//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Handbook of research on integrating social media into strategic marketing"
~isPartOf:"Journal of management information systems : JMIS"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
73
Online-Marketing
73
Social Web
55
Social web
55
Online retailing
31
Online-Handel
31
E-commerce
28
Electronic Commerce
28
Consumer behaviour
27
Konsumentenverhalten
27
Viral marketing
22
Virales Marketing
22
Internet
13
online reviews
10
social media
10
Personalisierung
8
Personalization
8
Data Mining
6
Data mining
6
Digital platform
6
Digitale Plattform
6
user-generated content
6
Advertising effects
5
Website
5
Werbewirkung
5
electronic word of mouth
5
Beziehungsmarketing
4
Relationship marketing
4
Search engine
4
Social network
4
Soziales Netzwerk
4
Suchmaschine
4
eWoM
4
online misinformation
4
Advertising
3
Brand management
3
Corporate reputation
3
Digitale Dienste
3
Emotion
3
Experiment
3
more ...
less ...
Online availability
All
Undetermined
42
Type of publication
All
Article
73
Type of publication (narrower categories)
All
Article in journal
56
Aufsatz in Zeitschrift
56
Aufsatz im Buch
17
Book section
17
Case study
4
Fallstudie
4
Language
All
English
73
Author
All
Qiu, Liangfei
4
Hajli, Nick
3
Whinston, Andrew B.
3
Benbasat, Izak
2
Cheng, Hsing Kenneth
2
Clemons, Eric K.
2
Cohen, Ivan K.
2
Dennis, Alan
2
Duan, Wenjing
2
Fan, Weiguo
2
Ghoshal, Abhijeet
2
Jiang, Zhenhui
2
Mohana Shanmugam
2
Oh, Wonseok
2
Pavlou, Paul A.
2
Yusmadi Yah Jusoh
2
Zhang, Jie Jennifer
2
Zhao, Xia
2
Akkiraju, Rama
1
Al-Natour, Sameh
1
Au, Yoris A.
1
Averbeck, Joshua M.
1
Bapna, Ravi
1
Bardhan, Indranil R.
1
Benlian, Alexander
1
Boh, Wai Fong
1
Bugshan, Hatem
1
Bulgurcu, Burcu
1
Cao, Zike
1
Cenfetelli, Ron
1
Chau, Michael
1
Chau, Patrick Y. K.
1
Chen, Aihui
1
Chen, Jianqing
1
Cheng, Tsang-Hsiang
1
Cheng, Yichen
1
Choi, HanByeol Stella
1
Choi, Hoon Seok
1
Choudhary, Vidyanand
1
Chu, Junhong
1
more ...
less ...
Published in...
All
Handbook of research on integrating social media into strategic marketing
Journal of management information systems : JMIS
Journal of business research : JBR
312
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
Journal of marketing communications
112
Journal of advertising research
111
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
International journal of advertising : the review of marketing communications
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Springer eBook Collection
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
66
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
International journal of technology marketing : IJTMkt
60
Cogent business & management
58
Business horizons
57
Journal of promotion management : JPM
55
The journal of product & brand management
55
Psychology & marketing
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Journal of travel and tourism marketing
50
Journal of electronic commerce research : JECR
49
Journal of marketing
47
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Marketing intelligence & planning
45
more ...
less ...
Source
All
ECONIS (ZBW)
73
Showing
1
-
50
of
73
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Product recommendation and consumer search
Choudhary, Vidyanand
;
Zhang, Zhe
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 752-777
Persistent link: https://www.econbiz.de/10014365151
Saved in:
2
Impact of bot involvement in an incentivized blockchain-based online social media platform
Delkhosh, Fatemeh
;
Gopal, Ram
;
Patterson, Raymond A.
