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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Nonprofit marketing
887
Nonprofit-Marketing
887
Nonprofit-Organisation
296
Nonprofit organization
287
Fundraising
212
Deutschland
186
Germany
181
Marketingmanagement
161
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159
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113
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112
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100
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87
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87
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81
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80
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79
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78
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71
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69
Consumer behaviour
69
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69
Nonprofit management
65
Nonprofit-Management
65
Relationship marketing
64
Öffentlichkeitsarbeit
48
Online-Marketing
47
Public relations
47
Internet marketing
45
Theorie
44
Theory
44
Advertising effects
38
Werbewirkung
38
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Studierende
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22
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Helmig, Bernd
5
Boenigk, Silke
2
Casidy, Riza
2
Downing, Steve
2
Money, Arthur H.
2
Money, Kevin
2
Acebrón, Laurentino Bello
1
Andrlic, Berislav
1
Ayer, Steven
1
Ayoubi, Rami M.
1
Azizi, Kathryn
1
Besana, Angela
1
Bigné Alcañiz, J. Enrique
1
Bolat, Elvira
1
Boonlert Watjatrakul
1
Bornholdt, Martin
1
Bowden, Jana
1
Brown, Allison D.
1
Bruhn, Manfred
1
Budic, Hrvoje
1
Carpenter, Kathryn
1
Carvalho, Sergio W.
1
Cauberghe, Veroline
1
Choi, Sangmi
1
Clement, Michel
1
Curran, Ross
1
Currás-Pérez, Rafael
1
Dietrich, Martin
1
Duarte, Paulo
1
El Alfy, Shahira
1
Esposito, Annamaria
1
Ford, John B.
1
Franken, Birgit
1
Franz, Arne
1
García, Marta Rey
1
Geegan, Sarah A.
1
George, Ansley M.
1
González, Luis Ignacio Álvarez
1
Grumbein, Adriane
1
Gulliver, Stephen R.
1
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Journal of marketing for higher education
4
Journal of nonprofit & public sector marketing
4
International journal of nonprofit & voluntary sector marketing
3
International review on public and non-profit marketing
3
Nonprofit and voluntary sector quarterly
3
Nonprofit management & leadership
2
Psychology & marketing
2
Alumni-Schriftenreihe
1
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi / Ştiinţe economice
1
Asia Pacific journal of innovation and entrepreneurship : APJIE
1
Australasian marketing journal
1
Beiträge zur Marketingwissenschaft : Arbeitspapiere
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Europäische Hochschulschriften / 5
1
Fundraising-Studien : zu Kunst und Kultur der Gabe
1
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1
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1
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1
Hamburger Schriften zur Marketingforschung
1
Health care management review : HCM review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of philanthropy and marketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service research
1
Journal of strategic marketing
1
Leadership in nonprofit organizations ; Vol. 2
1
Management mit Vision und Verantwortung : eine Herausforderung an Wissenschaft und Praxis ; Festschrift für Hans Raffée zum 75. Geburtstag
1
Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
1
Management working paper
1
Marketing in the cyber era : strategies and emerging trends
1
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
1
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Stand und Perspektiven der Öffentlichen Betriebswirtschaftslehre II : Festschrift für Prof. Peter Eichhorn anlässlich seiner Emeritierung
1
Tendenzen im Dienstleistungsmarketing : vom Marketing zum Management ; [enthält Beiträge, die im Juni 2002 auf dem 9. Dienstleistungsmarketing-Workshop in Hagen präsentiert und diskutiert wurden]
1
The Routledge companion to nonprofit marketing
1
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ECONIS (ZBW)
65
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1
Improving blood donor retention and donor relationships with past donation use appeals
Shehu, Edlira
;
Veseli, Besarta
;
Clement, Michel
; …
- In:
Journal of service research
27
(
2024
)
3
,
pp. 346-363
Persistent link: https://www.econbiz.de/10014580509
Saved in:
2
Volunteer omnichannel behavior in nonprofit organizations : key antecedents and implications for management
Mato-Santiso, Vanessa
;
Rey-García, Marta
; …
- In:
Nonprofit management & leadership
34
(
2023
)
2
,
pp. 433-463
Persistent link: https://www.econbiz.de/10014471375
Saved in:
3
The influence of perceived relationship quality on donor behavior in the context of charitable nonprofit organizations established by professional sport entities
Kim, Minhong
;
Yoon, Youngmin
;
Zhang, James J.
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
2
,
pp. 119-146
Persistent link: https://www.econbiz.de/10014567153
Saved in:
4
Engaging a new generation of donors : a relationship management theory approach to communication between nonprofits and millennials
Parker, Kimberly A.
;
Geegan, Sarah A.
