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Brand image
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14
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11
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The marketing review
Journal of business research : JBR
485
The journal of brand management : an international journal
341
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Journal of travel and tourism marketing
100
Tourism management : research, policies, practice
99
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
79
SpringerLink / Bücher
78
Journal of international consumer marketing
74
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
73
Journal of strategic marketing
71
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
International marketing review
68
Industrial marketing management : the international journal for industrial and high-tech firms
64
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
Journal of Islamic marketing
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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47
Tourism management perspectives : TMP
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
44
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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ECONIS (ZBW)
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1
Recapitulation of brand anthropomorphism : an innovating marketing strategy
Agrawal, Shivan
;
Bajpai, Naval
;
Khandelwal, Utkal
- In:
The marketing review
20
(
2020
)
1/2
,
pp. 143-156
Persistent link: https://www.econbiz.de/10012299480
Saved in:
2
A review of measuring brand equity with emphasis on the role of price premium
Kaprwan, Pankaj
;
Mathur, Sameer
- In:
The marketing review
19
(
2019
)
3/4
,
pp. 253-277
Persistent link: https://www.econbiz.de/10012299804
Saved in:
3
Reliving a crisis through a feature film : corporate image from online user-generated versus official media perspectives
Heavens, Andrew
;
Osburg, Victoria-Sophie
;
Yoganathan, …
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 17-28
Persistent link: https://www.econbiz.de/10012155679
Saved in:
4
Corporate brand identity and employee brand citizenship behaviour : a conceptual framework
Gilani, Hasan
- In:
The marketing review
19
(
2019
)
1/2
,
pp. 51-84
Persistent link: https://www.econbiz.de/10012155693
Saved in:
5
Measuring customer-based brand equity of tourism destinations : just a matter of scale?
Leicht, Thomas
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 347-370
Persistent link: https://www.econbiz.de/10012116392
Saved in:
6
A practice-based model of effective marketing based on an auto-ethnographical observation of brand management training at Procter & Gamble (P&G)
Young, Peter N.
- In:
The marketing review
18
(
2018
)
3/4
,
pp. 243-269
Persistent link: https://www.econbiz.de/10012116405
Saved in:
7
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
8
Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages
Perez-Vega, Rodrigo
;
Waite, Kathryn
;
O'Gorman, Kevin
- In:
The marketing review
16
(
2016
)
3
,
pp. 299-321
Persistent link: https://www.econbiz.de/10011597016
Saved in:
9
Brand, image and reality : a guide for small and medium-sized businesses
Johnston, Malcolm
- In:
The marketing review
16
(
2016
)
2
,
pp. 149-182
Persistent link: https://www.econbiz.de/10011642104
Saved in:
10
Exploration of country of origin effect in services : a literature driven approach
Maurya, Harshit
;
Gupta, Devashish Das
- In:
The marketing review
15
(
2015
)
3
,
pp. 311-334
Persistent link: https://www.econbiz.de/10011438102
Saved in:
11
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
12
Brand experience formation mechanism and its possible outcomes : a theoretical framework
Khan, Imran
;
Rahman, Zillur
- In:
The marketing review
15
(
2015
)
2
,
pp. 239-259
Persistent link: https://www.econbiz.de/10011504865
Saved in:
13
Fostering a motivational perspective of customer-based brand equity
Ponnam, Abhilash
;
Balaji, M. S.
