//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Media-Fachleute"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Media professions
25
Medienberufe
25
Advertising industry
7
Werbewirtschaft
7
USA
6
United States
6
Advertising
4
Werbung
4
Anforderungsprofil
3
Creativity
3
Deutschland
3
Gender
3
Germany
3
Geschlecht
3
Kreativität
3
Occupational profile
3
Public relations
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Advertising planning
2
Branchenentwicklung
2
Computerspiel
2
Cultural identity
2
France
2
Frankreich
2
Frauen
2
Frauenbewegung
2
Führungskräfte
2
Gender studies
2
Geschlechterforschung
2
Grounded Theory
2
Grounded theory
2
Großbritannien
2
Internet marketing
2
Kulturelle Identität
2
Legitimacy
2
Legitimität
2
Managers
2
Occupational qualification
2
Online-Marketing
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Book / Working Paper
13
Type of publication (narrower categories)
All
Article in journal
18
Aufsatz in Zeitschrift
18
Aufsatz im Buch
7
Book section
7
Statistics
1
Statistik
1
Language
All
English
19
German
6
Author
All
Borgerson, Janet L.
2
Schroeder, Jonathan E.
2
Althaus, Marco
1
Blythe, Jim
1
Brown, Elspeth H.
1
Broyles, Sheri J.
1
Carayol, Valérie
1
Chessel, Marie-Emmanuelle
1
Coleman, Catherine A.
1
Desmarais, Fabrice
1
Griffin, W. Glenn
1
Grow, Jean
1
Hamrefors, Sven
1
Hirt, Gerulf
1
Johansson, Catrin
1
Josephs, Ingrid E.
1
Kelly, J. S.
1
Kettenbach, Andrea
1
Kilgour, Mark
1
Koppetsch, Cornelia
1
Koslow, Scott
1
Martin, Brett A. S.
1
McLeod, Charlotte
1
McQuarrie, Edward F.
1
Merkelsen, Henrik
1
Nothhaft, Howard
1
Nyilasy, Gergely
1
O'Donohoe, Stephanie
1
Ottestig, Ann T.
1
Pervan, Simon J.
1
Phillips, Barbara J.
1
Pietzcker, Dominik
1
Reid, Leonard N.
1
Roca, David
1
Sasser, Sheila
1
Shao, Yun
1
Townley, Barbara
1
Valentini, Chiara
1
Veer, Ekant
1
Weaver, C. Kay
1
more ...
less ...
Published in...
All
Journal of communication management : an international journal
6
Journal of advertising : official publication of the American Academy of Advertising
3
International journal of advertising : the quarterly review of marketing communications
2
Breaking new ground in theory and practice
1
Die fünfte Gewalt : Lobbyismus in Deutschland
1
Freelancer als Forschungsgegenstand und Praxisphänomen : betriebswirtschaftliche und psychologische Perspektiven
1
Gendering theory in marketing and consumer research
1
Human relations
1
Inside marketing : practices, ideologies, devices
1
Jahrbuch für Wirtschaftsgeschichte
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
Marketing letters : a journal of research in marketing
1
Soziale Ungleichheit, kulturelle Unterschiede ; Teilbd. 1
1
The journal of brand management : an international journal
1
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
1
Zeitschrift für Unternehmensgeschichte
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
25
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Gendering theory in marketing and consumer research
,
(pp. 171-178)
.
2017
Persistent link: https://www.econbiz.de/10011610801
Saved in:
2
Anything Goes 2.0 : zur Selbstdefinition der Medienberufe im digitalen Informationszeitalter
Pietzcker, Dominik
- In:
Verschwimmende Grenzen zwischen Journalismus, Public …
,
(pp. 65-78)
.
2017
Persistent link: https://www.econbiz.de/10011593958
Saved in:
3
Advertising professionals' perceptions of the impact of gender portrayals on men and women : a question of ethics?
Zayer, Linda Tuncay
;
Coleman, Catherine A.
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 264-275
Persistent link: https://www.econbiz.de/10011313245
Saved in:
4
Critical visual analysis of gender : reactions and reflections
Schroeder, Jonathan E.
;
Borgerson, Janet L.
