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~subject:"Data Mining"
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Search: subject_exact:"Kundenanalyse"
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Data Mining
Kundenanalyse
653
Customer analysis
554
Beziehungsmarketing
198
Relationship marketing
194
Konsumentenverhalten
115
Consumer behaviour
114
Deutschland
107
Germany
104
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96
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95
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70
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58
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52
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50
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48
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48
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45
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43
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38
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32
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32
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29
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Customer satisfaction
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1
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1
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1
Alpar, Paul
1
Baecke, Philippe
1
Bal, Mert
1
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1
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1
Boztuğ, Yasemin
1
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1
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1
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1
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1
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1
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1
Kreuzer, Stanislav
1
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1
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1
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1
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1
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International journal of electronic customer relationship management : IJECRM
2
Applied big data analytics in operations management
1
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
1
Berichte aus der Betriebswirtschaft
1
CUDARE working papers
1
Chaos, complexity and leadership 2012
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Electronic commerce research and applications
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Handbook on ethics and marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of networking and virtual organisations : IJNVO
1
Journal of management information systems : JMIS
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Mathematische Methoden der Wirtschaftswissenschaften : Festschrift für Otto Opitz
1
Mit 60 Tabellen
1
Multi- und Omnichannel-Management in Banken und Sparkassen : Wege in eine erfolgreiche Zukunft
1
Schriften zum innovativen Marketing
1
Schriftenreihe des Zentrums für Ertragsorientiertes Bankmanagement
1
Service business : an international journal
1
Studies in computational intelligence : SCI
1
Wirtschaftsinformatik : WI ; Organ der Fachbereichs Wirtschaftsinformatik der Gesellschaft für Informatik e.V. und der Wissenschaftlichen Kommission Wirtschaftsinformatik im Verband der Hochschullehrer für Betriebswirtschaft e.V.
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
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ECONIS (ZBW)
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1
A stacking-based data mining solution to customer churn prediction
Shabankareh, Mohammad Javad
;
Shabankareh, Mohammad Ali
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
2
,
pp. 124-147
Persistent link: https://www.econbiz.de/10013336326
Saved in:
2
Fostering B2B sales with customer big data analytics
Hallikainen, Heli
;
Savimäki, Emma
;
Laukkanen, Tommi
- In:
Industrial marketing management : the international …
86
(
2020
),
pp. 90-98
Persistent link: https://www.econbiz.de/10012212211
Saved in:
3
Big data in firms and economic research
Villas-Boas, Sofia
-
2014
Persistent link: https://www.econbiz.de/10011567707
Saved in:
4
Monetising data? : how to uplift your business
Ahlemeyer-Stubbe, Andrea
;
Coleman, Shirley
-
2018
Persistent link: https://www.econbiz.de/10011808732
Saved in:
5
Advanced customer analytics : strategic value through integration of relationship-oriented big data
Kitchens, Brent
;
Dobolyi, David
;
Li, Jingjing
;
Abbasi, Ahmed
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 540-574
Persistent link: https://www.econbiz.de/10011885766
Saved in:
6
Big data in operation management
Jain, Arushi
;
Bhatnagar, Vishal
- In:
Applied big data analytics in operations management
,
(pp. 1-29)
.
2017
Persistent link: https://www.econbiz.de/10011583621
Saved in:
7
Effective customer selection for marketing campaigns based on net scores
Michel, René
;
Schnakenburg, Igor
;
Martens, Tobias von
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011699233
Saved in:
8
An untapped gold mine? : exploring the potential of market basket analysis to grow hotel revenue
Solnet, David
;
Boztuğ, Yasemin
;
Dolnicar, Sara
- In:
International journal of hospitality management
56
(
2016
),
pp. 119-125
Persistent link: https://www.econbiz.de/10011521743
Saved in:
9
Creating value with big data analytics : making smarter marketing decisions
Verhoef, Peter C.
;
Kooge, Edwin
;
Walk, Natasha
-
2016
Persistent link: https://www.econbiz.de/10013547333
Saved in:
10
New telecommunication technologies, big data and online behavioral advertising : do we need an ethical analysis?
Nill, Alexander F.
;
Aalberts, Robert J.
;
Li, Herman
; …
- In:
Handbook on ethics and marketing
,
(pp. 387-423)
.
2015
Persistent link: https://www.econbiz.de/10011302035
Saved in:
11
Smart Analytics : neue Möglichkeiten für Finanzdienstleister in der digitalen Welt
Mäder, Patrick
;
Franke, Markus
- In:
Multi- und Omnichannel-Management in Banken und …
,
(pp. 349-361)
.
