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Search: subject_exact:"Gattungsmarke"
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Gattungsmarke
14
Generic brand
12
USA
6
United States
5
Brand management
4
Markenführung
4
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3
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3
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3
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3
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3
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Bellizzi, Joseph A.
1
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1
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1
Bouamra-Mechemache, Zohra
1
Canter, Neil
1
Conroy, Denise
1
Eizenberg, Alon
1
Ellison, Sara Fisher
1
Foster, Kenneth Alan
1
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1
Kraft, Frederic B.
1
Lee, Michael S. W.
1
Lusk, Jayson L.
1
Martin, Warren S.
1
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1
Nilsson, Tomas
1
Pennerstorfer, Dieter
1
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1
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1
Rudholm, Niklas
1
Salvo, Alberto
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Journal of business research : JBR
3
The Rand journal of economics
3
Agricultural and resource economics review : ARER
1
American economic journal : a journal of the American Economic Association
1
Ekonomisk debatt
1
Emerging multinationals in emerging markets
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European review of agricultural economics : ERAE
1
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
1
Journal of consumer behaviour : an international research review
1
The annals of regional science : an international journal of urban, regional and environmental research and policy ; official journal of the Western Regional Science Association
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ECONIS (ZBW)
14
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1
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14
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1
The rise of fringe competitors in the wake of an emerging middle class : an empirical analysis
Eizenberg, Alon
;
Salvo, Alberto
- In:
American economic journal : a journal of the American …
7
(
2015
)
3
,
pp. 85-122
Persistent link: https://www.econbiz.de/10011318377
Saved in:
2
Is producing a private label counterproductive for a branded manufacturer?
Bergès, Fabian
;
Bouamra-Mechemache, Zohra
- In:
European review of agricultural economics : ERAE
39
(
2012
)
2
,
pp. 213-239
Persistent link: https://www.econbiz.de/10009535544
Saved in:
3
Differences in consumer preferences when facing branded versus non-branded choices
Ubilava, David
;
Foster, Kenneth Alan
;
Lusk, Jayson L.
; …
- In:
Journal of consumer behaviour : an international …
10
(
2011
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10009124721
Saved in:
4
Indian multinationals : generic internationalization strategies
Ramamurti, Ravi
;
Singh, Jitendra V.
- In:
Emerging multinationals in emerging markets
,
(pp. 110-166)
.
2009
Persistent link: https://www.econbiz.de/10003833839
Saved in:
5
Anti-consumption and brand avoidance
Lee, Michael S. W.
;
Motion, Judith
;
Conroy, Denise
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 169-180
Persistent link: https://www.econbiz.de/10003810538
Saved in:
6
Financial benefits of Florida generic orange juice marketing
Thomas, Arthur M.
;
Canter, Neil
- In:
Agricultural and resource economics review : ARER
38
(
2009
)
3
,
pp. 431-444
Persistent link: https://www.econbiz.de/10008827099
Saved in:
7
Spatial price competition in retail gasoline markets : evidence from Austria
Pennerstorfer, Dieter
- In:
The annals of regional science : an international …
43
(
2009
)
1
,
pp. 133-158
Persistent link: https://www.econbiz.de/10003814601
Saved in:
8
Generikakonkurrens på den svenska läkemedelsmarknaden
Rudholm, Niklas
;
Bergman, Mats A.
- In:
Ekonomisk debatt
27
(
1999
)
7
,
pp. 425-431
Persistent link: https://www.econbiz.de/10001424280
Saved in:
9
Entry decisions in the generic pharmaceutical industry
Scott Morton, Fiona
- In:
The Rand journal of economics
30
(
1999
)
3
,
pp. 421-440
Persistent link: https://www.econbiz.de/10001431734
Saved in:
10
The importance of the physician in the generic versus trade-name prescription decision
Hellerstein, Judith K.
- In:
The Rand journal of economics
29
(
1998
)
1
,
pp. 108-136
Persistent link: https://www.econbiz.de/10001237422
Saved in:
11
Funktionen, Erfolgsbedingungen und Psychostrategie von Handels- und Gattungsmarken
Schenk, Hans-Otto
- In:
Handelsmarken : Entwicklungstendenzen und …
,
(pp. 71-96)
.
1997
Persistent link: https://www.econbiz.de/10001297658
Saved in:
12
Characteristics of demand for pharmaceutical products : an examination of four cephalosporins
Ellison, Sara Fisher
(
contributor
)
- In:
The Rand journal of economics
28
(
1997
)
3
,
pp. 426-446
Persistent link: https://www.econbiz.de/10001226244
Saved in:
13
Creating low consumer product expectations
Ross, Robert H.
;
Kraft, Frederic B.
- In:
Journal of business research : JBR
11
(
1983
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10003607730
Saved in:
14
The influence of national versus generic branding on trade perceptions
Bellizzi, Joseph A.
;
Martin, Warren S.
- In:
Journal of business research : JBR
10
(
1982
)
3
,
pp. 385-396
Persistent link: https://www.econbiz.de/10003488799
Saved in:
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