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Search: subject_exact:"Viral marketing"
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Viral marketing
20
Virales Marketing
20
Consumer behaviour
14
Konsumentenverhalten
14
Online retailing
9
Online-Handel
9
Einzelhandel
8
Retail trade
8
Internet marketing
7
Online-Marketing
7
Bewertung
4
Evaluation
4
Beziehungsmarketing
3
Customer satisfaction
3
Experiment
3
Kundenzufriedenheit
3
Online reviews
3
Personalisierung
3
Personalization
3
Relationship marketing
3
Social Web
3
Social web
3
Advertising
2
Advertising effects
2
Data Mining
2
Data mining
2
E-commerce
2
Electronic Commerce
2
Marketing management
2
Marketingmanagement
2
Online consumer reviews
2
Recommendations
2
Regional development
2
Regionalentwicklung
2
Salespeople
2
Verkaufspersonal
2
Werbewirkung
2
Werbung
2
Word of mouth
2
Arbeitskräfte
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English
20
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Jin, Liyin
2
Alhoqail, Saad
1
Angell, Robert J.
1
Asare, Anthony K.
1
Baker, Julie
1
Baxendale, Shane
1
Biswas, Abhijit
1
Boyd, Eric
1
Breazeale, Michael
1
Brocato, E. Deanne
1
Cho, Hyun Young
1
Chylinski, Mathew
1
Collier, Joel E.
1
Duan, Wenjing
1
Floyd, Kristopher
1
Freling, Ryan
1
Freling, Traci
1
Ganesh, Jaishankar
1
Gu, Bin
1
Gupta, Suraksha
1
Harutyunyan, Mushegh
1
He, Yanqun
1
Heller, Jonas
1
Hu, Bingyan
1
Ilhan, Behice Ece
1
Isaac, Mathew S.
1
Jha, Subhash
1
Jiang, Baojun
1
Jiang, Yushi
1
Keeling, Debbie I.
1
Keeling, Kathleen A.
1
Khare, Adwait
1
Koukova, Nevena T.
1
Kulkarni, Atul
1
Kumar, V.
1
Kübler, Raoul
1
Labrecque, Lauren I.
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Lobschat, Lara
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Journal of retailing
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
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1
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
"If you loved our product" : do conditional review requests harm retailer loyalty?
Koukova, Nevena T.
;
Wang, Rebecca Jen-Hui
;
Isaac, Mathew S.
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 85-101
Persistent link: https://www.econbiz.de/10014283363
Saved in:
3
How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
Saved in:
4
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
5
How dispersive opinions affect consumer decisions : endowment effect guides attributional inferences
Xie, Guangming
;
Lü, Kevin
;
Gupta, Suraksha
;
Jiang, Yushi
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 621-638
Persistent link: https://www.econbiz.de/10013270700
Saved in:
6
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
7
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
8
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
9
The effectiveness of e-tailers' communication practices in stimulating sales of niche versus popular products
Meiseberg, Brinja
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
Saved in:
10
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
11
The recent versus the out-dated : an experimental examination of the time-variant effects of online consumer reviews
Jin, Liyin
;
Hu, Bingyan
;
He, Yanqun
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 552-566
Persistent link: https://www.econbiz.de/10010473265
Saved in:
12
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
13
Staff Word-of-Mouth (SWOM) and retail employee recruitment
Keeling, Kathleen A.
;
MacGoldrick, Peter J.
;
Sadhu, Henna
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 88-104
Persistent link: https://www.econbiz.de/10009732738
Saved in:
14
Revisiting the satisfaction-loyalty relationship : empirical generalizations and directions for future research
Kumar, V.
;
Pozza, Ilaria Dalla
;
Ganesh, Jaishankar
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 246-262
Persistent link: https://www.econbiz.de/10009781857
Saved in:
15
Understanding the influence of cues from other customers in the service experience : a scale development and validation
Brocato, E. Deanne
;
Voorhees, Clay M.
;
Baker, Julie
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 384-398
Persistent link: https://www.econbiz.de/10009622992
Saved in:
16
Editorial: The language of marketplace rituals : implications for customer experience management
Otnes, Cele
;
Ilhan, Behice Ece
;
Kulkarni, Atul
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 367-383
Persistent link: https://www.econbiz.de/10009622994
Saved in:
17
The effects of perceived fairness on customer responses to retailer SST push policies
White, Allyn
;
Breazeale, Michael
;
Collier, Joel E.
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 250-261
Persistent link: https://www.econbiz.de/10009562816
Saved in:
18
The assimilative and contrastive effects of word-of-mouth volume : an experimental examination of online consumer ratings
Khare, Adwait
;
Labrecque, Lauren I.
;
Asare, Anthony K.
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10009011965
Saved in:
19
Born unequal : a study of the helpfulness of user-generated product reviews
Pan, Yue
;
Zhang, Jason Q.
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 598-612
Persistent link: https://www.econbiz.de/10009423180
Saved in:
20
The dynamics of online word-of-mouth and product sales : an empirical investigation of the movie industry
Duan, Wenjing
;
Gu, Bin
;
Whinston, Andrew B.
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 233-242
Persistent link: https://www.econbiz.de/10003744335
Saved in:
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