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Beziehungsmarketing
47
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2
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2
Sage library in marketing
2
The evolution of brands : from signals of quality to storehouses of trust
2
Transforming e-business practices and applications : emerging technologies and concepts
2
Brand management ; Vol. 4
1
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Chinese management in the 'harmonious society' : managers, markets and the globalized economy
1
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Executing strategy for business results
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Harvard business review : HBR
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ECONIS (ZBW)
47
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1
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47
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1
Successful customer relationship management programs and technologies : issues and trends
Eid, Riyad
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009514031
Saved in:
2
The antecedents and consequences of commitment in bank-corporate relationships : evidence from the Chinese banking market
Guo, Xin
;
Duff, Angus
;
Hair, Mario
- In:
Chinese management in the 'harmonious society' : …
,
(pp. 123-144)
.
2011
Persistent link: https://www.econbiz.de/10008907264
Saved in:
3
Developing a strategic framework of key account performance
Jones, Eli
;
Richards, Keith A.
;
Halstead, Diane
;
Fu, …
- In:
Strategic sales and strategic marketing
,
(pp. 33-47)
.
2011
Persistent link: https://www.econbiz.de/10008798059
Saved in:
4
The price-quality-value relationship
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238856
Saved in:
5
Rethinking marketing communication : from integrated marketing communication to relationship communication
Finne, Åke
;
Grönroos, Christian
- In:
The evolution of integrated marketing communications : …
,
(pp. 105-121)
.
2011
Persistent link: https://www.econbiz.de/10009232917
Saved in:
6
Data warehouse design to support customer relationship management analysis
Cunningham, Colleen
;
Song, Il-Yeol
;
Chen, Peter P.
-
2010
Persistent link: https://www.econbiz.de/10003903322
Saved in:
7
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
8
CRM practices and resources for the development of customer-focused multinational organizations
Batista, Luciano C.
-
2010
Persistent link: https://www.econbiz.de/10003908632
Saved in:
9
Investigating the impact of customer relationship management practices of e-commerce on online customer's web site satisfaction : a model-building approach
Lee, Su-fang
;
Jih, Wen-jang Kenny
;
Fang, Shyh-Rong
-
2010
Persistent link: https://www.econbiz.de/10003911045
Saved in:
10
The creation of the sub-discipline of services marketing
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664678
Saved in:
11
The development of ideas for the marketing of services
Baron, Steve
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008664679
Saved in:
12
The service brand as relationships builder
Dall'Olmo Riley, Francesca
;
De Chernatony, Leslie
-
2010
Persistent link: https://www.econbiz.de/10003922792
Saved in:
13
Customer loyalty
East, Robert
;
Wright, Mike
;
Vanhuele, M.
-
2010
Persistent link: https://www.econbiz.de/10003924353
Saved in:
14
Consumers and their brands : developing relationship theory in consumer research
Fournier, Susan
-
2010
Persistent link: https://www.econbiz.de/10003924377
Saved in:
15
Brand communities and new product adoption : the influence and limits of oppositional loyalty
Thompson, Scott A.
;
Sinha, Rajiv K.
-
2010
Persistent link: https://www.econbiz.de/10003924383
Saved in:
16
The driving forces of customer loyalty : a study of internet service providers in Hong Kong
Cheng, T. C. E.
;
Lai, L. C. F.
;
Yeung, A. C. L.
- In:
Transforming e-business practices and applications : …
,
(pp. 44-61)
.
2010
Persistent link: https://www.econbiz.de/10003925108
Saved in:
17
Exploring decision rules for sellers in business-to-consumer (B2C) internet auctions
Baker, Jeff
;
Song, Jaeki
- In:
Transforming e-business practices and applications : …
,
(pp. 139-160)
.
2010
Persistent link: https://www.econbiz.de/10003925135
Saved in:
18
Consumers relationship theory in consumer research
Fournier, Susan
-
2009
Persistent link: https://www.econbiz.de/10003784609
Saved in:
19
Toward a critique of brand relationships
Bengtsson, Anders
-
2009
Persistent link: https://www.econbiz.de/10003784615
Saved in:
20
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
21
Building bonds with packaged-goods customers
Miller, Jon
-
2009
Persistent link: https://www.econbiz.de/10003784920
Saved in:
22
Relationship approach to marketing in service contexts : the marketing and organizational behavior interface
Grönroos, Christian
-
2009
Persistent link: https://www.econbiz.de/10003785142
Saved in:
23
Brand-building : finding the touchpoints that count
Hogan, Suzanne
;
Almquist, Eric
;
Glynn, Simon E.
