//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeerfolgskontrolle"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
63
Werbewirkung
63
Consumer behaviour
38
Konsumentenverhalten
38
Advertising
24
Werbung
24
Internet marketing
23
Online-Marketing
23
advertising
11
Brand management
8
Markenführung
8
Feldforschung
7
Field research
7
Experiment
6
Market research
6
Marktforschung
6
Brand image
5
Distribution channel
5
Emotion
5
Markenimage
5
Sales promotion
5
Search engine
5
Suchmaschine
5
Verkaufsförderung
5
Vertriebsweg
5
online advertising
5
Online retailing
4
Online-Handel
4
Perception
4
Wahrnehmung
4
field experiments
4
Direct marketing
3
Direktmarketing
3
E-commerce
3
Electronic Commerce
3
Fernsehwerbung
3
Internet
3
Market share
3
Marketing management
3
Marketingmanagement
3
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
63
Type of publication (narrower categories)
All
Article in journal
63
Aufsatz in Zeitschrift
63
Case study
1
Fallstudie
1
Language
All
English
63
Author
All
Danaher, Peter J.
3
Heerde, Harald J. van
3
Pieters, Rik
3
Wedel, Michel
3
Aribarg, Anocha
2
Bruce, Norris I.
2
Dekimpe, Marnik G.
2
Draganska, Michaela
2
Gijsenberg, Maarten J.
2
Goldfarb, Avi
2
Luo, Lan
2
Mela, Carl F.
2
Rucker, Derek D.
2
Steenkamp, Jan-Benedict E. M.
2
Tucker, Catherine
2
Wu, Eugenia C.
2
Albers, Sönke
1
Amaldoss, Wilfred
1
Arora, Neeraj
1
Ascarza, Eva
1
Bart, Yakov
1
Baylis, Kathy
1
Bijmolt, Tammo H. A.
1
Bonfrer, Andre
1
Briesch, Richard A.
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bucklin, Randolph E.
1
Cannella, Albert A. <Jr.>
1
Cheema, Amar
1
Chen, Haipeng
1
Chen, Xinlei
1
Chen, Yuxin
1
Cian, Luca
1
Clarkson, Joshua J.
1
Cutright, Keisha M.
1
Dagger, Tracey S.
1
Damangir, Sina
1
Danielson, Matthew
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
214
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
122
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Health marketing quarterly
50
SpringerLink / Bücher
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
more ...
less ...
Source
All
ECONIS (ZBW)
63
Showing
1
-
50
of
63
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
2
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
3
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
4
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
5
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
6
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
7
Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
8
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
9
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
10
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
Saved in:
11
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
12
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
13
Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.
;
Lewis, Randall A.
;
Nubbemeyer, Elmar I.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 867-884
Persistent link: https://www.econbiz.de/10011784982
Saved in:
14
What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara
;
Osinga, Ernst C.
;
Reinartz, Werner J.
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
Saved in:
15
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
16
Advertising effectiveness : the moderating effect of firm strategy
McAlister, Leigh
;
Srinivasan, Raji
;
Jindal, Niket
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 207-224
Persistent link: https://www.econbiz.de/10011485280
Saved in:
17
Is top 10 better than top 9? : the role of expectations in consumer response to imprecise rank claims
Isaac, Mathew S.
;
Brough, Aaron R.
;
Grayson, Kent
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 338-353
Persistent link: https://www.econbiz.de/10011502922
Saved in:
18
Advertising spillovers : evidence from online field experiments and implications for returns on advertising
Sahni, Navdeep S.
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 459-478
Persistent link: https://www.econbiz.de/10011537683
Saved in:
19
When sex and romance conflict : the effect of sexual imagery in advertising on preference for romantically linked products and services
Ma, Jingjing
;
Gal, David
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 479-496
Persistent link: https://www.econbiz.de/10011537709
Saved in:
20
The effects of shared consumption on product life cycles and advertising effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
21
Predicting advertising success beyond traditional measures : new insights from neurophysiological methods and market response modeling
Venkatraman, Vinod
;
Dimoka, Angelika
;
Pavlou, Paul A.
; …
- In:
Journal of marketing research : JMR
52
(
2015
)
4
,
pp. 436-452
Persistent link: https://www.econbiz.de/10011337515
Saved in:
22
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
23
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
24
Effects of Internet display advertising in the purchase funnel : model-based insights from a randomized field experiment
Hoban, Paul R.
