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Fernsehnutzung
37
Television usage
37
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12
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12
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11
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11
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7
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Journal of advertising research
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ECONIS (ZBW)
37
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37
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1
How much does ad sequence matter? : economic implications of consumer zapping and the zapping-induced externality in the television advertising market
Shi, Yang
;
Kim, Jun B.
;
Zhao, Ying
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10014233802
Saved in:
2
Opposition media, state censorship, and political accountability : evidence from Chavez's Venezuela
Knight, Brian G.
;
Tribín Uribe, Ana María
- In:
The World Bank economic review : WBER
36
(
2022
)
2
,
pp. 455-487
Persistent link: https://www.econbiz.de/10013254208
Saved in:
3
Frontiers: the persuasive effect of fox news : noncompliance with social distancing during the COVID-19 pandemic
Simonov, Andrey
;
Sacher, Szymon
;
Dubé, Jean-Pierre
; …
- In:
Marketing science
41
(
2022
)
2
,
pp. 230-242
Persistent link: https://www.econbiz.de/10013363721
Saved in:
4
Television and women's reproductive behavior : evidence from Uganda
Ahmed, Ishraq
- In:
The journal of media economics
34
(
2022
)
3
,
pp. 135-151
Persistent link: https://www.econbiz.de/10013370979
Saved in:
5
Media see-saws : winners and losers in platform markets
Anderson, Simon P.
;
Peitz, Martin
- In:
Journal of economic theory
186
(
2020
),
pp. 1-43
Persistent link: https://www.econbiz.de/10012415866
Saved in:
6
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
7
Second screening : measuring second screen user behavior in a social television viewing environment
Guo, Miao
- In:
International journal on media management : JMM
22
(
2020
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10012313887
Saved in:
8
An examination of television consumption by racial and ethnic audiences in the U.S. : implications for multicultural media planning and media measurement
James, J. P.
;
Lindsey-Warren, Tyrha M.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10012007139
Saved in:
9
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
10
How to engage with younger users on Instagram : a comparative analysis of HBO and Netflix in the Spanish and US markets
Martín-Quevedo, Juan
;
Fernández-Gómez, Erika
; …
- In:
International journal on media management : JMM
21
(
2019
)
2
,
pp. 67-87
Persistent link: https://www.econbiz.de/10012201722
Saved in:
11
The limits of propaganda : evidence from Chavez’s Venezuela
Knight, Brian G.
;
Tribín Uribe, Ana María
- In:
Journal of the European Economic Association : JEEA
17
(
2019
)
2
,
pp. 567-605
Persistent link: https://www.econbiz.de/10012161492
Saved in:
12
Why television still matters
Precourt, Geoffrey
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011707536
Saved in:
13
Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
Saved in:
14
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
15
Reconfiguring the "hits" : the new portrait of television program success in an era of big data
Kosterich, Allie
- In:
JMM : the international journal on media management
18
(
2016
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10011529118
Saved in:
16
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
17
Are television and video games really harmful for kids?
Nakamuro, Makiko
;
Inui, Tomohiko
;
Sench, Wataru
; …
- In:
Contemporary economic policy : a journal of Western …
33
(
2015
)
1
,
pp. 29-43
Persistent link: https://www.econbiz.de/10011338864
Saved in:
18
Do TV viewers value uncertainty of outcome? : evidence from the Australian Football League
Trung Minh Dang
;
Booth, Ross
;
Brooks, Robert
;
Schnytzer, Adi
- In:
The economic record : er
91
(
2015
)
295
,
pp. 523-535
Persistent link: https://www.econbiz.de/10011562385
Saved in:
19
When narrative brands end : the impact of narrative closure and consumption sociality on loss accommodation
Russell, Cristel Antonia
;
Schau, Hope Jensen
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1039-1062
Persistent link: https://www.econbiz.de/10010353454
Saved in:
20
The power of social television : can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion
Pynta, Peter
;
Seixas, Shaun A. S.
;
Nield, Geoffrey E.
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10010354585
Saved in:
21
Television viewership of out-of-market games in league markets : traditional demand shifters and local team influence
Jasielec, Mateusz
;
Tainsky, Scott
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 94-108
Persistent link: https://www.econbiz.de/10010367393
Saved in:
22
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
23
TV demand for the Tour de France : the importance of stage characteristics versus outcome uncertainty, patriotism, and doping
Reeth, Daam van
- In:
International journal of sport finance
8
(
2013
)
1
,
pp. 39-60
Persistent link: https://www.econbiz.de/10009729109
Saved in:
24
Determinants of pay-per-view broadcast viewership in sports : the case of the ultimate fighting championship
Tainsky, Scott
;
Salaga, Steven
;
Santos, Carla Almeida
- In:
Journal of sport management : the official journal of …
27
(
2013
)
1
,
pp. 43-58
Persistent link: https://www.econbiz.de/10009719725
Saved in:
25
What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina
;
Post, Martin
- In:
JMM : the international journal on media management
15
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
Saved in:
26
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
27
Social obsolescence of the TV fee and the financial crisis of Finnish public service media
Ala-Fossi, Marko
- In:
Journal of media business studies
9
(
2012
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10009578711
Saved in:
28
The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009618393
Saved in:
29
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
30
The effects of outcome uncertainties, patriotism and Asian regionalism in the World Baseball Classic
Chiang, Yi-hsuan
;
Jane, Wen-jhan
- In:
The journal of media economics
26
(
2013
)
3
,
pp. 148-161
Persistent link: https://www.econbiz.de/10010346824
Saved in:
31
Consumer culture plots in television advertising from Nigeria and South Africa
Oyedele, Adesegun
;
Minor, Michael
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 91-107
Persistent link: https://www.econbiz.de/10009536707
Saved in:
32
It's not whether you win or lose : it's how the game is played
Bee, Colleen C.
;
Madrigal, Robert
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10009536715
Saved in:
33
Warm it up with love : the effect of physical coldness on liking of romance movies
Jiewen Hong
;
Sun, Yacheng
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
2
,
pp. 293-306
Persistent link: https://www.econbiz.de/10009581295
Saved in:
34
The conumdrum of emerging media and television advertising clutter
Klopfenstein, Bruce C.
- In:
Journal of media business studies
8
(
2011
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10009579038
Saved in:
35
Please smile, the CCTV is running!
Liu, Tsung-chi
;
Cheng, Cheng-Feng
- In:
The service industries journal
31
(
2011
)
7/8
,
pp. 1075-1092
Persistent link: https://www.econbiz.de/10009154414
Saved in:
36
Was Kinder sehen : eine Analyse der Fernsehnutzung Drei- bis 13-jähriger 2008
Feierabend, Sabine
;
Klingler, Walter
- In:
Media-Perspektiven
(
2009
)
3
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003824992
Saved in:
37
Was Kinder sehen : eine Analyse der Fernsehnutzung Drei- bis 13-jähriger 2007
Feierabend, Sabine
;
Klingler, Walter
- In:
Media-Perspektiven
(
2008
)
4
,
pp. 190-204
Persistent link: https://www.econbiz.de/10003701323
Saved in:
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