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isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~subject:"Sponsorship"
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Cornwell, T. Bettina
6
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Bouchet, Adrien
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Journal of sport management : the official journal of the North American Society of Sport Management
International journal of sports marketing & sponsorship
54
International journal of sport management and marketing : IJSMM
42
Sport marketing quarterly : preferred journal of the Sport Marketing Association
40
Journal of business research : JBR
39
European Sport management quarterly : ESMQ
26
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
24
Sport management review
23
International journal of advertising : the quarterly review of marketing communications
21
European journal of marketing : EJM
20
Psychology & marketing
20
Handbuch Sponsoring : erfolgreiche Marketing- und Markenkommunikation
19
SpringerLink / Bücher
17
Journal of advertising research
16
Journal of promotion management : JPM
15
International journal of advertising : the review of marketing communications
13
Journal of advertising : official publication of the American Academy of Advertising
13
Research
10
The journal of business & industrial marketing
10
International journal of sport finance
9
Journal of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Springer eBook Collection
9
Handbuch Corporate Citizenship : Corporate Social Responsibility für Manager
8
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
8
Gabler Edition Wissenschaft
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Europäische Hochschulschriften / 5
6
Journal of the Academy of Marketing Science
6
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
6
Marketing intelligence & planning
6
The journal of brand management : an international journal
6
Asia Pacific journal of marketing and logistics
5
Huckepackfinanzierung des Sports : Sportsponsoring unter der Lupe ; [Frankfurter Sitzung des Arbeitskreises Sportökonomie ...]
5
Journal of nonprofit & public sector marketing
5
Journal of strategic marketing
5
KulturKommerz
5
Marketing letters : a journal of research in marketing
5
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
5
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1
Sponsorship and the resource-based view of the firm : effects on the acquisition of resources, demand, the recruitment of human capital, and organizational performance
Jensen, Jonathan A.
;
Wakefield, Lane
;
Walkup, Brian
- In:
Journal of sport management : the official journal of …
37
(
2023
)
2
,
pp. 73-87
Persistent link: https://www.econbiz.de/10014246171
Saved in:
2
Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 290-301
Persistent link: https://www.econbiz.de/10014318084
Saved in:
3
Charity sport event sponsorship as value creation strategy : an event participant perspective
Fechner, David
;
Filo, Kevin
;
Reid, Sascha
;
Cameron, Robyn
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 68-81
Persistent link: https://www.econbiz.de/10013255845
Saved in:
4
Sports sponsorship announcements and marketing capability
Eshghi, Kamran
;
Shahriari, Hesam
;
Ray, Sourav
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10013426056
Saved in:
5
A dichotomy of sport sponsorships : does the nature of competition among sponsors matter?
Doellman, Thomas W.
;
Walkup, Brian R.
;
Bouchet, Adrien
; …
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 188-198
Persistent link: https://www.econbiz.de/10013426060
Saved in:
6
The role of team identification on the sponsorship articulation-fit relationship
Pontes, Nicolas
;
Pontes, Vivian
;
Jin, Hyun Seung
; …
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10012516325
Saved in:
7
"If you ain't first, you're last!" : understanding identity threat, team identification, and advertisement messages when your favorite team loses
Kwak, Dae Hee
;
Pradhan, Sean
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 158-171
Persistent link: https://www.econbiz.de/10012516328
Saved in:
8
The role of self-brand connection on the relationship between athlete brand image and fan outcomes
Kunkel, Thilo
;
Biscaia, Rui
;
Arai, Akiko
;
Agyemang, Kwame
- In:
Journal of sport management : the official journal of …
34
(
2020
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10012293257
Saved in:
9
Benchmarking sports sponsorship performance : efficiency assessment with data envelopment analysis
Walraven, Merel
;
Koning, Ruud Hans
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10011560039
Saved in:
10
Focus on brand choice : assessing the behavioral response to sponsorship-linked communication
Rumpf, Christopher
;
Breuer, Christoph
- In:
Journal of sport management : the official journal of …
32
(
2018
)
6
,
pp. 531-541
Persistent link: https://www.econbiz.de/10011943512
Saved in:
11
Exploring the patterns of dual attitude changes in the context of athlete endorsement : the interplay of fit, evaluative conditioning, and introspection focus
Chang, Yonghwan
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 413-425
Persistent link: https://www.econbiz.de/10011934508
Saved in:
12
Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina
;
Jahn, Steffen
;
Xie, Hu
;
Suh, Wang Suk
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
Saved in:
13
Improved articulation of incongruent sponsor-property partnerships using analogy
King, Jesse
;
Madrigal, Robert
- In:
Journal of sport management : the official journal of …
32
(
2018
)
5
,
pp. 464-472
Persistent link: https://www.econbiz.de/10011934515
Saved in:
14
Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 401-418
Persistent link: https://www.econbiz.de/10011771890
Saved in:
15
Pre-empting the competition : how do shareholders view sponsorships in the sport apparel industry?