;
Bucklin, Randolph E.
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 375-393
Persistent link: https://www.econbiz.de/10011292880
Saved in:
25
This logo moves me : dynamic imagery from static images
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of marketing research : JMR
51
(
2014
)
2
,
pp. 184-197
Persistent link: https://www.econbiz.de/10010362218
Saved in:
26
Decomposing the impact of advertising : augmenting sales with online search data
Hu, Ye
;
Du, Rex Yuxing
;
Damangir, Sina
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 300-319
Persistent link: https://www.econbiz.de/10010380958
Saved in:
27
Which products are best suited to mobile advertising? : a field study of mobile display advertising effects on consumer attitudes and intentions
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 270-285
Persistent link: https://www.econbiz.de/10010380962
Saved in:
28
Attributing conversions in a multichannel online marketing environment : an empirical model and a field experiment
Li, Hongshuang
;
Kannan, P. K.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10010349040
Saved in:
29
Consumer click behavior at a search engine : the role of keyword popularity
Jerath, Kinshuk
;
Ma, Liye
;
Park, Young-hoon
- In:
Journal of marketing research : JMR
51
(
2014
)
4
,
pp. 480-486
Persistent link: https://www.econbiz.de/10010399704
Saved in:
30
Information asymmetry and hybrid advertising
Liu, De
;
Viswanathan, Siva
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 609-624
Persistent link: https://www.econbiz.de/10010489700
Saved in:
31
Internet versus television advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
32
Social networks, personalized advertising, and privacy controls
Tucker, Catherine
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 546-562
Persistent link: https://www.econbiz.de/10010489715
Saved in:
33
Driving online and offline sales : the cross-channel effects of traditional, online display, and paid search advertising
Dinner, Isaac M.
;
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 527-545
Persistent link: https://www.econbiz.de/10010489719
Saved in:
34
When does retargeting work? : information specificity in online advertising
Lambrecht, Anja
;
Tucker, Catherine
- In:
Journal of marketing research : JMR
50
(
2013
)
5
,
pp. 561-576
Persistent link: https://www.econbiz.de/10010195995
Saved in:
35
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
36
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
37
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
38
Emotion-induced engagement in Internet video advertisements
Teixeira, Thales
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10009524212
Saved in:
39
How disgust enhances the effectiveness of fear appeals
Morales, Andrea C.
;
Wu, Eugenia C.
;
Fitzsimons, Gavan J.
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 383-393
Persistent link: https://www.econbiz.de/10009563637
Saved in:
40
Dynamic effectiveness of advertising and word of mouth in sequential distribution of new products
Bruce, Norris I.
;
Foutz, Natasha Zhang
;
Kolsarici, Ceren
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 469-486
Persistent link: https://www.econbiz.de/10009580889
Saved in:
41
The sources and consequences of the fluent processing of numbers
King, Dan
;
Janiszewski, Chris A.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10008988444
Saved in:
42
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
43
Choice set heterogeneity and the role of advertising : an analysis with micro and macro data
Draganska, Michaela
;
Klapper, Daniel
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 653-669
Persistent link: https://www.econbiz.de/10009272402
Saved in:
44
Fast-food consumption and the ban on advertising targeting children : the Quebec experience
Dhar, Tirtha
;
Baylis, Kathy
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 799-813
Persistent link: https://www.econbiz.de/10009348954
Saved in:
45
The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Labroo, Aparna A.
;
Rucker, Derek D.
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 955-966
Persistent link: https://www.econbiz.de/10008666352
Saved in:
46
Emotionality and semantic onsets : exploring orienting attention responses in advertising
Nielsen, Jesper H.
;
Shapiro, Stewart A.
;
Mason, Charlotte H.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1138-1150
Persistent link: https://www.econbiz.de/10008796505
Saved in:
47
Dilution and enhancement of celebrity brands through sequential movie releases
Luo, Lan
;
Chen, Xinlei
;
Han, Jeanie
;
Park, C. Whan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1114-1128
Persistent link: https://www.econbiz.de/10008796515
Saved in:
48
Do digital video recorders influence sales?
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 998-1010
Persistent link: https://www.econbiz.de/10008796601
Saved in:
49
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
50
The effect of regulatory depletion on attitude certainty
Wan, Echo Wen
;
Rucker, Derek D.
;
Tormala, Zakary L.
; …
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 531-541
Persistent link: https://www.econbiz.de/10003983876
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->