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Marketing theory
83
Marketingtheorie
83
Consumer behaviour
21
Konsumentenverhalten
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Service-Dominant Logic
18
Service-dominant logic
18
Betriebliche Wertschöpfung
12
Value creation
12
service-dominant logic
12
History of economic thought
11
Ökonomische Ideengeschichte
11
Criticism
9
Kritik
9
Marketing
9
Customer integration
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Kundenintegration
8
Theorie
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Theory
8
Dienstleistung
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Services
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Beziehungsmarketing
6
Marketing management
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Marketingmanagement
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Consumers
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Lieferantenmanagement
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Verbraucher
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Brand image
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Customer value
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Dienstleistungsmarketing
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Kundenwert
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marketing theory
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Tadajewski, Mark
10
Bradshaw, Alan
3
Brodie, Roderick J.
3
Cova, Bernard
3
Foxall, Gordon R.
3
Jones, D. G. Brian
3
Kjellberg, Hans
3
Vargo, Stephen L.
3
Aitken, Robert
2
Araujo, Luis
2
Askegaard, Søren
2
Avis, Mark
2
Bajde, Domen
2
Dalli, Daniele
2
Ferguson, Shelagh
2
Kravets, Olga
2
Saren, Michael
2
Shaw, Eric H.
2
Skålén, Per
2
Storbacka, Kaj
2
Akaka, Melissa Archpru
1
Andéhn, Mikael
1
Arnould, Eric
1
Ball, Kirstie
1
Ballantyne, David
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Birgelen, Marcel van
1
Bloemer, Johanna M.
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Bode, Matthias
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Brown, Stephen
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Butler, Patrick
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Bádéjọ, Folúké A.
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Caniëls, Marjolein
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Canniford, Robin
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Chandler, Jennifer D.
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Cluley, Robert
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Corsaro, Daniela
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Coskuner-Balli, Gokcen
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Marketing theory
Journal of historical research in marketing
85
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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ECONIS (ZBW)
83
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1
Expanding understanding of brand value co-creation on social media from an S-D logic perspective : introducing structuration theory
Simmons, Geoffrey
;
Durkin, Mark
- In:
Marketing theory
23
(
2023
)
4
,
pp. 607-629
Persistent link: https://www.econbiz.de/10014631364
Saved in:
2
Object-oriented marketing theory
Franco, Paolo
;
Canniford, Robin
;
Phipps, Marcus
- In:
Marketing theory
22
(
2022
)
3
,
pp. 401-420
Persistent link: https://www.econbiz.de/10013388909
Saved in:
3
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
4
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
5
See finish! Scunnered!! : a vernacular critique of hierarchies of knowledge in marketing
Bádéjọ, Folúké A.
;
Gordon, Ross
- In:
Marketing theory
22
(
2022
)
2
,
pp. 229-249
Persistent link: https://www.econbiz.de/10013257607
Saved in:
6
Collective storytelling : value co-creation in narrative-based goods
Wieczerzycki, Marcin
;
Deszczyński, Bartosz
- In:
Marketing theory
22
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013388911
Saved in:
7
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
8
Special issue: hierarchies of knowledge in marketing theory
Kravets, Olga
(
ed.
);
Varman, Rohit
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10013257616
Saved in:
9
It's no joke : the critical power of a laughing chorus
Kravets, Olga
- In:
Marketing theory
21
(
2021
)
3
,
pp. 297-315
Persistent link: https://www.econbiz.de/10012608006
Saved in:
10
From goods-dominant logic to service-dominant logic? : service, service capitalism and service socialism
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
21
(
2021
)
1
,
pp. 113-134
Persistent link: https://www.econbiz.de/10012484435
Saved in:
11
Ode to Alda
Thyroff, Anastasia E.
- In:
Marketing theory
20
(
2020
)
2
,
pp. 185-193
Persistent link: https://www.econbiz.de/10012230852
Saved in:
12
Value proposition as a framework for value cocreation in crowdfunding ecosystems
Quero, María José
;
Ventura, Rafael
- In:
Marketing theory
19
(
2019
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10012001464
Saved in:
13
Marketing concepts can have a life of their own : representation and pluralism in marketing concept analysis
Patsiaouras, Georgios
- In:
Marketing theory
19
(
2019
)
4
,
pp. 559-566
Persistent link: https://www.econbiz.de/10012109461
Saved in:
14
Against the implicit politics of service-dominant logic
Hietanen, Joel
;
Andéhn, Mikael
;
Bradshaw, Alan
- In:
Marketing theory
18
(
2018
)
1
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011825667
Saved in:
15
Theory of marketplace morality and impoverished consumers
Hill, Ronald Paul
- In:
Marketing theory
18
(
2018
)
3
,
pp. 411-420
Persistent link: https://www.econbiz.de/10011926139
Saved in:
16
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
17
Transforming form the goods to the service-dominant logic
Skålén, Per
;
Edvardsson, Bo
- In:
Marketing theory
16
(
2016
)
1
,
pp. 101-121
Persistent link: https://www.econbiz.de/10011494990
Saved in:
18
Toward a service-dominant approach to social marketing
Luca, Nadina R.
;
Hibbert, Sally
;
McDonald, Ruth
- In:
Marketing theory
16
(
2016
)
2
,
pp. 194-218
Persistent link: https://www.econbiz.de/10011495070
Saved in:
19
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
20
Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark
;
Jones, D. G. Brian
- In:
Marketing theory
16
(
2016
)
4
,
pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
Saved in:
21
Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.
;
Marcos Cuevas, Javier
- In:
Marketing theory
16
(
2016
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
Saved in:
22
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
23
Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B.