;
Pfeiffer, Samantha N.
- In:
Journal of philanthropy and marketing
29
(
2024
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10014450569
Saved in:
5
It is not only a matter of masterpieces : masters of economic performances in US art museums' thanks to relationship marketing
Besana, Angela
;
Esposito, Annamaria
;
Vannini, Maria Cristina
- In:
International journal of entrepreneurship and small …
48
(
2023
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10014311161
Saved in:
6
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira
- In:
Journal of marketing for higher education
33
(
2023
)
2
,
pp. 182-204
Persistent link: https://www.econbiz.de/10014419291
Saved in:
7
Non-profit organization's innovative donor management-the identification of salient factors that drive donor loyalty
Middleton, Gilroy Hughdonald
;
Lee, Hyoung Tark
- In:
Asia Pacific journal of innovation and entrepreneurship …
14
(
2020
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10012548981
Saved in:
8
Nonprofit donor relationship management : an evaluation of blood donor relationship marketing strategies
Sundermann, Larissa M.
-
2020
Persistent link: https://www.econbiz.de/10012310817
Saved in:
9
A comparative impact of cause-related marketing and sponsorship leveraged internet display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
10
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
11
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel
;
Gulliver, Stephen R.
;
Ayoubi, Rami M.
- In:
Journal of strategic marketing
30
(
2022
)
7
,
pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Saved in:
12
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
13
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
Saved in:
14
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
15
Political market orientation and the network party type : understanding relationship structures in political parties
Ormrod, Robert P.
-
2014
Persistent link: https://www.econbiz.de/10010438064
Saved in:
16
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
17
Emotions for a cause : how the emotion expression of nonprofit leaders produces follower engagement and loyalty
Silard, Anthony
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
2
,
pp. 304-324
Persistent link: https://www.econbiz.de/10011857624
Saved in:
18
An inside-out marketing strategy for innovation among human service nonprofits in South Korea
Choi, Sangmi
- In:
Nonprofit management & leadership
26
(
2015/2016
)
3
,
pp. 331-347
Persistent link: https://www.econbiz.de/10011458184
Saved in:
19
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
20
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
21
Segmenting nonprofit stakeholders to enable successful relationship marketing : a review
Rupp, Christine
;
Kern, Sarah
;
Helmig, Bernd
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 76-91
Persistent link: https://www.econbiz.de/10010520445
Saved in:
22
Health nonprofits online : the use of frames and stewardship strategies to increase stakeholder involvement
Patel, Sheetal J.
;
McKeever, Brooke Weberling
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011378167
Saved in:
23
G2C marketing : dimensions and functions of ZRM
Sohrabi, Babak
;
Khanlari, Amir
- In:
Marketing in the cyber era : strategies and emerging trends
,
(pp. 67-84)
.
2014
Persistent link: https://www.econbiz.de/10010241436
Saved in:
24
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
25
Can purchase behavior predict relationship perceptions and willingness to donate?
Johnson, Jennifer Wiggins
;
Peck, Joann
;
Schweidel, David A.
- In:
Psychology & marketing
31
(
2014
)
8
,
pp. 647-659
Persistent link: https://www.econbiz.de/10010399720
Saved in:
26
The role of perceived market orientation in the higher education sector
Casidy, Riza
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
Saved in:
27
Finding donors by relationship fundraising
Moon, Sangkil
;
Azizi, Kathryn
- In:
Journal of interactive marketing : a quarterly …
27
(
2013
)
2
,
pp. 112-129
Persistent link: https://www.econbiz.de/10009758376
Saved in:
28
Identifikation und Ko-Kreation von Werten im Non-Profit-Bereich : eine videografische Untersuchung am Beispiel von Blutspenden
Horbel, Chris
- In:
Theorie und Praxis des Dienstleistungsmarketing : …
,
(pp. 51-73)
.
2013
Persistent link: https://www.econbiz.de/10009759352
Saved in:
29
The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations : a framework proposal
García, Marta Rey
;
González, Luis Ignacio Álvarez
; …
- In:
International review on public and non-profit marketing
10
(
2013
)
2
,
pp. 87-102
Persistent link: https://www.econbiz.de/10009761507
Saved in:
30
An exploratory study of stalled relationships among art museum members
Reavey, Brooke
;
Howley, Michael J.
;
Korschun, Daniel
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
2
,
pp. 90-100
Persistent link: https://www.econbiz.de/10010351674
Saved in:
31
Customer satisfaction as a marketing concept in higher education
Andrlic, Berislav
;
Budic, Hrvoje
;
Pismis, Vjekoslav
- In:
Analele ştiinţifice ale Univerşităţii Alexandru …
60
(
2013
)
1
,
pp. 21-30
Persistent link: https://www.econbiz.de/10010390508
Saved in:
32
Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm
;
Ayer, Steven
;
Pegoraro, Ann
;
Leonard, …
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
Saved in:
33
Marketing issues : who is the customer?
