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subject:"Strategisches Management"
~type_genre:"Company information"
~type_genre:"Book section"
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Strategisches Management
Marketing management
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297
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297
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242
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242
Beziehungsmarketing
227
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227
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178
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178
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152
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Scenarios in marketing : from vision to decision
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3
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
2
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1
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1
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1
Conceptual richness and methodological diversity in entrepreneurship research
1
Contemporary issues in business and financial management in Eastern Europe
1
Creating Economic Stability Amid Global Uncertainty : Post-Pandemic Recovery in Mexico's Emerging Economy
1
Customer-driven strategy
1
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
1
EMU : dé uitdaging ; vierentwintigste Vlaams wetenschappelijk economisch congres ; Gent, 17 en 18 maart 2000
1
Effective strategies for communicating insights in business
1
Effectiveness, efficiency and accountability in philanthropy : what lessons can be learned from the corporate world? ; International Foundation Management Symposium 2005
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
Erfolgreiches Management
1
Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
1
European business in the global network
1
Executing strategy for business results
1
Fallstudien zur Unternehmensführung
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Fundamentals of marketing research ; Vol. 1
1
Future-focused strategic marketing
1
Global perspectives on contemporary marketing education
1
Handbook of Asian management
1
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1
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1
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
1
International marketing ; Vol. V
1
Keeping strategy on track
1
Markenaufbau und Markenpflege : Grundlagen und Praxis zur erfolgreichen Umsetzung
1
Marketing mix decisions : new perspectives and practices
1
Marketing strategy's conceptual foundations : market orientation, the cornerstone of strategic marketing thought
1
Michael Porter ; Vol. 4
1
Mittelstand und Betriebswirtschaft : Beiträge aus Wissenschaft und Praxis
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ECONIS (ZBW)
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Use of influencers in different sectors of the economy
Mittal, Shikha
- In:
Using influencer marketing as a digital business strategy
,
(pp. 37-57)
.
2024
Persistent link: https://www.econbiz.de/10014462318
Saved in:
2
How influencers can leverage performance in business
Rosário, Albérico Travassos
- In:
Using influencer marketing as a digital business strategy
,
(pp. 58-88)
.
2024
Persistent link: https://www.econbiz.de/10014462321
Saved in:
3
Leveraging strategic planning to navigate volatile environments
Murillo, Enrique
;
Atristain Suarez, Connie
- In:
Creating Economic Stability Amid Global Uncertainty : …
,
(pp. 189-217)
.
2023
Persistent link: https://www.econbiz.de/10014448324
Saved in:
4
Innovation orientation, marketing capability, dynamic capability, and performance
Borahima, Bahrun
;
Noermijati, Noermijati
;
Hadiwidjojo, …
-
2022
Persistent link: https://www.econbiz.de/10013197628
Saved in:
5
Effective communication approaches for decision analytics : an exploration of strategies
Reboulet, Amanda
;
Jackson, Ross A.
- In:
Effective strategies for communicating insights in business
,
(pp. 13-31)
.
2021
Persistent link: https://www.econbiz.de/10012601400
Saved in:
6
Marketing-mix metamorphosis and new trusted business practices
Rodrigues, Dário de Oliveira
- In:
Competitive drivers for improving future business …
,
(pp. 46-66)
.
2021
Persistent link: https://www.econbiz.de/10012533240
Saved in:
7
Social media strategy within organizational communication : major open issues and challenges
Di Virgilio, Francesca
;
Valderrama Santomé, Mónica
; …
- In:
Human resource management and digitalization
,
(pp. 207-227)
.
2019
Persistent link: https://www.econbiz.de/10011955441
Saved in:
8
Window to new research approaches : how using Simon's scissors cuts perplexity in strategy theory, research, and practice
Nagy, Gábor
;
Megehee, Carol M.
;
Woodside, Arch G.
- In:
New insights on trust in business-to-business …
,
(pp. 121-157)
.
2019
Persistent link: https://www.econbiz.de/10012405632
Saved in:
9
Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.
;
Johnson, Jean L.
;
Saini, Amit
- In:
Future-focused strategic marketing
,
(pp. 199-242)
.
2019
Persistent link: https://www.econbiz.de/10012165348
Saved in:
10
Justifying companies' marketing models for a winning business strategy
Bondarenko, V. A.
;
Pisareva, E. V.
- In:
Contemporary issues in business and financial …
,
(pp. 41-48)
.
2018
Persistent link: https://www.econbiz.de/10011972393
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11
Business- und Marketing-Strategie : Verknüpfung, Interaktion und Abstimmung in Theorie und Praxis
Gamper, Daniel
-
2012
Persistent link: https://www.econbiz.de/10009663328
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12
Strategic marketing metrics to guide pathways to growth
Roberts, John H.
