//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
accessRights:"restricted"
~language:"eng"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsförderung"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Sales promotion
510
Verkaufsförderung
510
Consumer behaviour
325
Konsumentenverhalten
325
Preismanagement
138
Pricing strategy
138
Einzelhandel
108
Retail trade
107
Online retailing
63
Online-Handel
63
Beziehungsmarketing
55
Internet marketing
55
Online-Marketing
55
Relationship marketing
55
Advertising effects
53
Werbewirkung
53
Rabatt
49
Rebate
49
Theorie
49
Theory
49
Advertising
47
Marketingmanagement
47
Marketing management
46
Werbung
46
Selling
42
Verkauf
42
Brand management
40
Markenführung
40
Low-cost strategy
39
Niedrigpreisstrategie
39
Kundenbindungsprogramm
34
Loyalty program
34
E-commerce
33
Electronic Commerce
33
Salespeople
33
Verkaufspersonal
33
USA
28
United States
28
Brand
24
Markenartikel
24
more ...
less ...
Online availability
All
Undetermined
Free
290
Type of publication
All
Article
487
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
473
Aufsatz in Zeitschrift
473
Aufsatz im Buch
14
Book section
14
Arbeitspapier
7
Graue Literatur
7
Non-commercial literature
7
Working Paper
7
Bibliografie
1
Collection of articles of several authors
1
Conference paper
1
Einführung
1
Handbook
1
Handbuch
1
Konferenzbeitrag
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
German
37
Author
All
Gázquez-Abad, Juan Carlos
5
Bogomolova, Svetlana
4
Johnson, Jeff S.
4
Kukar-Kinney, Monika
4
Nordfält, Jens
4
Pandey, Neeraj
4
Sinha, Somesh Kumar
4
Sinitsyn, Maxim
4
Sivakumaran, Bharadhwaj
4
Bagchi, Rajesh
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Cheng, T. C. E.
3
D'Attoma, Ida
3
Dave, Dhaval
3
Dewani, Prem Prakash
3
Grewal, Dhruv
3
Ieva, Marco
3
Malshe, Avinash
3
Perakis, Georgia
3
Quach, Sara
3
Santini, Fernando de Oliveira
3
Tan, Pei Jie
3
Verma, Priyanka
3
Wali, O. P.
3
Xia, Lan
3
Ziliani, Cristina
3
Agrawal, Anil Kumar
2
Alavi, Sascha
2
Avdulaj, Jonida
2
Behl, Abhishek
2
Berkhout, Constant
2
Bertini, Marco
2
Bhatt, Siddharth Harshkant
2
Cai, Fengyan
2
Cao, Zike
2
Capriello, Antonella
2
Carlson, Jeffrey R.
2
Chang, Kuei-Feng
2
Chen, Chen-Ju
2
more ...
less ...
Published in...
All
Journal of retailing and consumer services
43
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
International journal of production research
7
Journal of promotion management : JPM
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Working paper / National Bureau of Economic Research, Inc.
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing research
5
Journal of revenue and pricing management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
4
Journal of marketing communications
4
Journal of marketing research : JMR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Psychology & marketing
4
Service business
4
The international review of retail, distribution and consumer research
4
The journal of consumer marketing
4
Australasian marketing journal
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Inventi impact: retailing & consumer services
3
Journal of agricultural & food industrial organization
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
more ...
less ...
Source
All
ECONIS (ZBW)
510
Showing
451
-
500
of
510
Sort
Relevance
Date (newest first)
Date (oldest first)
451
Meta-analysis of the long- and short-term effects of sales promotions on consumer behavior
Santini, Fernando de Oliveira
;
Vieira, Valter Afonso
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 425-442
Persistent link: https://www.econbiz.de/10011532994
Saved in:
452
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
453
Do online discounts and free gifts damage brand image of service? : the moderating role of promotion-proneness
Crespo-Almendros, E.
;
Barrio-García, Salvador del
- In:
Service business
10
(
2016
)
1
,
pp. 31-58
Persistent link: https://www.econbiz.de/10011722145
Saved in:
454
A união faz a força (there is strength in unity) : understanding the sales-marketing interface in Brasil
Johnson, Jeff S.
;
Boeing, Ricardo
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011515701
Saved in:
455
Signalling effect of daily deal promotion for a start-up service provider
Zhao, Ming
;
Wang, Yulan
;
Gan, Xianghua
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
2
,
pp. 280-293
Persistent link: https://www.econbiz.de/10011516488
Saved in:
456
The direct and reposting effects of advertorials on sales
Wang, Xia
;
Yu, Chunling
;
Dong, Lily C.
