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Product design
34
Produktgestaltung
34
Consumer behaviour
24
Konsumentenverhalten
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Market research
8
Marktforschung
8
Brand image
7
Markenimage
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Journal of marketing research : JMR
Psychology & marketing
International journal of production research
157
International journal of product development : IJPD
154
International journal of production economics
68
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
48
Management science : journal of the Institute for Operations Research and the Management Sciences
42
Beiträge zum Produkt-Marketing
36
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
31
Europäische Hochschulschriften / 5
27
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Research policy : policy, management and economic studies of science, technology and innovation
22
SpringerLink / Bücher
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
International journal of technology management : IJTM
21
Journal of retailing and consumer services
21
Strategic Direction
21
The journal of industrial economics
21
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
Management Science
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International Journal of Operations & Production Management
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
California management review
15
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
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ECONIS (ZBW)
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1
Why we like to touch : consumers' tactile esthetic appreciation explained by a balanced combination of unity and variety in product designs
Post, Ruben A. G.
;
Blijlevens, Janneke
;
Hekkert, Paul
; …
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1249-1262
Persistent link: https://www.econbiz.de/10014291862
Saved in:
2
When reality backfires : product evaluation context and the effectiveness of augmented reality in e-commerce
Pfaff, Alexander
;
Spann, Martin
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2413-2427
Persistent link: https://www.econbiz.de/10014432410
Saved in:
3
Consumer reactions to AI design : exploring consumer willingness to pay for AI-designed products
Zhang, Hao
;
Bai, Xiaofei
;
Ma, Zengguang
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2171-2183
Persistent link: https://www.econbiz.de/10013465156
Saved in:
4
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
5
The social side of color : how social exclusion influences preferences for color combination
Kwon, Mijin
;
Jeong, Eunmi
;
Han, Youngjee
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1649-1667
Persistent link: https://www.econbiz.de/10014555649
Saved in:
6
Avoiding through glossiness and approaching through matte : the effect of visual finish on perceived product effectiveness
Huang, Yunhui
;
Song, Wenjing
;
Yang, Lu
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 262-273
Persistent link: https://www.econbiz.de/10014290533
Saved in:
7
Circular or angular? : how nostalgia affects product shape preference
Gong, Xiushuang
;
Zhang, Honghong
;
Zhang, Xiadan
;
Wang, Yan
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 288-299
Persistent link: https://www.econbiz.de/10014290569
Saved in:
8
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
9
Color darkness and hierarchy perceptions : how consumers associate darker colors with higher hierarchy
Chung, Myungjin
;
Saini, Ritesh
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 820-837
Persistent link: https://www.econbiz.de/10013165449
Saved in:
10
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
11
Product design, social exclusion, and product preference : the mediating role of psychological ownership and the moderating role of product type
Liu, Fu
;
Wei, Haiying
;
Chen, Siyun
;
Chen, Haipeng
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1920-1932
Persistent link: https://www.econbiz.de/10013465128
Saved in:
12
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt
;
Sauer, Nicola E.
- In:
Psychology & marketing
33
(
2016
)
3
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Saved in:
13
To be or not to be in thrall to the march of smart products
Schweitzer, Fiona
;
Hende, Ellis van den
- In:
Psychology & marketing
33
(
2016
)
10
,
pp. 830-842
Persistent link: https://www.econbiz.de/10011595464
Saved in:
14
Beyond "pink it and shrink it" perceived product gender, aesthetics, and product evaluation
Tilburg, Miriam van
;
Lieven, Theo
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 422-437
Persistent link: https://www.econbiz.de/10010527140
Saved in:
15
Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha
;
Mau, Gunnar
;
Schramm-Klein, Hanna
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 356-371
Persistent link: https://www.econbiz.de/10010527152
Saved in:
16
Consumer response to overstyling : balancing aesthetics and functionality in product design
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 518-525
Persistent link: https://www.econbiz.de/10010382586
Saved in:
17
Brand identification by product design : the impact of evaluation mode and familiarity
Herm, Steffen
;
Möller, Jana
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1084-1095
Persistent link: https://www.econbiz.de/10010465123
Saved in:
18
Product design : preference for rounded versus angular design elements
Westerman, Steve J.
;
Gardner, Peter H.
;
Sutherland, Ed J.
; …
- In:
Psychology & marketing
29
(
2012
)
8
,
pp. 595-605
Persistent link: https://www.econbiz.de/10009575071
Saved in:
19
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
20
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
21
Product line design for consumer durables : an integrated marketing and engineering approach
Luo, Lan
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 128-139
Persistent link: https://www.econbiz.de/10008858635
Saved in:
22
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
Saved in:
23
Aesthetic incongruity resolution
Patrick, Vanessa M.
;
Hagtvedt, Henrik
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 393-402
Persistent link: https://www.econbiz.de/10008988429
Saved in:
24
The social utility of feature creep
Thompson, Debora V.
;
Norton, Michael I.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
Saved in:
25
Looks interesting, but what does it do? : evaluation of incongruent product form depends on positioning
Noseworthy, Theodore J.
;
Trudel, Remi
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 1008-1019
Persistent link: https://www.econbiz.de/10010217427
Saved in:
26
Design for synergy with brand or price information
Chitturi, Ravindra
;
Chitturi, Pallavi
;
Raghavarao, Damaraju
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 679-697
Persistent link: https://www.econbiz.de/10003990414
Saved in:
27
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
28
The role of imagination-focused visualization on new product evaluation
Zhao, Min
;
Hoeffler, Steve
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 46-55
Persistent link: https://www.econbiz.de/10003810246
Saved in:
29
Incorporating subjective characteristics in product design and evaluations
Luo, Lan
;
Kannan, P. K.
;
Ratchford, Brian T.
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003713019
Saved in:
30
To innovate or imitate? : entry strategy and the role of market research
Ofek, Elie
;
Turut, Ozge
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 575-592
Persistent link: https://www.econbiz.de/10003770581
Saved in:
31
Art Infusion : the influence of visual art on the perception and evaluation of consumer products
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
3
,
pp. 379-389
Persistent link: https://www.econbiz.de/10003724293
Saved in:
32
Thinking inside the box : why consumers enjoy constrained creative experiences
Dahl, Darren W.
;
Moreau, C. Page
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 357-369
Persistent link: https://www.econbiz.de/10003547551
Saved in:
33
Assessing attribute significance in conjoint analysis : nonparametric tests and empir. validation
Kohli, Rajeev
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 123-133
Persistent link: https://www.econbiz.de/10001051621
Saved in:
34
Assessing the real-to-artifical generalizability of multiattribute attitude models in tests of new product designs
Holbrook, Morris B.
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 25-35
Persistent link: https://www.econbiz.de/10001040377
Saved in:
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