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Mike
; …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
3
,
pp. 275-287
Persistent link: https://www.econbiz.de/10011734786
Saved in:
16
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
17
Sport scandal and sponsorship decisions : team identification matters
Chen, P. Monica
;
Kelly, Sarah J.
;
Weeks, Clinton S.
- In:
Journal of sport management : the official journal of …
30
(
2016
)
5
,
pp. 490-505
Persistent link: https://www.econbiz.de/10011616400
Saved in:
18
From assessment to purchase : a three-stage model of the marketing funnel in sponsorship activities
Visentin, Marco
;
Scarpi, Daniele
;
Pizzi, Gabriele
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 615-628
Persistent link: https://www.econbiz.de/10011645886
Saved in:
19
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
20
No more "good" intentions : purchase behaviors in sponsorship
Zaharia, Noni
;
Biscaia, Rui
;
Gray, Dianna P.
;
Stotlar, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 162-175
Persistent link: https://www.econbiz.de/10011489239
Saved in:
21
Factors influencing sponsorship effectiveness : a meta-analytic review and research synthesis
Kim, Yu Kyoum
;
Lee, Hyun-Woo
;
Magnusen, Marshall J.
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
4
,
pp. 408-425
Persistent link: https://www.econbiz.de/10011374559
Saved in:
22
The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
Saved in:
23
Servicing in sponsorship : a best-worst scaling empirical analysis
O'Reilly, Norm
;
Huybers, Twan
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10010526500
Saved in:
24
Sponsorship-linked marketing : introduction to topics
Cornwell, T. Bettina
;
Kwak, Dae Hee
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 133-136
Persistent link: https://www.econbiz.de/10010526502
Saved in:
25
Special issue: Sponsorship-linked marketing
Cornwell, T. Bettina
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10010526503
Saved in:
26
Market reactions to corporate sponsorships of European football kits : the moderating effects of firm congruence
Martinez, Richard J.
;
Janney, Jay J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 211-222
Persistent link: https://www.econbiz.de/10010526785
Saved in:
27
The impact of international football matches on primary sponsors and shareholder wealth
Bouchet, Adrien
;
Doellman, Thomas W.
;
Troilo, Michael
; …
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 200-210
Persistent link: https://www.econbiz.de/10010526787
Saved in:
28
Sponsoring the French Open : an examination of social media buzz and sentiment
Delia, Elizabeth B.
;
Armstrong, Cole G.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
2
,
pp. 184-199
Persistent link: https://www.econbiz.de/10010526790
Saved in:
29
Athletes' transgressions and sponsor evaluations : a focus on consumers' moral reasoning strategies
Lee, Joon Sung
;
Kwak, Dae Hee
;
Moore, David J.
- In:
Journal of sport management : the official journal of …
29
(
2015
)
6
,
pp. 672-687
Persistent link: https://www.econbiz.de/10011421913
Saved in:
30
Subconscious (un) attachment to a sponsor : an irrational effect of facility naming rights
Delia, Elizabeth B.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
5
,
pp. 551-564
Persistent link: https://www.econbiz.de/10010418266
Saved in:
31
The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane
;
Ireland, Michael
;
Alpert, Frank
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
4
,
pp. 418-432
Persistent link: https://www.econbiz.de/10010393251
Saved in:
32
Determinants and consequences of the perceived social impact of a sport event
Inoue, Yuhei
;
Havard, Cody T.
