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isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Marketing intelligence & planning"
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Kahiya, Eldrede Tinashe
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Asia Pacific journal of marketing and logistics
Marketing intelligence & planning
Handbook of research in international marketing
International marketing review
132
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
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Advances in international marketing
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Journal of euromarketing
26
Management international review : mir ; journal of international business
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The journal of brand management : an international journal
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European journal of marketing : EJM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
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Journal of the Academy of Marketing Science
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The SAGE handbook of international marketing
18
Gabler Edition Wissenschaft
17
The journal of business & industrial marketing
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International journal of business and globalisation : IJBG
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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Journal of world business : JWB
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Springer eBook Collection
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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European journal of international management : EJIM
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Handbook of research on international advertising
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Journal of marketing
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International marketing ; Vol. 1
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International marketing ; Vol. V
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing management : MM
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Research handbook on export marketing
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1
Enhancing competitive advantage and financial performance of consumer-goods SMEs in export markets : how do social capital and marketing innovation matter?
Jeong, So Won
;
Chung, Jae-eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 74-89
Persistent link: https://www.econbiz.de/10013553036
Saved in:
2
Consumption attitudes and behaviors in Asia : a "discovery-oriented" fresh look
Batra, Rajeev
;
Li, Dongmei
;
Chiu, Chi-yue
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 559-575
Persistent link: https://www.econbiz.de/10013163354
Saved in:
3
Impact of perceived brand localness and globalness on brand authenticity to predict brand attitude : a cross-cultural Asian perspective
Safeer, Asif Ali
;
Chen, Yun
;
Abrar, Muhammad
;
Kumar, Nilesh
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
7
,
pp. 1524-1543
Persistent link: https://www.econbiz.de/10013391109
Saved in:
4
Affective factors influencing responses to international brand alliances
Shi, Tiebing
;
Guang, Tian
;
Tu, Zhiling
;
Lim, Chi Lo
- In:
Marketing intelligence & planning
40
(
2022
)
5
,
pp. 656-670
Persistent link: https://www.econbiz.de/10013393510
Saved in:
5
The effect of new product design and innovation on South Korean consumer's willingness to buy
Lee, Sangwon
;
Johnson, Zachary S.
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10011613308
Saved in:
6
Discriminant analysis in export research : an imperative for methodological rigor
Kahiya, Eldrede Tinashe
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 145-170
Persistent link: https://www.econbiz.de/10011613326
Saved in:
7
Utilizing country image and well-known products for less-known products : perspectives from a country with less-competitive country image
Woo, Hongjoo
;
Jin, Byoungho
;
Ramkumar, Bharath
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 933-946
Persistent link: https://www.econbiz.de/10011796566
Saved in:
8
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
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9
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
10
Global identity strategy and its efficacy for Asian brands : is Toyota global or Japanese to consumers?
Han, C. M.
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 862-877
Persistent link: https://www.econbiz.de/10011616845
Saved in:
11
Marketing curriculum preparedness for Thailand : comparing research for marketing curriculums in colleges and universities for higher education institutions in Thailand
Carter, Jason Lee
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
5
,
pp. 1015-1030
Persistent link: https://www.econbiz.de/10011616935
Saved in:
12
Social media brand building strategies in B2B companies
Cawsey, Timothy
;
Rowley, Jennifer
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 754-776
Persistent link: https://www.econbiz.de/10011571179
Saved in:
13
Case analysis of the do-it-yourself industry
Hatton-Jones, Siobhan
;
Teah, Min
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
5
,
pp. 826-838
Persistent link: https://www.econbiz.de/10011478855
Saved in:
14
Linking internal marketing with customer outcomes
Boukis, Achilleas
;
Kaminakis, Kostas
;
Siampos, Anastasios
; …
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 394-413
Persistent link: https://www.econbiz.de/10011298760
Saved in:
15
Internet banking acceptance in the United States and Malaysia : a cross-cultural examination
Yee Yen Yuen
;
Yeow, Paul H. P.
