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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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"Using the right words" : rebranding organizations through digital lexicographic information platforms
Leroyer, Patrick
;
Simonsen, Henrik Køhler
- In:
Werbung und PR im digitalen Zeitalter : Grenzen, …
,
(pp. 307-330)
.
2023
Persistent link: https://www.econbiz.de/10014435296
Saved in:
2
The interplay between brand names and sound symbolism and its influence on size and width perception of consumers
Ögel, İlkin Yaran
;
Bayraktaroğlu, Ayşe Gül
-
2022
Persistent link: https://www.econbiz.de/10013500988
Saved in:
3
Der Einfluss der Marke auf den Unternehmenswert : eine Analyse am Beispiel der Adidas Group
Eisenzapf, David
;
Meser, Michael
;
Reinbacher, Philipp
- In:
Corporate finance : Finanzierung, Kapitalmarkt, …
13
(
2022
)
9/10
,
pp. 281-291
Persistent link: https://www.econbiz.de/10013393386
Saved in:
4
Patent- and trademark-seeking outward foreign direct investment by Chinese firms : the role of business group affiliation
Shi, Xinwei
;
Williams, Christopher
;
Sutherland, Dylan
; …
- In:
Industrial and corporate change
31
(
2022
)
3
,
pp. 838-862
Persistent link: https://www.econbiz.de/10013253528
Saved in:
5
Zulässigkeit des Begriffs "partners" in der Firma einer GmbH
Gesell, Harald
;
Franke, Laura
- In:
Der Betrieb
74
(
2021
)
31
,
pp. 1732-1733
Persistent link: https://www.econbiz.de/10012596312
Saved in:
6
Market entry, fighting brands, and tacit collusion : evidence from the French mobile telecommunications market
Bourreau, Marc
;
Sun, Yutec
;
Verboven, Frank
- In:
American economic review
111
(
2021
)
11
,
pp. 3459-3499
Persistent link: https://www.econbiz.de/10012656019
Saved in:
7
Consumer misinformation and the brand premium : a private label blind taste test
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Sanders, Robert E.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 382-406
Persistent link: https://www.econbiz.de/10012212454
Saved in:
8
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
9
Using demographic variables to determine target segments in binary logit models
Ganbaatar, Tsend-Ayush
- In:
Advances in applied economic research : proceedings of …
,
(pp. 193-224)
.
2017
Persistent link: https://www.econbiz.de/10011744024
Saved in:
10
Erlebniswelt im Zeichen des Elches : zur "Fabrikation der Sichtbarkeit" in der Geschichte von Abercrombie & Fitch
Hörz, Peter F. N.
;
Richter, Marcus
- In:
Zeitschrift für Unternehmensgeschichte
62
(
2017
)
1
,
pp. 111-133
Persistent link: https://www.econbiz.de/10011711648
Saved in:
11
The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
Saved in:
12
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
13
Sounds that make you smile and share : a phonetic key to prosociality and engagement
Kniffin, Kevin M.
;
Shimizu, Mitsuru
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 273-283
Persistent link: https://www.econbiz.de/10011486527
Saved in:
14
A valuation analysis of corporate naming rights for collegiate sport venues
Popp, Nels
;
DeSchriver, Timothy D.
;
McEvoy, Chad D.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
1
,
pp. 7-20
Persistent link: https://www.econbiz.de/10011508540
Saved in:
15
Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names
Yao, Qin
;
Wen, Na
;
Dou, Wenyu
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
2
,
pp. 117-125
Persistent link: https://www.econbiz.de/10011477154
Saved in:
16
Comment la finance globalisée achète l'ancrage culturel : le cas de la bière
Urban, Sabine
- In:
Ancrages culturels dans un monde en mutation
,
(pp. 173-191)
.
2016
Persistent link: https://www.econbiz.de/10011619352
Saved in:
17
The sweet taste of consistency in brand name sound & product/label shapes : investigating appetitive responses in a dessert context and obstacles that suppress
Spears, Nancy
;
Ketron, Seth
;
Cowan, Kirsten
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 439-456
Persistent link: https://www.econbiz.de/10011606890
Saved in:
18
Brand architecture design and brand naming decisions
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas
- In:
The Routledge companion to contemporary brand management
,
(pp. 109-119)
.
2016
Persistent link: https://www.econbiz.de/10011515378
Saved in:
19
The aesthetics of brand name design : form, fit, fluency, and phonetics
Roche, Sarah
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 180-196)
.
2016
Persistent link: https://www.econbiz.de/10011593197
Saved in:
20
Culture-led city brands as economic engines : theory and empirics
Plaza Inchausti, Beatriz
;
González Casimiro, Pilar
; …
- In:
The annals of regional science : an international …
54
(
2015
)
1
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011302341
Saved in:
21
The unconscious processing information
Albanese, Paul J.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 59-78
Persistent link: https://www.econbiz.de/10011494431
Saved in:
22
Talking regionally about wine, or twittering terroir?
Wilson, Damien
;
Quinton, Sarah
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 147-158)
.
2014
Persistent link: https://www.econbiz.de/10010442533
Saved in:
23
Les facteurs clés de succès d'un système productif local entrepreneurial et d'un cluster en avance sur son temps : le Sancerre
Michaux, Valéry
;
Charters, Steve
;
Jolly, Sylvie
- In:
Stratégies des territoires vitivinicoles : clusters, …
,
(pp. 57-70)
.
2014
Persistent link: https://www.econbiz.de/10010442552
Saved in:
24
"A" business by any other name : firm name choice as a signal of firm quality
McDevitt, Ryan C.
- In:
Journal of political economy
122
(
2014
)
4
,
pp. 909-944
Persistent link: https://www.econbiz.de/10010400188
Saved in:
25
Creating gender brand personality with brand names : the effects of phonetic symbolism
Wu, Lan
;
Klink, Richard R.
;
Guo, Jiansheng
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 319-329
Persistent link: https://www.econbiz.de/10009787440
Saved in:
26
Sound symbolism effects across languages : implications for global brand names
Shrum, L. J.
;
Lowrey, Tina M.
;
Luna, David
;
Lerman, Dawn B.
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
3
,
pp. 275-279
Persistent link: https://www.econbiz.de/10009613717
Saved in:
27
Quadratisch, praktisch, gut : Textgestaltung von Verpackungen
Kastner, Sonja
- In:
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
,
(pp. 111-130)
.
2010
Persistent link: https://www.econbiz.de/10011388026
Saved in:
28
A rose.com by any other name
Cooper, Michael J.
;
Dimitrov, Orlin
;
Rau, P. Raghavendra
- In:
The journal of finance : the journal of the American …
56
(
2001
)
6
,
pp. 2371-2388
Persistent link: https://www.econbiz.de/10001631758
Saved in:
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