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~subject:"Personalmarketing"
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Personalmarketing
Internal branding
170
Interne Markenführung
121
Markenführung
93
Brand management
92
Brand image
55
Markenimage
55
International marketing
42
Internationales Marketing
42
internal branding
32
HR marketing
31
Arbeitsverhalten
25
Work behaviour
25
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24
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Brand
21
Markenartikel
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Personalführung
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Beziehungsmarketing
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Human Resource Management
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Personalmanagement
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Relationship marketing
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1
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1
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1
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1
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Chiba, Manoj
1
Dahle, Dag Yngve
1
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1
Fichtel, Sina
1
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1
Gilani, Hasan
1
Gomes Rinaldi, Adriana
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The journal of product & brand management
4
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
2
Asia-Pacific journal of business administration
1
Corporate reputation review
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Employer brand management : Arbeitgebermarken aufbauen und steuern
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
1
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
1
Global business review
1
Innen beginnen : von der internen Kommunikation zum Internal Branding
1
International journal of business excellence
1
International journal of contemporary hospitality management
1
Interne Organisationskommunikation : theoretische Fundierungen und praktische Anwendungsfelder
1
Journal of business research : JBR
1
Journal of financial services marketing : JFSM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
1
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
1
Review of economics and development studies
1
Strategic outsourcing : an International journal
1
The Routledge companion to contemporary brand management
1
The journal of brand management : an international journal
1
The journal of services marketing
1
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ECONIS (ZBW)
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1
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
2
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
3
Brand orientation, employer branding and internal branding : do they effect on recruitment during the COVID-19 pandemic?
Kucherov, Dmitry G.
;
Tsybova, Victoria S.
;
Lisovskaia, …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 126-137
Persistent link: https://www.econbiz.de/10013459158
Saved in:
4
Internal branding, employees' brand commitment and moderation role of transformational leadership : an empirical study in Indian telecommunication context
Binu Raj, Asha
- In:
Asia-Pacific journal of business administration
14
(
2022
)
3
,
pp. 285-308
Persistent link: https://www.econbiz.de/10013288049
Saved in:
5
Employer and internal branding research : a bibliometric analysis of 25 years
Saini, Gordhan K.
;
Lievens, Filip
;
Srivastava, Mukta
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1196-1221
Persistent link: https://www.econbiz.de/10013429181
Saved in:
6
Employee engagement and internal branding : two sides of the same coin?
Suomi, Kati
;
Saraniemi, Saila
;
Vähätalo, Mervi
; …
- In:
Corporate reputation review
24
(
2021
)
1
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012433560
Saved in:
7
The corporate social responsibility (CSR) internal branding model : aligning employees' CSR awareness, knowledge, and experience to deliver positive employee performance outcomes
Carlini, Joan
;
Grace, Debra
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 732-760
Persistent link: https://www.econbiz.de/10012584564
Saved in:
8
When reputation management is people management : implications for employee voice
Wæraas, Arild
;
Dahle, Dag Yngve
- In:
European management journal
38
(
2020
)
2
,
pp. 277-287
Persistent link: https://www.econbiz.de/10012211832
Saved in:
9
Brand-centered human resource practices and brand citizenship behavior : the notion to develop competitive advantage
Rehman, Asad Ur
;
Salniza Md. Salleh
;
Ahmad, Norzieiriani bt.
- In:
Review of economics and development studies
5
(
2019
)
2
,
pp. 333-342
Persistent link: https://www.econbiz.de/10012053711
Saved in:
10
Study of early recruitment activities and employer brand knowledge and its effect on organization attractiveness and firm performance
Kashive, Neerja
;
Khanna, Vandana Tandon
- In:
Global business review
18
(
2017
)
3
,
pp. 172-190
Persistent link: https://www.econbiz.de/10011745525
Saved in:
11
Internal market orientation determinants of employee brand enactment
Boukis, Achilleas
;
Gounaris, Spiros
;
Lings, Ian
- In:
The journal of services marketing
31
(
2017
)
7
,
pp. 690-703
Persistent link: https://www.econbiz.de/10011801482
Saved in:
12
Internal branding and sustainability : investigating perceptions of employees
Biedenbach, Galina
;
Manzhynski, Siarhei
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 296-306
Persistent link: https://www.econbiz.de/10011548864
Saved in:
13
Drivers of employee propensity to endorse their corporate brand
Morokane, Pride
;
Chiba, Manoj
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 55-66
Persistent link: https://www.econbiz.de/10011482868
Saved in:
14
Interne Kommunikation mit dem Kompass der Marke : Internal Branding - Marke innen beginnen
Tometschek, Ralf
;
Kriwan, Monika
- In:
Interne Organisationskommunikation : theoretische …
,
(pp. 287-305)
.
