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Search: subject_exact:"Warenplatzierung"
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USA
Category Management
341
Category management
341
Einzelhandel
93
Retail trade
84
Retail assortment
77
Sortiment
77
Consumer behaviour
76
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76
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61
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61
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59
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59
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38
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38
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38
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34
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32
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32
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32
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32
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30
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30
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25
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25
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16
category management
16
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15
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15
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14
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14
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14
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14
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14
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14
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Anupindi, Ravi
2
Gupta, Sachin
2
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1
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1
Basuroy, Suman
1
Beldona, Sri
1
Castro, Iana A.
1
Dass, Mayukh
1
Dawes, John G.
1
Dekimpe, Marnik G.
1
Dion, Paul
1
Ferraro, Rosellina
1
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1
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1
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1
Ghoniem, Ahmed
1
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1
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1
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1
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1
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1
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Lu, J.-C.
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1
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1
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Journal of marketing
4
Journal of retailing
2
Journal of retailing and consumer services
2
Journal of the Operational Research Society : OR
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Retail supply chain management : quantitative models and empirical studies
2
Collaborative customer relationship management : taking CRM to the next level; with 7 tables
1
Decision support systems : DSS ; the international journal
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
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1
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ECONIS (ZBW)
25
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25
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1
One for all or all for one : does the category captain play favourites
Kim, Myongjin
;
Shen, Leilei
;
Basuroy, Suman
;
Beldona, Sri
- In:
The Canadian journal of economics : the journal of the …
56
(
2023
)
1
,
pp. 87-113
Persistent link: https://www.econbiz.de/10014306798
Saved in:
2
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning : a large-scale empirical investigation of U.S. consumer packaged goods
Hoskins, Jake D.
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012305417
Saved in:
3
Prescriptive analytics in retailing : applications in shelf-space optimization, labor planning, and retention management
Smirnov, Dmitry
-
2018
Persistent link: https://www.econbiz.de/10012138140
Saved in:
4
Why the dynamics of competition matter for category profitability
Voleti, Sudhir
;
Gangwar, Manish
;
Kopalle, Praveen K.
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011636831
Saved in:
5
The effect of shelf layout on satisfaction and perceived assortment size : an empirical assessment
Pizzi, Gabriele
;
Scarpi, Daniele
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 67-77
Persistent link: https://www.econbiz.de/10011434070
Saved in:
6
Promoting impulse buying by allocating retail shelf space to grouped product categories
Flamand, Tulay
;
Ghoniem, Ahmed
;
Maddah, Bacel
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
7
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011575582
Saved in:
7
The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.
;
Gijsbrechts, Els
;
Paap, Richard
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
Saved in:
8
Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Anupindi, Ravi
;
Gupta, Sachin
;
Venkataramanan, …
- In:
Retail supply chain management : quantitative models …
,
(pp. 265-291)
.
2015
Persistent link: https://www.econbiz.de/10010529465
Saved in:
9
Loss leaders and cross-category retailer pass-through : a Bayesian multilevel analysis
Pancras, Joseph
;
Gauri, Dinesh K.
;
Talukdar, Debabrata
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009757405
Saved in:
10
Category Optimizer : a dynamic-assortment, new-product-introduction, mix-optimization, and demand-planning system
Sinha, Ashish
;
Sahgal, Anna
;
Mathur, Sharat K.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
2
,
pp. 221-228
Persistent link: https://www.econbiz.de/10009736693
Saved in:
11
The influence of disorganized shelf displays and limited product quantity on consumer purchase
Castro, Iana A.
;
Morales, Andrea C.
;
Nowlis, Stephen M.
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 118-133
Persistent link: https://www.econbiz.de/10009782060
Saved in:
12
Assessing category vulnerability across retail production assortments
Dass, Mayukh
;
Kumar, Piyush
- In:
International journal of retail & distribution management
40
(
2012
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10009506354
Saved in:
13
Competitive advantage, private-label brands, and category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009488949
Saved in:
14
Brand-pack size cannibalization arising from temporary price promotions
Dawes, John G.
- In:
Journal of retailing
88
(
2012
)
3
,
pp. 343-355
Persistent link: https://www.econbiz.de/10009622998
Saved in:
15
A hierarchical decomposition approach to retail shelf space management and assortment decisions
Irion, J.
;
Lu, J.-C.
;
Al-Khayyal, F. A.
;
Tsao, Y.-C.
- In:
Journal of the Operational Research Society : OR
62
(
2011
)
10
,
pp. 1861-1870
Persistent link: https://www.econbiz.de/10009312185
Saved in:
16
Is retail category management worth the effort (and does a category captain help or hinder)?
Gooner, Richard A.
;
Morgan, Neil A.
;
Perreault, William D.
- In:
Journal of marketing
75
(
2011
)
5
,
pp. 18-33
Persistent link: https://www.econbiz.de/10009297020
Saved in:
17
Category management antitrust handbook
American Bar Association / Section of Antitrust Law
-
2010
Persistent link: https://www.econbiz.de/10011578961
Saved in:
18
Smart subcategories : how assortment formats influence consumer learning and satisfaction
Poynor, Cait
;
Wood, Stacy
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 159-175
Persistent link: https://www.econbiz.de/10003982973
Saved in:
19
Category captain management: an idea whose time has come in the pharmaceutical industry?
Trombetta, Bill
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10003993861
Saved in:
20
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
Saved in:
21
Retail pricing decisions and product category competitive structure
González-Benito, Óscar
;
Martínez-Ruiz, María Pilar
; …
- In:
Decision support systems : DSS ; the international journal
49
(
2010
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10003953524
Saved in:
22
The interplay among category characteristics, customer characteristics, and customer activities on in-store decision making
Inman, J. Jeffrey
;
Winer, Russell S.
;
Ferraro, Rosellina
- In:
Journal of marketing
73
(
2009
)
5
,
pp. 19-29
Persistent link: https://www.econbiz.de/10003875396
Saved in:
23
Managing variety on the retail shelf : using household scanner panel data to rationalize assortments
Anupindi, Ravi
;
Gupta, Sachin
;
Venkataramanan, M.A.
- In:
Retail supply chain management : quantitative models …
,
(pp. 155-182)
.
2008
Persistent link: https://www.econbiz.de/10003773890
Saved in:
24
Consumer-centric category management : how to increase profits by managing categories based on consumer needs
Karolefski, John
(
contributor
);
Heller, Al
(
contributor
)
-
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
-
2006
Persistent link: https://www.econbiz.de/10003026500
Saved in:
25
New ways of category management
Kracklauer, Alexander H.
(
contributor
)
- In:
Collaborative customer relationship management : taking …
,
(pp. 217-227)
.
2004
Persistent link: https://www.econbiz.de/10001921200
Saved in:
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