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Marketingmanagement
Beziehungsmarketing
624
Relationship marketing
624
Consumer behaviour
338
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338
Customer satisfaction
136
Kundenzufriedenheit
136
Brand management
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Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of retailing and consumer services
23
SpringerLink / Bücher
21
European journal of marketing : EJM
17
Journal of the Academy of Marketing Science
16
Business horizons
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
11
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Gabler Edition Wissenschaft
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Springer eBook Collection / Business and Economics
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing intelligence & planning
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
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ECONIS (ZBW)
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1
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
2
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
3
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
1
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
4
Why do you want a relationship, anyway? : consent to receive marketing communications and donors' willingness to engage with nonprofits
Minguez, Ana
;
Sesé, F. Javier
- In:
Journal of business research : JBR
148
(
2022
),
pp. 356-367
Persistent link: https://www.econbiz.de/10013325489
Saved in:
5
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
6
Why shape a market? : empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Stathakopoulos, Vlasis
;
Kottikas, Konstantinos G.
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 1240-1254
Persistent link: https://www.econbiz.de/10013194470
Saved in:
7
The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur
;
Faroque, Anisur Rahman
;
Sakka, Georgia
; …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
Saved in:
8
Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing
Regt, Anouk de
;
Plangger, Kirk
;
Barnes, Stuart J.
- In:
Journal of business research : JBR
136
(
2021
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012663249
Saved in:
9
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
10
SNS marketing activities as a sustainable competitive advantage and traditional market equity
Wang, Huanzhang
;
Ko, Eunju
;
Woodside, Arch G.
;
Yu, Jihye
- In:
Journal of business research : JBR
130
(
2021
),
pp. 378-383
Persistent link: https://www.econbiz.de/10012544836
Saved in:
11
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan
;
Akter, Shahriar
;
Yanamandram, Venkata
- In:
Journal of business research : JBR
131
(
2021
),
pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Saved in:
12
The role of marketing channels in consumers' promotional point redemption decisions
Li, Chen
;
Swaminathan, Srinivasan
;
Kim, Junhee
- In:
Journal of business research : JBR
125
(
2021
),
pp. 314-323
Persistent link: https://www.econbiz.de/10012494074
Saved in:
13
Influence of new-age technologies on marketing : a research agenda
Kumar, Vikas
;
Ramachandran, Divya
;
Kumar, Binay
- In:
Journal of business research : JBR
125
(
2021
),
pp. 864-877
Persistent link: https://www.econbiz.de/10012494189
Saved in:
14
Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs
- In:
Journal of business research : JBR
127
(
2021
),
pp. 193-205
Persistent link: https://www.econbiz.de/10012494367
Saved in:
15
Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
;
Li, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
Saved in:
16
"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela
;
Cristofaro, Matteo
;
Mondi, Daniele
- In:
Journal of business research : JBR
109
(
2020
),
pp. 310-320
Persistent link: https://www.econbiz.de/10012238074
Saved in:
17
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
18
Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
Journal of business research : JBR
113
(
2020
),
pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
Saved in:
19
Overcoming vulnerability : channel design strategies to alleviate vulnerability perceptions in customer journeys
Wünderlich, Nancy V.
;
Hogreve, Jens
;
Chowdhury, Ilma Nur
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 377-386
Persistent link: https://www.econbiz.de/10012257627
Saved in:
20
Characterizing customer experience management in business markets
Witell, Lars
;
Kowalkowski, Christian
;
Perks, Helen
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 420-430
Persistent link: https://www.econbiz.de/10012257638
Saved in:
21
Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk
;
Kim, Sang Jin
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
120
(
2020
),
pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
Saved in:
22
Strategic orientation, innovation performance and the moderating influence of marketing management
Adams, Pamela
;
Bodas Freitas, Isabel Maria
;
Fontana, Roberto
- In:
Journal of business research : JBR
97
(
2019
),
pp. 129-140
Persistent link: https://www.econbiz.de/10012002764
Saved in:
23
Building customer relationships while achieving sales performance results : is listening the holy grail of sales?
Itani, Omar S.
;
Goad, Emily A.