;
Dawra, Jagrook
- In:
The marketing review
15
(
2015
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10011407078
Saved in:
14
Challenges of brand equity development for experience brands : a conceptual framework
Shobeiri, Saeed
- In:
The marketing review
15
(
2015
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10011407079
Saved in:
15
An inspiring resource for developing personal branding phenomena
Khedher, Manel
- In:
The marketing review
15
(
2015
)
1
,
pp. 117-131
Persistent link: https://www.econbiz.de/10011407084
Saved in:
16
The dark side of brand attachment : a conceptual framework of brand attachment's detrimental outcomes
Japutra, Arnold
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Bang, …
- In:
The marketing review
14
(
2014
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10011444907
Saved in:
17
Brand desire and brand jealousy : routes to persuasion
Sarkar, Abhigyan
;
Krishna, G. Radha
;
Rao, K. S. Venu Gopal
- In:
The marketing review
14
(
2014
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011444909
Saved in:
18
Investigating the strategic marketing significance of brand love in developing and nurturing consumer-brand relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
19
Developing a framework of integrated visual brand identity touch-point (IVBIT) programmes in universities
Hussain, Rahim
;
Ferdous, Ahmed Shahriar
- In:
The marketing review
14
(
2014
)
4
,
pp. 431-445
Persistent link: https://www.econbiz.de/10011445023
Saved in:
20
The @critical role of corporate brand equity in B2B marketing : an example and analysis
Ryan, Jason
;
Silvanto, Sari
- In:
The marketing review
13
(
2013
)
1
,
pp. 39-50
Persistent link: https://www.econbiz.de/10010247027
Saved in:
21
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
Saved in:
22
From brands in general to retail brands : a review and future agenda for brand personality mearsurement
Das, Gopal
;
Datta, Biplab
;
Guin, Kalyan Kumar
- In:
The marketing review
12
(
2012
)
1
,
pp. 91-106
Persistent link: https://www.econbiz.de/10009549375
Saved in:
23
The challenge of pharmaceutical brand architecture : a theoretical analysis based on the Brand Architecture Model (B. A. M.)
Kanitz, Christopher
;
Burmann, Christoph
- In:
The marketing review
12
(
2012
)
3
,
pp. 309-326
Persistent link: https://www.econbiz.de/10009712771
Saved in:
24
The branding framework behind Modhesh
Vel, K. Prakash
;
Suhail, Laila Mohamed
- In:
The marketing review
12
(
2012
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10009657291
Saved in:
25
How to measure brand image : reasoned review
Cian, Luca
- In:
The marketing review
11
(
2011
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10009356734
Saved in:
26
Developing a new model for tracking brand equity as a measure of marketing effectiveness
Mirzaei, Abas
;
Gray, David
;
Baumann, Chris
- In:
The marketing review
11
(
2011
)
4
,
pp. 323-336
Persistent link: https://www.econbiz.de/10009428169
Saved in:
27
Brand salience not brand science : a brand narrative approach to sustaining brand longevity
Smith, Terry
- In:
The marketing review
11
(
2011
)
1
,
pp. 25-40
Persistent link: https://www.econbiz.de/10009233548
Saved in:
28
Determining the attractiveness of product attributes in consumer goods markets using POS scanner data
Decker, Reinhold
;
Scholz, Sören W.
- In:
The marketing review
10
(
2010
)
3
,
pp. 225-237
Persistent link: https://www.econbiz.de/10008651241
Saved in:
29
Where the wild brands are: some thoughts on anthropomorphic marketing
Brown, Stephen
- In:
The marketing review
10
(
2010
)
3
,
pp. 209-224
Persistent link: https://www.econbiz.de/10008651242
Saved in:
30
Sportswear identification, distinctive design and manufacturer logos : issues from the front line
Chadwick, Simon
;
Walters, Geoff
- In:
The marketing review
9
(
2009
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10003819098
Saved in:
31
Threat of a "me too" perception : a case of Café Coffee Day
Agrawal, Richa
- In:
The marketing review
9
(
2009
)
3
,
pp. 251-271
Persistent link: https://www.econbiz.de/10003883397
Saved in:
32
Does branded litter damage the brand
Stevens, Danielle
- In:
The marketing review
8
(
2008
)
2
,
pp. 103-112
Persistent link: https://www.econbiz.de/10003720864
Saved in:
33
Psychographic segmentation in the financial services context : a theoretical framework
Andronikidis, Andreas
- In:
The marketing review
8
(
2008
)
3
,
pp. 277-296
Persistent link: https://www.econbiz.de/10003760746
Saved in:
34
Factors affecting the pursuit of standards: a theoretical framework
Riley, Debra
- In:
The marketing review
7
(
2007
)
2
,
pp. 139-154
Persistent link: https://www.econbiz.de/10003501544
Saved in:
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