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~isPartOf:"International journal of advertising : the review of marketing communications"
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Advertising effects
184
Werbewirkung
184
Advertising
145
Werbung
145
Consumer behaviour
126
Konsumentenverhalten
126
Internet marketing
68
Online-Marketing
68
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40
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40
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Social web
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24
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advertising
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persuasion knowledge
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184
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Yoon, Sukki
7
Matthes, Jörg
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Naderer, Brigitte
6
Choi, Yung Kyun
5
Kim, Kacy K.
5
Taylor, Charles Raymond
5
Wojdynski, Bartosz W.
4
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3
Beckert, Johannes
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Breves, Priska
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Buijzen, Moniek
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International journal of advertising : the review of marketing communications
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
201
Journal of marketing communications
186
Psychology & marketing
119
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
SpringerLink / Bücher
49
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
184
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1
Sustainability communication
Golob, Urša
;
Podnar, Klement
;
Žabkar, Vesna
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014233911
Saved in:
2
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
3
Advertising and privacy : an overview of past research and a research agenda
Boerman, Sophie C.
;
Smit, Edith G.
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10014233914
Saved in:
4
Children's vulnerability to advertising : an overview of four decades of research (1980s-2020s)
Rozendaal, Esther
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 78-86
Persistent link: https://www.econbiz.de/10014233918
Saved in:
5
Twenty years of research on gamified advertising : a systematic overview of theories and variables
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 171-180
Persistent link: https://www.econbiz.de/10014233943
Saved in:
6
Comparing the effects of greenwashing claims in environmental airline advertising : perceived greenwashing, brand evaluation, and flight shame
Neureiter, Ariadne
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 461-487
Persistent link: https://www.econbiz.de/10014295201
Saved in:
7
Influencer advertising on Instagram : product-influencer fit and number of followers affect advertising outcomes and influencer evaluations via credibility and identification
Janssen, Loes
;
Schouten, Alexander P.
;
Croes, Emmelyn A. J.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 101-127
Persistent link: https://www.econbiz.de/10013167386
Saved in:
8
Female power portrayals in advertising
Kordrostami, Melika
;
Laczniak, Russell N.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1181-1208
Persistent link: https://www.econbiz.de/10013417460
Saved in:
9
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
10
Sustainability advertising : literature review and framework for future research
Rathee, Shelly
;
Milfeld, Tyler
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 7-35
Persistent link: https://www.econbiz.de/10014450221
Saved in:
11
Effects of green messages in advertisements : a meta-analysis
Shen, Fuyuan
;
Yang, Guolan
;
Conlin, Jeff
;
Wang, Xiaohua
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 36-52
Persistent link: https://www.econbiz.de/10014450222
Saved in:
12
From green advertising to sustainable behavior : a systematic literature review through the lens of value-belief-norm framework
Lima, Pedro Augusto Bertucci
;
Falguera, Fernanda …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 53-96
Persistent link: https://www.econbiz.de/10014450229
Saved in:
13
From green advertising to greenwashing : content analysis of global corporations’ green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
14
The role of sustainability in advertising
2024
Persistent link: https://www.econbiz.de/10014450241
Saved in:
15
"Mirror, mirror, on the wall : who is the greenest of them all?" : the impact of green advertising cues on generational cohorts
Muralidharan, Sidharth
;
La Ferle, Carrie
;
Roth-Cohen, Osnat
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 125-148
Persistent link: https://www.econbiz.de/10014450245
Saved in:
16
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
17
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
18
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
19
The role of conspicuity : impact of social influencers on purchase decisions of luxury consumers
Pangarkar, Aniruddha
;
Rathee, Shelly
- In:
International journal of advertising : the review of …
42
(
2023
)
7
,
pp. 1150-1177
Persistent link: https://www.econbiz.de/10014338539
Saved in:
20
Skippable or non-skippable? : pre-roll or mid-roll? : visual attention and effectiveness of in-stream ads
Frade, João Lucas Hana
;
Oliveira, Jorge Henrique …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1242-1266
Persistent link: https://www.econbiz.de/10014450194
Saved in:
21
"It’s my virtual space" : the effect of personalized advertising within social media
Kim, Jihye
;
Jeong, Hyun Ju
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1267-1294
Persistent link: https://www.econbiz.de/10014450198
Saved in:
22
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
23
Perspectives on advancing the advertising field for academics and practitioners : celebrating 40 years of the International Journal of Advertising : editorial
Pelsmacker, Patrick de
;
Diehl, Sandra
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014233883
Saved in:
24
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
25
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
26
The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
Saved in:
27
New thoughts on advertising's impact on consumer prices : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 261-262
Persistent link: https://www.econbiz.de/10014234021
Saved in:
28
Effects of nostalgic messages on ad persuasiveness : a meta-analysis
Cheng, Ying
;
Yan, Xiaodi
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 263-287
Persistent link: https://www.econbiz.de/10014234023
Saved in:
29
Ad typicality judgments in the processing of creative television ads
Peterson, Mark
;
Malhotra, Naresh K.
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
Saved in:
30
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
31
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
32
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
Saved in:
33
Thoughts on cross-cultural advertising research in 2023 : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 969-971
Persistent link: https://www.econbiz.de/10014321544
Saved in:
34
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
35
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
36
Race, beauty type, and femininity in fashion advertising : analysis of young Chinese female consumers’ responses
Gan, Chen
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 662-681
Persistent link: https://www.econbiz.de/10014296403
Saved in:
37
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
38
How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data
Kim, Su Jung
;
Lee, Mi Hyun
;
Hong, Juwon
;
Park, Sungho
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 713-739
Persistent link: https://www.econbiz.de/10014296406
Saved in:
39
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
40
Selfie campaigns as advertising tactic : mental imagery as a driver of brand interest and participation
Wolfsteiner, Elisabeth
;
Garaus, Marion
;
Wagner, Udo
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 773-797
Persistent link: https://www.econbiz.de/10014296417
Saved in:
41
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
42
Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising
Lou, Chen
;
Zhou, Xuan
;
Huang, Xun Irene
;
Qiu, Chen
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 890-915
Persistent link: https://www.econbiz.de/10014296437
Saved in:
43
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
44
Examining consumer reactions to sincere brands' gratitude expressions : when a simple thank you just won't do
Thomas, Veronica
;
Bock, Dora
;
McCullough, Heath
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 518-541
Persistent link: https://www.econbiz.de/10014295203
Saved in:
45
When influencers promote unhealthy products and behaviours : the role of ad disclosures in YouTube eating shows
An, Soontae
;
Ha, Sieun
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 542-561
Persistent link: https://www.econbiz.de/10014295223
Saved in:
46
The mind of the beholder : congruence effects in luxury product placements
Rossi, Patricia
;
Pantoja, Felipe
;
Yoon, Sukki
;
Kim, Kacy K.
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 562-588
Persistent link: https://www.econbiz.de/10014295234
Saved in:
47
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
48
Exploring how older women want to be portrayed in advertisements
Phillips, Barbara J.
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1235-1262
Persistent link: https://www.econbiz.de/10013417488
Saved in:
49
The interactive effects of moral identity and humor on advertising evaluations : the mediating role of disgust
Paramita, Widya
;
Septianto, Felix
;
Nasution, Reza Ashari
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1263-1281
Persistent link: https://www.econbiz.de/10013417495
Saved in:
50
Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
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