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Handelsmarke
18
Store brand
18
Consumer behaviour
13
Konsumentenverhalten
13
Brand management
11
Markenführung
11
Brand image
8
Einzelhandel
8
Markenimage
8
Retail trade
8
Brand
7
Markenartikel
7
Einzelhandelspreis
4
Online retailing
4
Online-Handel
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Retail price
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Beziehungsmarketing
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Culture
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Distribution channel
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Private label
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Private labels
3
Relationship marketing
3
Retailing
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Vertriebsweg
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Dienstleistungsqualität
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Emerging economies
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Emerging markets
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Game theory
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Market share
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Marketing management
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Marketingmanagement
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Marktanteil
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National brands
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National culture
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Nationalkultur
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Preismanagement
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Schwellenländer
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Dawes, John
2
Geuens, Maggie
2
Nenycz-Thiel, Magda
2
Adame-Sánchez, Consolación
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Aiello, Gaetano
1
Amrouche, Nawel
1
Berry, Christopher
1
Caplliure-Giner, Eva María
1
Choi, Seung-chan
1
Davcik, Nebojsa S.
1
Diallo, Mbaye Fall
1
Ekinci, Yuksel
1
Faria, Rita Tamagnini
1
Fuduric, Morana
1
Giarratana, Marco
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1
Horen, Femke van
1
Horvat, Sandra
1
Japutra, Arnold
1
Kelting, Katie
1
Kobuszewski Volles, Barbara
1
Lalwani, Ashok K.
1
Marques, Catarina
1
Melnyk, Valentyna
1
Miquel-Romero, Maria José
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Molinillo, Sebastian
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Olson, Erik L.
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Pasirayi, Simbarashe
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Pizzi, Gabriele
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Romaniuk, Jenni
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Journal of business research : JBR
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
International journal of production economics
9
Journal of agricultural & food industrial organization
9
Journal of marketing
9
Springer Proceedings in Business and Economics
9
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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ECONIS (ZBW)
18
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1
National brand's competition with premium private labels : the role of context-dependent preferences
Choi, Seung-chan
;
Turut, Ozge
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014333347
Saved in:
2
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
3
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
4
Assessing the impact of manufacturer power on private label market share in an equilibrium framework
Pasirayi, Simbarashe
;
Richards, Timothy J.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468641
Saved in:
5
The ways we perceive : a comparative analysis of manufacturer brands and private labels using implicit and explicit measures
Fuduric, Morana
;
Varga, Akos
;
Horvat, Sandra
;
Škare, …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 221-241
Persistent link: https://www.econbiz.de/10013168133
Saved in:
6
Private label management : a literature review
Wu, Lifang
;
Yang, Wei
;
Wu, Jessica
- In:
Journal of business research : JBR
125
(
2021
),
pp. 368-384
Persistent link: https://www.econbiz.de/10012494080
Saved in:
7
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
8
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
9
The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin
;
Torelli, Carlos J.
;
Lalwani, Ashok K.
- In:
Journal of business research : JBR
107
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
Saved in:
10
The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie
;
Berry, Christopher
;
Horen, Femke van
- In:
Journal of business research : JBR
99
(
2019
),
pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
Saved in:
11
How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall
;
Seck, Anne Marianne
- In:
Journal of business research : JBR
86
(
2018
),
pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
Saved in:
12
A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç
;
Ekinci, Yuksel
;
Whyatt, Georgina
; …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
Saved in:
13
Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna
;
Giarratana, Marco
;
Torres, Anna
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 478-485
Persistent link: https://www.econbiz.de/10010362103
Saved in:
14
Relationship marketing management : its importance in private label extension
Miquel-Romero, Maria José
;
Caplliure-Giner, Eva María
; …
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 667-672
Persistent link: https://www.econbiz.de/10010363411
Saved in:
15
Analyzing the intensity of private label competition across retailers
Dawes, John
;
Nenycz-Thiel, Magda
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 60-66
Persistent link: https://www.econbiz.de/10009720388
Saved in:
16
Implementing online store for national brand competing against private label
Amrouche, Nawel
;
Yan, Ruiliang
- In:
Journal of business research : JBR
65
(
2012
)
3
,
pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
Saved in:
17
Supplier inferences to enhance private label perceptions
Olson, Erik L.
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 100-105
Persistent link: https://www.econbiz.de/10009549704
Saved in:
18
Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda
;
Sharp, Byron
;
Dawes, John
; …
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
Saved in:
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