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Brand image
54
Markenimage
54
Consumer behaviour
45
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28
Markenführung
28
Fashion
21
Mode
21
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18
Luxusgüter
18
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17
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Phau, Ian
3
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Journal of fashion marketing and management
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
SpringerLink / Bücher
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of Islamic marketing
53
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
43
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ECONIS (ZBW)
54
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
Innovative attributes, brand reputation and behavioral consequences in the clothing industry : the roles of self-congruity and value consciousness
Nik Mohd Hazrul Nik Hashim
;
Nor Rahimy Khalid
;
Suraya …
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 379-401
Persistent link: https://www.econbiz.de/10014495540
Saved in:
5
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
6
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
7
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
8
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
9
Why do consumers purchase green clothing? : investigating symbolic meanings beyond social status and the role of consumer mindset
Bakış, Selen
;
Kitapçı, Hakan
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 710-738
Persistent link: https://www.econbiz.de/10014289011
Saved in:
10
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
11
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
12
E-store brand personality congruence for multichannel apparel retail brands
Chang, Jae Youn
;
Kwon, Wi-suk
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 159-178
Persistent link: https://www.econbiz.de/10012798003
Saved in:
13
CSR ads matter to luxury fashion brands : a construal level approach to understand Gen Z consumers' eWOM on social media
Youn, Song-yi
;
Cho, Eunjoo
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 516-533
Persistent link: https://www.econbiz.de/10013384546
Saved in:
14
Measurement invariance of the modified brand luxury index scale across gender, age and countries
Yu, Shubin
;
Hudders, Liselot
- In:
Journal of fashion marketing and management
26
(
2022
)
5
,
pp. 870-889
Persistent link: https://www.econbiz.de/10013555064
Saved in:
15
An exploration of US-made clothing in China
Shen, Dong
;
Wang, Qiuyue
- In:
Journal of fashion marketing and management
21
(
2017
)
2
,
pp. 247-261
Persistent link: https://www.econbiz.de/10011661983
Saved in:
16
Validating fashion brand centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
17
How brand interaction in pop-up shops influences consumers' perceptions of luxury fashion retailers
Taube, Julia
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
21
(
2017
)
3
,
pp. 385-399
Persistent link: https://www.econbiz.de/10011773347
Saved in:
18
Does this fit my style? : the role of self-congruity in young women's repurchase intention for intimate apparel
Vigolo, Vania
;
Ugolini, Marta Maria
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 417-434
Persistent link: https://www.econbiz.de/10011551720
Saved in:
19
Evaluation of absolute luxury : effect of cues, consumers' need for uniqueness, product involvement and product knowledge on expected price
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 471-486
Persistent link: https://www.econbiz.de/10011551759
Saved in:
20
Perceptual and behavioural dimensions : measuring brand equity consumer based
Rodrigues, Paula
;
Martins, Francisco Vitorino
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 507-519
Persistent link: https://www.econbiz.de/10011551784
Saved in:
21
User engagement in social media : an explorative study of Swedish fashion brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
22
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
23
Inter-industry creative collaborations incorporating luxury fashion brands
Alexander, Bethan
;
Contreras, Luis Ortega
- In:
Journal of fashion marketing and management
20
(
2016
)
3
,
pp. 254-275
Persistent link: https://www.econbiz.de/10011594899
Saved in:
24
Apparel brands' use of facebook : an exploratory content analysis of branded entertainment
Touchette, Ben
;
Schanski, Morgan
;
Lee, Seung-eun
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 107-119
Persistent link: https://www.econbiz.de/10011316445
Saved in:
25
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
26
Online behaviour of luxury fashion brand advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
27
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
28
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
29
Retaining the allure of luxury brands during an economic downturn : can brand globalness influence consumer perception?
