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~isPartOf:"Journal of marketing"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~subject:"branding"
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Internet marketing
Konsumentenverhalten
branding
Brand management
77
Markenführung
77
Consumer behaviour
42
Brand image
38
Markenimage
38
Brand
27
Markenartikel
27
Beziehungsmarketing
15
Relationship marketing
15
Social Web
14
Social web
14
Online-Marketing
10
Marketing management
9
Marketingmanagement
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brand equity
8
Advertising effects
7
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7
Virales Marketing
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7
Marketing
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Product design
5
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5
brand management
5
Corporate reputation
4
Firmenimage
4
New product development
4
Produktentwicklung
4
word of mouth
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3
Innovation
3
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3
Luxusgüter
3
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3
Soziales Netzwerk
3
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Article
48
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48
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48
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English
48
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Swaminathan, Vanitha
3
Brooks, Gillian
2
Dahl, Darren W.
2
Fuchs, Christoph
2
Hennig-Thurau, Thorsten
2
Kwak, Hyokjin
2
MacInnis, Deborah J.
2
Puzakova, Marina
2
Steenkamp, Jan-Benedict E. M.
2
Sundar, Aparna
2
Walker Reczek, Rebecca
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Angle, Justin
1
Bagozzi, Richard P.
1
Balachander, Subramanian
1
Basuroy, Suman
1
Batra, Rajeev
1
Bei, Zhiling
1
Bhattacharyya, Siddhartha
1
Biraglia, Alessandro
1
Bitner, Mary Jo
1
Bleier, Alexander
1
Borraz, Stéphane
1
Brasel, S. Adam
1
Brown, Stephen Walter
1
Carlson, Kurt
1
Carson, Stephen J.
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chandukala, Sandeep R.
1
Chang, Chun-Tuan
1
Chatterjee, Subimal
1
Chen, Haipeng
1
Chen, Zoey
1
Chernev, Alexander
1
Chu, Xing-Yu
1
Connors, Scott
1
Costello, John P.
1
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Journal of marketing
Journal of business research : JBR
415
The journal of product & brand management
294
The journal of brand management : an international journal
277
Journal of retailing and consumer services
255
Psychology & marketing
92
Asia Pacific journal of marketing and logistics
87
Journal of marketing communications
85
European journal of marketing : EJM
81
International journal of hospitality management
74
Marketing intelligence & planning
69
SpringerLink / Bücher
68
International journal of internet marketing and advertising : IJIMA
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
62
Journal of promotion management : innovations in planning and applied research
62
International journal of advertising : the review of marketing communications
59
Journal of international consumer marketing
59
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
55
Journal of marketing management : MM
55
Journal of promotion management : JPM
54
Marketing letters : a journal of research in marketing
52
Journal of strategic marketing
51
Journal of the Academy of Marketing Science
49
International marketing review
48
Journal of global marketing
48
Cogent business & management
46
International journal of consumer studies
46
Journal of fashion marketing and management
46
The journal of consumer marketing
45
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
44
The IUP journal of brand management : IJBRM
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
Journal of international marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
35
International journal of retail & distribution management
35
Journal of Islamic marketing
35
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
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ECONIS (ZBW)
48
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1
Innovation sequences over iterated offerings : a relative innovation, comfort, and stimulation framework of consumer responses
Heath, Timothy B.
;
Chatterjee, Subimal
;
Basuroy, Suman
; …
- In:
Journal of marketing
79
(
2015
)
6
,
pp. 71-93
Persistent link: https://www.econbiz.de/10011410751
Saved in:
2
The effects of products' aesthetic
design
on demand and marketing-mix effectiveness : the role of segment prototypicality and brand consistency
Liu, Yan
;
Li, Krista J.
;
Chen, Haipeng
;
Balachander, …
- In:
Journal of marketing
81
(
2017
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011636855
Saved in:
3
Place the logo high or low? : using conceptual metaphors of power in packaging
design
Sundar, Aparna
;
Noseworthy, Theodore J.
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 138-151
Persistent link: https://www.econbiz.de/10010419891
Saved in:
4
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
5
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
6
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
7
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
8
Who is wary of user
design
? : the role of power-distance beliefs in preference for user-designed products
Paharia, Neeru
;
Swaminathan, Vanitha
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 91-107
Persistent link: https://www.econbiz.de/10012176002
Saved in:
9
What drives virality (sharing) of online digital content? : the critical role of information, emotion, and brand prominence
Tellis, Gerard J.
;
MacInnis, Deborah J.
;
Tirunillai, …
- In:
Journal of marketing
83
(
2019
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012176058
Saved in:
10
Commentary: the twilight of brand and consumerism? : digital trust, cultural meaning, and the quest for connection in the sharing economy
Sundararajan, Arun
- In:
Journal of marketing
83
(
2019
)
5
,
pp. 32-35
Persistent link: https://www.econbiz.de/10012176112
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