//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Kundenwert"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Customer value
26
Kundenwert
26
Beziehungsmarketing
14
Relationship marketing
14
Portfolio selection
7
Portfolio-Management
7
B-to-B-Marketing
6
Business-to-business marketing
6
customer lifetime value
6
Consumer behaviour
5
Konsumentenverhalten
5
Market segmentation
5
Marktsegmentierung
5
Viral marketing
5
Virales Marketing
5
Shareholder Value
3
Shareholder value
3
USA
3
United States
3
customer engagement
3
Börsenkurs
2
Customer acquisition
2
Kundengewinnung
2
Lieferantenmanagement
2
Marketing theory
2
Marketingtheorie
2
Markov chain
2
Markov-Kette
2
Share price
2
Supplier relationship management
2
Accounting valuation
1
Agent-based modeling
1
Agentenbasierte Modellierung
1
Bank marketing
1
Bankmarketing
1
Betriebliche Kennzahl
1
Betriebliche Wertschöpfung
1
Bilanzielle Bewertung
1
Brand image
1
Brand management
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
26
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Language
All
English
26
Author
All
Kumar, V.
7
Bolton, Ruth N.
4
Hutt, Michael D.
4
Skiera, Bernd
4
Tarasi, Crina O.
4
Walker, Beth A.
4
Billett, Matthew T.
2
Leone, Robert P.
2
Neslin, Scott A.
2
Petersen, J. Andrew
2
Selnes, Fred
2
Wiesel, Thorsten
2
Ballings, Michel
1
Bermes, Manuel
1
Chang, Chun-Wei
1
Eggert, Andreas
1
Evanschitzky, Heiner
1
Fader, Peter
1
Fornell, Claes
1
Garnefeld, Ina
1
Haenlein, Michael
1
Hardie, Bruce G. S.
1
Heitmann, Mark
1
Helm, Sabrina V.
1
Hewett, Kelly
1
Homburg, Christian
1
Horn, Lutz
1
Hult, G. Tomas M.
1
Lehmann, Donald R.
1
Libai, Barak
1
Liu, Yuping
1
McCarthy, Daniel M.
1
Meire, Matthijs
1
Morgeson, Forrest V., III.
1
Palmatier, Robert W.
1
Ramani, Girish
1
Ramaseshan, B.
1
Reinartz, Werner J.
1
Schmitt, Philipp
1
Schulze, Christian
1
more ...
less ...
Published in...
All
Journal of marketing
Journal of business research : JBR
88
Industrial marketing management : the international journal for industrial and high-tech firms
86
Journal of retailing and consumer services
47
SpringerLink / Bücher
35
International journal of hospitality management
31
The service industries journal
28
The journal of business & industrial marketing
26
Journal of the Academy of Marketing Science
24
Journal of marketing management : MM
18
Marketing theory
18
Journal of service research : JSR
17
Journal of strategic marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The journal of services marketing
17
Gabler Edition Wissenschaft
16
International journal of contemporary hospitality management
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of revenue and pricing management
16
Journal of service management
16
Handbook of research on customer equity in marketing
14
Journal of creating value
14
Journal of marketing research : JMR
14
Service business
13
Technological forecasting & social change : an international journal
13
The journal of product & brand management
13
Tourism management : research, policies, practice
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
11
Creating and managing superior customer value
11
Harvard business review : HBR
11
Innovation in pricing : contemporary theories and best practices
11
International journal of electronic customer relationship management : IJECRM
11
Journal of marketing analytics : JMA
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Business horizons
10
Springer eBook Collection / Business and Economics
10
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
10
Cogent business & management
9
European journal of marketing : EJM
9
more ...
less ...
Source
All
ECONIS (ZBW)
26
Showing
1
-
26
of
26
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How physical stores enhance customer value : the importance of product inspection depth
Zhang, Jonathan Z.
;
Chang, Chun-Wei
;
Neslin, Scott A.
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 166-185
Persistent link: https://www.econbiz.de/10013258823
Saved in:
2
The role of marketer-generated content in customer engagement marketing
Meire, Matthijs
;
Hewett, Kelly
;
Ballings, Michel
;
Kumar, V.
- In:
Journal of marketing
83
(
2019
)
6
,
pp. 21-42
Persistent link: https://www.econbiz.de/10012176245
Saved in:
3
A theory of customer valuation : concepts, metrics, strategy, and implementation
Kumar, V.