Hassan, Salah
;
Musić-Mehmedović, Melika
;
Duverger, …
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 416-429
Persistent link: https://www.econbiz.de/10011502895
Saved in:
30
The role of functional and symbolic brand associations on brand loyalty : a study on luxury brands
Esmaeilpour, Fariba
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011502910
Saved in:
31
Impacts of country images on luxury fashion brand : facilitating with the brand resonance model
Jung, Hye Jung
;
Lee, Yuri
;
Kim, HaeJung
;
Yang, Heesoon
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 187-205
Persistent link: https://www.econbiz.de/10010384280
Saved in:
32
Consumer-brand relationships in step-down line extensions of luxury and designer brands
Hanslin, Kamilla
;
Rindell, Anne
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 145-168
Persistent link: https://www.econbiz.de/10010384290
Saved in:
33
"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10009732062
Saved in:
34
Form and function of luxury flagships : an international exploratory study of the meaning of the flagship store for managers and customers
Manlow, Veronica
;
Nobbs, Karinna
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009732064
Saved in:
35
Chinese consumers' purchasing : impact of value and affect
Li, Ning
;
Robson, Andrew
;
Coates, Nigel
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 486-508
Persistent link: https://www.econbiz.de/10010197988
Saved in:
36
Luxury perceptions : luxury brand vs counterfeit for young US female consumers
Doss, Farrell
;
Robinson, Tammy
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 424-439
Persistent link: https://www.econbiz.de/10010198001
Saved in:
37
Brand extensions : a successful strategy in luxury fashion branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
38
College students' apparel shopping orientation and brand/product preferences
Bahng, Young Jin
;
KIncade, Doris H.
;
Yang, Jung-ha
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 367-384
Persistent link: https://www.econbiz.de/10009784762
Saved in:
39
Cross-cultural investigation of US and Indian consumer's apparel attribute choices applying Kano's theory
Bennur, Shubhapriya
;
Jin, Byoungho
- In:
Journal of fashion marketing and management
17
(
2013
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009784779
Saved in:
40
Young Australian consumers’ preferences for fashion apparel attributes
Jegethesan, Kavisha
;
Sneddon, Joanne N.
;
Soutar, Geoffrey N.
- In:
Journal of fashion marketing and management
16
(
2012
)
3
,
pp. 275-289
Persistent link: https://www.econbiz.de/10009577054
Saved in:
41
The dimensionality of fashion-brand experience : aligning consumer-based brand equity approach
Kim, HaeJung
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 418-441
Persistent link: https://www.econbiz.de/10009667828
Saved in:
42
The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty
Erdoğmuş, İrem
;
Büdeyri-Turan, Işıl
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 399-417
Persistent link: https://www.econbiz.de/10009667834
Saved in:
43
Effects of brand love, personality and image on word of mouth : the case of fashion brands among young consumers
Ismail, Ahmed Regeh
;
Spinelli, Gabriella
- In:
Journal of fashion marketing and management
16
(
2012
)
4
,
pp. 386-398
Persistent link: https://www.econbiz.de/10009667849
Saved in:
44
The influence of real women in advertising on mass market fashion brand perception
Aagerup, Ulf
- In:
Journal of fashion marketing and management
15
(
2011
)
4
,
pp. 486-502
Persistent link: https://www.econbiz.de/10009372935
Saved in:
45
Fashion value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
46
Pre-purchase alternative evaluation : prestige and imitation fashion products
Robinson, Tammy
;
Doss, Farrell
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 278-290
Persistent link: https://www.econbiz.de/10009268761
Saved in:
47
Assessing college women's associations of American specialty apparel brands
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of fashion marketing and management
15
(
2011
)
2
,
pp. 242-256
Persistent link: https://www.econbiz.de/10009232520
Saved in:
48
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
Saved in:
49
Creating brand equity in the Chinese clothing market : the effect of selected marketing activities on brand equity dimensions
Tong, Xiao
;
Hawley, Jana M.
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 566-581
Persistent link: https://www.econbiz.de/10003904789
Saved in:
50
The effects of facial image and cosmetic usage on perceptions of brand personality
Guthrie, Michelle
;
Kim, Hye-Shin
;
Jung, Jaehee
- In:
Journal of fashion marketing and management
12
(
2008
)
2
,
pp. 164-181
Persistent link: https://www.econbiz.de/10003737150
Saved in:
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