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subject:"Corporate reputation"
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ECONIS (ZBW)
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1
Esports fan identity toward sponsor-sponsee relationship : an understanding of the role-based identity
Calapez, André
;
Ribeiro, Tiago
;
Almeida, Victor
; …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 42-66
Persistent link: https://www.econbiz.de/10014504792
Saved in:
2
Who is CSR for in employer branding? : insights on employer branding strategies across industries, educational backgrounds and career styles
Buzzao, Giacomo
;
Rizzi, Francesco
- In:
Corporate social responsibility and environmental management
31
(
2024
)
2
,
pp. 1123-1141
Persistent link: https://www.econbiz.de/10014507078
Saved in:
3
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
4
Beyond employer brand content : the role of employer brand process attributes in understanding employees' reactions toward their employer
Kanwal, Hira
;
Van Hoye, Greet
- In:
Human resource management
63
(
2024
)
1
,
pp. 67-86
Persistent link: https://www.econbiz.de/10014481378
Saved in:
5
The role of CSR in sustaining corporate brands in the global market : the perspective of telecommunication companies in Ghana
Wu, Xiaodan
;
Amoasi, Richard
- In:
Corporate social responsibility and environmental management
31
(
2024
)
1
,
pp. 433-447
Persistent link: https://www.econbiz.de/10014465292
Saved in:
6
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
7
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
8
Asymmetric information, credit market and the optimal regulation of brand market
Wang, Bo
;
Zheng, Suli
- In:
Finance research letters
56
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014473630
Saved in:
9
Wells Fargo : a corporate recovery model to bank on
Welch, James S. <Jr.>
- In:
The journal of business strategy
44
(
2023
)
5
,
pp. 247-256
Persistent link: https://www.econbiz.de/10014332043
Saved in:
10
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
11
Buyer perceptions of corporate brand extension attractiveness and fit in B2B services
Sarasvuo, Sonja
;
Liljander, Veronica
;
Haahtela, Kari
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 69-85
Persistent link: https://www.econbiz.de/10014454778
Saved in:
12
COVID-19 vaccine hesitation and brand choice uncertainty
Rodrigues, Paula Cristina Lopes
;
Borges, Ana Pinto
; …
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 495-516
Persistent link: https://www.econbiz.de/10014461505
Saved in:
13
Is your company competent, interpersonal or community focused? : the effect of values and brand portfolio on company reputation
Katsanis, Lea Prevel
;
Williams, Alan
;
Srirangan, Kajan
- In:
International journal of pharmaceutical and healthcare …
17
(
2023
)
4
,
pp. 585-608
Persistent link: https://www.econbiz.de/10014461514
Saved in:
14
Brand awareness and relationship intention : the moderating role of perceived corporate social responsibility dimensions
Hasudungan, Albert
;
Saragih, Harriman Samuel
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2431-2446
Persistent link: https://www.econbiz.de/10014430251
Saved in:
15
Optimal contract design for a national brand manufacturer under store brand private information
Cao, Xinyan
;
Fang, Xiang
;
Xiao, Guang
;
Yang, Nan
- In:
Manufacturing & service operations management : M & SOM
25
(
2023
)
5
,
pp. 1835-1854
Persistent link: https://www.econbiz.de/10014383495
Saved in:
16
Expanding branding : effects of multiple brand types on organizational attractiveness
Wu, Lusi
;
Dineen, Brian R.
- In:
Chinese management studies
17
(
2023
)
6
,
pp. 1346-1367
Persistent link: https://www.econbiz.de/10014482662
Saved in:
17
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
18
The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
19
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
20
Employer branding orientation : effects on recruitment performance under COVID-19
Kucherov, Dmitry G.
;
Alkanova, Olga N.
;
Lisovskaia, …
- In:
International journal of human resource management
34
(
2023
)
10
,
pp. 2107-2135
Persistent link: https://www.econbiz.de/10014323214
Saved in:
21
Corporate social responsibility and behavioral intentions : a mediating mechanism of brand recognition
Singh, Varsha
;
Kathuria, Sakshi
;
Puri, Deepika
;
Kapoor, …
- In:
Corporate social responsibility and environmental management
30
(
2023
)
4
,
pp. 1698-1711
Persistent link: https://www.econbiz.de/10014325551
Saved in:
22
Brand evaluations in sponsorship versus celebrity endorsement
Schnittka, Oliver
;
Hofmann, Julian
;
Johnen, Marius
; …
- In:
International journal of market research
65
(
2023
)
1
,
pp. 126-144
Persistent link: https://www.econbiz.de/10014233831
Saved in:
23
Improving brand performance through environmental reputation : the roles of ethical behaviorand brand satisfaction
Opoku, Robert A.
;
Adomako, Samuel
;
Mai Dong Tran
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 165-177
Persistent link: https://www.econbiz.de/10014227550
Saved in:
24
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
25
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
26
Generic and branded pharmaceutical pricing : competition under switching costs
Janssen, Aljoscha
- In:
The economic journal : the journal of the Royal …
133
(
2023
)
653
,
pp. 1937-1967
Persistent link: https://www.econbiz.de/10014319594
Saved in:
27
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
Saved in:
28
How to build a conscientious corporate brand together with business partners : a case study of Unilever
Iglesias, Oriol
;
Mingione, Michela
;
Ind, Nicholas
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014282239
Saved in:
29
Perceived credibility information on social media of corporate brand reputation and its impact on jobseeker intention to apply
Silaban, Pantas H.
