//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Lehrbuch"
~type_genre:"Article in journal"
~subject:"United Kingdom"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Sozio-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
United Kingdom
Social Marketing
630
Social marketing
630
Nonprofit marketing
412
Nonprofit-Marketing
412
Consumer behaviour
229
Konsumentenverhalten
229
Nonprofit-Organisation
194
Nonprofit organization
191
Fundraising
162
USA
123
United States
123
Marketingmanagement
112
Marketing management
111
Advertising effects
110
Werbewirkung
110
social marketing
109
Charity
74
Wohltätigkeit
73
Brand management
68
Markenführung
68
Charitable organization
64
Gemeinnützige Organisation
64
Gesundheitsvorsorge
63
Social Web
63
Social web
63
Preventive care
62
Corporate Social Responsibility
59
Corporate social responsibility
59
Higher education institution
55
Hochschule
55
Internet marketing
52
Online-Marketing
52
Australia
51
Australien
51
Advertising
50
Werbung
49
Behavioral economics
48
Verhaltensökonomik
48
Großbritannien
45
more ...
less ...
Online availability
All
Undetermined
9
Free
2
Type of publication
All
Article
45
Type of publication (narrower categories)
All
Lehrbuch
Article in journal
Aufsatz in Zeitschrift
45
Aufsatz im Buch
11
Book section
11
Arbeitspapier
2
Case study
2
Fallstudie
2
Graue Literatur
2
Non-commercial literature
2
Reprint
2
Working Paper
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
more ...
less ...
Language
All
English
45
Author
All
Burchell, Kevin
3
Chapleo, Chris
3
Eadie, Douglas
3
Rettie, Ruth
3
Gordon, Ross
2
Hackley, Christopher E.
2
Hassan, Louise M.
2
Hastings, Gerard
2
Melewar, T. C.
2
Moodie, Crawford
2
Sargeant, Adrian
2
Aldrich, Tobin
1
Aldridge, Nick
1
Asaad, Yousra
1
Balmer, John M. T.
1
Bang, Nguyen
1
Barnham, Chris
1
Bell, Barbara
1
Bengry-Howell, Andrew
1
Biroscak, Brian J.
1
Blakey, Paul
1
Brennan, Ross
1
Carrigan, Marylyn
1
Chambers, Simon
1
Cismaru, Magdalena
1
Cluff, Angela
1
Cockrill, Antje
1
Cohen, Geraldine
1
Collins, Katie
1
Cotte, June
1
Coule, Tracey M.
1
Durán, María Victoria Carrillo
1
Díaz, Ana Castillo
1
Eagle, Lynne C.
1
Farhangmehr, Minoo
1
Farr, Marc
1
Faulkner, Margaret
1
Flanagan, Frances
1
Fong, Geoffrey T.
1
Fowles, Joe
1
more ...
less ...
Published in...
All
International journal of nonprofit and voluntary sector marketing
11
Journal of marketing management : MM
4
European journal of marketing : EJM
2
International journal of nonprofit & voluntary sector marketing
2
International review on public and non-profit marketing
2
Journal of marketing for higher education
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Qualitative market research : an international journal
2
The marketing review
2
International journal of arts management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of public sector management : IJPSM
1
International journal of sport management and marketing : IJSMM
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of philanthropy and marketing
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
Public management review
1
The journal of brand management : an international journal
1
Young consumers : insight and ideas for responsible marketers
1
more ...
less ...
Source
All
ECONIS (ZBW)
45
Showing
1
-
45
of
45
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A thematic analysis of fundraiser characteristics in high-quality major donor fundraising relationships in US higher education
Shaker, Genevieve G.
- In:
Journal of philanthropy and marketing
28
(
2023
)
2
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014318428
Saved in:
2
Advertising healthy eating to young consumers : insights from English and Swedish adolescents
Sherrington, Anna Maria
;
Oakes, Steve
;
Hunter-Jones, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1624-1655
Persistent link: https://www.econbiz.de/10012802294
Saved in:
3
How sharing of supporters reveals competition amongst non-profit brands
Faulkner, Margaret
;
Romaniuk, Jenni
;
Stern, Philip
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
3/4
,
pp. 193-212
Persistent link: https://www.econbiz.de/10014299237
Saved in:
4
License to bully: rites of passage in higher education
Silva, Ana Cristina da
;
Farhangmehr, Minoo
;
Jalali, …
- In:
International review on public and non-profit marketing
15
(
2018
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011918394
Saved in:
5
Towards a branding oriented higher education sector : an overview of the four perspectives on university marketing studies
Sujchaphong, Narissara
;
Bang, Nguyen
;
Melewar, T. C.