- In:
Journal of marketing
82
(
2018
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011804063
Saved in:
4
Valuing subscription-based businesses using publicly disclosed customer data
McCarthy, Daniel M.
;
Fader, Peter
;
Hardie, Bruce G. S.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 17-35
Persistent link: https://www.econbiz.de/10011636836
Saved in:
5
Stock returns on customer satisfaction do beat the market : gauging the effectof a marketing intangible
Fornell, Claes
;
Morgeson, Forrest V., III.
;
Hult, G. …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10011591206
Saved in:
6
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
Saved in:
7
Targeting revenue leaders for a new product
Haenlein, Michael
;
Libai, Barak
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 65-80
Persistent link: https://www.econbiz.de/10009747827
Saved in:
8
Defining, measuring, and managing business reference value
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
77
(
2013
)
1
,
pp. 68-86
Persistent link: https://www.econbiz.de/10009725654
Saved in:
9
Growing existing customers' revenue streams through customer referral programs
Garnefeld, Ina
;
Eggert, Andreas
;
Helm, Sabrina V.
;
Tax, …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009782092
Saved in:
10
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
Journal of marketing
76
(
2012
)
4
,
pp. 44-63
Persistent link: https://www.econbiz.de/10009782957
Saved in:
11
Linking customer and financial metrics to shareholder value : the leverage effect in customer-based valuation
Schulze, Christian
;
Skiera, Bernd
;
Wiesel, Thorsten
- In:
Journal of marketing
76
(
2012
)
2
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009737493
Saved in:
12
Balancing risk and return in a customer portfolio
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009159910
Saved in:
13
Customer equity sustainability ratio : a new metric for assessing a firm's future orientation
Skiera, Bernd
;
Bermes, Manuel
;
Horn, Lutz
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 118-131
Persistent link: https://www.econbiz.de/10009161334
Saved in:
14
A comment on "Balancing risk and return in a customer portfolio"
Selnes, Fred
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-20
Persistent link: https://www.econbiz.de/10009261627
Saved in:
15
"Balancing risk and return in a customer portfolio" : a reply
Tarasi, Crina O.
;
Bolton, Ruth N.
;
Hutt, Michael D.
; …
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 23-26
Persistent link: https://www.econbiz.de/10009266646
Saved in:
16
"Balancing risk and return in a customer portfolio" : a comment
Billett, Matthew T.
- In:
Journal of marketing
75
(
2011
)
3
,
pp. 21-23
Persistent link: https://www.econbiz.de/10009266654
Saved in:
17
Commentaries and rejoinder to "Balancing risk and return in a customer portfolio"
In:
Journal of marketing
75
(
2011
)
3
,
pp. 18-26
Persistent link: https://www.econbiz.de/10009266936
Saved in:
18
Referral programs and customer value
Schmitt, Philipp
;
Skiera, Bernd
;
Van Den Bulte, Christophe
- In:
Journal of marketing
75
(
2011
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10008840471
Saved in:
19
Driving profitability by encouraging customer referrals : who, when, and how
Kumar, V.
;
Petersen, J. Andrew
;
Leone, Robert P.
- In:
Journal of marketing
74
(
2010
)
5
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009237718
Saved in:
20
Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
Saved in:
21
Managing dynamics in a customer portfolio
Homburg, Christian
;
Steiner, Viviana V.
;
Totzek, Dirk
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 70-89
Persistent link: https://www.econbiz.de/10003875409
Saved in:
22
Customer equity : an integral part of financial reporting
Wiesel, Thorsten
;
Skiera, Bernd
;
Villanueva, Julián
- In:
Journal of marketing
72
(
2008
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003684070
Saved in:
23
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
24
Interaction orientation and firm perfomance
Ramani, Girish
;
Kumar, V.
- In:
Journal of marketing
72
(
2008
)
1
,
pp. 27-45
Persistent link: https://www.econbiz.de/10003642959
Saved in:
25
Customer equity drivers and future sales
Vogel, Verena
;
Evanschitzky, Heiner
;
Ramaseshan, B.
- In:
Journal of marketing
72
(
2008
)
6
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003782531
Saved in:
26
The long-term impact of loyalty programs on consumer purchase behavior and loyalty
Liu, Yuping
- In:
Journal of marketing
71
(
2007
)
4
,
pp. 19-35
Persistent link: https://www.econbiz.de/10003564821
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->