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Advertising effects
119
Werbewirkung
119
Consumer behaviour
56
Konsumentenverhalten
56
Advertising
37
Werbung
37
Psychology of advertising
24
Werbepsychologie
24
Brand management
23
Markenführung
23
Brand image
21
Markenimage
21
Celebrity endorsement
17
Celebrity-Werbung
17
Internet marketing
16
Online-Marketing
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USA
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Brand
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advertising
9
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Social web
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Marketingmanagement
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Perception
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Zielgruppe
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Advertising music
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119
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Wagner, Udo
4
Chang, Chingching
3
Bailey, Ainsworth Anthony
2
Bauer, Brittney C.
2
Boeuf, Benjamin
2
Choi, Yung Kyun
2
Fleck, Nathalie
2
Fraser, Cynthia
2
Mishra, Aditya S.
2
Roy, Subhadip
2
Septianto, Felix
2
Aguirre-Rodriguez, Alexandra
1
Akturan, Ulun
1
Arendsen, Jolien
1
Arli, Denni
1
Arnold, Mark J.
1
Ashill, Nicholas J.
1
Astous, Alain d'
1
Auschaitrakul, Sumitra
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Baker, Gary A.
1
Bambauer-Sachse, Silke
1
Bandyopadhyay, Argho
1
Barnes, Bradley R.
1
Barney, Christian
1
Baxter, Stacey M.
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Berger, Sebastian
1
Bigné Alcañiz, J. Enrique
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1
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Braig, Bridgette M.
1
Brengman, Malaika
1
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1
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Psychology & marketing
Journal of advertising research
263
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
201
Journal of marketing communications
186
International journal of advertising : the review of marketing communications
184
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
81
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
SpringerLink / Bücher
51
Health marketing quarterly
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
The journal of product & brand management
38
Journal of current issues and research in advertising
37
Young consumers : insight and ideas for responsible marketers
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
The journal of brand management : an international journal
29
Journal of the Academy of Marketing Science
28
Marketing intelligence & planning
28
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ECONIS (ZBW)
119
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
3
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
4
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
5
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
Saved in:
6
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
7
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
8
The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
Saved in:
9
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
10
Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity
Ghanbarpour, Tohid
;
Sahabeh, Easa
;
Gustafsson, Anders
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1853-1870
Persistent link: https://www.econbiz.de/10013465120
Saved in:
11
A good reason to buy : justification drives the effect of advertising frames on impulsive socially responsible buying
Moes, Anne
;
Fransen, Marieke
;
Verhagen, Tibert
;
Fennis, …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2260-2272
Persistent link: https://www.econbiz.de/10013465183
Saved in:
12
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
13
The influence of humor in advertising : explaining the effects of humor in two-sided messsages
Eisend, Martin
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 962-973
Persistent link: https://www.econbiz.de/10013186896
Saved in:
14
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
15
Celebrity co-creator or celebrity endorser? : exploring mediating and moderating factors in Marcom decision
Roy, Subhadip
;
Mishrab, Aditya Shankar
;
Bailey, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 802-818
Persistent link: https://www.econbiz.de/10014518838
Saved in:
16
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
17
The impact of visual perspectives in advertisements on access-based products
Kou, Sining
;
Duan, Shen
;
Zhang, Yiran (Eileen)
;
Wang, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 958-971
Persistent link: https://www.econbiz.de/10014519100
Saved in:
18
The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Wagner, Udo
;
Pauser, Sandra
;
Akturan, Ulun
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2103-2117
Persistent link: https://www.econbiz.de/10014338473
Saved in:
19
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping
;
Li, Xinlan
;
Wang, Xingyu
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Saved in:
20
Strong versus weak consumer-brand relationships : matching psychological sense of brand community and type of advertising appeal
Bauer, Brittney C.
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 791-810
Persistent link: https://www.econbiz.de/10014290861
Saved in:
21
Laughing in the face of embarrassment : humorous marketing messages, excitement, and embarrassing products in retail
Barney, Christian
;
Esmark Jones, Carol L.