; …
- In:
Journal of management information systems : JMIS
40
(
2023
)
3
,
pp. 778-806
Persistent link: https://www.econbiz.de/10014365155
Saved in:
3
Maximizing online revisiting and purchasing : a clickstream-based approach to enhancing customer lifetime value
Jabr, Wael
;
Ghoshal, Abhijeet
;
Cheng, Yichen
;
Pavlou, …
- In:
Journal of management information systems : JMIS
40
(
2023
)
2
,
pp. 470-502
Persistent link: https://www.econbiz.de/10014302597
Saved in:
4
User comments in social media firestorms : a mixed-method study of purpose, tone, and motivation
Matook, Sabine
;
Dennis, Alan
;
Wang, Yazhu Maggie
- In:
Journal of management information systems : JMIS
39
(
2022
)
3
,
pp. 673-705
Persistent link: https://www.econbiz.de/10013367778
Saved in:
5
Platform policies and sellers' competition in agency selling in the presence of online quality misrepresentation
Pu, Jingchuan
;
Nian, Tingting
;
Qiu, Liangfei
;
Cheng, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 159-186
Persistent link: https://www.econbiz.de/10013365314
Saved in:
6
Effects of online crowds on self-disclosure behaviors in online reviews : a multidimensional examination
Choi, HanByeol Stella
;
Oh, Wonseok
;
Kwak, Chanhee
;
Lee, …
- In:
Journal of management information systems : JMIS
39
(
2022
)
1
,
pp. 218-246
Persistent link: https://www.econbiz.de/10013365321
Saved in:
7
Designing online virtual advisors to encourage customer self-disclosure : a theoretical model and an empirical test
Al-Natour, Sameh
;
Benbasat, Izak
;
Cenfetelli, Ron
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 798-827
Persistent link: https://www.econbiz.de/10012804176
Saved in:
8
The comparative performance of online referral channels in e-commerce
Duan, Wenjing
;
Zhang, Jie Jennifer
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 828-854
Persistent link: https://www.econbiz.de/10012804178
Saved in:
9
The relationship between online referral marketing and price promotion : evidence from a large e-commerce platform
Cao, Zike
;
Chu, Junhong
;
Hui, Kai-Lung
;
Xu, Hong
- In:
Journal of management information systems : JMIS
38
(
2021
)
3
,
pp. 855-888
Persistent link: https://www.econbiz.de/10012804180
Saved in:
10
Biased credibility and sharing of fake news on social media : considering peer context and self-objectivity state
Turel, Ofir
;
Osatuyi, Babajide
- In:
Journal of management information systems : JMIS
38
(
2021
)
4
,
pp. 931-958
Persistent link: https://www.econbiz.de/10012804187
Saved in:
11
The effect of the expressed anger and sadness on online news believability
Deng, Bingjie
;
Chau, Michael
- In:
Journal of management information systems : JMIS
38
(
2021
)
4
,
pp. 959-988
Persistent link: https://www.econbiz.de/10012804188
Saved in:
12
Dynamic effects of falsehoods and corrections on social media : a theoretical modeling and empirical evidence
King, Kelvin K.
;
Wang, Bin
;
Escobari, Diego
;
Oraby, Tamer
- In:
Journal of management information systems : JMIS
38
(
2021
)
4
,
pp. 989-1010
Persistent link: https://www.econbiz.de/10012804190
Saved in:
13
Cure or poison? : identity verification and the posting of fake news on social media
Wang, Shuting
;
Pang, Min-Seok
;
Pavlou, Paul A.
- In:
Journal of management information systems : JMIS
38
(
2021
)
4
,
pp. 1011-1038
Persistent link: https://www.econbiz.de/10012804194
Saved in:
14
Emotions : the unexplored fuel of fake news on social media
Horner, Christy Galletta
;
Galletta, Dennis
;
Crawford, …
- In:
Journal of management information systems : JMIS
38
(
2021
)
4
,
pp. 1039-1066
Persistent link: https://www.econbiz.de/10012804196
Saved in:
15
Recommendations and cross-selling : pricing strategies when personalizing firms cross-sell
Ghoshal, Abhijeet
;
Mookerjee, Vijay S.