- In:
Journal of marketing management : MM
31
(
2015
)
15/16
,
pp. 1723-1731
Persistent link: https://www.econbiz.de/10011407857
Saved in:
5
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
6
The face of the brand : how art directors understand visual brand identity
Phillips, Barbara J.
;
McQuarrie, Edward F.
;
Griffin, W. …
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10010470007
Saved in:
7
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
8
Sind Freelancer alle gleich? : Bedürfnisse, Belastungen und Ressourcen von Soloselbständigen im Medien- und IT-Bereich aus psychologischer Sicht
Josephs, Ingrid E.
;
Kettenbach, Andrea
- In:
Freelancer als Forschungsgegenstand und Praxisphänomen …
,
(pp. 19-32)
.
2012
Persistent link: https://www.econbiz.de/10009704650
Saved in:
9
Communication executives in a changing world : legitimacy beyond organizational borders
Johansson, Catrin
;
Ottestig, Ann T.
- In:
Journal of communication management : an international …
15
(
2011
)
2
,
pp. 144-164
Persistent link: https://www.econbiz.de/10009127081
Saved in:
10
The double-edged sword of legitimacy in public relations
Merkelsen, Henrik
- In:
Journal of communication management : an international …
15
(
2011
)
2
,
pp. 125-143
Persistent link: https://www.econbiz.de/10009127084
Saved in:
11
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
12
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
13
Verkannte Propheten? : zur Diskrepanz zwischen Status und Einfluss der "Gründergeneration" deutscher Werber in der westdeutschen Werbewirtschaft, 1945 bis 1966/67
Hirt, Gerulf
- In:
Zeitschrift für Unternehmensgeschichte
56
(
2011
)
1
,
pp. 48-74
Persistent link: https://www.econbiz.de/10008989511
Saved in:
14
Communication management as a second-order management function : roles and functions of the communication executive ; results from a shadowing study
Nothhaft, Howard
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 127-140
Persistent link: https://www.econbiz.de/10003979111
Saved in:
15
Communicative leadership
Hamrefors, Sven
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10003979119
Saved in:
16
Personalised networks of influence in public relations : strategic resources for achieving successful professional outcomes
Valentini, Chiara
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10003979122
Saved in:
17
PR professionals in France : an overview of the sector
Carayol, Valérie
- In:
Journal of communication management : an international …
14
(
2010
)
2
,
pp. 167-177
Persistent link: https://www.econbiz.de/10003979124
Saved in:
18
The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte
;
O'Donohoe, Stephanie
;
Townley, Barbara
- In:
Human relations
62
(
2009
)
7
,
pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
Saved in:
19
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
20
Advertising creatives and brand personality: a grounded theory perspective
Blythe, Jim
- In:
The journal of brand management : an international journal
14
(
2006/07
)
4
,
pp. 284-294
Persistent link: https://www.econbiz.de/10003469680
Saved in:
21
Self-referencing and consumer evaluations of larger-sized female models: a weight locus of control perspective
Martin, Brett A. S.
;
Veer, Ekant
;
Pervan, Simon J.
- In:
Marketing letters : a journal of research in marketing
18
(
2007
)
3
,
pp. 197-209
Persistent link: https://www.econbiz.de/10003508109
Saved in:
22
Lobbying als Beruf : Karrierewege und Professionalisierung in der Interessenrepräsentation
Althaus, Marco
- In:
Die fünfte Gewalt : Lobbyismus in Deutschland
,
(pp. 317-332)
.
2006
Persistent link: https://www.econbiz.de/10003336160
Saved in:
23
Kreativsein als Subjektideal und Lebensentwurf : zum Wandel beruflicher Integration im neuen Kapitalismus - das Beispiel der Werbeberufe
Koppetsch, Cornelia
-
2006
Persistent link: https://www.econbiz.de/10003398869
Saved in:
24
Die Werbefachleute in Frankreich in der Zeit zwischen den beiden Weltkriegen : Geschichte einer Professionalisierung?
Chessel, Marie-Emmanuelle
- In:
Jahrbuch für Wirtschaftsgeschichte
(
1997
),
pp. 79-92
Persistent link: https://www.econbiz.de/10001245646
Saved in:
25
Practicing advertising researchers and their views of academic researchers
Kelly, J. S.
- In:
Journal of business research : JBR
15
(
1987
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10001029642
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->