;
Octoyuda, Edgar
;
Silalahi, Andri …
- In:
International journal of business
28
(
2023
)
1
,
pp. 80-92
Persistent link: https://www.econbiz.de/10014284159
Saved in:
30
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
31
Promoting the advocacy behavior of customers through corporate social responsibility : the role of brand admiration
Ahmad, Naveed
;
Ullah, Zia
;
Al Dhaen, Esra Saleh
; …
- In:
Business and society review : journal of the W. Michael …
128
(
2023
)
2
,
pp. 367-386
Persistent link: https://www.econbiz.de/10014304320
Saved in:
32
The family business brand : cross-fertilization between fields
Aparicio, Gloria
;
Maseda, Amaia
;
Iturralde, Txomin
; …
- In:
Management decision
61
(
2023
)
6
,
pp. 1585-1611
Persistent link: https://www.econbiz.de/10014309618
Saved in:
33
The effects of employer branding on value congruence and brand love
Kim, Yunsik
;
Legendre, Tiffany S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
6
,
pp. 962-987
Persistent link: https://www.econbiz.de/10014312349
Saved in:
34
Competition of consumables' original brand manufacturers and remanufacturers considering the entry of compatible manufacturers
Du, Hang
;
Wei, Lai
;
Zhu, Qinghua
- In:
European journal of operational research : EJOR
306
(
2023
)
2
,
pp. 679-692
Persistent link: https://www.econbiz.de/10014279068
Saved in:
35
Assessing returns from new sport marketing opportunities : the case of NBA jersey sponsorships
Jensen, Jonathan A.
;
Walkup, Brian R.
;
Bouchet, Adrien
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 47-61
Persistent link: https://www.econbiz.de/10014292937
Saved in:
36
Determinant and the consequence of advertising scepticism : a case of popular brand of instant noodle
Siringoringo, Hotniar
;
Hanum, Yuhilza
;
Sudaryanto
- In:
International journal of business excellence : IJBEX
29
(
2023
)
3
,
pp. 372-389
Persistent link: https://www.econbiz.de/10014294170
Saved in:
37
The virtuous brand : the perils and promises of brand virtue signaling
Berthon, Pierre R.
;
Lord Ferguson, Sarah T.
;
Pitt, …
- In:
Business horizons
66
(
2023
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10013534386
Saved in:
38
The differential impact of monological and dialogical corporate social responsibility communication strategies on brand trust in the credence goods market
Dai, Wenbin
;
Reich, Allen Z.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
1
,
pp. 231-248
Persistent link: https://www.econbiz.de/10013553048
Saved in:
39
COVID-19 and the reorientation of communication towards CSR
Mata, Pedro
;
Buil, Tamar
;
Gómez-Campillo, María
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3168-3188
Persistent link: https://www.econbiz.de/10014383590
Saved in:
40
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
Saved in:
41
Optimal promotional policy of an innovation diffusion model incorporating the brand image in a segment-specific market
Chaudhary, Kuldeep
;
Kumar, Pradeep
;
Chauhan, Sudipa
; …
- In:
Journal of management analytics
9
(
2022
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10012820737
Saved in:
42
Branding theory contributions to corporate real estate management
Appel-Meulenbroek, Rianne
;
Omar, Abdul Jalil
- In:
A handbook of management theories and models for office …
,
(pp. 129-139)
.
2022
Persistent link: https://www.econbiz.de/10012888040
Saved in:
43
Damage calculation and mitigation in retailing in the presence of store brands (with an application to the German coffee cartel)
Inderst, Roman
;
Kuhlmann, Raphael
-
2022
Persistent link: https://www.econbiz.de/10012802961
Saved in:
44
Cartel damage mitigation from retailers' store brands
Inderst, Roman
;
Kotschedoff, Marco J.W.
;
Kuhlmann, Raphael
-
2022
Persistent link: https://www.econbiz.de/10012802968
Saved in:
45
Fly me to the moon : from corporate branding orientation to retailer preference and business performance
Foroudi, Pantea
;
Foroudi, Mohammad Mahdi
;
Palazzo, Maria
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
1
,
pp. 78-112
Persistent link: https://www.econbiz.de/10012798182
Saved in:
46
Where, when, and who : corporate social responsibility and brand value : a global panel study
Pope, Shawn
;
Kim, Jimi
- In:
Business & society
61
(
2022
)
6
,
pp. 1631-1683
Persistent link: https://www.econbiz.de/10013268194
Saved in:
47
Customer engagement and hotel booking intention : the mediating and moderating roles of customer-perceived value and brand reputation
Touni, Reham
;
Kim, Woo Gon
;
Kavitha Haldorai
;
Rady, Ahmed
- In:
International journal of hospitality management
104
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013255940
Saved in:
48
Transmission of family identity and consumer response : do consumers recognize family firms?
Ibáñez, María José
;
Santos, Manuel Alonso dos
; …
- In:
International journal of entrepreneurial behavior & research
28
(
2022
)
1
,
pp. 6-25
Persistent link: https://www.econbiz.de/10013163232
Saved in:
49
Managerial corporate brand orientation : explication, significance, and antecedents
Balmer, John M.T.
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10013170456
Saved in:
50
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
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