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Brand management
Social Web
19,814
Social web
19,814
Online-Marketing
5,566
Internet marketing
5,514
Consumer behaviour
4,413
Konsumentenverhalten
4,413
Soziales Netzwerk
2,288
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2,189
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2,114
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2,113
Beziehungsmarketing
1,946
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1,946
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1,743
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1,703
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1,695
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1,662
social media
1,574
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1,365
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1,365
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1,343
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1,318
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1,265
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950
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945
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928
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926
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831
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831
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825
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822
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774
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759
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Loureiro, Sandra Maria Correia
11
Cova, Bernard
10
Gázquez-Abad, Juan Carlos
10
Martínez-López, Francisco J.
9
Rita, Paulo
9
Veloutsou, Cleopatra
9
Hajli, Nick
8
Kunkel, Thilo
8
Burmann, Christoph
7
Hollebeek, Linda D.
7
Kucharska, Wioleta
7
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haverila, Kai
6
McLaughlin, Caitlin
6
Ranfagni, Silvia
6
Theobald, Elke
6
Bang, Nguyen
5
Bernritter, Stefan F.
5
Bilro, Ricardo Godinho
5
Harrigan, Paul
5
Johnen, Marius
5
Karjaluoto, Heikki
5
Ko, Eunju
5
Kumar, Jitender
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Kumar, Vikas
5
Mathur, Manisha
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Melewar, T. C.
5
Ozuem, Wilson
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Popp, Bastian
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Rahman, Zillur
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Rowley, Jennifer
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Schivinski, Bruno
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Smit, Edith G.
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Sohail, M. Sadiq
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Bredikhina, Nataliya
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Markendialog <13, 2009, Berlin>
1
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1
Verlag Dr. Kovač
1
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Journal of business research : JBR
103
The journal of product & brand management
56
The journal of brand management : an international journal
53
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing communications
20
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
18
Journal of internet commerce
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of marketing
14
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Psychology & marketing
11
Cogent business & management
10
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Marketing theory
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
European journal of marketing : EJM
8
Innovatives Markenmanagement
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ECONIS (ZBW)
1,703
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151
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151
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
152
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
153
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
154
Destination branding through social media : juxtaposition of foreign influencer's narratives and state's presentation on the event of Pakistan Tourism Summit 2019
Nazir, Farhad
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 428-448
Persistent link: https://www.econbiz.de/10014338507
Saved in:
155
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
156
What if brand equity was alive? : proposal of a dynamic measure through social networks
Clément, Alexandre
;
Robinot, Élisabeth
;
Trespeuch, Léo
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 369-387
Persistent link: https://www.econbiz.de/10014442629
Saved in:
157
Massive marketing in social media : the influence on sentiments and attitude toward the brand
Lakshmi, B.
;
Isravel, Yabesh Abraham Durairaj
;
Chitra, D.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 302-319
Persistent link: https://www.econbiz.de/10014442737
Saved in:
158
The personal is professional : exploring romantic relationship within the socioecology of an athlete brand
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Taylor, Elizabeth
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1688-1707
Persistent link: https://www.econbiz.de/10014443780
Saved in:
159
Superboosting the athlete social media brand : events as an opportunity for follower growth
Bredikhina, Nataliya
;
Gupta, Keshav
;
Kunkel, Thilo
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
6
,
pp. 1819-1842
Persistent link: https://www.econbiz.de/10014443786
Saved in:
160
Value co-creation and destination brand equity : understanding the role of social commerce information sharing
Long Hong Pham
;
Woyo, Erisher
;
Trang Huong Pham
;
Dao …
- In:
Journal of hospitality and tourism insights
6
(
2023
)
5
,
pp. 1796-1817
Persistent link: https://www.econbiz.de/10014445441
Saved in:
161
How brand managers can maximize engagement with ASMR Youtube content : influencers who give you the tingles" through autonomous sensory meridian response cues
Broadbridge, Victoria
;
Mangió, Federico
;
Di Domenico, …
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 313-334
Persistent link: https://www.econbiz.de/10014445885
Saved in:
162
Digital destination branding : a framework to define and assess European DMOs practices
Confetto, Maria Giovanna
;
Conte, Francesca
;
Palazzo, Maria
- In:
Journal of destination marketing & management
30
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014458593
Saved in:
163
From tourist motivations to buying decisions : a multilevel engagement perspective
Nusair, Khaldoon
;
Okumus, Fevzi
;
Karatepe, Osman M.
