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Nonprofit marketing
38
Nonprofit-Marketing
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Social Marketing
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social marketing
14
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12
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Journal of nonprofit & public sector marketing
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Journal of social marketing : JSOCM
33
Health marketing quarterly
32
Journal of marketing for higher education
30
Journal of marketing management : MM
28
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of philanthropy and marketing
15
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
Journal of consumer behaviour : an international research review
7
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ECONIS (ZBW)
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1
Dealing with integrated marketing communications' paradoxes in social ventures
Pimentel, Pedro Chapaval
;
Gomes, Paulo Morilha Lanzarini
; …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
4
,
pp. 354-390
Persistent link: https://www.econbiz.de/10014333843
Saved in:
2
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
3
Influencing behavior change through corporate social marketing : evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
4
All talk and no action? : a comparative analysis of nonprofit Twitter chats
Taylor, Matthew P.
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10014234436
Saved in:
5
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
6
Key factors that influence school dropouts amongst adolescents in marginalized urban areas of Mexico
Fernandez-Haddad, Marilu
;
Gonzalez, Raquel Carolina Lara
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 494-520
Persistent link: https://www.econbiz.de/10014444827
Saved in:
7
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
8
Cause-related marketing : an interpretive structural model approach
Sindhu, Shilpa
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
1
,
pp. 102-128
Persistent link: https://www.econbiz.de/10012802217
Saved in:
9
Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian
;
Szamrowski, Piotr
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
2
,
pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
Saved in:
10
A stakeholder perspective on the market orientation of Swiss nonprofit organizations
Hersberger-Langloh, Sophie
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 395-420
Persistent link: https://www.econbiz.de/10013417407
Saved in:
11
Can combined marketing and planning-oriented of community-based social marketing (CBSM) project successfully transform the slum area to tourism village? : a case study of the Jodip...
Sulistyaningsih, Tri
;
Jainuri, Jainuri
;
Salahudin, Salahudin
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
4
,
pp. 421-450
Persistent link: https://www.econbiz.de/10013417409
Saved in:
12
Social marketing and online social support structure in contexts of treatment uncertainty
Baptista, Nuno
;
Pinho, José Carlos
;
Alves, Helena
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
3
,
pp. 311-350
Persistent link: https://www.econbiz.de/10013359083
Saved in:
13
Exploring donation and purchase intentions to corporate owned vs. corporate sponsored foundations
Swift, Amanda
;
Karabas, Ismail
;
King, Skyler
- In:
Journal of nonprofit & public sector marketing
34
(
2022
)
5
,
pp. 572-589
Persistent link: https://www.econbiz.de/10013465723
Saved in:
14
Expanding the prevailing behavioral model in a social marketing context : a case study of an eco-point system to promote eco-policies in Toyota City, Japan
Ito, Hiroshi
;
Kawazoe, Nobuo
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 403-433
Persistent link: https://www.econbiz.de/10012650500
Saved in:
15
Measuring the impact of cause-related marketing : a meta-analysis of nonprofit and for-profit alliance campaigns
Rego, Michelle M.
;
Hamilton, Mark
;
Rogers, Dana
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
4
,
pp. 434-456
Persistent link: https://www.econbiz.de/10012650502
Saved in:
16
Nonprofit marketing expenses : who spends more than others?
Lee, Young-Joo
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
3
,
pp. 385-402
Persistent link: https://www.econbiz.de/10012623637
Saved in:
17
Service-dominant logic and nonprofit organizations : a value creation perspective
Klafke, Renata
;
Von Der Osten, Flávio
;
Didonet, Simone …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 65-83
Persistent link: https://www.econbiz.de/10012423891
Saved in:
18
Improving fundraising efficiency in small and medium sized non-profit organizations using online solutions
Nageswarakurukkal, Kabil
;
Gonçalves, Paulo
;
Moshtari, …
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
3
,
pp. 286-311
Persistent link: https://www.econbiz.de/10012259288
Saved in:
19
College students' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
Saved in:
20
In nonprofits we trust? : a large-scale study on the public's trust in nonprofit organizations
Becker, Annika
;
Boenigk, Silke
;
Willems, Jurgen
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 189-216
Persistent link: https://www.econbiz.de/10012200069
Saved in:
21
Responsible marketing : can social enterprises show the way?
Bandyopadhyay, Chinmoy
;
Ray, Subhasis
- In:
Journal of nonprofit & public sector marketing
31
(
2019
)
2
,
pp. 164-183
Persistent link: https://www.econbiz.de/10012200008
Saved in:
22
The impact of online financial disclosure and donations in nonprofits
Blouin, Marie C.
;
Lee, Roderick L.
;
Erickson, G. Scott
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
3
,
pp. 251-266
Persistent link: https://www.econbiz.de/10011917350
Saved in:
23
The social network? : nonprofit constituent engagement through social media
Smith, Jamie N.