;
Lim, Nena
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 292-308
Persistent link: https://www.econbiz.de/10011298765
Saved in:
16
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
17
Green segmentation : a cross-national study
Yilmazsoy, Baris
;
Schmidbauer, Harald
;
Rösch, Angi
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 981-1003
Persistent link: https://www.econbiz.de/10011447886
Saved in:
18
Export marketing assistance and early internationalizing firm performance : does export commitment matter?
Faroque, Anisur R.
;
Takahashi, Yoshi
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10011381550
Saved in:
19
Institutional theory and international market selction for direct selling
Ragland, Charles B.
;
Brouthers, Lance Eliot
;
Widmier, …
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 538-555
Persistent link: https://www.econbiz.de/10011381617
Saved in:
20
The differences between successful and unsuccessful new manufacturing products in international markets : evidence from Turkey
Koksal, Mehmet Haluk
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
1
,
pp. 21-38
Persistent link: https://www.econbiz.de/10010247528
Saved in:
21
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
22
The effect of racial cues on the reader's response to advertisements : a US-China comparative study
Gao, Zhihong
;
Xu, Jincan
;
Kim, Joe H.
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 510-532
Persistent link: https://www.econbiz.de/10009776151
Saved in:
23
Regional and country ethnocentrism : broadening ASEAN origin perspectives
Seidenfuss, Kai-Uwe
;
Kathawala, Yanus
;
Dinnie, Keith
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
2
,
pp. 298-320
Persistent link: https://www.econbiz.de/10009752327
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24
Pattern of similarities/differences in time orientation and advertising attitudes : a cross-cultural comparison of Georgian and Macau consumers
Kaynak, Erdener
;
Kara, Ali
;
Chow, Clement S. F.
;
Apil, …
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
4
,
pp. 631-654
Persistent link: https://www.econbiz.de/10010127933
Saved in:
25
"Wow! It's cool" : the meaning of coolness in marketing
Rahman, Kaleel
- In:
Marketing intelligence & planning
31
(
2013
)
6
,
pp. 620-638
Persistent link: https://www.econbiz.de/10010226619
Saved in:
26
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
27
Barriers to internationalisation in SMEs : evidence from Jordan
Al-Hyari, Khalil
;
Al-Weshah, Ghazi
;
Alnsour, Muhammed
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10009570963
Saved in:
28
An exploration and extension of the Value Discipline Strategy (VDS) typology in educational institutions
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 402-417
Persistent link: https://www.econbiz.de/10009611634
Saved in:
29
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
30
Cultural dimensions and materialism : comparing Canada and China
Ogden, Harold
;
Cheng, Shen
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 431-447
Persistent link: https://www.econbiz.de/10009382080
Saved in:
31
Brand names and global positioning
Ranchhod, Ashok
;
Gurău, Călin
;
Marandi, Ebi
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009384864
Saved in:
32
Promoting products from developing countries : roles of brand name and spokesperson
Bao, Yeqing
;
Zhang, Shi
;
Simpson, James T.
- In:
Handbook of research in international marketing
,
(pp. 48-67)
.
2011
Persistent link: https://www.econbiz.de/10009384957
Saved in:
33
The promises of global brands : market shares in major countries 2000-2009
Johansson, Johny K.
- In:
Handbook of research in international marketing
,
(pp. 20-47)
.
2011
Persistent link: https://www.econbiz.de/10009385001
Saved in:
34
The limits of global branding : the emerging market challenge
Douglas, Susan P.
;
Craig, C. S.
- In:
Handbook of research in international marketing
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10009385044
Saved in:
35
An international branding strategy based on a case study of a Taiwanese firm
Huang, Hsiu Ying
;
Hsieh, Ming Huei
- In:
Marketing intelligence & planning
29
(
2011
)
6
,
pp. 611-623
Persistent link: https://www.econbiz.de/10009385327
Saved in:
36
International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision
Whitelock, Jeryl
;
Fastoso, Fernando
- In:
Handbook of research in international marketing
,
(pp. 179-189)
.
