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HMD : Praxis der Wirtschaftsinformatik
Journal of marketing management : JMM ; journal of the Academy of Marketing
Journal of business research : JBR
436
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
145
Information systems research : ISR
137
SpringerLink / Bücher
134
Journal of management information systems : JMIS
115
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Industrial marketing management : the international journal for industrial and high-tech firms
92
Business horizons
90
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Springer eBook Collection
81
Electronic commerce research
79
Journal of marketing communications
79
Management information systems : mis quarterly
77
Psychology & marketing
77
Journal of internet commerce
75
Journal of marketing management : MM
71
Journal of promotion management : innovations in planning and applied research
70
Journal of travel and tourism marketing
68
The journal of product & brand management
68
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
The journal of brand management : an international journal
64
Journal of information & knowledge management : JIKM
63
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Cogent business & management
58
Journal of marketing
57
Journal of organizational computing and electronic commerce
55
Journal of advertising research
54
Corporate communications : an international journal
52
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1
When parasocial relationships turn sour : social media influencers, eroded and exploitative intimacies, and anti-fan communities
Mardon, Rebecca
;
Cocker, Hayley
;
Daunt, Kate L.
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1132-1162
Persistent link: https://www.econbiz.de/10014427129
Saved in:
2
Influencers and the attention economy : the meaning and management of attention on Instagram
Kubler, Kyle
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 965-981
Persistent link: https://www.econbiz.de/10014427132
Saved in:
3
No filter : navigating well-being in troubled times as social media influencers
Levesque, Nataly
;
Hachey, Alysha
;
Pergelova, Albena
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
11/12
,
pp. 1098-1131
Persistent link: https://www.econbiz.de/10014427137
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4
Clowns, fuzzy worms and blooming flowers : becoming a "creative child" through arts consumption
Hietala, Iida
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
13/14
,
pp. 1331-1365
Persistent link: https://www.econbiz.de/10014427188
Saved in:
5
Reframing art online through collective meaning-making
Linh Dan Nguyen
;
Preece, Chloe
;
Vom Lehn, Dirk
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1710-1737
Persistent link: https://www.econbiz.de/10014450112
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6
Revisiting Benjamin's aura in the age of mediatisation : the digital aura of megachurches
Tran, Mai Khanh
;
Davies, Andrew
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1765-1799
Persistent link: https://www.econbiz.de/10014450118
Saved in:
7
"With a little help from my friends" : exploring mutual engagement and authenticity within foodie influencers' communities of practice
Miguel, Cristina
;
Clare, Carl
;
Ashworth, Catherine J.
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1561-1586
Persistent link: https://www.econbiz.de/10013466549
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8
Constructing the food waste issue on social media : a discursive social marketing approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
9
The web of influencers : a marketing-audience classification of (potential) social media influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
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10
Folklore as a frame for understanding UGC : pharma folklore from YouTube reflections on psychiatric drugs for depression
Yeh, Marie
;
Walker, Kristen L.
;
Legocki, Kimberly V.
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
15/16
,
pp. 1391-1416
Persistent link: https://www.econbiz.de/10014450063
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11
Community building in virtual participation charity sport events
Bunds, Kyle
;
Tang, Yihui
;
Koenigstorfer, Joerg
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
17/18
,
pp. 1738-1764
Persistent link: https://www.econbiz.de/10014450116
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12
Disclosure, content cues, emotions and behavioural engagement in social media influencer marketing : an exploratory multi-stakeholder perspective
Kay, Samantha
;
Mulcahy, Rory
;
Sutherland, Karen
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 550-584
Persistent link: https://www.econbiz.de/10014321528
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13
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
14
Digital practices tracing : studying consumer lurking in digital environments
Audy Martínek, Petra
;
Caliandro, Alessandro
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 244-274
Persistent link: https://www.econbiz.de/10014299243
Saved in:
15
Social media in politics : how to drive engagement and strengthen relationships
Abid, Aman
;
Harrigan, Paul
;
Wang, Shasha
;
Roy, Sanjit
; …
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 298-337
Persistent link: https://www.econbiz.de/10014299254
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16
More than words can say : a multimodal approach to understanding meaning and sentiment in social media
Mehmet, Mehmet Ibrahim
;
D'Alessandro, Steven
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1461-1493
Persistent link: https://www.econbiz.de/10013466538
Saved in:
17
Commodifying love : value conflict in online dating
Minina, Alisa
;
Masé, Stefania
;
Smith, Jamie
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
1/2
,
pp. 98-126
Persistent link: https://www.econbiz.de/10013206500
Saved in:
18
Wearable technologies, brand community and the growth of a transhumanist vision
Akdevelioglu, Duygu
;
Hansen, Sean
;
Venkatesh, Alladi
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
5/6
,
pp. 569-604
Persistent link: https://www.econbiz.de/10013206675
Saved in:
19
Optimising digital marketing and social media strategy : from push to pull to performance
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 709-739
Persistent link: https://www.econbiz.de/10013206743
Saved in:
20
Customer engagement behaviours in a social media context revisited : using both the formative measurement model and text mining techniques
Ho, Chaang-Iuan
;
Chen, Ming-Chih
;
Shih, Ya-Wei
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
7/8
,
pp. 740-770
Persistent link: https://www.econbiz.de/10013206758
Saved in:
21
Creating a brand community at the bottom of the pyramid : the case of a Cameroonian music platform
Cova, Bernard
;
Barès, Franck
;
Nemani, Anicet
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 887-913
Persistent link: https://www.econbiz.de/10012607862
Saved in:
22
Reinscribing gender : social media, algorithms, bias
Schroeder, Jonathan E.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
3/4
,
pp. 376-378
Persistent link: https://www.econbiz.de/10012515267
Saved in:
23
Cue the complaint : the visual cues of Facebook business pages and their influence on consumer complaint behaviour
Armstrong, Christine
;
Kulczynski, Alicia
;
Brennan, Stacey
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1027-1057
Persistent link: https://www.econbiz.de/10012623852
Saved in:
24
The social phenomenon of trolling : understanding the discourse and social practices of online provocation
Demsar, Vlad
;
Brace-Govan, Jan
;
Jack, Gavin
;
Sands, Sean
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1058-1090
Persistent link: https://www.econbiz.de/10012623854
Saved in:
25
How social media influencers affect behavioural intentions towards recommended brands : the role of emotional attachment and information value
Sánchez-Fernández, Raquel
;
Jiménez-Castillo, David
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1123-1147
Persistent link: https://www.econbiz.de/10012623856
Saved in:
26
Seller information sharing in online marketplaces
Chen, Li
;
Zhu, Fengxia
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
11/12
,
pp. 1191-1218
Persistent link: https://www.econbiz.de/10012623866
Saved in:
27
Structural topic modelling segmentation : a segmentation method combining latent content and customer context
Fresneda, Jorge E.
