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Dynamic relationships among R&D, advertising, inventory and firm performance
Sridhar, Shrihari; Narayanan, Sriram; Srinivasan, Raji - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10010363999
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Corporate sponsorship as an image platform : understanding the roles of relationship fit and sponsor-sponsee similarity
Pappu, Ravi; Cornwell, T. Bettina - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 490-510
Persistent link: https://www.econbiz.de/10010417561
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A strategic framework for artificial intelligence in marketing
Huang, Ming-Hui; Rust, Roland T. - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 30-50
Persistent link: https://www.econbiz.de/10012434086
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Salesforce decisions : a markovian approach
Calantone, Roger J. - In: Journal of the Academy of Marketing Science 12 (1984) 4, pp. 124-144
Persistent link: https://www.econbiz.de/10001020330
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Investigations of sales representatives' valuation of options
Bonney, Leff; Plouffe, Christopher R.; Brady, Michael - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10011453159
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Adapting influence approaches to informed consumers in high-involvement purchases : are salespeople really doomed?
Hochstein, Bryan; Bolander, Willy; Goldsmith, Ronald E.; … - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 118-137
Persistent link: https://www.econbiz.de/10011996688
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Shedding light on the CMO revolving door : a study of the antecedents of chief marketing officer turnover
Nath, Pravin; Mahajan, Vijay - In: Journal of the Academy of Marketing Science 45 (2017) 1, pp. 93-118
Persistent link: https://www.econbiz.de/10011637156
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Does marketing and sales integration always pay off? : evidence from a social capital perspective
Rouziès, Dominique; Hulland, John - In: Journal of the Academy of Marketing Science 42 (2014) 5, pp. 511-527
Persistent link: https://www.econbiz.de/10010417560
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Competitive intelligence collection and use by sales and service representatives : how managers' recognition and autonomy moderate individual performance
Rapp, Adam; Agnihotri, Raj; Baker, Thomas L.; Andzulis, … - In: Journal of the Academy of Marketing Science 43 (2015) 3, pp. 357-374
Persistent link: https://www.econbiz.de/10011287123
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In pursuit of an effective B2B digital marketing strategy in an emerging market
Vieira, Valter Afonso; Almeida, Marcos Inácio Severo de; … - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439