Huizenga, Chris
-
2011
Persistent link: https://www.econbiz.de/10008809238
Saved in:
34
Students, patients, citizens, and believers as “customers” : a cross-national exploratory study
Hutton, James G.
;
Leung, Vivienne
;
Mak, Angela K. Y.
; …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 41-70
Persistent link: https://www.econbiz.de/10008988051
Saved in:
35
Sex doesn't matter : the role of gender in the formation of student-university relationships
Bowden, Jana
;
Wood, Leigh
- In:
Journal of marketing for higher education
21
(
2011
)
2
,
pp. 133-156
Persistent link: https://www.econbiz.de/10009409033
Saved in:
36
Constituent relationship management
Wright, Steve
- In:
Nonprofit management 101 : a complete and practical …
,
(pp. 273-285)
.
2011
Persistent link: https://www.econbiz.de/10009127377
Saved in:
37
Consumer behavioural intentions in cause-related marketing : the role of identification and social cause involvement
Bigné Alcañiz, J. Enrique
;
Currás-Pérez, Rafael
; …
- In:
International review on public and nonprofit marketing …
7
(
2010
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10008667917
Saved in:
38
Exploring the impact of customer relational benefit on relationship commitment in health service sectors
Weng, Rhay-hung
;
Huang, Jin-an
;
Huang, Ching-yuan
; …
- In:
Health care management review : HCM review
35
(
2010
)
4
,
pp. 312-323
Persistent link: https://www.econbiz.de/10008668631
Saved in:
39
Management von Nonprofit-Beziehungen : ein Service Value Chain-orientierter Ansatz
Boenigk, Silke
;
Helmig, Bernd
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 229-249)
.
2010
Persistent link: https://www.econbiz.de/10003934318
Saved in:
40
The role of trust in creating value and student loyalty in relational exchanges between higher education institutions and their students
Carvalho, Sergio W.
;
Oliveira Mota, Márcio de
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 145-165
Persistent link: https://www.econbiz.de/10008653903
Saved in:
41
The small college enrollment officer : relationship marketing at work
Vander Schee, Brian A.
- In:
Journal of marketing for higher education
20
(
2010
)
1
,
pp. 135-143
Persistent link: https://www.econbiz.de/10008653904
Saved in:
42
Einweisermarketing für Krankenhäuser : niedergelassene Ärzte professionell gewinnen und binden
Thill, Klaus-Dieter
-
2010
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003846499
Saved in:
43
Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
;
Money, Kevin
;
Money, Arthur H.
; …
-
2008
Persistent link: https://www.econbiz.de/10003717541
Saved in:
44
Die Kundenzufriedenheit in einer Non-Profit-Organisation messen
Troesch-Jacot, Mireille
- In:
Customer Relationship Management : neue …
,
(pp. 365-379)
.
2008
Persistent link: https://www.econbiz.de/10003644548
Saved in:
45
What do we know about the identity salience model of relationship marketing success? : a review of the literature
Michalski, Silke
;
Helmig, Bernd
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
1
,
pp. 45-63
Persistent link: https://www.econbiz.de/10003762584
Saved in:
46
Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory
Money, Kevin
;
Money, Arthur H.
;
Downing, Steve
; …
- In:
The Routledge companion to nonprofit marketing
,
(pp. 28-48)
.
2008
Persistent link: https://www.econbiz.de/10003592269
Saved in:
47
Fundraising als gemeinschaftsorientierter Marketingansatz : eine Analyse am Beispiel des Internationalen Katholischen Missionswerkes missio
Vellguth, Klaus
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744474
Saved in:
48
Zwischen Markt und Nanny-State : zur Kundenorientierung bei sozialen Dienstleistungen
Knoke, Martin
- In:
Stand und Perspektiven der Öffentlichen …
,
(pp. 807-815)
.
2007
Persistent link: https://www.econbiz.de/10003524125
Saved in:
49
Entwicklung einer Marketing-Konzeption für das Alumni-Management : am Beispiel der TU Chemnitz basierend auf dem Ansatz der Kundenbindung
Kempe, Manuela
-
2006
Persistent link: https://www.econbiz.de/10003420237
Saved in:
50
Sozialmarketing als Stakeholder-Management : Grundlagen und Perspektiven für ein beziehungsorientiertes Management von Nonprofit-Organisationen
Ruckh, Mario F.
(
ed.
);
Noll, Christian
(
ed.
); …
-
2006
-
1. Auflage
Persistent link: https://www.econbiz.de/10003375339
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