2016
Persistent link: https://www.econbiz.de/10011508803
Saved in:
15
Employer Branding als Teil einer integrierten Markenführung
Kremmel, Dietmar
;
Walter, Benjamin von
- In:
Employer brand management : Arbeitgebermarken aufbauen …
,
(pp. 37-67)
.
2016
Persistent link: https://www.econbiz.de/10011525960
Saved in:
16
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
17
An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation
Gilani, Hasan
;
Jamshed, Shabana
- In:
Strategic outsourcing : an International journal
9
(
2016
)
3
,
pp. 303-323
Persistent link: https://www.econbiz.de/10011643047
Saved in:
18
Strategic employer brands : current domain, future directions
Moroko, Lara
;
Uncles, Mark D.
- In:
The Routledge companion to contemporary brand management
,
(pp. 309-323)
.
2016
Persistent link: https://www.econbiz.de/10011515406
Saved in:
19
IT employees' brand attitudes and the role of internal corporate communication : a survey of Indian IT industry
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 52-75
Persistent link: https://www.econbiz.de/10011482021
Saved in:
20
Employer branding : attracting and retaining talent in financial services
Näppä, Anna
;
Farshid, Mana
;
Foster, Tim
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
Saved in:
21
Live-Kommunikation im Kontext des Behavioral Branding : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Beispiel Messe
Jackson, Ulrike
;
Wolf, Antje
- In:
Events und Messen : Stand und Perspektiven der …
,
(pp. 65-85)
.
2014
Persistent link: https://www.econbiz.de/10010382787
Saved in:
22
How to influence hospitality employee perceptions on hotel brand performance?
Cheung, Catherine
;
Kong, Haiyan
;
Song, Haiyan
- In:
International journal of contemporary hospitality management
26
(
2014
)
8
,
pp. 1162-1178
Persistent link: https://www.econbiz.de/10010467939
Saved in:
23
Live-Kommunikation im Kontext des Behavioral Brandings : markenstärkende Interaktionserlebnisse zwischen Mitarbeitern und Kunden am Point of Interaction
Wolf, Antje
;
Jackson, Ulrike
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 357-373)
.
2014
Persistent link: https://www.econbiz.de/10010469804
Saved in:
24
Employer Branding vs. Internal Branding : ein Vorschlag zur Integration im Rahmen der identitätsbasierten Markenführung
Burmann, Christoph
;
Piehler, Rico
- In:
Die Unternehmung : Swiss journal of business research …
67
(
2013
)
3
,
pp. 223-245
Persistent link: https://www.econbiz.de/10010126390
Saved in:
25
Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Matanda, Margaret Jekanyika
;
Ndubisi, Nelson Oly
- In:
Journal of marketing management : MM
29
(
2013
)
9/10
,
pp. 1030-1055
Persistent link: https://www.econbiz.de/10010194412
Saved in:
26
Die Wirkung von Employer Branding auf das Unternehmensimage am Beispiel der Mitarbeiterkampagne von McDonald's Deutschland
Wörle, Christiane
- In:
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
,
(pp. 217-231)
.
2012
Persistent link: https://www.econbiz.de/10009631693
Saved in:
27
Personalmarketing 2.0 : Personalmarketing in der nächsten Stufe ist Präferenz-Management
Beck, Christoph
- In:
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
,
(pp. 9-69)
.
2012
Persistent link: https://www.econbiz.de/10009631703
Saved in:
28
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
29
Die menschliche Kraft der Marke : Bedeutung und Management der interaktionsorientierten Markenführung
Blankenberg, Nina
;
Bartsch, Silke
;
Fichtel, Sina
; …
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 53-72)
.
2011
Persistent link: https://www.econbiz.de/10009373463
Saved in:
30
Internal & Employer Branding im Tourismus : Hotel Hochschober und das "Goldene Beziehungsdreieck"
Grumbach-Palme, Cathrine
;
Leeb, Karin
;
Zirkler, Irmgard
- In:
Innen beginnen : von der internen Kommunikation zum …
,
(pp. 175-187)
.
2010
Persistent link: https://www.econbiz.de/10003898142
Saved in:
31
Internal branding as a tool to ensure the employees' brand promise delivery
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
Marketing and management sciences : proceedings of the …
,
(pp. 326-329)
.
2010
Persistent link: https://www.econbiz.de/10003950965
Saved in:
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