;
Burnham, Thomas A.
;
Hill, Chelsey H.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 792-812
Persistent link: https://www.econbiz.de/10012584566
Saved in:
28
Consumer responses to brand communications involving COVID-19
Hesse, Andreas
;
Niederle, Franziska
;
Schön, Laura
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
Saved in:
29
Experimenting, partnering and bonding : a framework for the digital influencer-brand endorsement relationship
Nascimento, Thaysa Costa do
;
Campos, Roberta Dias
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1009-1030
Persistent link: https://www.econbiz.de/10012395420
Saved in:
30
Social media responses and brand personality in product and moral harm crises : why waste a good crisis?
Nadeau, John
;
Rutter, Richard
;
Lettice, Fiona
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1031-1054
Persistent link: https://www.econbiz.de/10012395421
Saved in:
31
Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor
;
Azar, Salim L.
;
Machado, …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
Saved in:
32
Understanding branding is demanding ...
Wilson, Jonathan A. J.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1178-1189
Persistent link: https://www.econbiz.de/10012395530
Saved in:
33
"We are not the shoes of white supremacists" : a critical race perspective of consumer responses to brand attempts at countering racist associations
Wei, ML
;
Bunjun, Benita
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
13/14
,
pp. 1252-1279
Persistent link: https://www.econbiz.de/10012395544
Saved in:
34
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
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35
Is digital advertising effective under conditions of low attention?
Santoso, Irene
;
Wright, Malcolm
;
Trinh, Giang
;
Avis, Mark
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1707-1730
Persistent link: https://www.econbiz.de/10012424268
Saved in:
36
A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities
Nepomuceno, Marcelo Vinhal
;
Visconti, Luca M.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
17/18
,
pp. 1762-1804
Persistent link: https://www.econbiz.de/10012424270
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37
When less is more : the impact of macro and micro social media influencers' disclosure
Kay, Samantha
;
Mulcahy, Rory
;
Parkinson, Joy
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 248-278
Persistent link: https://www.econbiz.de/10012248943
Saved in:
38
"You really are a great big sister" : parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing
Reinikainen, Hanna
;
Munnukka, Juha
;
Maity, Devdeep
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 279-298
Persistent link: https://www.econbiz.de/10012248946
Saved in:
39
Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan
;
Alexander, Matthew
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
Saved in:
40
The impact of university brand identification and eWOM behaviour on students' psychological well-being : a multi-group analysis among active and passive social media users
Lee, Daisy
;
Ng, Peggy M. L.
;
Bogomolova, Svetlana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 384-403
Persistent link: https://www.econbiz.de/10012249035
Saved in:
41
Promote or Perish? : a brief note on academic social networking sites and academic reputation
D'Alessandro, Steven
;
Miles, Morgan P.
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 405-411
Persistent link: https://www.econbiz.de/10012249052
Saved in:
42
Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
43
Beyond concern : socio-demographic and attitudinal influences on privacy and disclosure choices
Pomfret, Liam
;
Previte, Josephine
;
Coote, Len
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 519-549
Persistent link: https://www.econbiz.de/10012249104
Saved in:
44
When gamification backfires : the impact of perceived justice on online community contributions
Leclercq, Thomas
;
Poncin, Ingrid
;
Hammedi, Wafa
; …
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 550-577
Persistent link: https://www.econbiz.de/10012249107
Saved in:
45
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
46
Understanding drivers and outcomes of lurking vs. posting engagement behaviours in social media-based brand communities
Fernandes, Teresa
;
Castro, Ana
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 660-681
Persistent link: https://www.econbiz.de/10012249622
Saved in:
47
Ontological security as an unconscious motive of social media users
Areni, Charles Scott
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012178373
Saved in:
48
Consumer brand engagement and its social side on brand-hosted social media : how do they contribute to brand loyalty?
Helme-Guizon, Agnès
;
Magnoni, Fanny
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
7/8
,
pp. 716-741
Persistent link: https://www.econbiz.de/10012178425
Saved in:
49
Whose voice is heard? : the influence of user-generated versus company-generated content on consumer scepticism towards CSR
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
9/10
,
pp. 886-915
Persistent link: https://www.econbiz.de/10012178449
Saved in:
50
An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Claffey, Ethel
;
Brady, Mairead
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1047-1079
Persistent link: https://www.econbiz.de/10012178605
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