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Cultural identity
41
Kulturelle Identität
41
Consumer behaviour
23
Konsumentenverhalten
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International marketing
19
Internationales Marketing
19
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13
Interkulturelles Management
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International marketing review
Journal of business research : JBR
109
Discussion paper series / IZA
59
Journal of international consumer marketing
58
International business review : the official journal of the European International Business Academy
44
Journal of international marketing
41
International journal of cross cultural management : CCM
38
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
35
Journal of business ethics : JOBE
34
The international journal of human resource management
34
IZA Discussion Paper
33
NBER working paper series
33
Discussion paper / Centre for Economic Policy Research
32
Journal of global marketing
31
CESifo working papers
29
Journal of world business : JWB
29
Management international review : mir ; journal of international business
29
Working paper / National Bureau of Economic Research, Inc.
28
Cross cultural management : an international journal
26
NBER Working Paper
25
International journal of cross cultural management
24
Journal of international management
24
Cross cultural & strategic management
22
European journal of international management : EJIM
21
International journal of business and globalisation : IJBG
20
Working paper
20
Culture, leadership, and organizations : the GLOBE study of 62 societies
19
SpringerLink / Bücher
18
Journal of travel and tourism marketing
17
Asia Pacific journal of marketing and logistics
16
Journal of promotion management : JPM
16
Tourism management : research, policies, practice
16
IZA Discussion Papers
15
Journal of career development
15
Journal of economic behavior & organization : JEBO
15
Marketing theory
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International journal of hospitality management
14
National culture and groups
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Research in international business and finance
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European journal of cross-cultural competence and management
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ECONIS (ZBW)
41
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41
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41
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1
Effects of ethnic and global identities on home country brand perceptions : an identity theory perspective
Ewing, Douglas
;
Zolfagharian, Mohammadali
;
Heingraj, Sasawan
- In:
International marketing review
41
(
2024
)
3/4
,
pp. 745-766
Persistent link: https://www.econbiz.de/10015057130
Saved in:
2
Bringing culture into the picture : cross-cultural differences in online customer reviews
Kim, Jong Min
;
Lee, Eunkyung
;
Yoon, Yeosun
- In:
International marketing review
40
(
2023
)
3
,
pp. 528-546
Persistent link: https://www.econbiz.de/10014381219
Saved in:
3
Developing strategies for international celebrity branding : a comparative analysis between Western and South Asian cultures
Shah, Zahra
;
Olya, Hossein
;
Monkhouse, Lien Le
- In:
International marketing review
40
(
2023
)
1
,
pp. 102-126
Persistent link: https://www.econbiz.de/10014227456
Saved in:
4
Relationships among immigrant consumers' cultural orientation, innovativeness and opinion leadership
Walsh, Gianfranco
- In:
International marketing review
39
(
2022
)
1
,
pp. 80-104
Persistent link: https://www.econbiz.de/10013169635
Saved in:
5
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Wang, Zi
;
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
- In:
International marketing review
39
(
2022
)
2
,
pp. 166-206
Persistent link: https://www.econbiz.de/10013396168
Saved in:
6
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
7
A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana
;
Furrer, Olivier
;
Gelb, Betsy D.
- In:
International marketing review
39
(
2022
)
4
,
pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
Saved in:
8
The interaction effect of country-of-origin positioning and cultural distance on international advertising effectiveness : a construal level perspective
Septianto, Felix
;
Japutra, Arnold
;
Sung, Billy
;
Seo, Yuri
- In:
International marketing review
39
(
2022
)
4
,
pp. 931-954
Persistent link: https://www.econbiz.de/10013396344
Saved in:
9
Explaining the surge in M&A as an entry mode : home country and cultural influences
Boateng, Agyenim
;
Du, Min
;
Wang, Yan
;
Wang, Chengqi
; …
- In:
International marketing review
34
(
2017
)
1
,
pp. 87-108
Persistent link: https://www.econbiz.de/10011673753
Saved in:
10
How global brands incorporating local cultural elements increase consumer purchase likelihood : an empirical study in China
He, Jiaxun
;
Wang, Cheng Lu
- In:
International marketing review
34
(
2017
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10011760480
Saved in:
11
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
12
Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de
- In:
International marketing review
34
(
2017
)
3
,
pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
Saved in:
13
Invariant effect of individual cultural orientations : an application of CVSCALE
Yoo, Boonghee
;
Shin, Geon-Cheol
- In:
International marketing review
34
(
2017
)
6
,
pp. 735-759
Persistent link: https://www.econbiz.de/10011799777
Saved in:
14
Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard
;
Hirschmann, Johannes
- In:
International marketing review
34
(
2017
)
6
,
pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
Saved in:
15
Cultural influences on expectations and evaluations of service quality in emerging markets
Guesalaga, Rodrigo
;
Pierce, Meghan
;
Scaraboto, Daiane
- In:
International marketing review
33
(
2016
)
1
,
pp. 88-111
Persistent link: https://www.econbiz.de/10011540185
Saved in:
16
The impact of national cultural values on retail structure : evidence from the World Values Survey
Dimitrova, Boryana V.
;
Rosenbloom, Bert
;
Andras, Trina …
- In:
International marketing review
33
(
2016
)
6
,
pp. 894-920
Persistent link: https://www.econbiz.de/10011630428
Saved in:
17
Online movie ratings : a cross-cultural, emerging Asian markets perspective
Keh, Hean Tat
;
Ji, Wenbo
;
Wang, Xia
;
Sy-Changco, Joseph A.
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 366-388
Persistent link: https://www.econbiz.de/10011342722
Saved in:
18
Justice or compassion? : cultural differences in power norms affect consumer satisfaction with power-holders
Torelli, Carlos J.
