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Gesundheitsvorsorge
39
Preventive care
39
Consumer behaviour
14
Gesundheit
14
Health
14
Konsumentenverhalten
14
Social Marketing
12
Social marketing
12
Eating habit
8
Ernährungsverhalten
8
Advertising effects
7
Werbewirkung
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Gesundheitspolitik
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Gesundheitsrisiko
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Health policy
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Health risk
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health communication
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social marketing
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Body weight
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Körpergewicht
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health promotion
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obesity
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social media
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Frauen
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Park, Hyojung
2
Adams, Grace
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Agarwal, Ritu
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Agrey, Noreen
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Behnampour, Meysam
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Bernhardt, Jay M.
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Braimah, Mahama
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Brockett, Patrick L.
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Brown, Laura E.
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Brummette, John
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Burn, Lara
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Cangelosi, Joe
1
Cangelosi, Joseph D.
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Carlini, Joan
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Chon, Myoung-Gi
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Cornelis, Erlinde
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Crowley, Kenyon
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Damron, Terry
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Davies, Clare
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Davis, Kevin C.
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DeSalvo, Karen
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Debevec, Kathleen
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Deshpande, Sameer
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Dutta, Shantanu
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Health marketing quarterly
NBER working paper series
136
Working paper / National Bureau of Economic Research, Inc.
136
NBER Working Paper
116
Discussion paper series / IZA
108
Journal of health economics
96
IZA Discussion Paper
55
Health economics
53
The European journal of health economics : HEPAC ; health economics in prevention and care
52
Policy research working paper : WPS
37
Health economics review
34
Working paper
32
CESifo working papers
30
EU Country Cancer Profiles
29
Health care management science
27
World Bank E-Library Archive
27
World Bank Policy Research Working Paper
27
Applied economics
23
SpringerLink / Bücher
23
The European journal of health economics
23
Journal of economic behavior & organization : JEBO
21
American economic journal : a journal of the American Economic Association
20
Journal of business research : JBR
20
The American economic review
19
Journal of development economics
18
Disease control priorities
16
Revue économique : revue bimestrielle
16
Discussion papers / CEPR
15
Health for some : the political economy of global health governance
15
Ruhr economic papers
15
Working paper series
15
Management science : journal of the Institute for Operations Research and the Management Sciences
14
Policy Research Working Paper
14
BREAD working paper
13
Discussion paper / Centre for Economic Policy Research
13
European journal of operational research : EJOR
13
Food policy : economics planning and politics of food and agriculture
13
Social marketing for public health : global trends and success stories
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
12
Discussion paper
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ECONIS (ZBW)
39
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1
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39
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39
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date (oldest first)
1
A reflection on the co-design approach to the development of the Medway Can campaign : a whole systems approach to obesity prevention using COM-B
Parsons, Katherine
;
Payne, Simon
;
Codling, Saoirce
; …
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10014575143
Saved in:
2
The relative impact of health communication conveyed via quick response codes : a conjoint experiment among young thai consumers doing grocery shopping
Fagerstrøm, Asle
;
Eriksson, Niklas
;
Khamtanet, Sirinna
; …
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 206-225
Persistent link: https://www.econbiz.de/10014295149
Saved in:
3
Factors influencing women to accept diet and exercise messages on social media during COVID-19 lockdowns : a qualitative application of the health belief model
Davies, Clare
;
Mann, Alana
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 415-433
Persistent link: https://www.econbiz.de/10014422204
Saved in:
4
Disordered eating prevention : co-designing a brief intervention for use in community child health services
Norton, Lyza
;
Parkinson, Joy
;
Harris, Neil
;
Hart, Laura
- In:
Health marketing quarterly
41
(
2024
)
2
,
pp. 146-166
Persistent link: https://www.econbiz.de/10015050083
Saved in:
5
Leveraging influencers to increase HPV vaccination intention : the impact of message framing and health regulatory fit using repeated measures
Evans, Nathaniel J.