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
3
,
pp. 294-316
Persistent link: https://www.econbiz.de/10011917355
Saved in:
24
Nationalism, diversity, and human rights : an ethnographic study of Buddhism and Tagore and thoughts for marketing intercultural understanding
Choudhury, Koushiki
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 151-167
Persistent link: https://www.econbiz.de/10011880038
Saved in:
25
The impact of familiarity and perceived trustworthiness and influence on donations to nonprofits : an unaided recall study
Katz, Hagai
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 187-199
Persistent link: https://www.econbiz.de/10011880041
Saved in:
26
Attitudes and donation behavior when reading positive and negative charity appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
27
A code of ethics for social marketing? : bridging procedural ethics and ethics-in-practice
Carter, Stacy M.
;
Mayes, Christopher
;
Eagle, Lynne C.
; …
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10011686990
Saved in:
28
Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
Saved in:
29
Health and sickness : a Buddhist view and implications for social marketing
Choudhury, Koushiki
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 450-464
Persistent link: https://www.econbiz.de/10011783988
Saved in:
30
Market orientation of riding schools : a comparison of for profit and nonprofit organizations using structural equation modeling
Wiegandt, Katharina
;
Spiller, Achim
- In:
Journal of nonprofit & public sector marketing
29
(
2017
)
4
,
pp. 465-487
Persistent link: https://www.econbiz.de/10011783991
Saved in:
31
A hierarchy-of-effects approach to designing a social marketing game
Russell-Bennett, Rebekah
;
Leo, Cheryl
;
Rundle-Thiele, Sharyn
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
2
,
pp. 105-128
Persistent link: https://www.econbiz.de/10011514766
Saved in:
32
Celebrity endorsement and involvement with the social cause in nonprofit organizations
García de los Salmones, Ma del Mar
;
Dominguez, Rafael
- In:
Journal of nonprofit & public sector marketing
28
(
2016
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10011627710
Saved in:
33
The conceptualization of nonprofit marketing orientation : a critical reflection and contributions toward closing the practice-theory gap
Wymer, Walter
;
Boenigk, Silke
;
Möhlmann, Mareike
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10011296041
Saved in:
34
Recruiting and retaining older adult volunteers : implications for practice
Devaney, Carmel
;
Kearns, Noreen
;
Fives, Allyn
;
Canavan, John
- In:
Journal of nonprofit & public sector marketing
27
(
2015
)
4
,
pp. 331-350
Persistent link: https://www.econbiz.de/10011415475
Saved in:
35
An evolutionary psychology perspective on physical exercise motives : implications for social marketing
Michaelidou, Nina
;
Moraes, Caroline
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 162-183
Persistent link: https://www.econbiz.de/10010382652
Saved in:
36
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
37
A social marketing template for solving the musicians' dilemma through nonprofit healthcare networks
Jackson, Corey S.
;
Smith, Karen H.
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
1
,
pp. 80-98
Persistent link: https://www.econbiz.de/10010348865
Saved in:
38
Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana
Tweneboah-Koduah, Ernest Yaw
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 208-225
Persistent link: https://www.econbiz.de/10010490404
Saved in:
39
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
40
Social marketing customer orientation : a conceptualization, typology, and conceptual framework
Leo, Cheryl
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
1
,
pp. 56-80
Persistent link: https://www.econbiz.de/10009738227
Saved in:
41
Toward an understanding of donor loyalty : demographics, personality, persuasion, and revenue
O'Reilly, Norm
;
Ayer, Steven
;
Pegoraro, Ann
;
Leonard, …
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 65-81
Persistent link: https://www.econbiz.de/10009531937
Saved in:
42
Online media, market orientation, and financial performance in nonprofits
Levine, Helisse
;
Zahradnik, Anne G.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
1
,
pp. 26-42
Persistent link: https://www.econbiz.de/10009531944
Saved in:
43
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
44
Attracting volunteers in highly multicultural societies : a marketing challenge
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009714684
Saved in:
45
Defining the product in social marketing : an analysis of published research
Thackeray, Rosemary
;
Fulkerson, Katrina N.
;
Neiger, Brad L.
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
2
,
pp. 83-100
Persistent link: https://www.econbiz.de/10009565781
Saved in:
46
Students, patients, citizens, and believers as “customers” : a cross-national exploratory study
Hutton, James G.
;
Leung, Vivienne
;
Mak, Angela K. Y.
; …
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 41-70
Persistent link: https://www.econbiz.de/10008988051
Saved in:
47
Exploring the impact of American news coverage on crisis fundraising : using media theory to explicate a new model of fundraising communication
Waters, Richard D.
;
Tindall, Natalie T. J.
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 20-40
Persistent link: https://www.econbiz.de/10008988052
Saved in:
48
Nonprofit education : course offerings and perceptions in accredited US business schools
Mottner, Sandra
;
Wymer, Walter
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10008988053
Saved in:
49
Innovation in social marketing research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?
Kubacki, Krzysztof
;
Siemieniako, Dariusz
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10009411300
Saved in:
50
Behavioral change starts in the family : the role of family communication and implications for social marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
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