;
Sarkar, Sumit
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 430-456
Persistent link: https://www.econbiz.de/10012624131
Saved in:
16
Monetization of digital content : drivers of revenue on Q&A platforms
Ye, Hua
;
Yang, Xueping
;
Wang, Xinwei
;
Stratopoulos, …
- In:
Journal of management information systems : JMIS
38
(
2021
)
2
,
pp. 457-483
Persistent link: https://www.econbiz.de/10012624133
Saved in:
17
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
18
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
19
Can "gold medal" online sellers earn gold? : the impact of reputation badges on sales
Cheng, Hsing Kenneth
;
Fan, Weiguo
;
Guo, Peipei
;
Huang, …
- In:
Journal of management information systems : JMIS
37
(
2020
)
4
,
pp. 1099-1127
Persistent link: https://www.econbiz.de/10012414519
Saved in:
20
Generating business intelligence through social media analytics : measuring brand personality with consumer-, employee-, and firm-generated content
Hu, Yuheng
;
Xu, Anbang
;
Hong, Yili
;
Gal, David
;
Sinha, Vibha
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 893-930
Persistent link: https://www.econbiz.de/10012198625
Saved in:
21
Combating fake news on social media with source ratings : the effects of user and expert reputation ratings
Kim, Antino
;
Moravec, Patricia L.
;
Dennis, Alan
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 931-968
Persistent link: https://www.econbiz.de/10012198627
Saved in:
22
An economic analysis of platform protection in the presence of content substitutability
Nan, Guofang
;
Yao, Lina
;
Ho, Yi-Chun
;
Li, Zhiyong
;
Li, …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 1002-1036
Persistent link: https://www.econbiz.de/10012198632
Saved in:
23
Adherence to clinical guidelines, electronic health record use, and online reviews
Saifee, Danish H.
;
Bardhan, Indranil R.
;
Lahiri, Atanu
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1071-1104
Persistent link: https://www.econbiz.de/10012198658
Saved in:
24
Disrupting unwanted habits in online gambling through information technology
Hou, Jinghui
;
Kim, Keehyung
;
Kim, Sung S.
;
Ma, Xiao
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1213-1247
Persistent link: https://www.econbiz.de/10012198666
Saved in:
25
Information processing on online review platforms
Siering, Michael
;
Janze, Christian
- In:
Journal of management information systems : JMIS
36
(
2019
)
4
,
pp. 1347-1377
Persistent link: https://www.econbiz.de/10012198672
Saved in:
26
Impact of user-generated internet content on hospital reputational dynamics
Ivanov, Anton
;
Sharman, Raj
- In:
Journal of management information systems : JMIS
35
(
2018
)
4
,
pp. 1277-1300
Persistent link: https://www.econbiz.de/10011975723
Saved in:
27
Detecting review manipulation on online platforms with hierarchical supervised learning
Kumar, Naveen
;
Venugopal, Deepak
;
Qiu, Liangfei
;
Kumar, …
- In:
Journal of management information systems : JMIS
35
(
2018
)
1
,
pp. 350-380
Persistent link: https://www.econbiz.de/10011885340
Saved in:
28
Measuring customer agility from online reviews using big data text analytics
Zhou, Shihao
;
Qiao, Zhilei
;
Du, Qianzhou
;
Wang, G. Alan
; …
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011885763
Saved in:
29
The rise of the promoters : user classes and contribution patterns in enterprise social media
Bulgurcu, Burcu
;
Osch, Wietske van
;
Kane, Gerald C.
- In:
Journal of management information systems : JMIS
35
(
2018
)
2
,
pp. 610-646
Persistent link: https://www.econbiz.de/10011885777
Saved in:
30
Impact of online word of mouth on channel disintermediation for information goods
Lee, Ho Cheung Brian
;
Li, Xinxin
- In:
Journal of management information systems : JMIS
35
(
2018
)
3
,
pp. 964-993
Persistent link: https://www.econbiz.de/10011955783
Saved in:
31
The effect of belongingness on obsessive-compulsive disorder in the use of online social networks
James, Tabitha L.
;
Lowry, Paul Benjamin
;
Wallace, Linda G.
