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Dahl, Darren W.
5
Baumgartner, Hans
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Chen, Xinlei
4
Dhar, Ravi
4
Lenk, Peter J.
4
Dillon, William R.
3
Du, Rex Yuxing
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Grewal, Rajdeep
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Jong, Martijn G. de
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Khan, Uzma
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Journal of marketing research : JMR
International journal of market research : JMRS ; the journal of the Market Research Society
100
Journal of business research : JBR
90
Qualitative market research : an international journal
73
SpringerLink / Bücher
65
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
European Journal of Marketing
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
Gabler Edition Wissenschaft
45
Marketing letters : a journal of research in marketing
45
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
40
Europäische Hochschulschriften / 5
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
Marketing Intelligence & Planning
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Qualitative Market Research: An International Journal
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
25
Journal of advertising research
25
Springer eBook Collection / Business and Economics
25
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Lehrbuch
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
International Marketing Review
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ECONIS (ZBW)
172
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172
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1
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
Saved in:
2
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
3
Journal of Marketing Research : looking forward
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011650388
Saved in:
4
Field experimentation in marketing research
Gneezy, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
1
,
pp. 140-143
Persistent link: https://www.econbiz.de/10011653106
Saved in:
5
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
6
Introduction to the Journal of Marketing Research special issue on neuroscience and marketing
Camerer, Colin
;
Yoon, Carolyn
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 423-426
Persistent link: https://www.econbiz.de/10011337519
Saved in:
7
Managerial empathy facilitates egocentric predictions of consumer preferences
Hattula, Johannes D.
;
Herzog, Walter
;
Dahl, Darren W.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10010526559
Saved in:
8
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
9
Reflections on editing Journal of Marketing Research, 1992 - 1994
Weitz, Barton A.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010348992
Saved in:
10
Reflections on being editor of Journal of Marketing Research, 1982 - 1985
Perreault, William D.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10010349008
Saved in:
11
Gilbert A. Churchill Jr.'s editorship of Journal of Marketing Research, 1979 - 1982
Iacobucci, Dawn
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 105-106
Persistent link: https://www.econbiz.de/10010349010
Saved in:
12
JMR : The Bass years (1972 - 1975)
Montgomery, David B.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 96-100
Persistent link: https://www.econbiz.de/10010349014
Saved in:
13
Journal of Marketing Research : 1964 - 1969, the Bob Ferber years
Morrison, Donald G.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 92-93
Persistent link: https://www.econbiz.de/10010349018
Saved in:
14
Conditional projection : how own evaluations influence beliefs about others whose choices are known
Orhun, A. Yeşim
;
Urminsky, Oleg
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 111-124
Persistent link: https://www.econbiz.de/10009715244
Saved in:
15
The impact of sampling and network topology on the estimation of social intercorrelations
Chen, Xinlei
;
Chen, Yuxin
;
Xiao, Ping
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 95-110
Persistent link: https://www.econbiz.de/10009715248
Saved in:
16
Paul Green, Journal of Marketing Research, and the Challenges Facing Marketing
Meyer, Robert J.
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10009715283
Saved in:
17
Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.
;
Fitzsimons, Gavan J.
;
Lynch, John G.
; …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
Saved in:
18
The impact of an item-based loyalty program on consumer purchase behavior
Zhang, Jie
;
Breugelmans, Els
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10009507247
Saved in:
19
The double-edged sword of signaling effectiveness : when salient cues curb postpurchase consumption
Zhu, Meng
;
Billeter, Darron M.
;
Inman, J. Jeffrey
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 26-38
Persistent link: https://www.econbiz.de/10009507252
Saved in:
20
Spatiotemporal allocation of advertising budgets
Aravindakshan, Ashwin
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009507256
Saved in:
21
The impact of relative standards on the propensity to disclose
Acquisti, Alessandro
;
John, Leslie K.
;
Loewenstein, …
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 160-174
Persistent link: https://www.econbiz.de/10009524209
Saved in:
22
Influence of warm versus cool temperatures on consumer choice : a resource depletion account
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 984-995
Persistent link: https://www.econbiz.de/10009688751
Saved in:
23
Discovering how advertising grows sales and builds brands
Bruce, Norris I.
;
Peters, Kay
;
Naik, Prasad A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 793-806
Persistent link: https://www.econbiz.de/10009688816
Saved in:
24
Misresponse to reversed and negated items in surveys : a review
Weijters, Bert
;
Baumgartner, Hans
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 737-747
Persistent link: https://www.econbiz.de/10009659272
Saved in:
25
New products : the antidote to private label growth?
