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~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
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Brand
35
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Consumer behaviour
30
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Brand image
8
Brand management
8
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8
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Chartrand, Tanya L.
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Sternthal, Brian
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
The journal of brand management : an international journal
289
Journal of business research : JBR
272
The journal of product & brand management
198
Journal of retailing and consumer services
164
Psychology & marketing
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
European journal of marketing : EJM
68
SpringerLink / Bücher
59
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing intelligence & planning
44
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
41
Journal of advertising research
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of marketing communications
37
Journal of fashion marketing and management
36
Journal of the Academy of Marketing Science
34
Marketing : ZFP ; journal of research and management
34
Journal of international consumer marketing
32
International journal of hospitality management
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Business horizons
29
European journal of marketing
29
Industrial marketing management : the international journal for industrial and high-tech firms
29
Journal of promotion management : JPM
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Journal of marketing management : MM
28
Brands and branding
27
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
International marketing review
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of global marketing
24
Journal of retailing
24
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ECONIS (ZBW)
35
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1
Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.
;
Fitzsimons, Gràinne M.
;
Chartrand, …
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
5
,
pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
Saved in:
2
Brand-aid
Reimann, Martin
;
Rios, Sandra
;
Castaño, Raquel
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 673-691
Persistent link: https://www.econbiz.de/10011755407
Saved in:
3
Out-of-category brand imitation : product categorization determines copycat evaluation
Horen, Femke van
;
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 816-832
Persistent link: https://www.econbiz.de/10011780567
Saved in:
4
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
Saved in:
5
Performance brand placebos : how brands improve performance and consumers take the credit
Garvey, Aaron M.
;
Germann, Frank
;
Bolton, Lisa E.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 931-951
Persistent link: https://www.econbiz.de/10011489874
Saved in:
6
When brand logos describe the environment : design instability and the utility of safety-oriented products
Rahinel, Ryan
;
Nelson, Noelle M.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
3
,
pp. 478-496
Persistent link: https://www.econbiz.de/10011584263
Saved in:
7
Happiness from ordinary and extraordinary experiences
Bhattacharjee, Amit
;
Mogilner, Cassie
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10010381023
Saved in:
8
Distinctively different : exposure to multiple brands in low-elaboration settings
Yang, Linyun W.
;
Cutright, Keisha M.
;
Chartrand, Tanya L.
; …
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
5
,
pp. 973-992
Persistent link: https://www.econbiz.de/10010253783
Saved in:
9
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
Saved in:
10
Brand tourists : how non-core users enhance the brand image by eliciting pride
Bellezza, Silvia
;
Keinan, Anat
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
2
,
pp. 397-417
Persistent link: https://www.econbiz.de/10010401128
Saved in:
11
Extending culturally symbolic brands : a blessing or a curse?
Torelli, Carlos J.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
5
,
pp. 933-947
Persistent link: https://www.econbiz.de/10009501080
Saved in:
12
A stranger's touch : effects of accidental interpersonal touch on consumer evaluations and shopping time
Martin, Brett A. S.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 174-184
Persistent link: https://www.econbiz.de/10009563539
Saved in:
13
Implicit self-referencing : the effect of nonvolitional self-association on brand and product attitude
Perkins, Andrew W.
;
Forehand, Mark R.
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 142-156
Persistent link: https://www.econbiz.de/10009563542
Saved in:
14
A motivational account of the question-behavior effect
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 111-127
Persistent link: https://www.econbiz.de/10009563545
Saved in:
15
The curious case of behavioral backlash : why brands produce priming effects and slogans produce reverse priming effects
Laran, Juliano
;
Dalton, Amy N.
;
Andrade, Eduardo B.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10009006652
Saved in:
16
I imagine, I experience, I like : the false experience effect
Rajagopal, Priyali
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
3
,
pp. 578-594
Persistent link: https://www.econbiz.de/10009375669
Saved in:
17
A coal in the heart : self-relevance as a post-exit predictor of consumer anti-brand actions
Johnson, Allison R.
;
Matear, Maggie
;
Thomson, Matthew
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
1
,
pp. 108-125
Persistent link: https://www.econbiz.de/10009160935
Saved in:
18
The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.