;
Adams, Grace
;
Jun, Hyoyeun
- In:
Health marketing quarterly
41
(
2024
)
1
,
pp. 50-70
Persistent link: https://www.econbiz.de/10014575144
Saved in:
6
The importance of personally relevant knowledge for pandemic risk prevention behavior : a multimethod analysis and two-country validation
Golden, Linda L.
;
Manika, Danae
;
Brockett, Patrick L.
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 223-237
Persistent link: https://www.econbiz.de/10012802271
Saved in:
7
Mass behaviour change amid COVID-19 : how public health information and social norms explain the transformation
Carlini, Joan
;
Fry, Marie-Louise
;
Grace, Debra
;
Fox, Melissa
- In:
Health marketing quarterly
40
(
2023
)
4
,
pp. 352-374
Persistent link: https://www.econbiz.de/10014422171
Saved in:
8
Effects of narratives, frames, and involvement on health message effectiveness
Vafeiadis, Michail
;
Shen, Fuyuan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 213-229
Persistent link: https://www.econbiz.de/10013417444
Saved in:
9
Using social marketing to persuade Iranians to donate blood
Behnampour, Meysam
;
Shams, Mohsen
;
Hassanzadeh, Rostam
; …
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 109-118
Persistent link: https://www.econbiz.de/10013357020
Saved in:
10
The vegetable divide : Americans' knowledge of dietary guidelines and willingness to make healthy changes
Macias, Wendy
;
English, Ashley E.
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 119-134
Persistent link: https://www.econbiz.de/10013357029
Saved in:
11
Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy : a mixed methods study
Crowley, Kenyon
;
Dugas, Michelle
;
Gao, Guodong
;
Burn, Lara
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 159-172
Persistent link: https://www.econbiz.de/10013357086
Saved in:
12
Preventive health care information and social media : consumer preferences
Cangelosi, Joe
;
Damron, Terry
;
Ranelli, Ed
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 270-286
Persistent link: https://www.econbiz.de/10012802275
Saved in:
13
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
14
Impact of lifestyle diseases on income and household consumption : evidence from an emerging economy
Jaikumar, Saravana
;
Dutta, Shantanu
;
Sood, Neeraj
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10012607839
Saved in:
15
Does it matter who's at risk? : testing message framing and narrative as moderators of the effects of self-referencing in obesity prevention messages targeting Hispanic adults livi...
Wirtz, John G.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 22-40
Persistent link: https://www.econbiz.de/10012200168
Saved in:
16
The positive effects of explaining the underlying mechanisms (how it works) when promoting healthy behaviors
Pettinico, George
;
Debevec, Kathleen
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 58-72
Persistent link: https://www.econbiz.de/10012200170
Saved in:
17
Examining the vulnerability of ambivalent young adults to e-cigarette messages
Majmundar, Anuja
;
Cornelis, Erlinde
;
Moran, Meghan Bridgid
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 73-88
Persistent link: https://www.econbiz.de/10012200172
Saved in:
18
Development of a health communication campaign to promote the Texas prescription monitoring program
Mackert, Michael
;
Pounders, Kathrynn
;
Brown, Laura E.
; …
- In:
Health marketing quarterly
37
(
2020
)
3
,
pp. 222-231
Persistent link: https://www.econbiz.de/10012313097
Saved in:
19
Consideration of immediate and future consequences, perceived change in the future self, and health behavior
Pozolotina, Tatiana
;
Olsen, Svein O.
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10012200119
Saved in:
20
A life course study of the effects of experienced life events on the onset and continuity of preventive healthcare behaviors
Yingwattanakul, Preecha
;
Moschis, George P.
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10012200126
Saved in:
21
Don't give US pink ribbons and skinny girls : breast cancer survivors' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana N.
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 186-202
Persistent link: https://www.econbiz.de/10012200139
Saved in:
22
The role of chain pharmacies to promote healthy food retail : current trends, legal limits, and policy opportunities
Wilking, Cara
;
Gottlieb, Mark A.