;
Jaramillo, Fernando
- In:
Journal of business research : JBR
102
(
2019
),
pp. 120-130
Persistent link: https://www.econbiz.de/10012103945
Saved in:
24
Customer relationship management capabilities and social media technology use : consequences on firm performance
Foltean, Florin Sabin
;
Trif, Simona Mihaela
;
Tuleu, …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 563-575
Persistent link: https://www.econbiz.de/10012105195
Saved in:
25
Facilitating dynamic marketing capabilities development for domestic and foreign firms in an emerging economy
Xu, Hangjun
;
Guo, Huiling
;
Zhang, Jing
;
Dang, Anh
- In:
Journal of business research : JBR
86
(
2018
),
pp. 141-152
Persistent link: https://www.econbiz.de/10011855266
Saved in:
26
Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim
;
Felix, Reto
;
Rauschnabel, …
- In:
Journal of business research : JBR
92
(
2018
),
pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
Saved in:
27
Customer and selling orientations of retail salespeople and the sales manager's ability-to-perceive-emotions : a multi-level approach
Kadic-Maglajlic, Selma
;
Micevski, Milena
; …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 53-62
Persistent link: https://www.econbiz.de/10011771437
Saved in:
28
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.
;
Mohan, Mayoor
;
Boyd, D. Eric
- In:
Journal of business research : JBR
81
(
2017
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Saved in:
29
Influence of functional conflicts on marketing capability in channel relationships
Tang, Thuong Phat
;
Fu, Xiaorong
;
Xie, Qinghong
- In:
Journal of business research : JBR
78
(
2017
),
pp. 252-260
Persistent link: https://www.econbiz.de/10011736340
Saved in:
30
Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho
;
Chung, Jaiho
;
Kim, Jae Wook
;
Lee, Dongwon
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
Saved in:
31
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
32
Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin
;
Kim, Juran
;
Kim, Sang Jin
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
Saved in:
33
The Caribbean Medical Center case : marketing decision-making for hospitals facing customer attrition
Exprúa, José
;
Rodríguez Barberena, Lucienne
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3878-3885
Persistent link: https://www.econbiz.de/10011515293
Saved in:
34
Listening in and out : listening to customers and employees to strengthen an integrated market-oriented system
Reed, Kendra
;
Goolsby, Jerry R.
;
Johnston, Michelle K.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3591-3599
Persistent link: https://www.econbiz.de/10011515185
Saved in:
35
Sales-marketing encroachment effects on innovation
Keszey, Tamara
;
Biemans, Wim
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
Saved in:
36
How important is customer orientation for firm performance? : a fuzzy set analysis of orientations, strategies, and environments
Frambach, Rudolf T.
;
Fiss, Peer C.
;
Ingenbleek, Paul T. M.
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1428-1436
Persistent link: https://www.econbiz.de/10011447340
Saved in:
37
A configurational approach in business model design
Kulins, Christopher
;
Leonardy, Hannes
;
Weber, Christiana
- In:
Journal of business research : JBR
69
(
2016
)
4
,
pp. 1437-1441
Persistent link: https://www.econbiz.de/10011447343
Saved in:
38
Managing market intelligence : the comparative role of absorptive capacity and market orientation
Rakthin, Sirisuhk
;
Calantone, Roger J.
;
Wang, Joyce Feng
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5569-5577
Persistent link: https://www.econbiz.de/10011597381
Saved in:
39
As worlds collide : the role of marketing management in customer-to-customer interactions
Ekpo, Akon E.
;
Riley, Breagin K.
;
Thomas, Kevin D.
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 119-126
Persistent link: https://www.econbiz.de/10010433158
Saved in:
40
Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Coleman, Linda Jane
;
Wu, Pei-ling
;
Luther, Raminder K.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1136-1144
Persistent link: https://www.econbiz.de/10010365173
Saved in:
41
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
42
The differential effects of retail density : an investigation of goods versus service settings
Pan, Yue
;
Siemens, Jennifer Christie
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10008839692
Saved in:
43
How does CRM technology transform into organizational performance? : a mediating role of marketing capability
Chang, Woojung
;
Park, Jeong Eun
;
Chaiy, Seoil
- In:
Journal of business research : JBR
63
(
2010
)
8
,
pp. 849-855
Persistent link: https://www.econbiz.de/10008647688
Saved in:
44
A market-level model of relationship regulation
Flight, Richard L.
;
Henley, John R.
;
Robicheaux, Robert A.
- In:
Journal of business research : JBR
61
(
2008
)
8
,
pp. 850-858
Persistent link: https://www.econbiz.de/10003736759
Saved in:
45
Customer portfolio analysis practices in different exchange contexts
Terho, Harri
;
Halinen, Aino
- In:
Journal of business research : JBR
60
(
2007
)
7
,
pp. 720-730
Persistent link: https://www.econbiz.de/10003484218
Saved in:
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