- In:
Frontiers of business research in China : selected …
10
(
2016
)
3
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
Saved in:
457
Moderating effect of peer group environment on consumer predisposition towards premium promotions : a study on young urban consumers in India
Banerjee, Suhojit
- In:
IIMB management review
28
(
2016
)
4
,
pp. 225-234
Persistent link: https://www.econbiz.de/10011868795
Saved in:
458
Mobile promotions : a framework and research priorities
Andrews, Michelle
;
Goehring, Jody
;
Hui, Sam
;
Pancras, Joseph
- In:
Journal of interactive marketing : a quarterly …
34
(
2016
),
pp. 15-24
Persistent link: https://www.econbiz.de/10011489455
Saved in:
459
The impact of product substitution and retail capacity on the timing and depth of price promotions : theory and evidence
Gümüş, Mehmet
;
Kaminsky, Philip
;
Mathur, Sameer
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2108-2135
Persistent link: https://www.econbiz.de/10011495815
Saved in:
460
Analysis and forecasting of demand during promotions for perishable items
Donselaar, Karel H. van
;
Jong, Ad de
;
Broekmeulen, R. …
- In:
International journal of production economics
172
(
2016
),
pp. 65-75
Persistent link: https://www.econbiz.de/10011442313
Saved in:
461
Imagine yourself being healthy : the mental simulation effect of advertisements on healthy menu promotion
Jeong, EunHa
;
Jang, Soocheong
- In:
International journal of hospitality management
53
(
2016
),
pp. 81-93
Persistent link: https://www.econbiz.de/10011443033
Saved in:
462
Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
Saved in:
463
Optimal duration of promotion for durable technology product in a segmented market
Jha, P. C.
;
Aggarwal, Sugandha
;
Gupta, Anshu
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 751-771
Persistent link: https://www.econbiz.de/10011632058
Saved in:
464
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
465
(Poor) seeing is believing : when direct experience impairs product promotion
Ert, Eyal
;
Raz, Ornit
;
Heiman, Amir
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 881-895
Persistent link: https://www.econbiz.de/10011634094
Saved in:
466
Behavioral lessons form Flipkart's Big-Billion Day sale
Jayakumar, Tulsi
- In:
Competitiveness review : an international business …
26
(
2016
)
4
,
pp. 453-475
Persistent link: https://www.econbiz.de/10011594525
Saved in:
467
Overcoming information overload in retail environments : imagination and sales promotion in a wine context
Ketron, Seth
;
Spears, Nancy
;
Dai, Bo
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 23-32
Persistent link: https://www.econbiz.de/10011598538
Saved in:
468
Consumers' misevaluation and public promotion
Yamagishi, Atsushi
- In:
The B.E. journal of economic analysis & policy
16
(
2016
)
4
,
pp. 1-5
Persistent link: https://www.econbiz.de/10011655587
Saved in:
469
An application of support vector machines to sales forecasting under promotions
Di Pillo, Gianni
;
Latorre, Vittorio
;
Lucidi, Stefano
; …
- In:
4OR : a quarterly journal of operations research
14
(
2016
)
3
,
pp. 309-325
Persistent link: https://www.econbiz.de/10011698516
Saved in:
470
The effect of price discounts on green consumerism behavioral intentions
Tseng, Chung-Hui
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
4
,
pp. 325-334
Persistent link: https://www.econbiz.de/10011570901
Saved in:
471
Affective response to gambling promotions during televised sport : a qualitative analysis
Lamont, Matthew
;
Hing, Nerilee
;
Vitartas, Peter
- In:
Sport management review
19
(
2016
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011598945
Saved in:
472
Boomerang effects of low price discounts : how low price discounts affect purchase propensity
Cai, Fengyan
;
Bagchi, Rajesh
;
Gauri, Dinesh Kumar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 804-816
Persistent link: https://www.econbiz.de/10011435803
Saved in:
473
Preliminary investigation of entertainment strategies involving alcohol : implications for professional sales education and training in business markets
Rodriguez, Michael
;
Honeycutt, Earl D.
;
Ragland, Charles
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10011432738
Saved in:
474
Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.
;
Brink, Kyle E.
- In:
Journal of business-to-business marketing
22
(
2015
)
4
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
Saved in:
475
Promotional phrases as questions versus statements : an influence of phrase style on product evaluation
Hagtvedt, Henrik
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
4
,
pp. 635-641
Persistent link: https://www.econbiz.de/10011411587
Saved in:
476
Movies, margins and marketing : encouraging the adoption of iron-fortified salt
Banerjee, Abhijit V.
;
Barnhardt, Sharon
;
Duflo, Esther
-
2015
Persistent link: https://www.econbiz.de/10011415089
Saved in:
477
Coordinating contracts for supply chains that market with mail-in rabates and retailer promotions
Yang, Shilei
;
Munson, Charles L.
;
Chen, Bintong
;
Shi, …
- In:
Journal of the Operational Research Society : OR
66
(
2015
)
12
,
pp. 2025-2036
Persistent link: https://www.econbiz.de/10011419787
Saved in:
478
Assessing the impact of price promotions on consumer response to online stockouts
Peinkofer, Simone T.
;
Esper, Terry L.
;
Smith, Ronn J.