2011
Persistent link: https://www.econbiz.de/10009385442
Saved in:
37
Resource-advantage theory : insights for global marketing strategy research
Griffith, David A.
;
Yeo, ChangSeob
- In:
Handbook of research in international marketing
,
(pp. 158-178)
.
2011
Persistent link: https://www.econbiz.de/10009385444
Saved in:
38
Place brands and brand-place associations : the role of "place" in international marketing
Papadopoulos, Nicolas G.
;
El Banna, Alia
;
Murphy, Steven A.
- In:
Handbook of research in international marketing
,
(pp. 88-113)
.
2011
Persistent link: https://www.econbiz.de/10009385448
Saved in:
39
Relevance and rigor in international marketing research : developments in product and brand origin line of inquiry
Samiee, Saeed
;
Leonidou, Leonides C.
- In:
Handbook of research in international marketing
,
(pp. 68-87)
.
2011
Persistent link: https://www.econbiz.de/10009385449
Saved in:
40
Bottom of the pyramid market : theory and practice
Jain, Subhash C.
- In:
Handbook of research in international marketing
,
(pp. 376-392)
.
2011
Persistent link: https://www.econbiz.de/10009387356
Saved in:
41
New product development for the base of the pyramid : a theory- and case-based framework
Nakata, Cheryl C.
;
Berger, Estelle
- In:
Handbook of research in international marketing
,
(pp. 349-375)
.
2011
Persistent link: https://www.econbiz.de/10009387357
Saved in:
42
Integrated strategies for the base of the pyramid
Sarathy, Ravi
- In:
Handbook of research in international marketing
,
(pp. 335-348)
.
2011
Persistent link: https://www.econbiz.de/10009387359
Saved in:
43
Theory of the global consumer
Westjohn, Stanford A.
;
Magnusson, Peter
- In:
Handbook of research in international marketing
,
(pp. 317-332)
.
2011
Persistent link: https://www.econbiz.de/10009387362
Saved in:
44
Is there a country-of-origin theory?
Magnusson, Peter
;
Westjohn, Stanford A.
- In:
Handbook of research in international marketing
,
(pp. 292-316)
.
2011
Persistent link: https://www.econbiz.de/10009387363
Saved in:
45
Understanding the role of culture in online groups
Yalcinkaya, Goksel
- In:
Handbook of research in international marketing
,
(pp. 278-291)
.
2011
Persistent link: https://www.econbiz.de/10009387365
Saved in:
46
The role of psychic distance in international marketing strategy implementation
Evans, Jody
- In:
Handbook of research in international marketing
,
(pp. 267-277)
.
2011
Persistent link: https://www.econbiz.de/10009387366
Saved in:
47
Managerial determinants of export performance : direct and moderating effects
Sousa, Carlos M. P.
;
Ruzo, Emilio
- In:
Handbook of research in international marketing
,
(pp. 249-266)
.
2011
Persistent link: https://www.econbiz.de/10009387367
Saved in:
48
Subsidiary marketing strategy implementation (SMSI) : the missing link of international marketing strategy research
Gencturk, Esra
;
Kandemir, Destan
- In:
Handbook of research in international marketing
,
(pp. 209-245)
.
2011
Persistent link: https://www.econbiz.de/10009387369
Saved in:
49
The standarization construct in international marketing : earlier conceptualization and suggestions for further development
Yaprak, Attila
;
Xu, Shichun
;
Cavusgil, S. Tamer
- In:
Handbook of research in international marketing
,
(pp. 190-208)
.
2011
Persistent link: https://www.econbiz.de/10009387372
Saved in:
50
The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high-tech product market
Kim, Wooyang
;
Di Benedetto, C. Anthony
;
Lancioni, Richard A.
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009408729
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