;
Rickles, Nathaniel
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10012200156
Saved in:
23
Sexual and gender minority's social media user characteristics : examining preferred health information
Park, Hyojung
;
Rodgers, Shelly
;
McElroy, Jane A.
; …
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011865625
Saved in:
24
What's so appealing? : an examination of emotional appeals and viewer engagement in safe-sex PSAs and condom advertisements
Stevens, Elise M.
- In:
Health marketing quarterly
35
(
2018
)
1
,
pp. 18-31
Persistent link: https://www.econbiz.de/10011865626
Saved in:
25
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
Saved in:
26
Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin
- In:
Health marketing quarterly
34
(
2017
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
Saved in:
27
One does not fit all : health audience segmentation and prediction of health behaviors in cancer prevention
Chon, Myoung-Gi
;
Park, Hyojung
- In:
Health marketing quarterly
34
(
2017
)
3
,
pp. 202-216
Persistent link: https://www.econbiz.de/10011744224
Saved in:
28
Who is the biggest loser? : fat news coverage is a barrier to healthy lifestyle promotion
Previte, Josephine
;
Gurrieri, Lauren
- In:
Health marketing quarterly
32
(
2015
)
4
,
pp. 330-349
Persistent link: https://www.econbiz.de/10011428637
Saved in:
29
Merging public relations with health communication in the context of university alcohol prevention
Brummette, John
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 65-80
Persistent link: https://www.econbiz.de/10011289337
Saved in:
30
Regulatory fit effects on children's responses to healthy eating promotion : an experiment testing message and celebrity fit
Cheng, Benjamin Ka Lun
- In:
Health marketing quarterly
32
(
2015
)
1
,
pp. 48-64
Persistent link: https://www.econbiz.de/10011289339
Saved in:
31
Promotion to change lifestyle : securing participation and success
George, Morris
;
Tanner, John F.
- In:
Health marketing quarterly
31
(
2014
)
4
,
pp. 293-311
Persistent link: https://www.econbiz.de/10010472681
Saved in:
32
Using Web 2.0 for health promotion and social marketing efforts : lessons learned from Web 2.0 experts
Dooley, Jennifer Allyson
;
Jones, Sandra C.
;
Iverson, Don
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 178-196
Persistent link: https://www.econbiz.de/10010398944
Saved in:
33
Doing more harm than good : negative health effects of intimate-partner violence campaigns
West, Jean Jaymes
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 195-205
Persistent link: https://www.econbiz.de/10010196481
Saved in:
34
Behavioral change communications on malaria prevention in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Braimah, Mahama
;
Otuo, …
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 130-145
Persistent link: https://www.econbiz.de/10009572289
Saved in:
35
Efficacy of an HIV testing campaign's messages for African American women
Uhrig, Jennifer D.
;
Davis, Kevin C.
;
Fraze, Jami
; …
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 117-129
Persistent link: https://www.econbiz.de/10009572293
Saved in:
36
Inhibitions and implications associated with celebrity participation in health-related social marketing : an exploratory research focused on HIV prevention in Portugal
Casais, Beatriz
;
Proença, João F.
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 206-222
Persistent link: https://www.econbiz.de/10009657683
Saved in:
37
Using lifestyle analysis to develop wellness marketing strategies for IT professionals in India
Suresh, Sathya
;
Ravichandran, Swathi
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003957545
Saved in:
38
Preventing fetal alcohol spectrum disorders : the role of protection motivation theory
Cismaru, Magdalena
;
Deshpande, Sameer
;
Thurmeier, Robin
; …
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 66-85
Persistent link: https://www.econbiz.de/10003957550
Saved in:
39
Who is making lifestyle changes due to preventive health care information? : a demographic analysis
Cangelosi, Joseph D.
;
Ranelli, Edward
;
Markham, F. Scott
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003860255
Saved in:
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