;
Shavitt, Sharon
;
Cho, Young Ik
; …
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 279-306
Persistent link: https://www.econbiz.de/10011342737
Saved in:
19
Cross-cultural and cross-national consumer research : psychology, behavior, and beyond
Michaelidou, Nina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342742
Saved in:
20
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
21
A multicultural blend : metaphors, cognitive social capital and multiculturalism
Elliot, Esi A.
;
Xiao, Yazhen
;
Wilson, Elizabeth J.
- In:
International marketing review
32
(
2015
)
2
,
pp. 200-218
Persistent link: https://www.econbiz.de/10011296965
Saved in:
22
Global cities and cultural experimentation : cosmopolitian-local connections
Garviria, Pilar Rojas
;
Emontspool, Julie
- In:
International marketing review
32
(
2015
)
2
,
pp. 181-199
Persistent link: https://www.econbiz.de/10011296972
Saved in:
23
Luxury brand markets as confluences of multiple cultural beliefs
Seo, Yuri
;
Buchanan-Oliver, Margo
;
Cruz, Angela Cracia B.
- In:
International marketing review
32
(
2015
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011296977
Saved in:
24
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
25
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011296994
Saved in:
26
The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Magnusson, Peter
;
Peterson, Robert M.
;
Westjohn, Stanford A.
- In:
International marketing review
31
(
2014
)
1
,
pp. 30-50
Persistent link: https://www.econbiz.de/10010253933
Saved in:
27
Do we measure what we expect to measure? : some issues in the measurement of culture in consumer research
Sun, Gong
;
D'Alessandro, Steven
;
Johnson, Lester W.
; …
- In:
International marketing review
31
(
2014
)
4
,
pp. 338-362
Persistent link: https://www.econbiz.de/10010388828
Saved in:
28
Fashion founded on a flaw : the ecological mono-deterministic fallacy of Hofstede, GLOBE, and followers
McSweeney, Brendan
- In:
International marketing review
30
(
2013
)
5
,
pp. 483-504
Persistent link: https://www.econbiz.de/10009793465
Saved in:
29
Critical issues in the Hofstede and GLOBE national culture models
Venaik, Sunil
;
Brewer, Paul
- In:
International marketing review
30
(
2013
)
5
,
pp. 469-482
Persistent link: https://www.econbiz.de/10009793467
Saved in:
30
A cross-national and cross-generational study of consumer acculturation to advertising appeals
Jimeneu, Fernando R.
;
Hadjimarcou, John
;
Barua, Maria E.
; …
- In:
International marketing review
30
(
2013
)
5
,
pp. 418-439
Persistent link: https://www.econbiz.de/10009793489
Saved in:
31
A multi-country assessment of the long-term orientation scale
Hassan, Louise M.
;
Shiu, Edward
;
Walsh, Gianfranco
- In:
International marketing review
28
(
2011
)
1
,
pp. 81-101
Persistent link: https://www.econbiz.de/10009008191
Saved in:
32
Humor and cultural values in print advertising : a cross-cultural study
Hatzithomas, Leonidas
;
Zotos, Yorgos
;
Boutsouki, Christina
- In:
International marketing review
28
(
2011
)
1
,
pp. 57-80
Persistent link: https://www.econbiz.de/10009008195
Saved in:
33
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
34
The PD scale : a measure of psychic distance and its impact on international marketing strategy
Sousa, Carlos M. P.
;
Lages, Luis Filipe
- In:
International marketing review
28
(
2011
)
2
,
pp. 201-222
Persistent link: https://www.econbiz.de/10009242891
Saved in:
35
The effect of culture on the context of ad pictures and ad persuasion : the role of context-dependent and context-independent thinking
Liang, Beichen
;
Runyan, Rodney C.
;
Fu, Wei
- In:
International marketing review
28
(
2011
)
4
,
pp. 412-434
Persistent link: https://www.econbiz.de/10009305321
Saved in:
36
Simultaneous determination of optimal cultural distance and market potential in international market entry
Malhotra, Shavin
;
Sivakumar, K.
- In:
International marketing review
28
(
2011
)
6
,
pp. 601-626
Persistent link: https://www.econbiz.de/10009390032
Saved in:
37
The cross-cultural appropriateness of survey-based value(s) research : a review of methodological issues and suggestion of alternative methodology
Watkins, Leah
- In:
International marketing review
27
(
2010
)
6
,
pp. 694-716
Persistent link: https://www.econbiz.de/10008778769
Saved in:
38
Cross-cultural comparisons of consumer satisfaction ratings : a perspective from Albert Hirschman's theory
Duque, Lola C.
;
Lado Coustré, Nora
- In:
International marketing review
27
(
2010
)
6
,
pp. 676-693
Persistent link: https://www.econbiz.de/10008778771
Saved in:
39
Comparative, cross-cultural, and cross-national research : a comment on good and bad practice
Cadogan, John
- In:
International marketing review
27
(
2010
)
6
,
pp. 601-605
Persistent link: https://www.econbiz.de/10008778783
Saved in:
40
A cultural paradox in authority-based advertising
Jung, Jae Min
;
Polyorat, Kawpong
;
Kellaris, James J.
- In:
International marketing review
26
(
2009
)
6
,
pp. 601-632
Persistent link: https://www.econbiz.de/10009523086
Saved in:
41
Consumer responses to sex appeal advertising : a cross-cultural study
Fang Liu
;
Cheng, Hong
;
Li, Jianyao
- In:
International marketing review
26
(
2009
)
4/5
,
pp. 501-520
Persistent link: https://www.econbiz.de/10009523104
Saved in:
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