2015
Persistent link: https://www.econbiz.de/10011305195
Saved in:
12
Evaluating market basket data with formal concept analysis
Ustundag, Alp
;
Bal, Mert
- In:
Chaos, complexity and leadership 2012
,
(pp. 113-118)
.
2014
Persistent link: https://www.econbiz.de/10010241397
Saved in:
13
Big data driven supply chain management : a framework for implementing analytics and turning information into intelligence
Sanders, Nada R.
-
2014
Persistent link: https://www.econbiz.de/10010462278
Saved in:
14
Fuzzy clustering of Web user profiles for analyzing their behavior and interests
Kreuzer, Stanislav
;
Hoebel, Natascha
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 91-114)
.
2012
Persistent link: https://www.econbiz.de/10009703883
Saved in:
15
Clusteranalyse von Smart-Meter-Daten : eine praxisorientierte Umsetzung
Flath, Christoph
;
Nicolay, David
;
Conte, Tobias Daniel
; …
- In:
Wirtschaftsinformatik : WI ; Organ der Fachbereichs …
54
(
2012
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10009515038
Saved in:
16
Including spatial interdependence in customer acquisition models : a cross-category comparison
Baecke, Philippe
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009560554
Saved in:
17
Web Mining im eCommerce
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Wüstefeld, Thomas
- In:
Das Internet der Zukunft : bewährte Erfolgstreiber und …
,
(pp. 227-243)
.
2011
Persistent link: https://www.econbiz.de/10009241269
Saved in:
18
An approach to optimised customer segmentation and profiling using RFM, LTV, and demographic features
Namvar, Morteza
;
Khakabimamaghani, Sahand
;
Gholamian, …
- In:
International journal of electronic customer …
5
(
2011
)
3/4
,
pp. 220-235
Persistent link: https://www.econbiz.de/10009489261
Saved in:
19
Time to implement data mining in insurance firms for effective CRM and CRM analytics
Bathnagar, Vishal
;
Ranjan, Jayanthi
- In:
International journal of networking and virtual …
9
(
2011
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10009270010
Saved in:
20
Customer segmentation of multiple category data in e-commerce using a soft-clustering approach
Wu, Roung-shiunn
;
Chou, Po-hsuan
- In:
Electronic commerce research and applications
10
(
2011
)
1/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009565069
Saved in:
21
Einsatz von Expertenurteilen in der Zielkundenselektion
Folkerts, Henning
-
2010
Persistent link: https://www.econbiz.de/10003937438
Saved in:
22
Die Verwendung von Data Mining zum Targeting von Direct Mailings im Kundenmanagement des Einzelhandels : ein zieldifferenziertes Entscheidungsmodell zur Rezipientenauswahl und Budg...
Bauer, Thomas
-
2010
Persistent link: https://www.econbiz.de/10013429897
Saved in:
23
Application of segmentation in customer relationship management : a data mining perspective
Ranjan, Jayanthi
;
Agarwal, Ruchi
- In:
International journal of electronic customer …
3
(
2009
)
4
,
pp. 402-414
Persistent link: https://www.econbiz.de/10003935726
Saved in:
24
Comparison of customer response models
Olson, David L.
;
Cao, Ray Qing
;
Gu, Ching
;
Lee, Donhee
- In:
Service business : an international journal
3
(
2009
)
2
,
pp. 117-130
Persistent link: https://www.econbiz.de/10003843020
Saved in:
25
Web mining applications in e-commerce and e-services
Ting, I-Hsien
(
ed.
)
-
2009
Persistent link: https://www.econbiz.de/10013437437
Saved in:
26
Sequenzanalysen als Methoden einer dynamischen Kundenanalyse
Diller, Hermann
;
Bauer, Thomas
;
Scheffler, Constance
-
2007
Persistent link: https://www.econbiz.de/10003722657
Saved in:
27
Ein Vergleich ausgewählter Klassifikationsverfahren im Kontext von Finanzdienstleistungen
Langner, Ralph
;
Alpar, Paul
;
Pfuhl, Markus
-
2003
Persistent link: https://www.econbiz.de/10001793724
Saved in:
28
Kundenabwanderungen in Kreditinstituten : eine empirische Analyse mittels Data-Mining-Methoden für das Privatkundengeschäft einer Großsparkasse
Eickbusch, Jens
-
2002
Persistent link: https://www.econbiz.de/10012877867
Saved in:
29
Verbundkäufe in Warenkorbdaten
Niedereichholz, Heinz-Joachim
;
Schwarz, P.
- In:
Mathematische Methoden der Wirtschaftswissenschaften : …
,
(pp. 15-26)
.
1999
Persistent link: https://www.econbiz.de/10001423332
Saved in:
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