;
Srivastava, Rajendra Krishan
; …
- In:
From Little's law to marketing science : essays in …
,
(pp. 49-83)
.
2016
Persistent link: https://www.econbiz.de/10011436072
Saved in:
13
A mental model for teaching strategic marketing management
Warren, Homer B.
;
Burns, David J.
- In:
Global perspectives on contemporary marketing education
,
(pp. 65-76)
.
2016
Persistent link: https://www.econbiz.de/10011483058
Saved in:
14
International marketing
Doherty, Anne Marie
- In:
The marketing book
,
(pp. 494-507)
.
2016
Persistent link: https://www.econbiz.de/10011471712
Saved in:
15
Analysis of strategy by strategy typology and orientation framework
Isoherranen, Ville
- In:
Customer-driven strategy
,
(pp. 1-18)
.
2015
Persistent link: https://www.econbiz.de/10011515262
Saved in:
16
Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea
;
Vescovi, Tiziano
- In:
The globalisation of Chinese business : implications …
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10012016663
Saved in:
17
Niche marketing strategies for business growth : an experiential journey
Kautish, Pradeep
- In:
Cases on consumer-centric marketing management
,
(pp. 167-186)
.
2014
Persistent link: https://www.econbiz.de/10009785267
Saved in:
18
Collective intelligent management : a review of the Nokia CMO Customer Care "Learning Journey"
Hengl, Michael
;
Kammerer, Maximilian
;
Rohrmann, David
- In:
Rethink - the corporate network
,
(pp. 285-297)
.
2014
Persistent link: https://www.econbiz.de/10010487279
Saved in:
19
Entrepreneurial orientation and market orientation in SMEs : an explorative study
Riviezzo, Angelo
;
Napolitano, Maria Rosaria
;
Garofano, …
- In:
Conceptual richness and methodological diversity in …
,
(pp. 197-231)
.
2013
Persistent link: https://www.econbiz.de/10010432486
Saved in:
20
The dimensions of industrial marketing strategy
Valla, Jean-Paul
;
Turnbull, Peter W.
- In:
Strategies for international industrial marketing : the …
,
(pp. 265-289)
.
2013
Persistent link: https://www.econbiz.de/10009689241
Saved in:
21
The strategic role of industrial marketing management
Turnbull, Peter W.
;
Valla, Jean-Paul
- In:
Strategies for international industrial marketing : the …
,
(pp. 250-264)
.
2013
Persistent link: https://www.econbiz.de/10009689242
Saved in:
22
A comparison of strategic marketing approaches
Hallén, Lars
- In:
Strategies for international industrial marketing : the …
,
(pp. 235-249)
.
2013
Persistent link: https://www.econbiz.de/10009689243
Saved in:
23
Innovation communication as an integrative management capability in digital innovation ecosystems
Pfeffermann, Nicole
- In:
Strategy and communication for innovation
,
(pp. 241-269)
.
2013
Persistent link: https://www.econbiz.de/10010246333
Saved in:
24
Marketingkonzept für die Cofbar GmbH
Thurm, Manuela
- In:
Fallstudien zur Unternehmensführung
,
(pp. 140-156)
.
2012
Persistent link: https://www.econbiz.de/10009508721
Saved in:
25
Toward a strategic model of marketing channel evolution
Filser, Marc
;
McLaughlin, Edward
-
2012
Persistent link: https://www.econbiz.de/10009628628
Saved in:
26
Kundenbindungskonzepte : Kundenbindung ; eine Frage der Strategie
Brugger, Bernhard
- In:
Erfolgsfaktor Kundenzufriedenheit : Handbuch für …
,
(pp. 53-66)
.
2012
Persistent link: https://www.econbiz.de/10009697150
Saved in:
27
Strategic planning and performance management
Moutinho, Luiz
;
Rate, Shirley
;
Ballantyne, Ronnie
- In:
Strategic management in tourism
,
(pp. 236-261)
.
2011
Persistent link: https://www.econbiz.de/10008936250
Saved in:
28
Governance structure choice in strategic alliances : the roles of alliance objectives, alliance management experience, and international partners
Teng, Bing-sheng
;
Das, Tushar K.
- In:
Strategic alliances in a globalizing world
,
(pp. 93-115)
.
2011
Persistent link: https://www.econbiz.de/10009159440
Saved in:
29
The role of strategic orientation in strategic alliance formation and outcome
Hynes, Niki
- In:
Behavioral perspectives on strategic alliances
,
(pp. 251-276)
.
2011
Persistent link: https://www.econbiz.de/10009356762
Saved in:
30
Strategizing the sales organization
Lane, Nikala
;
Piercy, Nigel
- In:
Strategic sales and strategic marketing
,
(pp. 119-134)
.