- In:
Marketing theory
15
(
2015
)
1
,
pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
Saved in:
24
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
25
Inversions of service-dominant logic
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Marketing theory
14
(
2014
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10010461928
Saved in:
26
Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.
;
Storbacka, Kaj
- In:
Marketing theory
14
(
2014
)
3
,
pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
Saved in:
27
Consumer culture theory (re)visits actor-network theory : flattening consumption studies
Bajde, Domen
- In:
Marketing theory
13
(
2013
)
2
,
pp. 227-242
Persistent link: https://www.econbiz.de/10009762717
Saved in:
28
Rethinking consumer culture theory from the postmodern to the communist horizon
Cova, Bernard
;
Maclaran, Pauline
;
Bradshaw, Alan
- In:
Marketing theory
13
(
2013
)
2
,
pp. 213-225
Persistent link: https://www.econbiz.de/10009762723
Saved in:
29
Market practices of legitimization : insights from consumer culture theory
Coskuner-Balli, Gokcen
- In:
Marketing theory
13
(
2013
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10009762725
Saved in:
30
"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias
;
Ostergaard, Per
- In:
Marketing theory
13
(
2013
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10009762730
Saved in:
31
Discursivity, difference, and disruption : genealogical reflections on the consumer culture theory heteroglasses
Thompson, Craig J.
;
Arnould, Eric
;
Giesler, Markus
- In:
Marketing theory
13
(
2013
)
2
,
pp. 149-174
Persistent link: https://www.econbiz.de/10009762733
Saved in:
32
Consumer culture theory : the ironies of history ; editorial
Askegaard, Søren
;
Scott, Linda
- In:
Marketing theory
13
(
2013
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10009762738
Saved in:
33
Consumer behaviour analysis and ascripty to the explanation of consumer choice
Valdimar Sigurdsson
- In:
Marketing theory
13
(
2012
)
1
,
pp. 133-135
Persistent link: https://www.econbiz.de/10009740351
Saved in:
34
Comments on Foxall's "Intentionality, symbol, and situation in the interpretation of consumer choice"
Oliveira-Castro, Jorge M.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 129-132
Persistent link: https://www.econbiz.de/10009740355
Saved in:
35
Intentionality, symbol, and situation in the interpretation of consumer choice
Foxall, Gordon R.
- In:
Marketing theory
13
(
2012
)
1
,
pp. 105-127
Persistent link: https://www.econbiz.de/10009740366
Saved in:
36
Brandscapes of control? : surveillance, marketing and the co-construction of subjectivity and space in neo-liberal capitalism
Wood, David Murakami
;
Ball, Kirstie
- In:
Marketing theory
13
(
2012
)
1
,
pp. 47-67
Persistent link: https://www.econbiz.de/10009740424
Saved in:
37
Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna
- In:
Marketing theory
13
(
2012
)
1
,
pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
Saved in:
38
Marketized philanthropy : Kiva's utopian ideology of entrepreneurial philanthropy
Bajde, Domen
- In:
Marketing theory
13
(
2013
)
1
,
pp. 3-18
Persistent link: https://www.econbiz.de/10009740434
Saved in:
39
Market futures/future markets : research directions in the study of markets
Kjellberg, Hans
;
Storbacka, Kaj
;
Akaka, Melissa Archpru
; …
- In:
Marketing theory
12
(
2012
)
2
,
pp. 219-223
Persistent link: https://www.econbiz.de/10009571592
Saved in:
40
Driven to excess? : linking calling, character and the (mis)behaviour of marketers
Woodall, Tony
- In:
Marketing theory
12
(
2012
)
2
,
pp. 173-191
Persistent link: https://www.econbiz.de/10009571613
Saved in:
41
The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
Saved in:
42
Advertising management principles are derived mostly from logic and very little from empirical generalizations
Rossiter, John R.
- In:
Marketing theory
12
(
2012
)
2
,
pp. 103-116
Persistent link: https://www.econbiz.de/10009571625
Saved in:
43
Character analysis and racism in marketing theory and practice
Tadajewski, Mark
- In:
Marketing theory
12
(
2012
)
4
,
pp. 485-508
Persistent link: https://www.econbiz.de/10009697243
Saved in:
44
The logical structure of the service-dominant logic of marketing
Williams, John R.
- In:
Marketing theory
12
(
2012
)
4
,
pp. 471-483
Persistent link: https://www.econbiz.de/10009697252
Saved in:
45
Maffesoli and consumer tribes : developing the theoretical links
O’Reilly, Daragh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 341-347
Persistent link: https://www.econbiz.de/10009658890
Saved in:
46
Do brands lack personality?
Romaniuk, Jenni
;
Ehrenberg, Andrew
- In:
Marketing theory
12
(
2012
)
3
,
pp. 333-339
Persistent link: https://www.econbiz.de/10009658891
Saved in:
47
Brand relationship and personality theory : metaphor or consumer perceptual reality?
Avis, Mark
;
Aitken, Robert
;
Ferguson, Shelagh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 311-331
Persistent link: https://www.econbiz.de/10009658901
Saved in:
48
From commodity fetishism to commodity narcissism
Cluley, Robert
;
Dunne, Stephen
- In:
Marketing theory
12
(
2012
)
3
,
pp. 251-265
Persistent link: https://www.econbiz.de/10009658909
Saved in:
49
Relationship marketing and the order of simulation
Østergaard, Per
;
Fitchett, James
- In:
Marketing theory
12
(
2012
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10009658911
Saved in:
50
Theorizing about the service dominant logic : the bridging role of middle range theory
Brodie, Roderick J.
;
Saren, Michael
;
Pels, Jaqueline
- In:
Marketing theory
11
(
2011
)
1
,
pp. 75-91
Persistent link: https://www.econbiz.de/10008988876
Saved in:
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