-
2009
Persistent link: https://www.econbiz.de/10003785150
Saved in:
24
Living the brand at Airtours Holidays : making the connection between brand, culture and employee satisfaction
Bungay Stanier, Michael
-
2009
Persistent link: https://www.econbiz.de/10003785206
Saved in:
25
A synthesis of contemporary market orientation perspectives
Lafferty, Barbara A.
;
Hult, G. Tomas M.
-
2009
Persistent link: https://www.econbiz.de/10003835826
Saved in:
26
Competitive strategy in the market-focused business
Slater, Stanley F.
;
Narver, John C.
-
2009
Persistent link: https://www.econbiz.de/10003835836
Saved in:
27
The effects of strategy type on the market orientation-performance relationship
Matsuno, Ken
;
Mentzer, John T.
-
2009
Persistent link: https://www.econbiz.de/10003835853
Saved in:
28
The service brand and the service-dominant logic : missing fundamentals premise or the need for stronger theory?
Brodie, Roderick J.
;
Glynn, Mark S.
;
Little, Victoria
-
2009
Persistent link: https://www.econbiz.de/10003836347
Saved in:
29
The strategic role of the salesforce in developing customer satisfaction across the relationship lifecycle
Jap, Sandy D.
-
2009
Persistent link: https://www.econbiz.de/10003836363
Saved in:
30
Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
Saved in:
31
Do you want to keep your customers forever?
Pine, B. Joseph
;
Peppers, Don
;
Rogers, Martha
-
2009
Persistent link: https://www.econbiz.de/10008860039
Saved in:
32
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
33
Industrial source loyalty
Wind, Yoram
-
2008
Persistent link: https://www.econbiz.de/10003727052
Saved in:
34
Developing buyer-seller relationships
Dwyer, F. R.
;
Schurr, Paul H.
;
Oh, Sejo
-
2008
Persistent link: https://www.econbiz.de/10003727120
Saved in:
35
Relationship marketing as an ethical approach : philosophical and managerial considerations
Kavall, Stella G.
;
Tzokas, Nikolaos X.
;
Saren, Michael J.
-
2008
Persistent link: https://www.econbiz.de/10003727881
Saved in:
36
A social process model of user-analyst relationships
Newman, Michael
;
Robey, Daniel
-
2008
Persistent link: https://www.econbiz.de/10003763036
Saved in:
37
Marketing and exchange
Houston, Franklin S.
;
Gassenheimer, Jule B.
-
2008
Persistent link: https://www.econbiz.de/10003610474
Saved in:
38
From marketing mix to relationship marketing : towards a paradigm shift in marketing
Grönroos, Christian
-
2008
Persistent link: https://www.econbiz.de/10003610650
Saved in:
39
What the hell is "market oriented"?
Shapiro, Benson P.
-
2008
Persistent link: https://www.econbiz.de/10003611356
Saved in:
40
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
41
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
42
Effects of global market conditions on brand image customization and brand performance
Roth, Martin S.
-
2008
Persistent link: https://www.econbiz.de/10003656328
Saved in:
43
Global account management : the new frontier in relationship marketing
Yip, George S.
;
Madsen, Tammy L.
-
2008
Persistent link: https://www.econbiz.de/10003657204
Saved in:
44
In search of a new logic for marketing : foundation of contemporary theory
Grönroos, Christian
-
2007
Persistent link: https://www.econbiz.de/10003377346
Saved in:
45
Corporate social responsibility : a theory of the firm perspective
McWilliams, Abagail
;
Siegel, Donald S.
-
2007
Persistent link: https://www.econbiz.de/10003924892
Saved in:
46
How strategic is your sales strategy?
Kinni, Theodore
- In:
Executing strategy for business results
,
(pp. 101-109)
.
2007
Persistent link: https://www.econbiz.de/10003659753
Saved in:
47
Connecting with your customers
2006
Persistent link: https://www.econbiz.de/10003292010
Saved in:
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