;
Cotte, June
;
Lee, Seung Hwan Mark
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
Saved in:
19
Got to get you into my life : do brand personalities rub off on consumers?
Park, Ji Kyung
;
John, Deborah Roedder
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 655-669
Persistent link: https://www.econbiz.de/10008747691
Saved in:
20
The influence of implicit attitudes on choice when consumers are confronted with conflicting attribute information
Dempsey, Melanie A.
;
Mitchell, Andrew A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
4
,
pp. 614-625
Persistent link: https://www.econbiz.de/10008747734
Saved in:
21
The power of strangers : the effect of incidental consumer brand encounters on brand choice
Ferraro, Rosellina
;
Bettman, James R.
;
Chartrand, Tanya L.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 729-741
Persistent link: https://www.econbiz.de/10003807410
Saved in:
22
The effect of brand commitment on the evaluation of nonpreferred brands : a disconfirmation process
Raju, Sekar
;
Unnava, H. Rao
;
Montgomery, Nicole Votolato
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
5
,
pp. 851-863
Persistent link: https://www.econbiz.de/10003807433
Saved in:
23
The safety of objects: materialism, existential insecurity, and brand connection
Rindfleisch, Aric
;
Burroughs, James E.
;
Wong, Nancy
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003860903
Saved in:
24
Parity product features can enhance or dilute brand evaluation: the influence of goal orientation and presentation format
Malaviya, Prashant
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
1
,
pp. 112-121
Persistent link: https://www.econbiz.de/10003861093
Saved in:
25
When brand personality matters : the moderating role of attachment styles
Swaminathan, Vanitha
;
Stilley, Karen M.
;
Ahluwalia, Rohini
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 985-1002
Persistent link: https://www.econbiz.de/10003861949
Saved in:
26
The effect of regulatory orientation and decision strategy on brand judgments
Wan, Echo Wen
;
Jiewen Hong
;
Sternthal, Brian
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1026-1038
Persistent link: https://www.econbiz.de/10003861954
Saved in:
27
The use of Western brands in asserting Chinese national identity
Dong, Lily
;
Tian, Kelly
- In:
Journal of consumer research : JCR ; an …
36
(
2009/10
)
3
,
pp. 504-523
Persistent link: https://www.econbiz.de/10003895848
Saved in:
28
Consumer information search revisited : theory and empirical analysis
Moorthy, Shyamala
- In:
Journal of consumer research : JCR ; an …
23
(
1997
)
4
,
pp. 263-277
Persistent link: https://www.econbiz.de/10001217895
Saved in:
29
The influence of print advertisement organization on affect toward a brand name
Janiszewski, Chris A.
- In:
Journal of consumer research : JCR ; an …
17
(
1990
)
1
,
pp. 53-65
Persistent link: https://www.econbiz.de/10001098523
Saved in:
30
The relationship between prior brand knowledge and information acquisition order
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
14
(
1988
)
4
,
pp. 566-578
Persistent link: https://www.econbiz.de/10001098537
Saved in:
31
Choices from sets including remembered brands : use of recalled attributes and prior overall evaluations
Lynch, John G.
- In:
Journal of consumer research : JCR ; an …
15
(
1988
)
2
,
pp. 169-184
Persistent link: https://www.econbiz.de/10001063619
Saved in:
32
Memory factors in advertising : the effect of advertising retrieval cues on brand evaluations
Keller, Kevin Lane
- In:
Journal of consumer research : JCR ; an …
14
(
1987
)
3
,
pp. 316-333
Persistent link: https://www.econbiz.de/10001068360
Saved in:
33
Reference price model of brand choice for frequently purchased products
Winer, Russell S.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
2
,
pp. 250-256
Persistent link: https://www.econbiz.de/10001018720
Saved in:
34
How and when do brand perceptions and preferences first form? : a cognitive developmental investigation
Bahn, Kenneth D.
- In:
Journal of consumer research : JCR ; an …
13
(
1986
)
3
,
pp. 382-393
Persistent link: https://www.econbiz.de/10001018890
Saved in:
35
Consumers' use of memory and external information in choice : macro and micro perspectives
Biehal, Gabriel
- In:
Journal of consumer research : JCR ; an …
12
(
1986
)
4
,
pp. 382-405
Persistent link: https://www.econbiz.de/10001019280
Saved in:
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