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Implementing Customer Relationship Management (CRM) in hotel industry from organizational culture perspective : case of a chain hotel in the UK
Rahimi, Roya; Gunlu, Ebru - In: International journal of contemporary hospitality management 28 (2016) 1, pp. 89-112
Persistent link: https://www.econbiz.de/10011435696
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Satisfaction with complaint handling : a replication study on its determinants in a business-to-business context
Brock, Christian; Blut, Markus; Evanschitzky, Heiner; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 319-322
Persistent link: https://www.econbiz.de/10009779946
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Social interactions in customer churn decisions : the impact of relationship directionality
Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248
Persistent link: https://www.econbiz.de/10009779989
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Co-creation and higher order customer engagement in hospitality and tourism services : a critical review
Chathoth, Prakash K.; Ungson, Gerardo R.; Harrington, … - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 222-245
Persistent link: https://www.econbiz.de/10011459755
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Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
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Competing with co-created products
Cohen-Vernik, Dinah; Pazgal, Amit I.; Syam, Niladri B. - In: International journal of research in marketing : IJRM ; … 36 (2019) 1, pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B; Marchand, André; Fritze, … - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 200-215
Persistent link: https://www.econbiz.de/10012063323
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The truth hurts : how customers may lose from honest advertising
Kopalle, Praveen K.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 251-262
Persistent link: https://www.econbiz.de/10011398534
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The effects of image and price fairness : a consideration of delight and loyalty in the waterpark industry
Jin, Naehyun Paul; Line, Nathaniel D.; Merkebu, Jerusalem - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1895-1914
Persistent link: https://www.econbiz.de/10011624189
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Back to the future : progress and trends in hotel loyalty marketing
Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International journal of contemporary hospitality management 28 (2016) 9, pp. 1937-1967
Persistent link: https://www.econbiz.de/10011624195