; …
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011482430
Saved in:
479
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
Saved in:
480
How do reviews from professional critics interact with other signals of product quality? : evidence from the video game industry
Cox, Joe
;
Kaimann, Daniel
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 366-377
Persistent link: https://www.econbiz.de/10011508877
Saved in:
481
Machinima : extending brand reach
Harwood, Tracy
;
Garry, Tony
;
Uwins, Mike
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
6
,
pp. 378-388
Persistent link: https://www.econbiz.de/10011508879
Saved in:
482
The perceived effectiveness of social couponing campaigns for hotels in Italy
Cassia, Fabio
;
Magno, Francesca
;
Ugolini, Marta
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1598-1617
Persistent link: https://www.econbiz.de/10011476123
Saved in:
483
Restaurant brand pages on Facebook : do active member participation and monetary sales promotions matter?
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann M.
- In:
International journal of contemporary hospitality management
27
(
2015
)
7
,
pp. 1662-1684
Persistent link: https://www.econbiz.de/10011477045
Saved in:
484
Motivation and cognitive structures of store versus manufacturer brand consumers
Krystallis, Athanasios
- In:
Journal of consumer behaviour : an international …
14
(
2015
)
4
,
pp. 270-284
Persistent link: https://www.econbiz.de/10011477063
Saved in:
485
Consumer uncertainty and price discrimination through online coupons : an empirical study of restaurants in Shanghai
Jie Zhang
;
Savage, Scott J.
;
Chen, Yongmin
- In:
Information economics and policy : IEP
33
(
2015
),
pp. 43-55
Persistent link: https://www.econbiz.de/10011575027
Saved in:
486
Two-echelon manufacturer, retailer supply chain strategies with price, quality, and promotional effort sensitive demand
Pal, Brojeswar
;
Sana, Shib Sankar
;
Chaudhuri, Kripasindhu
- In:
International transactions in operational research : …
22
(
2015
)
6
,
pp. 1071-1095
Persistent link: https://www.econbiz.de/10011489203
Saved in:
487
Promotional tactics for online viral marketing campaigns : how scarcity and personalization affect seed stage referrals
Koch, Oliver Francis
;
Benlian, Alexander
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 37-52
Persistent link: https://www.econbiz.de/10011422788
Saved in:
488
What makes deal-of-the-day promotions really effective? : the interplay of discount and time constraint with product type
Eisenbeiß, Maik
;
Wilkinson, Robert
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 387-397
Persistent link: https://www.econbiz.de/10011428880
Saved in:
489
A fresh look at consumers' discounting of discounts in online and bricks-and-mortar shopping contexts
Kukar-Kinney, Monika
;
Carlson, Jeffrey R.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 442-444
Persistent link: https://www.econbiz.de/10011428935
Saved in:
490
Free indulgences : enhanced zero-price effect for hedonic options
Hossain, Mehdi T.
;
Saini, Ritesh
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 457-460
Persistent link: https://www.econbiz.de/10011428976
Saved in:
491
Merchandising at the point of sale : differential effect of end of aisle and islands
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Business research quarterly : BRQ
18
(
2015
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10011457776
Saved in:
492
Sales and firm entry : the case of Wal-Mart
Glandon, P. J.
;
Jaremski, Matthew
- In:
Southern economic journal
81
(
2014
)
1
,
pp. 168-192
Persistent link: https://www.econbiz.de/10011621971
Saved in:
493
Retail product management : buying and merchandising
Varley, Rosemary
-
2014
-
Third edition.
pt. 1. Understanding retail product management -- pt. 2. The retail product management process : from conception to delivery -- pt. 3. The retail product management process : implementation and evaluation.
Persistent link: https://www.econbiz.de/10013183546
Saved in:
494
The factors influencing adolescents’ purchase intentions of state-of-the-art cell phones in Taiwan
Lee, Hsiao-ching
;
Wang, Chung-yu
;
Hong, Ruei-sia
- In:
Service business
7
(
2013
)
4
,
pp. 713-734
Persistent link: https://www.econbiz.de/10010201129
Saved in:
495
Effects of physician-directed pharmaceutical promotion on prescription behaviors : longitudinal evidence
Datta, Anusua
;
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10010210731
Saved in:
496
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
Saved in:
497
Product Distribution and Promotion: An Analytical Marketing Perspective
Ingene, Charles
;
Zhang, Xubing
- In:
The Oxford handbook of managerial economics
.
2013
Persistent link: https://www.econbiz.de/10012881407
Saved in:
498
The impact of online customer satisfaction on the Yahoo auction in Taiwan
Wu, Chih-wen
;
Huarng, Kun-huang
;
Fiegantara, Surya
;
Wu, …
- In:
Service business
6
(
2012
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10009663620
Saved in:
499
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
-
2012
Persistent link: https://www.econbiz.de/10009625684
Saved in:
500
Promotion to Physicians and Consumers
Kenkel, Don
;
Mathios, Alan
- In:
The Oxford handbook of the economics of the …
.
2012
Persistent link: https://www.econbiz.de/10012881709
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->