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Nonprofit marketing
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Randle, Melanie
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Journal of nonprofit & public sector marketing
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
33
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Nonprofit marketing : sectoral applications
16
Journal of philanthropy and marketing
15
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Nonprofit and voluntary sector quarterly
9
Journal of business research : JBR
7
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Freiburger betriebswirtschaftliche Diskussionsbeiträge
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Hamburger Schriften zur Marketingforschung
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International journal of arts management
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1
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
2
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
3
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
4
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
5
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
6
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
7
Nonprofit marketing expenses : who spends more than others?
Lee, Young-Joo
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012623637
Saved in:
8
Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata
;
Von Der Osten, Flávio
;
Didonet, Simone …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Saved in:
9
Improving fundraising efficiency in small and medium sized non-profit organizations using online solutions
Nageswarakurukkal, Kabil
;
Gonçalves, Paulo
;
Moshtari, …
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
3
,
pp. 286-311
Persistent link: https://www.econbiz.de/10012259288
Saved in:
10
College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
Saved in:
11
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
12
Responsible marketing : can social enterprises show the way?
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10012200008
Saved in:
13
The impact of online financial disclosure and donations in nonprofits
Blouin, Marie C.
;
Lee, Roderick L.
;
Erickson, G. Scott
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
3
,
pp. 251-266
Persistent link: https://www.econbiz.de/10011917350
Saved in:
14
The social network? : nonprofit constituent engagement through social media
Smith, Jamie N.
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
3
,
pp. 294-316
Persistent link: https://www.econbiz.de/10011917355
Saved in:
15
The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Katz, Hagai
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10011880041
Saved in:
16
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
17
Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
Saved in:
18
Market orientation of riding schools : a comparison of for profit and nonprofit organizations using structural equation modeling
Wiegandt, Katharina
;
Spiller, Achim
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10011783991
Saved in:
19
Celebrity endorsement and involvement with the social cause in nonprofit organizations
García de los Salmones, Ma del Mar
;
Dominguez, Rafael
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011627710
Saved in:
20
Countering counterfeit branding : implications for public-sector marketing
Ahmed, Tanvir
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
3
,
pp. 273-286
Persistent link: https://www.econbiz.de/10011591285
Saved in:
21
The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
Saved in:
22
Recruiting and retaining older adult volunteers : implications for practice
Devaney, Carmel
;
Kearns, Noreen
;
Fives, Allyn
;
Canavan, John
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
4
,
pp. 331-350
Persistent link: https://www.econbiz.de/10011415475
Saved in:
23
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
24
Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm
;
Ayer, Steven
;
Pegoraro, Ann
;
Leonard, …
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
Saved in:
25
Online media, market orientation, and financial performance in nonprofits
Levine, Helisse
;
Zahradnik, Anne G.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10009531944
Saved in:
26
Attracting volunteers in highly multicultural societies : a marketing challenge
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009714684
Saved in:
27
Students, patients, citizens, and believers as “customers” : a cross-national exploratory study
Hutton, James G.
;
Leung, Vivienne
;
Mak, Angela K. Y.
; …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 41-70
Persistent link: https://www.econbiz.de/10008988051
Saved in:
28
Exploring the impact of American news coverage on crisis fundraising : using media theory to explicate a new model of fundraising communication
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10008988052
Saved in:
29
Nonprofit education : course offerings and perceptions in accredited US business schools
Mottner, Sandra
;
Wymer, Walter
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10008988053
Saved in:
30
Segmenting volunteer fundraisers at a charity sport event
Wood, Laura
;
Snelgrove, Ryan
;
Danylchuk, Karen
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10003974154
Saved in:
31
Social enterprises and the timing of conception : organizational identity tension, management, and marketing
Smith, Brett R.
;
Knapp, Joshua
;
Barr, Terri Feldman
; …
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
2
,
pp. 108-134
Persistent link: https://www.econbiz.de/10003989302
Saved in:
32
Service-learning in a nonprofit marketing course : a comparative case of pedagogical tools
Mottner, Sandra
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10008654715
Saved in:
33
Cause-related marketing from the nonprofit's perspective : classifying goals and experienced outcomes
Runté, Mary
;
Basil, Debra Z.
;
Deshpande, Sameer
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
3
,
pp. 255-270
Persistent link: https://www.econbiz.de/10003893352
Saved in:
34
Not just any volunteers : segmenting the market to attract the high contributors
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10003893353
Saved in:
35
Developing a marketing strategy for nonprofit organizations: an exploratory study
Pope, Jennifer A.
;
Isely, Elaine Sterrett
;
Asamoa-Tutu, …
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
2
,
pp. 184-201
Persistent link: https://www.econbiz.de/10003856328
Saved in:
36
The impact of revenue sources on marketing behavior: examining web-promotion and place-marketing in nonprofit organizations
Stater, Keely Jones
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
2
,
pp. 202-224
Persistent link: https://www.econbiz.de/10003856331
Saved in:
37
Does cultural background affect volunteering behavior?
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
2
,
pp. 225-247
Persistent link: https://www.econbiz.de/10003856823
Saved in:
38
The concept of brand personality as an instrument for advanced non-profit branding : an empirical analysis
Voeth, Markus
;
Herbst, Uta
- In:
Journal of nonprofit & public sector marketing
19
(
2008
)
1
,
pp. 71-97
Persistent link: https://www.econbiz.de/10003757539
Saved in:
39
Market orientation and organizational performance in the nonprofit context: exploring both concepts and the relationship between them
Duque-Zuluaga, Lola C.
;
Schneider, Ulrike
- In:
Journal of nonprofit & public sector marketing
19
(
2008
)
2
,
pp. 25-47
Persistent link: https://www.econbiz.de/10003757546
Saved in:
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