- In:
The marketing review
17
(
2017
)
1
,
pp. 87-116
Persistent link: https://www.econbiz.de/10011760353
Saved in:
6
Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Cockrill, Antje
;
Parsonage, Isobel
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 401-413
Persistent link: https://www.econbiz.de/10011628616
Saved in:
7
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
8
Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine
;
Cotte, June
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
Saved in:
9
The Good Samaritan and the Marketer : public perceptions of humanitarian and international development NGOs
Seu, Irene Bruna
;
Flanagan, Frances
;
Orgad, Shani
- In:
International journal of nonprofit and voluntary sector …
20
(
2015
)
3
,
pp. 211-225
Persistent link: https://www.econbiz.de/10011493295
Saved in:
10
Celebrity altruism : the good, the bad and the ugly in relationships with fundraising charities
Kelly, Sean P.
;
Morgan, Gareth G.
;
Coule, Tracey M.
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
2
,
pp. 57-75
Persistent link: https://www.econbiz.de/10010520451
Saved in:
11
Social normalisation : using marketing to make green normal
Rettie, Ruth
;
Burchell, Kevin
;
Barnham, Chris
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010255554
Saved in:
12
Assessment of social marketing education, training, and application in public health settings
Biroscak, Brian J.
;
Lefebvre, R. Craig
;
Schneider, Tali
; …
- In:
International review on public and non-profit marketing
11
(
2014
)
2
,
pp. 145-160
Persistent link: https://www.econbiz.de/10010413077
Saved in:
13
Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
Saved in:
14
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
15
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
Saved in:
16
Cause-related marketing and customer donations in an online marketplace
Aldridge, Nick
;
Fowles, Joe
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10010212300
Saved in:
17
Using qualitative methodologies to understand behaviour change
Logie-MacIver, Liz
;
Piacentini, Maria
;
Eadie, Douglas
- In:
Qualitative market research : an international journal
15
(
2012
)
1
,
pp. 70-86
Persistent link: https://www.econbiz.de/10009503723
Saved in:
18
Environmentally responsible behaviour in the workplace : an internal social marketing approach
Smith, Anne
;
O'Sullivan, Terry
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 469-493
Persistent link: https://www.econbiz.de/10009545945
Saved in:
19
Normalising green behaviours : a new approach to sustainability marketing
Rettie, Ruth
;
Burchell, Kevin
;
Riley, Debra
- In:
Journal of marketing management : MM
28
(
2012
)
3/4
,
pp. 420-444
Persistent link: https://www.econbiz.de/10009545951
Saved in:
20
Social marketing as transformational marketing in public services : the case of project Bernie
Peattie, Sue
;
Peattie, Kenneth J.
;
Thomas, Robyn
- In:
Public management review
14
(
2012
)
7
,
pp. 987-1010
Persistent link: https://www.econbiz.de/10009697330
Saved in:
21
Fear appeals in anti-smoking advertising : how important is self-efficacy?
