …
- In:
Journal of advertising research
61
(
2021
)
4
,
pp. 436-455
Persistent link: https://www.econbiz.de/10012813778
Saved in:
15
The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael
;
Thorbjørnsen, Helge
;
Colliander, Jonas
; …
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 3-11
Persistent link: https://www.econbiz.de/10012293491
Saved in:
16
Gotcha! : realism of comedic violence and its impact on brand responses : what's so funny about that bloody ad? : he moderating role of disposition to laughter
Karpinska-Krakowiak, Malgorzata
- In:
Journal of advertising research
60
(
2020
)
1
,
pp. 38-53
Persistent link: https://www.econbiz.de/10012293495
Saved in:
17
Garuda Indonesia airlines : providing emotional experience to retain customer loyalty
Andreani, Fransisca
;
Devina, Ria
- In:
Journal of international economic review
12
(
2019
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10012266101
Saved in:
18
Emotional appeals in tourism TV commercials : a psycho-physiological study
Li, Shanshi
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
6
,
pp. 783-806
Persistent link: https://www.econbiz.de/10012053347
Saved in:
19
A shift in perspective? : the role of emotional branding in shaping born globals' performance
Efrat, Kalanit
;
Asseraf, Yoel
- In:
International business review : the official journal of …
28
(
2019
)
6
,
pp. 1-10
Persistent link: https://www.econbiz.de/10012110392
Saved in:
20
The role of emotions in advertising : a call to action
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of advertising
48
(
2019
)
1
,
pp. 81-90
Persistent link: https://www.econbiz.de/10012201400
Saved in:
21
Using guilt and shame appeals from an Eastern perspective to promote bystander intervention : a study of mitigating domestic violence in India
La Ferle, Carrie
;
Muralidharan, Sidharth
;
Kim, Eunjin
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 555-568
Persistent link: https://www.econbiz.de/10012201505
Saved in:
22
Emotional branding scale and its role in formation of brand trust
Singla, Vikas
;
Gupta, Gaurav
- In:
Paradigm : the journal of Institute of Management Technology
23
(
2019
)
2
,
pp. 148-163
Persistent link: https://www.econbiz.de/10012161142
Saved in:
23
Antecedents and consequences of destination brand love : a case study from Finnish Lapland
Aro, Kaisa
;
Suomi, Kati
;
Saraniemi, Saila
- In:
Tourism management : research, policies, practice
67
(
2018
),
pp. 71-81
Persistent link: https://www.econbiz.de/10011841825
Saved in:
24
How to implement informational and emotional appeals in print advertisements : a framework for choosing ad appeals based on advertisers' objectives and targeted demographics
Teichert, Thorsten
;
Hardeck, Dirk
;
Liu, Yong
;
Trivedi, Rohit
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 363-379
Persistent link: https://www.econbiz.de/10011929132
Saved in:
25
Hooked on a feeling : the effect of music tempo on attitudes and the mediating role of consumers' affective responses
Stewart, Kristin
;
Koh, Hyeseung Elizabeth
- In:
Journal of consumer behaviour : an international …
16
(
2017
)
6
,
pp. 550-564
Persistent link: https://www.econbiz.de/10011814990
Saved in:
26
Making the brand appealing : advertising strategies and consumers' attitude towards UK retail bank brands
Mogaji, Emmanuel
;
Danbury, Annie
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 531-544
Persistent link: https://www.econbiz.de/10011801051
Saved in:
27
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
28
Der Wert der Gefühle
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard-Business-Manager : das Wissen der Besten
38
(
2016
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10011535100
Saved in:
29
"Hottest brand, coolest pedagogy" : approaches to corporate branding in Singapore's higher education sector
NG, Carl Jon Way
- In:
Journal of marketing for higher education
26
(
2016
)
1
,
pp. 41-63
Persistent link: https://www.econbiz.de/10011497241
Saved in:
30
Nature imagery in non-green advertising : the effects of emotion, autobiographical memory, and consumer's green
Hartmann, Patrick
;
Apaolaza, Vanessa
;
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
4
,
pp. 427-440
Persistent link: https://www.econbiz.de/10011633849
Saved in:
31
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
32
Delighting baby boomers and millennials : factors that matter most
Bednarz Beauchamp, Michelle
;
Barnes, Donald C.
- In:
Journal of marketing theory and practice
23
(
2015
)
3
,
pp. 338-350
Persistent link: https://www.econbiz.de/10011312654
Saved in:
33
The persuasive effectiveness of mini-films : narrative transportation and fantasy proneness
Chen, Tsai
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10011294154
Saved in:
34
The influence of mortality focus on guilt advertising effectiveness
Lee-Wingate, Sooyeon Nikki
;
Moon, Jae Yun
;
Bose, Mousumi
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010346477
Saved in:
35
Environmental threat appeals in green advertising : the role of fear arousal and coping efficacy
Hartmann, Patrick
;
Apaolaza, Venessa
;
D'Souza, Clare M.
; …
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 741-765
Persistent link: https://www.econbiz.de/10010467593
Saved in:
36
Do humour and threat work well together? : the moderating effect of need for cognition in humorous threat persuasion advertisements
Yoon, Hye Jin
;
Mayer, James Mark
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 725-740
Persistent link: https://www.econbiz.de/10010467596
Saved in:
37
More to form than meets the eye? : the impact of form and functional design on attitude towards new products
Lee, Sangwon
;
Pillai, Rajani Ganesh
- In:
Journal of managerial issues : JMI
25
(
2013
)
4
,
pp. 345-359
Persistent link: https://www.econbiz.de/10010358084
Saved in:
38
Taboo advertising : can humor help to attract attention and enhance recall?
Sabri, Ouidade
- In:
Journal of marketing theory and practice
20
(
2012
)
4
,
pp. 407-422
Persistent link: https://www.econbiz.de/10009688903
Saved in:
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