- In:
Psychology & marketing
40
(
2023
)
5
,
pp. 979-994
Persistent link: https://www.econbiz.de/10014290874
Saved in:
22
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
23
"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
24
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen
;
Thompson-Whiteside, Helen
;
Turnbull, Sarah
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 634-646
Persistent link: https://www.econbiz.de/10012817146
Saved in:
25
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
Saved in:
26
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet
;
Özer, Alper
;
Ekinci, Yuksel
;
Koçak, Akın
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Saved in:
27
The persuasiveness of metaphor in advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
28
A picture says more than a thousand words : using consumer neuroscience to study instagram users' responses to influencer advertising
Pozharliev, Rumen
;
Rossi, Dario
;
De Angelis, Matteo
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1336-1349
Persistent link: https://www.econbiz.de/10013280100
Saved in:
29
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
Saved in:
30
The face of the brand : spokesperson facial width-to-height ratio predicts brand personality judgments
Deska, Jason C.
;
Hingston, Sean T.
;
DelVecchio, Devon
; …
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1487-1503
Persistent link: https://www.econbiz.de/10013280119
Saved in:
31
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
32
Interference effects in competitive sponsorship clutter
Boeuf, Benjamin
;
Carrillat, François A.
;
Astous, Alain d'
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 968-979
Persistent link: https://www.econbiz.de/10011970102
Saved in:
33
Application of GREEN scale to understanding US consumer response to green marketing communications
Bailey, Ainsworth A.
;
Mishra, Aditya S.
;
Tiamiyu, …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 863-875
Persistent link: https://www.econbiz.de/10011970114
Saved in:
34
Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki
;
King, Karen Whitehill
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
Saved in:
35
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
36
How well will this brand work? : the ironic impact of advertising disclosure of body-image retouching on brand attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
37
Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.
;
Persing, Adam
;
Ward, Brendan
; …
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
Saved in:
38
Effects of functional green advertising on self and others
Mo, Ziying
;
Liu, Matthew Tingchi
;
Liu, Yongdan
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 368-382
Persistent link: https://www.econbiz.de/10011970147
Saved in:
39
Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf
;
LaTour, Kathryn A.
;
Ford, John B.
; …
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
Saved in:
40
Results may vary : overcoming variability in consumer response to advertising music
Craton, Lincoln G.
;
Lantos, Geoffrey P.
;
Leventhal, …
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 19-39
Persistent link: https://www.econbiz.de/10011637196
Saved in:
41
Beyond the usefulness of branded applications : insights from consumer-brand engagement and self-construal perspectives
Fang, Yu-Hui
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011637205
Saved in:
42
The effect of media multitasking on advertising message effectiveness
Garaus, Marion
;
Wagner, Udo
;
Bäck, Anna-Maria
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 138-156
Persistent link: https://www.econbiz.de/10011638712
Saved in:
43
How mobile in-store advertising influences purchase intention : value drivers and mediating effects from a consumer perspective
Bues, Mirja
;
Stafflage, Marcel
;
Krafft, Manfred
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011638723
Saved in:
44
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
45
Advertising "like a girl" : toward a better understanding of "femvertising" and its effects
Åkestam, Nina
;
Rosengren, Sara
;
Dahlén, Micael
- In:
Psychology & marketing
34
(
2017
)
8
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011738089
Saved in:
46
Online display advertising : the influence of web site type on advertising effectiveness
Auschaitrakul, Sumitra
;
Mukherjee, Ashesh
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 463-480
Persistent link: https://www.econbiz.de/10011674011
Saved in:
47
Fostering parasocial relationships with celebrities on social media : implications for celebrity endorsement
Chung, Siyoung
;
Cho, Hichang
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 481-495
Persistent link: https://www.econbiz.de/10011674015
Saved in:
48
Consumer branded #hashtag engagement : can creativity in TV advertising influence hashtag engagement?
Stathopoulou, Anastasia
;
Borel, Laurence
; …
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 448-462
Persistent link: https://www.econbiz.de/10011674020
Saved in:
49
When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia
;
Ilicic, Jasmina
;
Baxter, Stacey M.
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
Saved in:
50
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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