Manyiwa, Simon
;
Brennan, Ross
- In:
Journal of marketing management : MM
28
(
2012
)
11/12
,
pp. 1419-1437
Persistent link: https://www.econbiz.de/10009701999
Saved in:
22
Social marketing, individual responsibility and the "culture of intoxication"
Szmigin, Isabelle
;
Bengry-Howell, Andrew
;
Griffin, Christine
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 759-779
Persistent link: https://www.econbiz.de/10009231878
Saved in:
23
Fostering responsible communities : a community social marketing approach to sustainable living
Carrigan, Marylyn
;
Moraes, Caroline
;
Leek, Sheena
- In:
Journal of business ethics : JOBE
100
(
2011
)
3
,
pp. 515-534
Persistent link: https://www.econbiz.de/10009233218
Saved in:
24
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
25
International student destination choice : the influence of home campus experience on the decision to consider branch campuses
Wilkinson, Stephen
;
Huisman, Jeroen
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 61-83
Persistent link: https://www.econbiz.de/10009295471
Saved in:
26
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
27
Branding HIV
Martens, Cheryl
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
1
,
pp. 91-103
Persistent link: https://www.econbiz.de/10003947688
Saved in:
28
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Saved in:
29
Critical social marketing : the impact of alcohol marketing on youth drinking ; qualitative findings
Gordon, Ross
;
Moodie, Crawford
;
Eadie, Douglas
; …
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
3
,
pp. 265-275
Persistent link: https://www.econbiz.de/10008652346
Saved in:
30
Social marketing and social influences : using social ecology as a theoretical framework
Collins, Katie
;
Tapp, Alan
;
Pressley, Ashley
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1181-1200
Persistent link: https://www.econbiz.de/10008810725
Saved in:
31
Do boys and girls go out to play? : women's football and social marketing at Euro 2005
Bell, Barbara
;
Blakey, Paul
- In:
International journal of sport management and marketing …
7
(
2010
)
3/4
,
pp. 156-172
Persistent link: https://www.econbiz.de/10003972890
Saved in:
32
Are voters, consumers? : a qualitative exploration of the voter-consumer analogy in political marketing
Peng, Norman
;
Hackley, Christopher E.
- In:
Qualitative market research : an international journal
12
(
2009
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10003843720
Saved in:
33
Dead cert or long shot : the utility of social marketing in tackling problem gabling in the UK?
Gordon, Ross
;
Moodie, Crawford
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
3
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003882286
Saved in:
34
Reaching donors : neuro-linguistic programming implications for effective charity marketing communications
Mainwaring, Susan
;
Skinner, Heather
- In:
The marketing review
9
(
2009
)
3
,
pp. 231-242
Persistent link: https://www.econbiz.de/10003883391
Saved in:
35
Benchmarking the fundraising performance of UK charities
Aldrich, Tobin
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
4
,
pp. 353-364
Persistent link: https://www.econbiz.de/10003908395
Saved in:
36
Dispelling the myths about major donor fundraising
Cluff, Angela
- In:
International journal of nonprofit and voluntary sector …
14
(
2009
)
4
,
pp. 371-377
Persistent link: https://www.econbiz.de/10003908400
Saved in:
37
Talking theatre is more than a test drive : two audience development methodologies under review
Scollen, Rebecca
- In:
International journal of arts management
12
(
2009
)
1
,
pp. 4-13
Persistent link: https://www.econbiz.de/10003894099
Saved in:
38
Positively negative : the impact of negativity upon the political consumer
Lloyd, Jenny
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
4
,
pp. 301-314
Persistent link: https://www.econbiz.de/10003789677
Saved in:
39
Alcohol consumption among young consumers : a review and recommendations
Cismaru, Magdalena
;
Lavack, Anne M.
;
Markewich, Evan
- In:
Young consumers : insight and ideas for responsible …
9
(
2008
)
4
,
pp. 282-296
Persistent link: https://www.econbiz.de/10003790603
Saved in:
40
It's time to quit : using advertising to encourage smoking cessation
Veer, Ekant
;
Tutty, Matthew
;
Willemse, Jorre
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 315-325
Persistent link: https://www.econbiz.de/10003770745
Saved in:
41
Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.
;
Shiu, Edward
;
Thrasher, James F.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
Saved in:
42
The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Grant, Ian C.
;
Hassan, Louise M.
;
Hastings, Gerard B.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003832775
Saved in:
43
Tackling health inequalities using geodemographics : a social marketing approach
Farr, Marc
;
Wardlaw, Jessica
;
Jones, Catherine
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
4
,
pp. 449-467
Persistent link: https://www.econbiz.de/10003746161
Saved in:
44
Donor retention : an exploratory study of door-to-door recruits
Sargeant, Adrian
;
Hudson, Jane
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003689815
Saved in:
45
Shared meanings or missed opportunities? : the implications of functional health literacy for social marketing interventions
Kemp, Gillian
;
Eagle, Lynne C.
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10003779386
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->