Gielens, Katrijn
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 408-423
Persistent link: https://www.econbiz.de/10009563579
Saved in:
26
Quantitative trendspotting
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 514-536
Persistent link: https://www.econbiz.de/10009580836
Saved in:
27
The influence of price discount versus bonus pack on the preference for virtue and vice foods
Mishra, Arul
;
Mishra, Himanshu
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008858623
Saved in:
28
Answering the unasked question : response substitution in consumer surveys
Gal, David
;
Rucker, Derek D.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 185-195
Persistent link: https://www.econbiz.de/10008858625
Saved in:
29
How should consumers' willingness to pay be measured? : an empirical comparison of state-of-the-art approaches
Miller, Klaus Matthias
;
Hofstetter, Reto
;
Krohmer, Harley
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 172-184
Persistent link: https://www.econbiz.de/10008858627
Saved in:
30
More or less : a model and empirical evidence on preferences for under- and overpayment in trade-in transactions
Kim, Jungkeun
;
Rao, Raghunath Singh
;
Kim, Kyeongheui
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 157-171
Persistent link: https://www.econbiz.de/10008858630
Saved in:
31
Adaptive self-explication of multiattribute preferences
Netzer, Oded
;
Srinivasan, V.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 140-156
Persistent link: https://www.econbiz.de/10008858633
Saved in:
32
When trade-offs matter : the effect of choice construal on context effects
Khan, Uzma
;
Zhu, Meng
;
Kalra, Ajay
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10008858644
Saved in:
33
The effects of consumers' price expectations on sellers' dynamic pricing strategies
Hong, Yuan
;
Han, Song
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10008858646
Saved in:
34
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
35
Mapping online consumer search
Kim, Jun B.
;
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10008858654
Saved in:
36
Lessons from an “Oops” at consumer reports : consumers follow experts and ignore invalid information
Simonsohn, Uri
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10008858659
Saved in:
37
Fatal (fiscal) attraction : spendthrifts and tightwads in marriage
Rick, Scott I.
;
Small, Deborah A.
;
Finkel, Eli J.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 228-237
Persistent link: https://www.econbiz.de/10008987834
Saved in:
38
Advertising bans and the substitutability of online and offline advertising
Goldfarb, Avi
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10008987836
Saved in:
39
Self-regulatory strength and consumers' relinquishment of decision control : when less effortful decisions are more resource depleting
Usta, Murat
;
Häubl, Gerald
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 403-412
Persistent link: https://www.econbiz.de/10008988428
Saved in:
40
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
41
Shaping consumer imaginations : the role of self-focused attention in product evaluations
Hung, Iris W.
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 381-392
Persistent link: https://www.econbiz.de/10008988434
Saved in:
42
Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
Saved in:
43
Complicating choice
Schrift, Rom Y.
;
Netzer, Oded
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 308-326
Persistent link: https://www.econbiz.de/10008988445
Saved in:
44
How asking “who am I?” affects what consumers buy : the influence of self-discovery on consumption
Wu, Eugenia C.
;
Cutright, Keisha M.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 296-307
Persistent link: https://www.econbiz.de/10008988448
Saved in:
45
Scope insensitivity and the “mere token” effect
Urminsky, Oleg
;
Kivetz, Ran
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 282-295
Persistent link: https://www.econbiz.de/10008988449
Saved in:
46
Seeing ourselves in others : reviewer ambiguity, egocentric anchoring, and persuasion
Walker Reczek, Rebecca
;
Lamberton, Cait Poynor
;
Norton, …
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 617-631
Persistent link: https://www.econbiz.de/10009161336
Saved in:
47
Effects of customer and innovation asset configuration strategies on firm performance
Fang, Eric
;
Palmatier, Robert W.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 587-602
Persistent link: https://www.econbiz.de/10009161342
Saved in:
48
Price competition and endogenous valuation in search advertising
Xu, Lizhen
;
Chen, Jianqing
;
Whinston, Andrew B.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 566-586
Persistent link: https://www.econbiz.de/10009161346
Saved in:
49
The social utility of feature creep
Thompson, Debora V.
;
Norton, Michael I.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
Saved in:
50
Choice as an end versus a means
Choi, Jinhee
;
Fishbach, Ayelet
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 544-554
Persistent link: https://www.econbiz.de/10009161351
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