- In:
Journal of sport management : the official journal of …
28
(
2014
)
3
,
pp. 295-310
Persistent link: https://www.econbiz.de/10010380452
Saved in:
33
Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui
;
Correia, Abel
;
Rosado, Antonio Fernando
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
Saved in:
34
Corporate renaming of stadiums, team identification, and threat to distinctiveness
Reysen, Stephen
;
Snider, Jamie S.
;
Branscombe, Nyla R.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
4
,
pp. 350-357
Persistent link: https://www.econbiz.de/10009581475
Saved in:
35
Exploring the relationship between sponsorship characteristics and sponsorship asking price
Wishart, Taryn
;
Lee, Seung Pil
;
Cornwell, T. Bettina
- In:
Journal of sport management : the official journal of …
26
(
2012
)
4
,
pp. 335-349
Persistent link: https://www.econbiz.de/10009581478
Saved in:
36
The viewer's reception and processing of sponsorship information in sport telecasts
Breuer, Christoph
;
Rumpf, Christopher
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 521-531
Persistent link: https://www.econbiz.de/10009706389
Saved in:
37
Sponsorship linked internal marketing (SLIM) : a strategic platform for employee engagement and business performance
Farrelly, Francis
;
Greyser, Stephen
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 506-520
Persistent link: https://www.econbiz.de/10009706391
Saved in:
38
A social network perspective on sport management : the effect of network embeddedness on the commercial performance of sport organizations
Pieters, Michiel
;
Knoben, Joris
;
Pouwels, Maurice
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 433-444
Persistent link: https://www.econbiz.de/10009678902
Saved in:
39
Testing a hierarchy of effects model of sponsorship effectiveness
Alexandris, Kostas
;
Tsiotsou, Rodoula H.
- In:
Journal of sport management : the official journal of …
26
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009678923
Saved in:
40
Stock market reactions and Formula One performance
Schredelseker, Klaus
;
Fidahic, Fedja
- In:
Journal of sport management : the official journal of …
25
(
2011
)
4
,
pp. 305-313
Persistent link: https://www.econbiz.de/10009297069
Saved in:
41
Should they play? : market value of corporate partnerships with professional sport leagues
Lei, Shi
;
Ghosh, Chinmoy
;
Srinivasan, Han
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 702-743
Persistent link: https://www.econbiz.de/10008825837
Saved in:
42
The antecedents and outcomes of attachment and sponsor image within charity sport events
Filo, Kevin
;
Funk, Daniel C.
;
O'Brian, Danny
- In:
Journal of sport management : the official journal of …
24
(
2010
)
6
,
pp. 623-648
Persistent link: https://www.econbiz.de/10008825840
Saved in:
43
Not playing the game : why sport sponsorship relationships break down
Farrelly, Francis
- In:
Journal of sport management : the official journal of …
24
(
2010
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10003993198
Saved in:
44
The matching effect of brand and sporting event personality : sponsorship implications
Lee, Hyung Seok
;
Cho, Chang-hoan
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10003811714
Saved in:
45
Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie
;
Cornwell, T. Bettina
;
Coote, …
- In:
Journal of sport management : the official journal of …
23
(
2009
)
1
,
pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
Saved in:
46
Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas
;
Martinent, Guillaume
;
Ferrand, Alain
- In:
Journal of sport management : the official journal of …
23
(
2009
)
5
,
pp. 644-670
Persistent link: https://www.econbiz.de/10003884231
Saved in:
47
Exploring brand positioning in a sponsorship context : a correspondence analysis of the Dew Action Sports Tour
Ferreira, Mauricio
;
Hall, Todd K.
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
6
,
pp. 734-761
Persistent link: https://www.econbiz.de/10003789769
Saved in:
48
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
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