- In:
Journal of management information systems : JMIS
34
(
2017
)
2
,
pp. 560-596
Persistent link: https://www.econbiz.de/10011764529
Saved in:
32
A temporal study of the effects of online opinions : information sources matter
Huang, Jianxiong
;
Boh, Wai Fong
;
Goh, Kim Huat
- In:
Journal of management information systems : JMIS
34
(
2017
)
4
,
pp. 1169-1202
Persistent link: https://www.econbiz.de/10011803445
Saved in:
33
What online reviewer behaviors really matter? Effects of verbal and nonverbal behaviors on detection of fake online reviews
Zhang, Dongsong
;
Zhou, Lina
;
Kehoe, Juan Luo
;
Kilic, …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 456-481
Persistent link: https://www.econbiz.de/10011616116
Saved in:
34
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
Saved in:
35
Could deal promotion improve merchants' online reputations? : the moderating role of prior reviews
Li, Xitong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 171-201
Persistent link: https://www.econbiz.de/10011560736
Saved in:
36
Do professional review affect online user choices through user reviews? : an empirical study
Zhou, Wenqi
;
Duan, Wenjing
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 202-228
Persistent link: https://www.econbiz.de/10011560744
Saved in:
37
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
38
Social media and brand purchase : quantifying the effects of exposures to earned and owned social media activities in a two-stage decision making model
Xie, Karen
;
Lee, Young-Jin
- In:
Journal of management information systems : JMIS
32
(
2015
)
2
,
pp. 204-238
Persistent link: https://www.econbiz.de/10011409421
Saved in:
39
Role of affect in self-disclosure on social network websites : a test of two competing models
Yu, Jongtae
;
Hu, Paul Jen-Hwa
;
Cheng, Tsang-Hsiang
- In:
Journal of management information systems : JMIS
32
(
2015
)
2
,
pp. 239-277
Persistent link: https://www.econbiz.de/10011409428
Saved in:
40
Web personalization cues and their differential effects on user assessments of website value
Benlian, Alexander
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 225-260
Persistent link: https://www.econbiz.de/10011341226
Saved in:
41
Lost in cyberspace : the impact of information scent and time constraints on stress, performance, and attitudes online
Moody, Gregory D.
;
Galletta, Dennis F.
- In:
Journal of management information systems : JMIS
32
(
2015
)
1
,
pp. 192-224
Persistent link: https://www.econbiz.de/10011341229
Saved in:
42
Social media marketing
Nadda, Vipin
;
Dadwal, Sumesh Singh
;
Firdous, Azmat
- In:
Handbook of research on integrating social media into …
,
(pp. 359-379)
.
2015
Persistent link: https://www.econbiz.de/10011294557
Saved in:
43
Sports marketing and social media
Mohammadkazemi, Reza
- In:
Handbook of research on integrating social media into …
,
(pp. 340-358)
.
2015
Persistent link: https://www.econbiz.de/10011294559
Saved in:
44
Social media and marketing : the evolution of Tottenham Hotspur Football Club
Cohen, Ivan K.
- In:
Handbook of research on integrating social media into …
,
(pp. 324-339)
.
2015
Persistent link: https://www.econbiz.de/10011294560
Saved in:
45
Social network analysis visualization : a Facebook case study
Mohana Shanmugam
;
Yusmadi Yah Jusoh
;
Rozi Nor Haizan Nor
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 257-270)
.
2015
Persistent link: https://www.econbiz.de/10011294583
Saved in:
46
Understanding customers' behaviour through Web data mining models
Veglio, Valerio
- In:
Handbook of research on integrating social media into …
,
(pp. 240-256)
.
2015
Persistent link: https://www.econbiz.de/10011294586
Saved in:
47
A continuance model for optimized participation in virtual communities
Mohana Shanmugam
;
Yusmadi Yah Jusoh
- In:
Handbook of research on integrating social media into …
,
(pp. 187-206)
.
2015
Persistent link: https://www.econbiz.de/10011294593
Saved in:
48
Social media and higher education : direct and indirect marketing
Cohen, Ivan K.
;
Salaber, Julie
- In:
Handbook of research on integrating social media into …
,
(pp. 167-186)
.
2015
Persistent link: https://www.econbiz.de/10011294597
Saved in:
49
The neuroscience of social television
Seixas, Shaun A.
;
Nield, Geoffrey E.
;
Pynta, Peter
; …
- In:
Handbook of research on integrating social media into …
,
(pp. 153-166)
.
2015
Persistent link: https://www.econbiz.de/10011294600
Saved in:
50
On the relationship between online social support and users' ontinuance intention : evidence from social network sites
Lin, Xiaolin
;
Zhang, Dawei
;
Li, Yibai
- In:
Handbook of research on integrating social media into …
,
(pp. 140-152)
.
2015
Persistent link: https://www.econbiz.de/10011294604
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->