2011
Persistent link: https://www.econbiz.de/10008798053
Saved in:
31
Opportunity Recognition im Rahmen eines holistischen Lösungsansatzes für Entwicklungsstrategien von Unternehmen : Möglichkeiten und Grenzen der Anwendung
Janssen, Gunter
;
Gaul, Wolfgang
- In:
The entrepreneurship-innovation-marketing interface : …
,
(pp. 277-287)
.
2011
Persistent link: https://www.econbiz.de/10008938519
Saved in:
32
Innovation communication as a cross-functional dynamic capability : strategies for organizations and networks
Pfeffermann, Nicole
- In:
Strategies and communications for innovations : an …
,
(pp. 257-289)
.
2011
Persistent link: https://www.econbiz.de/10008987452
Saved in:
33
Strategic planning for communication of innovation : crowdsourcing as social capital
Ferguson, Sherry Devereaux
- In:
Strategies and communications for innovations : an …
,
(pp. 229-242)
.
2011
Persistent link: https://www.econbiz.de/10008987454
Saved in:
34
The linkage between strategy and communication for innovation
Pfeffermann, Nicole
;
Hülsmann, Michael
- In:
Strategies and communications for innovations : an …
,
(pp. 185-192)
.
2011
Persistent link: https://www.econbiz.de/10008987465
Saved in:
35
Strategy and the market process : introduction to the special issue
Langlois, Richard N.
-
2010
Persistent link: https://www.econbiz.de/10003889334
Saved in:
36
Erfolgreich durch neue Management- und Marketingstrategien in Zeiten der Wirtschaftskrise?
Ergenzinger, Rudolf
;
Krulis-Randa, Jan S.
- In:
Erfolgreiches Management
,
(pp. 129-143)
.
2010
Persistent link: https://www.econbiz.de/10008669585
Saved in:
37
Traditional strategy models and theory of constraints
Cooper, Marjorie J.
- In:
Theory of constraints handbook
,
(pp. 501-518)
.
2010
Persistent link: https://www.econbiz.de/10003995670
Saved in:
38
Einsatz und Nutzung von Kampagnenmanagement im Rahmen von Vertriebs- und Marketingstrategien in deutschen Unternehmen
Holland, Heinrich
;
Köroglu, Sükran
- In:
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. …
,
(pp. 177-222)
.
2010
Persistent link: https://www.econbiz.de/10003971486
Saved in:
39
World Trends 2010
Schips, Bernd
- In:
Weltwirtschaft 2010 : Trends und Strategien
,
(pp. 3-13)
.
2009
Persistent link: https://www.econbiz.de/10003871797
Saved in:
40
Strategic flexibility, rigidity and barriers to the development of absorptive capacity in business markets : themes and research perspectives
Matthyssens, Paul
;
Pauwels, Pieter
;
Vandenbempt, Koen
-
2009
Persistent link: https://www.econbiz.de/10003836659
Saved in:
41
In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.
;
Morgan, Robert
-
2009
Persistent link: https://www.econbiz.de/10003836674
Saved in:
42
Strategic type, market orientation, and the balance between adaptability and adaptation
Lukas, Bryan A.
-
2009
Persistent link: https://www.econbiz.de/10003835842
Saved in:
43
Initiating strategic planning
Harris, Lloyd C.
;
Ogbonna, Emmanuel
-
2009
Persistent link: https://www.econbiz.de/10003836038
Saved in:
44
Strategic windows
Abell, Derek F.
-
2009
Persistent link: https://www.econbiz.de/10003836050
Saved in:
45
Strategic business planning in Romania : the use of analytical portfolio tools and techniques
Ionescu, Florin Tudor
;
Olteanu, Valerică
;
Barbu, …
- In:
Proceedings of the 17th Annual Conference on Marketing …
,
(pp. 151-171)
.
2009
Persistent link: https://www.econbiz.de/10009499907
Saved in:
46
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
47
A rose by any other name
Stone, Daniel B.
- In:
Keeping strategy on track
,
(pp. 159-186)
.
2008
Persistent link: https://www.econbiz.de/10003804237
Saved in:
48
Die Rolle der Kommunikation in der Wertschöpfung der Unternehmung
Schmid, Beat
;
Lyczek, Boris
- In:
Unternehmenskommunikation : Kommunikationsmanagement …
,
(pp. 3-150)
.
2008
Persistent link: https://www.econbiz.de/10003749496
Saved in:
49
Corporate Identity als Grundlage der integrierten Kommunikation
Wiedmann, Klaus-Peter
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 189-209)
.
2008
Persistent link: https://www.econbiz.de/10003640847
Saved in:
50
Planung des Sponsoring in der integrierten Kommunikation
Stockmann, Philip
- In:
Handbuch Sponsoring : erfolgreiche Marketing- und …
,
(pp. 211-226)
.
2008
Persistent link: https://www.econbiz.de/10003640898
Saved in:
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