; …
- In:
Tourism management perspectives : TMP
48
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014461350
Saved in:
164
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
165
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
166
How do fast-fashion copycats affect the popularity of premium brands? : evidence from social media
Shi, Zijun
;
Liu, Xiao
;
Lee, Dokyun
;
Srinivasan, Kannan
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1027-1051
Persistent link: https://www.econbiz.de/10014427257
Saved in:
167
Social media influencers and consumer engagement : a review and future research agenda
Pradhan, Bandinee
;
Kishore, Kaushal
;
Gokhale, Nilesh
- In:
International journal of consumer studies
47
(
2023
)
6
,
pp. 2106-2130
Persistent link: https://www.econbiz.de/10014427258
Saved in:
168
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
169
The social side of business : content, traffic and visibility
Carpio Pacheco, Deiyali Angélica
;
Briz, Teresa
; …
- In:
Management decision
61
(
2023
)
10
,
pp. 3017-3034
Persistent link: https://www.econbiz.de/10014428467
Saved in:
170
Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
171
Exploring open innovation engagement process of hotel brand community members : motivation, empowerment and consequences
Shin, Hakseung
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4451-4467
Persistent link: https://www.econbiz.de/10014430128
Saved in:
172
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
173
How firm communication affects the impact of layoff announcements on brand strength over time
Stäbler, Samuel
;
Himme, Alexander
;
Edeling, Alexander
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
3
,
pp. 700-723
Persistent link: https://www.econbiz.de/10014383235
Saved in:
174
Brand's visual identity on social media platforms : a content analysis
Harsandaldeep Kaur
;
Tanveer, Muhammad
;
Mahmood, Haider
; …
- In:
Global business & economics review
29
(
2023
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10014388550
Saved in:
175
Using social media for efficient brand marketing : an evaluation of Chinese universities using bilibili
Li, Lei
;
Zhang, Jiayang
;
An, Xun
- In:
Socio-economic planning sciences : the international …
88
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014370328
Saved in:
176
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
177
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
178
Is beauty always good? : effects of visual presentation of Influencer's aesthetic labor on brand purchase intention
Xie, Shengcheng
;
Wei, Haiying
;
Liu, Fu
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014373362
Saved in:
179
Assessing how an unofficial brand partnership affects a brand image : the case of the Satan Shoes
Song, Y. Greg
;
Looi, Jiemin
;
Kang, Eun Yeon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
4
,
pp. 505-520
Persistent link: https://www.econbiz.de/10014373724
Saved in:
180
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
181
Influence of customer participation on co-creation intention of brand value under social media
Lin, Mengfei
;
Wang, Zhihua
;
Chen, Chunfeng
- In:
Journal of information & knowledge management : JIKM
22
(
2023
)
5
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014494596
Saved in:
182
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
183
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
184
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
185
The effect of interactivity of brands' marketing activities on Facebook fan pages on continuous participation intentions : an S-O-R framework study
Kuo, Ying-Feng
;
Chen, Fei-Lung
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364531
Saved in:
186
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
187
The value of brand fans during a crisis : exploring the roles of response strategy, source, and brand identification
Lim, Hayoung Sally
;
Brown-Devlin, Natalie
- In:
International journal of business communication : IJBC …
60
(
2023
)
4
,
pp. 1148-1176
Persistent link: https://www.econbiz.de/10014365717
Saved in:
188
What do Twitter users think of top fast food brands? : exploring public opinion using a sentiment analysis approach
Allen, Cristina
- In:
Big data marketing strategies for superior customer …
,
(pp. 217-245)
.
2023
Persistent link: https://www.econbiz.de/10014365905
Saved in:
189
The youth's way of personal branding as Bookstagrammers
Singh, Harshita
;
George, Ginu
- In:
Contemporary approaches of digital marketing and the …
,
(pp. 145-172)
.
2023
Persistent link: https://www.econbiz.de/10014365964
Saved in:
190
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
191
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
192
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
193
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
194
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
195
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
196
Consumer-to-consumer conflicts and brand moderation strategies during COVID-19 service failures : a framework for international marketers
Dineva, Denitsa
;
Breitsohl, Jan
;
Roschk, Holger
; …
- In:
International marketing review
40
(
2023
)
5
,
pp. 1112-1133
Persistent link: https://www.econbiz.de/10014470109
Saved in:
197
The impact of social media communication on consumer-based brand equity and purchasing intent in a pandemic
Lee Heng Wei
;
Ong, Chuan Huat
;
Thurasamy Ramayah
- In:
International marketing review
40
(
2023
)
5
,
pp. 1213-1244
Persistent link: https://www.econbiz.de/10014470117
Saved in:
198
Brand accommodation to informal communications on social media : with the mediation of communication appropriateness and the moderation of product involvement
Jeong, Hyun Ju
;
Kim, Jihye
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 42-62
Persistent link: https://www.econbiz.de/10014340163
Saved in:
199
The impact of user-generated fake news on brand equity : moderating mechanisms of brand attitude and corporate reputation
Stiehler-Mulder, Beate E.
;
Maduku, Daniel K.
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 146-171
Persistent link: https://www.econbiz.de/10014340168
Saved in:
200
Perceived justice and the sharing of brand experience in virtual travel communities : a study of airline passengers
Mahrous, Abeer Abdelrahman
- In:
South Asian journal of management : SAJM
30
(
2023
)
2
,
pp. 7-23
Persistent link: https://www.econbiz.de/10014340551
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