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Psychology & marketing
The journal of brand management : an international journal
Journal of fashion marketing and management
224
Journal of retailing and consumer services
78
Journal of business research : JBR
66
Journal of global fashion marketing : JGfM
46
International journal of consumer studies
32
International journal of production economics
29
International journal of retail & distribution management
27
The international review of retail, distribution and consumer research
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Business history
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Asia Pacific journal of marketing and logistics
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Cogent business & management
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SpringerLink / Bücher
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Young consumers : insight and ideas for responsible marketers
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International journal of business and globalisation : IJBG
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International journal of retail and distribution management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Transportation research / E : an international journal
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The journal of product & brand management
12
Jahrbuch der Absatz- und Verbrauchsforschung
11
Qualitative market research : an international journal
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
International journal of production research
10
Journal of Islamic marketing
10
Springer Series in Fashion Business
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Analytical modeling research in fashion business
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Contemporary case studies on fashion production, marketing and operations
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History of retailing and consumption
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Journal of economic geography
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Journal of international consumer marketing
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1
The impact of corporate social responsibility on consumer brand engagement and purchase intention at fashion retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
2
Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
3
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
4
Validating cross-modal measures for comparative research : message veracity, novelty, and memorability
Jensen, Jakob D.
;
Krakow, Melinda M.
;
Christy, Katheryn R.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2686-2710
Persistent link: https://www.econbiz.de/10014432533
Saved in:
5
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
6
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
7
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
8
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
9
From Karl Lagerfeld to Erdem : a series of collaborations between designer luxury brands and fast-fashion brands
Mrad, Mona
;
Farah, Maya F.
;
Haddad, Stephanie
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 567-582
Persistent link: https://www.econbiz.de/10012060166
Saved in:
10
An experiment on non-luxury fashion counterfeit purchase : the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting
Park-Paops, Haesun
;
Kang, Jiyun
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 185-196
Persistent link: https://www.econbiz.de/10011891326
Saved in:
11
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
12
Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie
;
Valette-Florence, Pierre
;
Vigneron, Franck
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
Saved in:
13
Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer
;
Iyer, Rajesh
;
Shepherd, …
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
Saved in:
14
Mall haul videos : self-presentational motives and the role of self-monitoring
Harnish, Richard J.
;
Bridges, K. Robert
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 113-124
Persistent link: https://www.econbiz.de/10011433851
Saved in:
15
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
16
The future of luxury : challenges and opportunities
Kapferer, Jean-Noël
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
Saved in:
17
Who is the "self" that buys? : an exploratory examination of imaginative consumption and explanation of opinion leadership
Cowan, Kirsten L.
;
Dai, Bo
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1008-1023
Persistent link: https://www.econbiz.de/10010460832
Saved in:
18
Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Al-Mutawa, Fajer Saleh
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
Saved in:
19
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
20
Fast fashion brand extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
21
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
22
Modeling consumer adoption of mobile shopping for fashion products in Korea
Ko, Eunju
;
Kim, Eun Young
;
Lee, Eun Kyung
- In:
Psychology & marketing
26
(
2009
)
7
,
pp. 669-687
Persistent link: https://www.econbiz.de/10003874132
Saved in:
23
Brand communications in fashion categories using celebrity endorsement
Carroll, Angela
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 146-158
Persistent link: https://www.econbiz.de/10003909886
Saved in:
24
The anatomy of the luxury fashion brand
Fionda, Antoinette M.
;
Moore, Christopher M.
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 347-363
Persistent link: https://www.econbiz.de/10003847275
Saved in:
25
Is fashion promoting counterfeit brands?
Juggessur, Joshie
;
Cohen, Geraldine
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 383-394
Persistent link: https://www.econbiz.de/10003847293
Saved in:
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